Captivating Buyers with a Visual Experience - Mike King, King Design
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Transcript of Captivating Buyers with a Visual Experience - Mike King, King Design
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www.kingdesignllc.com
CAPTIVATING BUYERS WITH A VISUAL EXPERIENCE
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www.kingdesignllc.com
MICHAEL KINGPRINCIPAL, KING DESIGN
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www.kingdesignllc.com
64%People who watch a web video are 64% more likely to buy than other site visitors
Source: Comscore
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www.kingdesignllc.com
30%Retail sites with video increase their
conversion rate by 30%
Source: L2 Specialty Retail Report
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www.kingdesignllc.com
90%YouTube’s VP, Robert Kynel, said video will soon be 90% of all internet traffic
Source: Forbes
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www.kingdesignllc.com
2,000Interactive marketers ranked video and
multi-media more effective than any other site initiative
Source: Adobe
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www.kingdesignllc.com
59%59% of senior executives prefer to watch video than read text
Source: Forbes Insight
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YESYou should create videos
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NOThrowing a video together and placing it on YouTube will not generate sales
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WHAT KIND OF VIDEOS SHOULD I MAKE?
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www.kingdesignllc.com
WHAT DO YOUR CUSTOMERS WANT?
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www.kingdesignllc.com
HOW DO I USEYOUR PRODUCT?
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www.kingdesignllc.com
HOW DO I INSTALL YOUR PRODUCT?
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www.kingdesignllc.com
HOW DO I SELLYOUR PRODUCT?
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www.kingdesignllc.com
WHAT DO YOUR EMPLOYEES WANT?
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www.kingdesignllc.com
HOW DO I USEOUR PRODUCT?
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www.kingdesignllc.com
HOW DO I SELLOUR PRODUCT?
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www.kingdesignllc.com
HOW DO I INSTALLOUR PRODUCT?
![Page 20: Captivating Buyers with a Visual Experience - Mike King, King Design](https://reader033.fdocuments.in/reader033/viewer/2022052823/5553c40bb4c905d4448b5492/html5/thumbnails/20.jpg)
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ENTERTAIN METELL A STORYSIMPLIFYFOCUS ON PEOPLEBE DIFFERENT
MAKE IT PERSONAL
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www.kingdesignllc.com
SET GOALSDEFINE THE MESSAGEFILM ITDISTRIBUTETRACK RESULTS
ASK QUESTIONS
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www.kingdesignllc.com
IF YOU BUILD IT, THEY WILL NOT COME
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www.kingdesignllc.com
Take Action
BE CONSISTENT
FOCUS ON THE CUSTOMER
KEEP IT SIMPLE
DETERMINE APPROPRIATE DELIVERY METHODS
DEFINE YOUR GOALS
DON’T HIDE IT - MAKE IT THE FOCUS
CREATE A VIDEO CHANNEL