11 Million

Annual Visitors

$3.3 Billion

Visitor Spending

1.8 MillionTotal Reach

Leisure Visitor Marketing Opportunities 2020/2021

CAPTURING VISITORS' ATTENTION FOR 200 YEARS!

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CIRCULATION

350,000 Annual Copies

SPENDING3.3 BILLION

ANNUAL VISITORS11 MILLION

MEMPHIS Visitor Profile

VACATION PLANNING INTERESTS

Live Music

Culinary

Music Heritage

History & The Arts

Outdoors

1. Dallas/Fort Worth

2. Chicago

3. Houston

4. New Orleans

5. Washington D.C.

1. Little Rock, AR

2. Nashville, TN

3. Jackson, TN

4. Tupelo, MS

5. Jonesboro, AR

1. Canada

2. United Kingdom

3. Australia

4. Germany

5. Japan

NationalRegional InternationalTOP MARKETS

Generational Breakdown

36% ages 18-35 44% ages 36-56 20% ages 57+

36%Travel with children

2.7 Days

Average length of stay

67% First-time visitors

Repeat visitors average 5.8 trips every 2 years

Average spent

per party/per night

361

MEMPHIS TOURISM DRIVES VISITORS

$1 MillionPaid Media

TV

Digital TV

Print

Targeted Distribution

Meetings andTravel Trade

Meetings and travel

trade

Online Video,Digital Banners,

Paid Search, Paid Social

Online

1

TRAVEL INDUSTRY INSIGHTSTourism is big business to Memphis!

38% of US Travelers Plan to Increase Travel*State of the American Traveler 2017

98 Choose your own adventure: memphistravel.com/sports-outdoors ABOUT THOSE 100+ BBQ JOINTS... memphistravel.com/bbq8 2020 Memphis Map & Tourist Guide 9

WATERMELON & WINGS@ The Beauty Shop

Spicy and sweet, these wings sing with chile, ginger and lime. Enjoy them in the chic salon-turned-restaurant where Priscilla Presley used to have her beehives done.

HOUSE-SMOKED SIGNATURES @ Loflin Yard

Brisket, wings and sausage are house-smoked here, creating mouthwatering entrees, charcuterie plates, tacos and more at this indoor/outdoor hang-out.

BARBECUE BUTTER@ Folk's Folly

This family-owned classic—with its own butcher shop—is where Memphis goes for tender, prime-cut steak. Order yours finished with velvety barbecue butter, naturally.

THE BLUFF CITY @ Phillip Ashley Chocolates At this chocolate boutique, ask for the Bluff City, a confection infused with the smoky, sweet and savory notes of Memphis barbecue—with a striking visual design to match.

CRISPY PIG EARS@ Hog & Hominy by Ticer & Hudman Chefs Andy Ticer and Michael Hudman serve this craveable snack with hot sauce, ranch and celery. Share an order with friends at the duo's casual East Memphis eatery.

friendly COMPETITIONS

CENTRAL BBQThis local pick for best barbecue

sandwich also serves wings six ways, from dry spice to sweet heat.

CHING'S HOT WINGSFind the headquarters for Memphis' signature wing variety, honey gold,

near the University of Memphis.

COZY CORNERA combo plate pairs this institution's

top seller, tender pork ribs, with smoked wings.

D'BO'S WINGS N THINGSWings are cooked to order and served wet or dry. Opt for the

award-winning D'Bo's dry rub.

ELWOOD'S SHACKLet the smokehouse aroma

lead you to the Shaq Attack, a platter sampling brisket to wings.

Yes, Memphis has 100-plus barbecue restaurants. But we have just as many establishments—and one flavorful festival—dedicated to wings. Which one's better? Come and judge for yourself.

SATISFY ALL YOUR BBQ AND WING CRAVINGS: memphistravel.com/wingsvsbbq

WHAT ATTRACTS

COMPETITION COOKERSTO MEMPHIS?

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Memphis musts

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memphistravel.com/festivals8 Find your favorite Memphis fest:

2020 MAP & TOURIST GUIDE

2020 MAP & TOURIST GUIDE

VIRTUAL GUIDEVISITS: 10,600 PAGE VIEWS: 350,000+memphistravel.com/our-guide-memphis

DISTRIBUTION Direct requests

Visitor Centers & Welcome Centers

International offices (Europe, Japan and Australia)

Hotels, attractions and events

Consumer and trade media

Delegates attending meetings & conventions

RATESfull ...................................................................$5,099

half ...................................................................$3,189

quarter ..........................................................$1,629

photo listing ...............................................$1,019

PREMIUM PLACEMENT

back cover ...................................................$6,119

page 1..............................................................$6,119

2-page spread .........................................$7,649

DID YOU KNOW...State of the American

Traveler research shows print usage is over

49%for planning and booking travel!

CIRCULATION

350,000 Annual Copies

10,600+ VIEWS

SPACE DEADLINE SEPT. 4, 2020

MEMPHIS MAP & TOURIST GUIDEBacked by the powerful marketing of over $1 million in paid media, the Memphis Map & Tourist Guide is the only print call-to-action for Memphis Tourism’s efforts, using inspirational content, photography and travel ideas to influence visitation.

VACATION PLANNING INTERESTS

Live Music

Culinary

Music Heritage

History & The Arts

Outdoors

2

59% MOBILE

REACHES

1. 75+MILLION VISITORS

viaMobile: 59%

Desktop: 34%

Tablet: 7%

5 MILLION

PAGE VIEWS

2 MINUTES35 SECONDSAVERAGE TIME

ON SITE

TOP SITE VISITOR MARKETS

66% OUT-OF-STATE

34% IN-STATE

1. Tennessee 2. Texas3. Georgia4. Illinois5. Mississippi6. Arkansas7. New York8. California9. Missouri10. Alabama

30% - ages 18-34

42% - ages 35-54

28% - ages 55+

58% female

42% male

Website Visitor Profile

MEMPHISTRAVEL.COM OFFICIAL WEBSITEWith over 1.75+ million annual visitors, the official Memphis Tourism website is a trusted source for online travel-planning information.

3

FORMATTED

REWARDSPartners who also have an ad in the Memphis Map & Tourist Guide will receive a FREE, run-of-site campaign. For the duration of your paid campaign, you can up-to-double your return.

1 FORMATTED RECTANGLE

2 FORMATTED SQUARE*

These formatted, native units respond to each platform and are integrated into the content of each page, driving better engagement and CTR.

*Display ad units are accepted for the square unit upon request.

3 FEATURED BUSINESS LISTING

Partners receive preferred top-tier placement delineated from the free listings with a tinted background and flag, ensuring you are top-of-mind when visitors are looking to convert.

TOTAL IMPRESSIONS CPM RATE REWARDS

50,000 $22 $1,100 a

125,000 $20 $2,500 a

250,000 $18 $4,500 a

Impression volumes are available in between tiers to accommodate any budget.

business listings .............................$750/year

RATES

1

2

FORMATTED

2

1.7+MVISITORS

5MPAGE VIEWS

1

FREE ADVERTISING!

3

BANNER ADVERTISING & FEATURED LISTINGSVisitors to MemphisTravel.com viewed over 5 million pages in 2019 while planning their trips. Banner ads allow you to expand your reach and target your audience to showcase your business in a robust way. And with our impression-over-time model, you have guaranteed, flexible and controlled exposure.

4

CUSTOM CONTENTEngage qualified visitors on MemphisTravel.com and drive additional search engine organic traffic directly to your site with our custom content-creation program. Our editor will craft a custom article about your business or event, which will remain on the site for one year. You also own this content for distribution on your site, which will continue to drive organic traffic indefinitely.

FEATURED EXPERIENCE CUSTOM CONTENT

500 words of copy crafted with our editor

Photo library (advertiser-provided)

Optional video player

Four customized social media promotions to Memphis Tourism’s audience

Custom articles live for one year

Full ownership of custom article for distribution on your site

DRIVE TRAFFIC TO YOUR SITE!

RATEScustom content ................................ $2,500/year

renewal .................................................... $1,000/year

5

DRIVE THIS QUALIFIED AUDIENCE TO YOUR SITE

Partners are showcased in a native format, integrated into the content.

Your buy includes 2 units of copy and photography, attracting attention and driving traffic to your site.

Responsive design allows for seamless access across digital platforms: mobile, tablet and desktop.

MONTHLY eNEWSLETTER FEATURED PARTNERReach an engaged and active travel-planning audience. Every month, subscribers are inspired with rich stories showcasing what to see and do in Memphis.

RATESeNews featured partner ............$750/month

custom email ............................... $2,500/month

45,000+ OPT-INS

15%+ OPEN RATE

eNEWSLETTER REACH ENGAGED AND ACTIVE TRAVEL PLANNERS

CUSTOM EMAIL100% SHARE OF VOICE, DRIVING CLICKS TO YOUR SITE

Reach 45,000+ qualified opt-in subscribers with 100% SOV

Average 14% open rate

Memphis Tourism-branded template

6

2020 MAP & TOURIST GUIDE

2020 MAP & TOURIST GUIDE

2020 MAP & TOURIST GUIDE

PROGRAM AT-A-GLANCEREACH OVER 1.8 MILLION QUALIFIED VISITORS THROUGH PRINT, WEB AND EMAIL PROGRAMMING.

MAP & TOURIST GUIDE

350k PRINT

10k+ DIGITAL

1.7M+ VISITORS

LEISURE eNEWSLETTERCUSTOM EMAIL

45k SUBSCRIBERS

To participate, contact

RACHAEL ROOT941.400.6007 | Rachael.Root@MilesPartnership.com

MAP & TOURIST GUIDEPRINT USAGE: 49%Print usage is the highest it’s been in almost 10 years with over 49% of American travelers utilizing print to research and plan.*State of the American Traveler 2017

MEMPHISTRAVEL.COMAll-new responsive site provides visitors a trusted source for inspiration and travel planning, including engaging photography, articles, business listings, maps and events.

Subscribers receive timely travel ideas, itineraries and event promotions crafted to motivate travel.

MEMPHIS TRAVELeNEWSLETTER &CUSTOM EMAIL