CARDIO Revolution - Next Level In Fitness Productions and Trends
Transcript of CARDIO Revolution - Next Level In Fitness Productions and Trends
CARDIOREVOLUTION
the next levelin fitness products
and trends
Core Health & Fitness, LLCDustin Grosz, President & C.O.O.
Sales of cardio equipment are better than ever
Cardio equipment sales are beating pre-recession figures
Cardio equipment sales are beating strength equipment salesSource:
Fitness Industry Trend ReportFISA 2012
TREADMILLSELLIPTICALS/
CROSS TRAINERS STATIONERY BIKES
top 19% in salestake over 30% in salesleads all cardio products,
topping 43% in sales
The BIG Three
CARDIO TRENDS
Sales of recumbent bikes have overtaken uprights
Steppers are declining, but StepMills are coming back
Treadmills & Ellipticals significantly outpaced
other cardio units in sales and popularity among all age groups
Treadmill Training and Elliptical Training
rank in the top 5 fitness activities
among all age groups in 2012
source: IHRSA
source: SGMA/ SFIA
With treadmills and ellipticals dominating the field,
manufacturers are looking to combine the best that both have to offer ...
and as a resulta NEW CATEGORY
has emergedin fitness products
and concepts.
ALTERNATIVE MOTION equipment
the next big thing in cardio
c
c
ALTERNATIVE MOTION equipment
with benefits of the elliptical(giving users a greater range of motion
with zero impact)
merges the benefits of the treadmill,(letting users choose
stride length, pace, and grade)
ALTERNATIVE MOTION equipment
INTEGRATING Alternative Motion
Equipmentinto your facility
with Alternative Motion
equipment.
Option A: replace similar equipment
(treadmills, ellipticals)
with Alternative
Motion equipment.
Option B: replace equipment of declining popularity
(stair steppers,
upright bikes)
(we recommend B.)
Several manufacturers have entered this category,and its success is growing.
At Core (Star Trac/ Stair Master), we believe Alternative Motion equipment is here to stay
and could become the third most popular type of cardio equipment.
However,Alternative Motion
equipmentmost likely
will notbeat treadmillsor ellipticalsin popularity.
BALANCE IS CRITICAL.Alternative Motion is
an emerging concept,
and customers may not be
familiar with it.
Stocking the floor with too
much, too sooncould be
a mistake.
STARTSMALL.
We suggest replacinglesser-used modalitieswith Alternative Motionequipment.
This gives facility operators
the chance torefresh their equipment,
modernize their floor,and offer something
new and excitingto their clients.
Based on client response, facility operators can decide how much space they want to devote to Alternative Motion equipment.
WHAT’S NEXT
Almost every majorfitness equipment
manufacturerhas created an
Alternative Motionproduct.
Core will be introducingits newly
redesigned TreadClimber™.
• How big will the Alternative Motion equipment category get?
• How do manufacturers measure design success?
Questions
• How will motion and design change the cardio landscape?