Capture ROI on Marketing 2 Ten, LLC
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Transcript of Capture ROI on Marketing 2 Ten, LLC
Marketing Strategies for Businesses
Maximize Marketing ROI
Marketing Fundamentals
1. Differentiate by communicating your company’s unique values to the market.
2. Require cost-effective engagement
3. Measure Return on Investment (ROI)
• All marketing must lead to revenue.
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ROI Measurements
1. Stronger market position.
2. Increased opportunities.
3. More sales.
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Rules of Engagement
1. When you require ROI, you create accountability, increase efficiencies, and control costs.
2. Increase prospect of positive ROI by aligning marketing strategies with elements of client’s decision-making process.
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Elements of Decision-Making Process
• Who makes purchase decision?
• How / when is decision made?
• What information is needed?
• How to speak to them? – Language, terminology, jargon
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When / Where / How to Engage
• Face-to-face meetings
• Website
• Conferences
• Journal articles, white papers
• Press releases
• Traditional / Social Media
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Outsourced Marketing: A New Way to Increase ROI
• Increased performance through specialized marketing skills and expertise.
• Quality and delivery contractually assured.
• Contain overhead costs by increasing / decreasing staff to meet demand.
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Service Provider: Essential Qualities
Listening skills
• Understand your goals
Professional expertise
• Writing, communications, platforms
Current, relevant experience
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Service Provider: Essential Qualities
Seamless integration
• Traditional and social media
• Consistency
Commitment
• Availability, responsiveness, delivery
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2 Ten, LLC Professional Marketing Services
• Twenty years of marketing, sales and professional writing experience
– Clinical research, healthcare, and scientific consulting industries
– Global perspective
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2 Ten LLC Professional Marketing Services
• Content
– Website, blog, newsletters, press releases, social media, surveys, brochures, white papers
– Research: Industry, clients, technologies
• Strategic Partnerships
– Expert panels, key opinion leaders
– Videos, printing, conference exhibit booths
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2 Ten, LLC Professional Marketing Services
Jared Byer Principal, 2 Ten, LLC
913.980.0028
@2tenllc
www.2tenllc.com
2 Ten, LLC is a veteran-owned business
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