Carat Media NewsLetter 687 Report

7/30/2019 Carat Media NewsLetter 687 Report

1/16

CARAT MEDIA WEEKLY NEWSLETTER

No. 687


2/16

Media Report

OOHOut-of-Home Trend

(1/3)


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2010

:http://aerofoto.gemvg.com/?tag=taipei-city-panorama


4/16

2013

(City Consumption Power, CCP)

(PCP)

10,3619,785

6,903

5,807

3,579

0

2,000

4,000

6,000

8,000

10,000

12,000

2013

:CCP()

City Consumption PowerCCPPCP


5/16

31%29% 28%

21%

17%

13%11%

7% 5% 4%

0%

10%

20%

30%

40%

Nielsen Media Index & Life Index Taiwan 2012.All Sample (12-65 y).


6/16

1.2.


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90%85%

69% 67% 67% 65%

44%36%

27%

15%

0%

25%

50%

75%

100%



8/16

OOH

6,994

3,481

6,362

2,409

9,369

6,346

(

)

4,095

2,180

3,166

3C 5,345


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77%

()(2%)

-

15-29 49% 51% 40% 52% 8%

15-34 44% 56% 34% 59% 7%

20-39 37% 63% 22% 66% 12%

20-34 47% 53% 27% 63% 10%

30-44 48% 52% 22% 68% 10%

15-29 43% 57% 40% 52% 8%

15-24 & 30-39 35% 65% 36% 47% 17%

20-44 50% 50% 21% 77% 2%

30-44 48% 52% 19% 61% 20%

20-29 64% 36% 32% 62% 6% 0% 20% 40% 60% 80% 100%

12-14 15-19 20-24 25-29 30-34 35-39

40-44 45-49 50-54 55-59 60-65



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12.14%

37.15%

8.48%

41.74%

OOHOOH

OOHOOH

OOHOOH

OOHOOH

: Posterscope Taiwan, Out-of-Home Consumer Survey (OCS), 2012.

2012(Out-of-Home Consumer Survey, OCS)

(41.74%)

(37.15%)


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OOH

(57.01%/i424)

(55.85%/i263)

(61.23%)

(45.3%)(20.15%)

(56.04%)

(48.63%)

/ (48.35%)

(19.78%)(19.51%)

(72.6% /

i122)

(93.35% /i124)

/ (91.91% /i119)

(87.46% / i122)

(44.7%)(40.19%)

(81.08% /

i106)

(83.71% / i109)

(80.86%/ i107)

(35.21%)(34.49%)

: Posterscope Taiwan, Out-of-Home Consumer Survey (OCS), 2012.iindexindex 11010%index 9010%


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2012 78.6%

OOHOOH 3.0

( Digital ) ( Interaction ) ( Social ) ( Mobile )

( Internet of Things )

OOH

2013

2013

:http://touchanalytics.in/multimedia-advertising/


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Prism Scene & MapGISGeographic Information

System201232013

3

GooglePOIPoint of Interest

: Prism Scene & Map, Posterscope Taiwan 2012.03-2013.03.


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Pioneering Out-of-Home

( Posterscope ) ( Dentsu AegisNetwork ) 26 67

2002 ( Out-of-Home Communications )

( Posterscope )

( Posterscope ) HyperspaceOOH 3.0

Posterscope Taiwan

[email protected]
mailto:[email protected]:[email protected]:[email protected]


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.

(Carat)

(Vizeum)(AAA)(wwwins Isobar)

(Posterscope)

(iProspect)


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[email protected]

(02) 2717-5238 ext.9285

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Carat Media NewsLetter 687 Report

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