Capturing Ireland’s Share - bim.ieand,events/Aiden,Cotter.pdf · AIDAN COTTER CHIEF EXECUTIVE...

Growing the success of Irish food & horticulture


AIDAN COTTER

CHIEF EXECUTIVE

BORD BIA

28 JANUARY 2009


Capturing Ireland’s Share

of the Global Seafood Opportunity

The Story of Origin Green

Aidan Cotter Chief Executive 2nd April 2014


Creating Shared Value at Nestle

Creating

Shared Value Nutrition, water,

rural development

Environmental

sustainability Protect the future

Compliance Laws, business principles, codes of conduct


part of the Iglo Group, have developed a

company wide sustainability programme…


North America’s largest marketer of prepared

frozen seafood products, source 99% of their

seafood from certified sustainable or

responsible sources…


The global fishing industry is under intense pressure to

adopt more sustainable practices…


Increasingly, investors are diversifying their portfolios by investing in

companies that set industry-wide best practices with regard to sustainability


Consumers want it

Retailers want it

It fuels innovation

It helps develop new markets

It saves money

It inspires our people

Unilever: The Business Case


0

1

2

3

4

5

6

7

8

9

10

1950 1960 1970 1980 1990 2000 2010 2020 2030 2040 2050

Billio

ns

3 billion

8 billion

7 billion 6 billion

5 billion

4 billion

9 billion

World Population 1950 - 2050

50% in cities

70% in cities

30% in cities

Source: UN World Population Prospects; the 2012 revision

What’s Driving Global Demand for Food……


100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

0% 2000 2005 2010 2015 2020 2025 2030 2035 2040 2045 2050

China

India

Other

Asia

Japan

United States

EU

Others

Shares of Global Middle Class Consumption, 2000-2050

Source: OECD Working Paper

“3 billion consumers

will join the middle classes

over the next 20 years”

changing lifestyles,

shifting dietary habits”

India and China Make Waves in the Global Middle Class


“By 2025, two-thirds of the world’s population could

be living under water stress conditions”. UN

Agriculture uses 70% of the world’s freshwater

Food for Fuel:

40% of US corn

used for ethanol”

Climate

Change

“The most frequent and

significant factor causing

volatility is unpredictable

weather conditions”. FAO/OECD Agricultural Outlook, 2011-2020

Supply

Challenges


Source: McKinsey Global Institute


Images from WWF

we are

the planet


Sustainable development meets the needs of the

present without compromising the ability of future

generations to meet their own needs.

United Nations Brundtland Commission, 1987


need to show what Irish food & drink stands for…………


...need to show what Irish food & drink stands for...

A World Leader in Sustainability A World Leader in Sustainability

Every farm and food manufacturing business

signs up to the sustainability agenda…

Measuring what matters…

Accreditation, independent verification…

Performance based on science innovation and best

practice…


Ireland is at a good starting point…


Ireland is at a good starting point…

Source: EU JRC Evaluation of the livestock sector's contribution to the EU greenhouse gas emissions (GGELS)


Ireland has a very favourable water stress index (% of territory under water stress)

Source:

Yale University

46

24 24 21 20

16

8 2 8 1 0

Agriculture

uses 70%

of the world’s

freshwater

O


Traceability Welfare

Environment Animal Health

Food Safety

Utilising the QA infrastructure …….

Additional Sustainability Measures

Wa

ter C

on

se

rva

tio

n &

Ma

na

ge

me

nt

Bio

div

ers

ity

Carbon footprinting


25

Farm Quality & Sustainability Assurance

43,000 Beef Farms Carbon Footprinted

18,000 Dairy Farms

55,000 Carbon Assessments


26


Decide on

Target Areas

Agree

Baseline

Period

Set Timelines

& Targets

Annual

Progress

Report

Independent

Verification


80% of inputs from

suppliers with recognised

Sustainability programmes

by end of 2014

Action plans with 3 major

suppliers to reduce carbon

& water footprints by end

2013

All cardboard FSC certified

by end of 2014

100% fairtrade coffee by

end of 2015

Raw Material Sourcing

50% reduction in

operational emissions by

2020

20% reduction in energy by

2015

Anaerobic digester in place

by end of 2016

Zero waste to landfill by

2015

Implementation of rainwater

harvesting programme by

2014

Manufacturing

Reduce salt content by 15%

by end of 2014

Removal of artificial

colourings by 2015

Health & Nutrition Policy in

place from 2013

Health screening for all

employees by 2015

80% increase in support for

local groups by 2015

Student placement

programme by mid 2014

Social

Origin Green Targets


COMPANY RECRUITMENT PIPELINE

323 Companies Registered

224 companies at workshop/plan

development phase

99 plans submitted

Over 85% of exports


Irish seafood companies have embraced sustainability

through membership of Origin Green…


Origin Green

Integrated

Marketing Plan 2014

€3.5 million


36


Qingdao

London

Dubai

Nuremberg

Beijing

Moscow

Shanghai Paris

Vigo

Düsseldorf

Kortrijk

Brussels

Berlin

Amsterdam

Cologne

Trade Fair Programme 2014


Components of S & P 500 Market Value

Intangible Assets Tangible Assets

0%

20%

40%

60%

80%

100%

1975 1985 1995 2005 2010

83

68

32 20 20

17

32

68 80 80

Source: Ocean Tomo


AIDAN COTTER

CHIEF EXECUTIVE

BORD BIA

28 JANUARY 2009


Capturing Ireland’s Share

of the Global Seafood Opportunity

The Story of Origin Green

Aidan Cotter Chief Executive 2nd April 2014

Capturing Ireland’s Share - bim.ieand,events/Aiden,Cotter.pdf · AIDAN COTTER CHIEF EXECUTIVE...

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