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Car Kulture Deluxe Media Kit

ckdeluxe.com

Car Kulture Deluxe Media Kit

CirculationEstablished: 2001Published: Bi-MonthlyTotal Audience: 568,000Paid Circulation: 80,000Newsstand sales: 56,000Subscribers: 24,000Readers per copy: 7.1

Household IncomeUnder $25,000 4.7%$25,001 to $40,000 15.2%$40,001 to $75,000 33.2%$75,001 to $125,000 18.3%Over $125,000 16.5%No answer 12.1%

Age GroupOver 50 31.8%36-50 40.0%21-35 27.9%16-20 0.3%

Gender Male 97%Female 3%

Number of pre-69 cars ownedAverage 2.4/person

Number of motorcycles ownedAverage 1.0/person

Number of issues read in the past year? 5-6 95.8% 3-4 3.9%1-2 0.3%

How many people read each copy?Average 7 persons

Amount routine maintenanceyou do yourself?All 63.8% Most 23.8% Some 10.2% None 2.2%

Amount major work you do yourself?All 38.9%Most 36.6%Some 19.9%None 4.6%

Where do you buy parts?Local shop 35.6% Online 34.9% Catalog 10.3% Swap meets 19.2%

Importance of PRICE whenbuying parts.Very important 39.7%Somewhat important 41.0%Not Important 19.3%

Importance of BRAND whenbuying parts. Very important 26.7% Somewhat important 41.9% Not Important 31.5%

Importance of MADE IN USAwhen buying parts.Very important 51.2%Somewhat important 29.3%Not Important 19.4%

Welcome to the world of CarKulture DeLuxe – Amer-ica’s favorite traditional kus-

tom and hot rod lifestyle publication.Gearheads across the U.S., Britain,Europe and the world look to Car Kul-ture DeLuxe for the latest in the hotrod kulture and we deliver in spadeswith every issue. That’s what makesCKD the best showcase for advertisingyour business.

From traditional hot rod Deuceroadsters to surviving Barris Kustoms

to the latest work from talented youngfabricators making their hot rod worldmark, CKD spans the globe to find thebest examples of the finest hot rodsand kustoms. Recent issues have fea-tured restored kustoms built over 50years ago, surviving hot rods from thesame period, nose-bleed straight axlegassers, mid-1960s altered wheelbasedrag cars, and hot rods and kustomsbuilt within the last year that look likethey could have been built in 1960. Theright look is timeless.

CAR KULTURE DELUXE - READER DEMOGRAPHICS

Source: Koolhouse Publishing reader survey

ckdeluxe.com

Car Kulture Deluxe Media Kit

Car Kulture DeLuxe is pub-lished six times a year and isdistributed coast-to-coast by

Curtis Circulation Company, from thecorner grocer to the street rod shop, tobook stores and every newsstandwhere quality magazines are sold. It isalso distributed in Europe, Japan, theUK, Australia, New Zealand, and manyother countries. Cover price is $6.99.

Car Kulture DeLuxe has one

of the best subscriber renewal rates inthe industry. Car Kulture DeLuxeis consistently the best selling hot rodmagazine in each of the top threebookstores in the nation - Barnes &Noble, Books-A-Million, and Hastings– not only outselling all other hot rodmagazines by a huge margin, but alsoranking in the top 10% of all maga-zines in those same stores. Care toguess which magazine has the highest

sell-through rate in those stores? It’sCar Kulture DeLuxe, selling at arate of more than twice the nationalaverage. Why? Because Car Kul-ture DeLuxe delivers the goods witheach and every issue. And Car Kul-ture DeLuxe is also available in adigital version, readable on all Apple orAndroid devices. We can put a hot linkin your CKD ad that will take readersstraight to your website.

EDITORIAL

DISTRIBUTION

Car Kulture DeLuxe officesare in are in Georgia, Ten-nessee, Colorado and Califor-

nia. We have contributing writers andphotographers from all over the U.S.,plus Canada, Australia, Japan, and Eu-rope. Our writers and photographers arethe best in the business because theyhave passion for what they are doing.

When we cover events, it’s usuallyas a participant. We’re there with ourown cars right in the middle of things,often having driven a few hundred milesin the process. We cover events that

the other magazines don’t and we tellabout it from the participants’ point ofview because that’s our view. Eachissue features useful tech articles, mosttaken from work we’re doing on our owncars. The Car Kulture DeLuxestaff lives the hot rod and customlifestyle every day and we’ve been deepinto it since we were kids building modelcars to emulate the big ones we loved.And our readers range in age fromteenagers to septuagenarians.

There’s more to this kustom lifethan cars, too. Hot rod history, lowbrow

art, music, tattoos – you’ll find it all ineach issue of Car Kulture DeLuxebecause it’s all part of the lifestylethat we live and love. We’ve inter-viewed Billy F. Gibbons from ZZ Top,Buck Owens, and legendary gui-tarists Dick Dale and Junior Brown.In the kustom art world, we’ve fea-tured Keith Weesner, George “Troz”Trosley, and Max Grundy, to name avery few. Profiles of legendary kus-tomizers Gene Winfield and Bill Hines,Honest Charley Speed Shop… well,you get the idea.

ckdeluxe.com

Car Kulture Deluxe Media Kit

CAR KULTURE DELUXE AD RATES

For availability and pricing on decal inserts, postcards, full page/foldout inserts and multi page ads call KoolhousePublishing Ad Manager, Alan Mayes at 615-305-1028 or email alan@koolhousepublishing.com.

SIZE 1 TIME 3 TIMES 6 TIMES

BLACK AND WHITE

Full Page $1,920 $1,740 $1,6202/3 Page 1,440 1,320 1,2601/2 Page 1020 960 9301/3 Page 840 810 7201/4 Page 720 690 6601/6 Page 600 540 4801/12 Page 300 280 270TWO COLOR

Full Page $2,340 $2,100 $1,9802/3 Page 1,800 1,680 1,5001/2 Page 1,200 1,140 1,0801/3 Page 1,080 990 9301/4 Page 870 810 7201/6 Page 660 630 6001/12 Page 390 330 300

FOUR COLOR

Full Page $2,520 $2,400 $2,2802/3 Page 1,860 1,800 1,6801/2 Page 1,590 1,530 1,3201/3 Page 1,200 1,140 1,0801/4 Page 990 900 8401/6 Page 720 690 6601/12 Page 480 390 330

COVERS (If available)

2 & 3 $3,000 $2,880 $2,6404 3,720 3,480 3,300

ckdeluxe.com

Car Kulture Deluxe Media Kit

DISPLAY AD SIZES

MATERIAL REQUIREMENTS

PRINTING INFORMATION

Ads must meet exact size specifica-•tions as stated in Display Ad Sizes.We prefer digital files (JPGs are•accepted, but TIFF, PDF or EPSfiles are preferred).Files must be at least 300 dpi at•final size used in ad.If you are preparing your own ad,•please use a professional layout/drawing program such as QuarkExpress, Illustrator, or Photoshop.

Car Kulture Deluxe is produced•on the Macintosh platformusing Quark Express. Pleasedo not use Microsoft Word or asimilar business oriented pro-gram to produce your ad. If youuse Adobe InDesign, pleaseexport the file as a PDF orEPS. Please ensure that youinclude bleed if applicable andregistration marks.

One color proof or match print re-•quired. Body & covers printed weboffset. To maintain the highestprint quality, please do not sendcolor laser prints. Proof should bemade from digital file supplied.

Trim size: 8” x 10.917” •Bleed size: 8.125” x 11.25”•Each page is three columns. Each•column is 2-1/4” wide. Importantparts of bleed advertisement shouldbe at least 1/4 inch from edge.Allow 1/4 inch safety margin at gut-ter of each page. Bleed Charge:10%. No charge for gutter bleed.Discount to recognized agencies:•15%. Cash discount: 2%.

First-time advertisers must pay for•their first ad insertion in advance.Subsequent insertions will be•invoiced.Special positioning available•upon request. Additional chargemay apply.Ad design or production questions?•Call Pablo Colomban 720-284-4304.MasterCard,Visa, and Amex are ac-•cepted for payment of advertising.

For more info call •Alan Mayes: 615-305-1028 Ed Donato: 954-401-1443 Carmen Price: 714-276-5288

Full page 7” x 10”2/3 page 4 5/8” x 10”1/2 page (H) 7” x 4 3/4”1/2 page (V) 4 5/8” x 7”1/3 page (V) 2 1/4” x 10”1/3 page (H) 4 5/8” x 4 5/8”1/4 page 3 2/5” x 4 1/2”1/6 page (H) 4 5/8” x 2 1/4”1/6 page (V) 2 1/4” x 4 5/8”1/12 page 2 1/4” x 2 1/4”

Car Kulture Deluxe Media Kit

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SOME NATIONWIDE STORES WHERE CAR KULTURE DELUXE IS SOLD

ALSO SOLD ON NEWSTANDS IN THESE COUNTRIES

7-Eleven IncAcme MarketsAlbertsonsArmy Air Force ExchangeAssociated Fresh MarketsAssociated Grocers (CANADA)AutoZoneBalls Food StoresBarnes & Noble IncBartell Drug CoBi Mart CorpBig Kmart Discount Dept StoresBig Lots IncBI-LO IncBOOK WORLD, INCBooks A Million IncBrookshire Brothers LtdBrookshire Grocery CoCalgary Co-OpCanadian Forces Exc.Chevron MGCircle KCosentinos Food MartsCounty Market/SuperValuDillon Food StoresDuckwall Alco Stores IncErickson Oil Products IncEssoFas Gas LtdFederated CO-OP LtdFiesta Mart Inc/GroceryFood LionFood MaxxFred Meyer Stores IncGiant Eagle IncGiant Food IncGit N Go Conv StoresGreat A & P Tea CoHarps Food Stores IncHarris Teeter Supermarkets IncHASTINGS ENTERTAINMETHoliday Cos IncHomeland Stores IncHusky Oil/Mohawk

Hy Vee Food StoresIGAIndigoIngles Markets IncInternational News -CANADAJ B Sullivan IncJ H Harvey Co LLCKent Oil IncKinney Drugs IncKrogerLoaf N Jug Mini MartLowes Food StoresLynnsMac's Convenience StoresMega PresseMeijer IncMidwest Petroleum CoMobil MGNash Finch CoNiemann Foods IncPathmark Stores IncPep BoysPester Marketing CoPetro CanadaPharmasave DrugsPharmx RexallPiggly WigglyPlaid Pantries IncPollys Food Service IncPriceSmartPublix SupermarketsQuality Food CentersRainbow FoodsRalphs Grocery CoRandalls Food MarketsRed Apple MarketSafeway USA/ CanadaSave Mart SupermarketsSave-On FoodsSentry Foods MGShaws SupermarketShellShop N SaveShopKo Stores

Shoppers FoodSmiths Food & DrugSobey's - QuebecStater Bros MarketsStop & Shop SupermktSuperTarget CenterSuperValu/Farm FreshSweetbay SupermarketsTarget StoresThe Grocery PeopleThriftway Unified PortlandTom Thumb Food & PharmacyTriple FourUnited Dairy FarmersValeroValu-MartVillage Farm DairyWal MartWalgreens CoWegmans Food MarketsWinksWinn Dixie StoresYokes Foods Inc

USABRAZILMEXICOGUADALAJARADUBAISOUTH AFRICATURKEY

AUSTRIABELGIUMDENMARKFINLANDGERMANYHOLLANDNORWAY

SWEDENUKAUSTRALIAINDONESIANEW ZEALANDMILITARY OVERSEAS

Plus Car Kulture DeLuxe is also sold in digital format in 91 countries.We can hotlink that version to your website!

ckdeluxe.com

Car Kulture Deluxe Media Kit

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AD SIZE DIAGRAM

CK Deluxe LLC102 W. Walnut St.Jesup GA 31545