Capturing Digital Moments for Competitive Advantage
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Transcript of Capturing Digital Moments for Competitive Advantage
24 November 2014
25 November 2014
Vice President Marketing, EMEAR
Capturing Digital Moments for Competitive Advantage Cisco Connect 2014
Jeremy Bevan @jeremybevan
#CiscoConnect
#CCGR14
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Image – Happily Married
(Science and Marketing)
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Brand Perception
Previous History
Influence by Others
The Business of
REAL TIME!
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@DMScott / #mktgvelocity
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@DMScott / #mktgvelocity
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THE BUYING PROCESS HAS CHANGED
of customers initiate the first step in the buying cycle
90% of customers want an integrated marketing approach
72% The number of times a customer will “touch” a vendor before making a purchase
11
Sources:
Engagement booster, Content published on 2 or 3 channels had a 24% increase in engagement – Michael Lewis
Consumer driven, 72% of consumers want an integrated marketing approach - E-tailing Group, (June 2011) “4th annual Consumer Insights Survey”
Self-Initiated Starts Online Integrated Journey
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BEHIND EVERY …
Company Name Search Query Social Interaction Mobile Device
Marketing is B2Me
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Preferences Location
Analytics History Sharing
Context
THE DIGITAL MOMENT
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Digital
Moments
Connected
Experience
Better
Business
Outcomes
AT&T
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The Skills Evolution of the Marketeer
Digital
Moments
& Analytics