Cardboard future Presentation

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description

Project proposed to client as part of Advertising course at School of Communication Arts

Transcript of Cardboard future Presentation

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T I P S W E L C O M E

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PROBLEM...Hard to engage customers.

We have to drive home the eco-friendly characteristics of the furniture.

Not selling enough units.

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INSIGHT...

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People have the best of intentions... but sometimes being green is just too much hassle.

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PROPOSITION:

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Eco-Friendly but practical office furniture

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B2B - PRINTCampaign for trade magazines, newspapers & business district poster sites

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ONLINE COMMERCIAL

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Ethical but practical

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PR ONLINE EVENT

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We ask celebrities and artists to create artworkfor a desk. We then auction them off for charity.

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SECONDARY MARKETCREATIVE COMPANIES

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INSIGHTThe furniture is fully customizable.

Work rate can be increased when people are comfortable in their environment.

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DIRECT MAIL

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We target the CEO’s of companies and send them a personalised desk.

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WEBSITE DESIGN

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T I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M ET I P S W E L C O M E

THANKS