CARD-LINKED OFFERS Financial Institutions. What We Do We deliver Card-Linked Offers that generate...
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Transcript of CARD-LINKED OFFERS Financial Institutions. What We Do We deliver Card-Linked Offers that generate...
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CARD-LINKED OFFERSFinancial Institutions
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What We Do
• We deliver Card-Linked Offers that generate strong results by engaging cardholders and creating powerful incentives that encourage more loyalty.
• Local merchants linked to local financial institutions will finally have an exclusive insight into spending analytics.
• By supporting local merchants the community benefits from a positive economic impact derived directly from your financial institutions Card-Linked Offers program.
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Our Goal For Your Program
1. Making your Financial Institutions card the most relevant in their wallets.
2. Providing relevant and valuable offers to your cardholders.
3. Grow your deposits with “cash back” rewards from merchants into your accounts.
4. Increase your Interchange Revenue as spending increases.
5. Recruit new bank customers through the latest local channels, including social media & mobile technology.
6. Create a viable “Retention Program” through loyalty.
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“The benefits of the card-linked offer haven’t gone unnoticed. National banks, start-ups and venture firms have all embraced the card-linked offer as a potentially groundbreaking technology. Bank of America has been one of the most vocal early adopters, running prime time ads for its BankAmeriDeals program.”
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1. Development and implementation costs are traditionally high2. Integration process with core processor is extensive and expensive3. Large corporations target large banks and not smaller financial
institutions4. There was never a provider solely offering Local Merchants with Local
Financial Institutions. 5. Card-Linked Offers has only been around since 2010, we are one of the
pioneers6. No Other “CLO Provider” offers a NO Integration, NO Cost Solution
Six Reasons Why Community Banks and Credit Unions Haven’t Had Access to This Technology
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1. Keeping It Local developed a proprietary platform specifically for smaller FI’s.
2. There is absolutely NO integration with your core processor or your existing platform.
3. We acquire all the merchants for your rewards program at no cost.4. We design a branded platform with your color scheme & logo. 5. We provide all of the program management and customer service at no
cost.6. We provide the complete rewards solution at no cost to you or your
cardholders.
Six Reasons Why “Keeping It Local” Can Provide Community Banks And Credit Unions Access To This Technology
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Your Cardholders Have Full Control Of Their Settings And Notifications
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Automatic Enrollment Through Our PCI/SSAE-16 Audited Processing Platform
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Local Merchants Are Acquired Where Your Cardholders Reside
One Branch may have cardholders living in multiple cities surrounding the branch (e.g. Burbank, Pasadena, Glendale)
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We Then Customize The Offer And Present It As A “Cash-Back” Reward
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We Deliver “Rewards” Through Multiple Marketing Platforms
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Branded Rewards Platform
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Cardholders Are Directed To Merchant Featured Pages
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Card-Linked Offers Are Placed Under A Relevant Transaction On Rewards History
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Merchants and Financial Institution Receive Analytics
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Personal Account Numbers (PAN)
16 digit numbers (PAN’s) are required for our PCI/SSAE 16 audited compliant processor to identify your existing cardholders on our system.
NO OTHER INFORMATION IS REQUIRED1. No CVV or Expiration Date
required2. No PIN required3. No Social Security Number
required4. No Drivers License Number
required
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Certified “Keeping It Local” POS APP
Your existing (Visa or MC) bank cardholders can: • Redeem Pre-sold
Offer• Redeem “Cash
Rewards”
Keeping It Local Rewards
PC-based touch-screen tablet.
Certified “Keeping It Local” POS applications
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Daily Merchant Settlement Is Automated
Merchants open an account on our system that automatically will ACH funds on a daily cyclical basis for “cash back”.
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Cash-Back Deposits
Simply provide the routing/bank account numbers associated to the debit card and we’ll ACH funds directly into the accounts at your bank.
Cash Back Rewards are credited back to all cardholders on the 15th of each month.
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4 What it costs and how we get started.
Easy to Implement
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3 Easy Steps To Start Your Program
We acquire relevant local merchants for your bank, based on your cardholder demographics & preferences.
Step 1We design and customized a branded bank rewards platform.
Step 2
Step 3We launch a “internal” test-pilot among a few merchants in preparation of the official launch.
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3 Easy Steps In Launching Your Program
Your bank announces the rewards program on your website and in online banking banners.
Step 1We deliver your Ad campaigns via emails, social media & mobile.
Step 2
Step 3Your bank mails out “inserts” in monthly bank statements to checking or credit card clients.
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Responsibilities & Cost
We acquire relevant local merchants for your bank based on your cardholder demographics & preferences.Keeping It Local Incurs Cost
Development of PlatformWe customize and design your branded rewards platform.Set up fee: $10k - $25k (waived)
Acquisition of Merchants
Execution & SustainabilityWe launch and maintain on-going customer service & administration of your program.Keeping It Local Incurs Cost
Cardholder FeesAll rewards transactions: FreeMonthly Fee: Free*Dormancy Fee:$0.99/mo.*Yearly Maintenance Fee:$0.99/yr.
*First year waived
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Timelines To Launch (90 days)
We immediately begin to acquire merchants near your cardholders.Timeline: 60-days
Development of PlatformWe design and program your platform based on your preferences.Timeline: 30-days
Acquisition of Merchants
Back-End AdminWe provide your personnel with manuals and simple training to login and monitor.Timeline: 1 dayMarketing
We recommend having a 30 day marketing launch campaign at each branch.Timeline: 30 days
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Rewards That Make A Difference
1-800-409-8050