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CAPTURING THE SDN & NFV OPPORTUNITY
Real Use Cases to Drive Revenue & Network Optimization
SENIOR VICE PRESIDENT, STRATEGY & MARKETING JUNIPER NETWORKS
Mike Marcellin
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1 Evolving Market Dynamics
2 Meeting Customer Needs
3 Some Real Examples
AGENDA
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MAJOR INFLECTION POINTS
80%
Cloud
% of New Enterprise Apps Deployed in the
Cloud:
Mobile Internet
1B
Video & Content
60% % of Broadband Traffic that will be Streaming
Video by 2015:
Source: Gartner and IDC
2013 SMARTPHONE PROJECTIONS
More Pressure On The Network – Innovation Is Required
Security
60% % of IT Practitioners that Report a “Serious” Web-
Based Attack:
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TRAFFIC IS CONTINUING TO GROW
0
5000
10000
15000
20000
25000
30000
35000 1 9 2 0 2 0 2 0 2 0 2 0 2 0 2 0
M Series T Series
T1600
MX Series
Petabits Per Second Per Month
PTX
QFabric
MX 2020
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WHO IS DRIVING TRAFFIC GROWTH?
Compute
Storage
Database
Google App Engine
YouTube
Public Cloud
Private Cloud
Dedicated Hosting
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AVERAGE REVENUE PER USER IS DECLINING
$50
$55
$60
$65
$70
$75
2013 2014 2015 2016 2017 2018
Business Connectivity Monthly ARPU $ / month / firm
ARPU is expected to decline by 18% through 2018
Source: Pyramid - Average Spend per Business per Month on All Connectivity Services
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WHAT OUR CUSTOMERS ARE SAYING
Need to launch new services faster: 24 months weeks
Need to lower my operating costs: reduce complexity
Need real differentiation in the Cloud
Need breakthrough approaches to security
Consistent Theme: Agility
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WHICH DO YOU CHOOSE?
PERFORMANCE AGILITY
OR
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WHY NOT BOTH?
OR
PERFORMANCE AGILITY
OR AND
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AGENDA
1 Evolving Market Dynamics
2 Meeting Customer Needs
3 Some Real Examples
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Globalization Employees/Customers Dispersed Geographically
Adoption of Cloud Services Driven By Agility, Scale, Flexible Pricing
Outsourcing Shed Non-core Functions
Consumerization of IT BYOD Changing IT Challenges
Security Concerns Security is more critical than ever before across diverse networks, applications and devices
ENTERPRISE TRENDS IMPACTING SERVICES
NEW ENTERPRISE REQUIREMENTS
Anywhere, Anytime Service Availability
On-Demand, Rapid Service Provisioning
Flexible Consumption Based Pricing Models
Performance & Maintenance SLA’s
Self Service Capabilities
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YOUR CLOUD OPPORTUNITY
$13 $15 $16 $17 $18
$6 $6
$7 $8 $8
$3
$4
$4
$5 $6
$21
$25
$28
$30 $32
2013 2014 2015 2016 2017
Service Provider IT Partner Vendor-Driven
Global Enterprise Cloud Revenues $Billions by Sales Channel
Source: Analysis Mason, inCode Analysis
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HOW DO YOU GET AGILITY AND PERFORMANCE? The SDN Cloud Network
Automation of policy & management
No underlay touch / Tenant on demand
Dynamic network resource allocation
No forklift upgrade of physical layer
EASIER
FASTER
FLEXIBLE
LOW RISK
Open Cloud ORCHESTRATION
PHYSICAL NETWORK
VIRTUALIZED NETWORK
AUTOMATED SERVICE CHAINING
Big Data for Infrastructure ANALYTICS ENGINE
CONTROLLER Control Analytics Configuration
SDN CONTROLLER: NETWORK ORCHESTRATION
ADC, FW, IPS, Traffic Mon, DDoS, etc.
FINANCE HR MARKETING
Security Routing Switching
OSS/BSS SYSTEMS
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SOME OPERATORS HAVE ALREADY STARTED
MONETIZING USER DATA Outdoor Media Measurements Venue Audience Measurements Retail Site
Analytics
Media Owners Advertisers
Retail Sponsors
Data on 86M + Retail Customers
TARGETING VERTICALS M2M SIM Cards
Data Plans M2M Device Purchase Plans
Health
Utilities
Transport
Telemedicine, Home Healthcare Emergency services mgmt
Fleet Management Equipment Tracking
Remote Meter Reading Monitor Power, Water & Gas
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AGENDA
1 Evolving Market Dynamics
2 Meeting Customer Needs
3 Some Real Examples
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SDN AND NFV CREATE NEW SERVICE OPPORTUNITIES
SECURITY
BANDWIDTH CALENDARING
REPORTING &
ANALYTICS
VIRTUAL WLAN
CONTROLLER
BANDWIDTH ON
DEMAND
WAN OPTIMIZATION
CLOUD CPE
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CURRENT CPE DEPLOYMENT
EACH SITE COSTLY Dedicated Appliance Per Site
Layer 3 Routing, Firewall, CGNAT On Premise Higher Capital Expense
Complexity Results In Higher Maintenance Costs
SERVICE PROVIDER EDGE
L3 CPE L2 CPE
Management
Appliances (Probe, FW,…)
ENTERPRISE SITES
L3 CPE L2 CPE
Management
Appliances (Probe, FW,…)
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MOVING TO THE CLOUD
L2 CPE
ENTERPRISE SITES
L2 CPE
SELF SERVICE PORTAL
Service Complex
SERVICE PROVIDER EDGE
MAXIMUM OPTIMIZATION Simple L2 Device On Premise Virtual CPE’s on MX 3D Router
MX 3D Based FW, CGNAT Central, Cloud Based Self Service Portal
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VIRTUALIZED SECURITY SERVICES AT THE EDGE OR IN THE CLOUD
Enterprise & Management
System
vGW Virtual Gateway
JunosV Firefly
Junos Space NMS Internet
Hyp
ervi
sor
DELIVERS COMPREHENSIVE PROTECTION IN A SCALABLE, FLEXIBLE MODEL
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VIRTUALIZED MOBILE CONTROL SGSN / MME
10M active users 32 ATCA chassis 3 zones (11 ATCA
per zone) 300K subscribers
per chassis
10M active users 54 VSE appliances
(27+27 backup) 3 zones (1 MX 3D/zone) 3.3M users per MX 3D,
400K users per VSE
Financial Benefits 54% lower TCO 65% lower OpEx 53% lower CapEx
Operational Benefits 73% less environmental cost 72% less operator training cost 63% OA&M cost
Development Time & Cost 46% faster initial deployment 61% less initial deployment cost 87% faster capacity additions 92% less capacity addition cost
SG
SN
/MM
E
Traditional Mobile Control Gateway Virtual Mobile Control Gateway
MCG ATCA
chassis
JunosV App Engine
MX3D
X86 appliances
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Customer Premise Service Provider
VIRTUALIZED WIFI (WIRELESS LAN) CONTROL
End Users
Streamlined Managed WLAN Services For service providers offering managed WLAN Allows configuration changes with less difficulty
Rapidly scale resources to match customers’ demands.
MX960
SBR C3000
WLA532
Virtualized WLC
EX4500 / EX4200 Virtual Chassis
EX4500 Virtual Chassis
SSPortal LDAP Server
Junos Space
Ringmaster
Internet
Authentication Services Network Management
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DELIVERING BANDWIDTH ON DEMAND
End Users in Enterprise Office Have a Burst in Bandwidth Request
Carrier Allows Additional Bandwidth Request and Adjusts Bill for Video
Conferencing Service
Receiving Application
Dynamic Policy
Routing
DRIVES SPEED, ACCURACY AND EFFICIENCY IN BANDWIDTH USAGE
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BANDWIDTH CALENDARING AND NETWORK SLICING FOR QUALITY OF EXPERIENCE
GLOBAL NETWORK VIEW
DELEGATION
GREATER REDUNDANCY
ENSURE BETTER CALENDARING
Enterprise Schedules Session
Successful Delivery
PCE
PCC
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BETTER REPORTING AND ANALYTICS THROUGH VIRTUALIZED ENGINES
TIMELY INSIGHT, REDUCED COST, IMPROVED SCALE
NETWORK USER STORAGE REPORTING & PRESENTATION ENGINES
J-FLOW, DPI, BGP, NETFLOW
DATA EXTRACTION REPORTING STORAGE
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NEW APPROACH - NFV
SS
L V
PN
OTH
ER
SE
RV
ICE
S
DP
I
CA
RR
IER
GR
AD
E N
AT
CD
N
PE
RO
UTE
R
FIR
EW
ALL
IT IS EASY TO START WITH NFV
SGSN/GGSN
MESSAGE ROUTER
WAN ACCELERATION
BRAS
TESTER QoE MONITOR
RADIO ACCESS NETWORK
NODES
OLD APPROACH – NEW SERVICE NEEDS A NEW BOX
JunosV App Engine
CLOUD X86 SERVER
X86 LINECARD
Video/ VOIP Monitoring
CARRIER GRADE NAT
DPI PE ROUTER
CDN
SSL VPN Traffic Monitoring
CUSTOM ROUTING
APPLICATION
FIREWALL
LOAD BALANCING
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MUCHAS GRACIAS !