Carat Media NewsLetter 726 Report

8/13/2019 Carat Media NewsLetter 726 Report

1/12

CARAT MEDIA WEEKLY NEWSLETTER

No. 726


2/12

Media Report

Media Report

https://www.centrodeinnovacionbbva.com


3/12

Google20138

51%8

(mobile payment)

35%(Gartner)201362013

2,354201244%280

24,5202012201735%

20177,2104.5

2016

http://blog.getchee.com/
http://www.ithome.com.tw/itadm/article.php?c=82029http://www.gartner.com/newsroom/id/2504915http://www.gartner.com/newsroom/id/2504915http://www.ithome.com.tw/itadm/article.php?c=82029


4/12

(Mobile transactions)App

BI Intelligence

()

(mobile payment)

A mobile payment occurs when a mobile, Internet-connected device is used to facilitate a transaction that mightotherwise have taken place using a physical credit card, check, or cash, at a store or point-of-sale.http://blog.digitalsignage.com/

Gartner2013

71%21%201723%
http://www.businessinsider.com/mobile-offline-retail-and-e-commerce-2013-12http://www.businessinsider.com/mobile-offline-retail-and-e-commerce-2013-12http://www.businessinsider.com/mobile-offline-retail-and-e-commerce-2013-12http://www.businessinsider.com/mobile-offline-retail-and-e-commerce-2013-12


5/12

1. 2. 3. 4. 5. 6. 7.

8

QR CodeQRQR Code

App/

/

717PayPal Beacon

http://www.abccopywriting.com/; http://merchandisingmatters.com/
http://twncarat.wordpress.com/2013/12/12/%E5%B0%88%E9%A1%8C%E5%A0%B1%E5%91%8A%EF%BC%9A%E7%94%A8%E5%BE%AE%E5%AE%9A%E4%BD%8D%E8%BF%8E%E6%8E%A5%E9%9B%B6%E5%94%AE-2-0-%E6%99%82%E4%BB%A3/http://twncarat.wordpress.com/2013/12/12/%E5%B0%88%E9%A1%8C%E5%A0%B1%E5%91%8A%EF%BC%9A%E7%94%A8%E5%BE%AE%E5%AE%9A%E4%BD%8D%E8%BF%8E%E6%8E%A5%E9%9B%B6%E5%94%AE-2-0-%E6%99%82%E4%BB%A3/http://twncarat.wordpress.com/2013/12/12/%E5%B0%88%E9%A1%8C%E5%A0%B1%E5%91%8A%EF%BC%9A%E7%94%A8%E5%BE%AE%E5%AE%9A%E4%BD%8D%E8%BF%8E%E6%8E%A5%E9%9B%B6%E5%94%AE-2-0-%E6%99%82%E4%BB%A3/http://twncarat.wordpress.com/2013/12/12/%E5%B0%88%E9%A1%8C%E5%A0%B1%E5%91%8A%EF%BC%9A%E7%94%A8%E5%BE%AE%E5%AE%9A%E4%BD%8D%E8%BF%8E%E6%8E%A5%E9%9B%B6%E5%94%AE-2-0-%E6%99%82%E4%BB%A3/http://twncarat.wordpress.com/2013/12/12/%E5%B0%88%E9%A1%8C%E5%A0%B1%E5%91%8A%EF%BC%9A%E7%94%A8%E5%BE%AE%E5%AE%9A%E4%BD%8D%E8%BF%8E%E6%8E%A5%E9%9B%B6%E5%94%AE-2-0-%E6%99%82%E4%BB%A3/http://twncarat.wordpress.com/2013/12/12/%E5%B0%88%E9%A1%8C%E5%A0%B1%E5%91%8A%EF%BC%9A%E7%94%A8%E5%BE%AE%E5%AE%9A%E4%BD%8D%E8%BF%8E%E6%8E%A5%E9%9B%B6%E5%94%AE-2-0-%E6%99%82%E4%BB%A3/http://twncarat.wordpress.com/2013/12/12/%E5%B0%88%E9%A1%8C%E5%A0%B1%E5%91%8A%EF%BC%9A%E7%94%A8%E5%BE%AE%E5%AE%9A%E4%BD%8D%E8%BF%8E%E6%8E%A5%E9%9B%B6%E5%94%AE-2-0-%E6%99%82%E4%BB%A3/http://twncarat.wordpress.com/2013/12/12/%E5%B0%88%E9%A1%8C%E5%A0%B1%E5%91%8A%EF%BC%9A%E7%94%A8%E5%BE%AE%E5%AE%9A%E4%BD%8D%E8%BF%8E%E6%8E%A5%E9%9B%B6%E5%94%AE-2-0-%E6%99%82%E4%BB%A3/


6/12

VerifoneWay2ride

App

Way2ride App

AppApp

/


7/12

OpenTableOpenTableApp

OpenTable

App

www.topapps.net


8/12

, 20119GoogleGoogle WalletNFC

Google Wallet Google

Google WalletNFC

Google Wallet

2Google Wallet
http://www.youtube.com/watch?v=iuvyN4iZiP8http://www.youtube.com/watch?v=iuvyN4iZiP8


9/12

Swipy

10Uniqlo

SquareiPad

App
http://www.bnext.com.tw/article/view/id/29605http://www.bnext.com.tw/article/view/id/29605


10/12

Gartner201533%

Gartner

CRMBig Data


11/12

(Carat)

(Vizeum)(AAA)(Isobar)

(Posterscope)(iProspect)


12/12

[email protected]

(02) 2717-5238 ext.9285

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Carat Media NewsLetter 726 Report

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