Capstone Studios ~ Folio at a Glance
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Transcript of Capstone Studios ~ Folio at a Glance
Capstone is a full service marketing and design
company that assists businesses increase
market share by creating and implementing
integrated marketing solutions that excite,
entice, and engage.
Eve
nts
Identity Interiors & Environmental
Websites
3D V
irtu
als
Videos
Collateral
Smart Strategies.
Brilliant Creative.
Flawless Execution.
Delighted Clients.
VISION PASSION RESULTS
CAPSTONESTUDIOSI N C O R P O R A T E D
FOLIOat a glance
Marketing
Branding & Identities
Advertising
Websites & Multimedia
Search Engine Marketing (SEM)
Environments/Sales Offices & Interiors
Signage & Displays
Event & Tradeshow Support
Collateral
Public Relations
1 Technology, Suite I-801 : : I rvine CA 92618 : : Phone: 949-502-4900, ext. 303
www.CapstoneStudios.com : : www.Dismukes.com : : www.CapstoneREM.com
> Award-Winning Products
> Industry Leading Training
> Unparalleled Technical Support
> 24/7 Account Access
> Highly Competitive Pricing
> Superior Marketing Support
Partner with a Leader. Partner with Toshiba.
In today’s marketplace you can’t rely upon one or two traditional approaches to communications and hope somebody is listening, watching or even paying attention. Even with a compelling product or service, you first have to make sure your target audience is getting the message. That’s what QuinTactic™ Marketing is all about. Quin stands for the five ways we come at the marketplace using five different communications tools. We also reach people on an emotional level, to engage all five senses. Tactic is our strategy, what we are going to tell them and how we will deliver the message in the most enticing way.
Our primary goal is to ensure that every marketing dollar is giving you your money’s worth. From traditional print media to interactive websites, from high-definition video production to total media immersion and sales
environments, Capstone produces eye-catching, engaging and effective communications to achieve quantifiable results — combining proven marketing methods with revolutionary new trends and emerging technologies. It’s a mixture of art and science tailored to every client’s individual needs.
Capstone’s work has been recognized with more than 100 American Corporate Identity Awards and 20 Hollywood Reporter Key Art Awards as well as Belding, Lulu, Clio and Grammy Awards. Guided by its founders Jo-Anne Redwood and John Taylor Dismukes, Capstone serves clients in the entertainment, corporate, consumer, hospitality and real estate industries — including Paramount Pictures, Universal Studios, RJR/Nabisco, Toshiba, Sony, Lennar Homes, Welk Resorts, Hyatt, Pulte/Del Webb and AT&T.
1 Technology, Suite I-801 : : I rvine CA 92618 : : Phone: 949-502-4900, ext. 303
www.CapstoneStudios.com : : www.Dismukes.com : : www.CapstoneREM.com
LOGOS }Identity & Branding
Capstone has developed some of the most established worldwide brands from Fortune 100 companies, motion picture entities and retail moguls.
1 Technology, Suite I-801 : : I rvine CA 92618 : : Phone: 949-502-4900, ext. 303
www.CapstoneStudios.com : : www.Dismukes.com : : www.CapstoneREM.com
LOGOS }Identity & Branding
Capstone has developed some of the most established worldwide brands from Fortune 100 companies, motion picture entities and retail moguls.
1 Technology, Suite I-801 : : I rvine CA 92618 : : Phone: 949-502-4900, ext. 303
www.CapstoneStudios.com : : www.Dismukes.com : : www.CapstoneREM.com
RESIDENTIAL & COMMERCIAL LIST OF CLIENTSMarketing collateral, brochures, logos, web & interactive renovations, model design and signage programs
MIXED uSE/uRBAN}Residential/Retail
Sales Office for Mixed use, high-end mid and high-rise in Irvine Sales Office conceptual design, layout, signage and implementation for seven new neighborhoods in urban area of Irvine.
1 Technology, Suite I-801 : : I rvine CA 92618 : : Phone: 949-502-4900, ext. 303
www.CapstoneStudios.com : : www.Dismukes.com : : www.CapstoneREM.com
SARES•REGISGROUP
MULTIFAMILY}Renovation
RENOVATION: Capstone designed and executed a full renovation for Aliso Creek Apartments to update two clubhouses, leasing office, athletic center, pool and surrounds.
CLUBHOUSE—BEFORE
CLUBHOUSE—AFTERView includes creation
of cyber café styled area targeted to younger
audience.
1 Technology, Suite I-801 : : I rvine CA 92618 : : Phone: 949-502-4900, ext. 303
www.CapstoneStudios.com : : www.Dismukes.com : : www.CapstoneREM.com
RENOVATION: Developed space plan, usage, theme for Leasing Offices, Club House, Business Center, Signage, Pool and Lounge exterior furnishings and tile work, two model designs and common areas.
MULTIFAMILY}Interior Renovation
SARES•REGISGROUP
1 Technology, Suite I-801 : : I rvine CA 92618 : : Phone: 949-502-4900, ext. 303
www.CapstoneStudios.com : : www.Dismukes.com : : www.CapstoneREM.com
MARKETING: As agency of record, capstone has developed and implemented all of CostaBaja’s sales and marketing materials from sales office design to print advertising, HD videos, websites, collateral & SEM.
HOSPITALITY}Marketing
1
2 3
54
Cause & Affect MarketingA coordinated strategic marketing effort is tracked down to the day of any event, ad, eMail blast or even weather so that return on investment, and costs per lead can be carefully analyzed and successes repeated month over month.
ou are invited to attend a special event this Wednesday, April 1st. Event hosts Kathy Taillon and Thierry Moine from CostaBaja
Resort will be on hand to give you an overview on “The Who, What and How of Buying Mexican Property.” Join us for drinks and hors d’ouvres and
learn more about CostaBaja Resort and Marina.
This is Your Opportunity to Own a Piece of Paradise
Receive a special travel package to tour available properties. This special event will be held on April 1, from 3:30 to 5:00 at Ciro’s Restaurant, 230 Walnut Avenue
in Ketchum. Seating is limited, so reserve your space today!
Learn more by reading some of our press releases! And, Hot off the press — the New York Times just wrote a wonderful story!
> Robb Report Location, Location, Location. Where the Smart Money is Buying Real Estate.
> New York Times Great Homes & Destinations
> Ocean Homes Magazine Great Homes & Destinations
> Gary Player Tees Up La Paz, the capital city of Baja California Sur, appears to be on the brink of becoming Mexico’s next big international destination.
> Super Yachts Need Super Homes
> Mexican Beach La Paz -Named Best in the World
> Marina CostaBaja Blends Resort With Colonial Town of La Paz
By Invitation OnlyApril 1, from 3:30 to 5:00 Ciro’s Restaurant
RSVPMarlene Fletcher, Propiedades Mar
By email - Click here
By Phone - 206-251-4347
www.costabajaresort.com
105
1 Technology, Suite I-801 : : I rvine CA 92618 : : Phone: 949-502-4900, ext. 303
www.CapstoneStudios.com : : www.Dismukes.com : : www.CapstoneREM.com
(Above)CostaBaja Resort & Marina website
(Below)Promotional HD-DVD cover & stills
(Opposite page)1 CostaBaja sales center design2 DVD mailer3 Letterhead4 Beach bag & souvenir map5 Information kit & brochure
1 Technology, Suite I-801 : : I rvine CA 92618 : : Phone: 949-502-4900, ext. 303
www.CapstoneStudios.com : : www.Dismukes.com : : www.CapstoneREM.com
3D Animation & Motion Graphics
(Above)Welk Resorts interactive property tour
(Below)3D animation stills for: 1 Astellas Pharma US/Mycamine; 2 Globalink Malaysia/Urban Infill; 3-4 Lennar/Pacifica
2 3 41
1 Technology, Suite I-801 : : I rvine CA 92618 : : Phone: 949-502-4900, ext. 303
www.CapstoneStudios.com : : www.Dismukes.com : : www.CapstoneREM.com
3D Animation & Motion Graphics
1 2 3 4
(Above)R.J. Reynolds/Doral promotional graphics and 3D animation
(Below)3D animation stills for: 1 Motor City Casino; 2 Astellas Pharma US/Mycamine; 3 Virgin Electronics; 4 Toshiba
1 Technology, Suite I-801 : : I rvine CA 92618 : : Phone: 949-502-4900, ext. 303
www.CapstoneStudios.com : : www.Dismukes.com : : www.CapstoneREM.com
WEBSITE DESIGN: For Shell Vacation Club, Capstone worked within their existing cell structure to create dynamic, branded and interactive websites with regional colors for easy identification for all of their resorts and resort partners.
HOSPITALITY}WebSite Design
1 Technology, Suite I-801 : : I rvine CA 92618 : : Phone: 949-502-4900, ext. 303
www.CapstoneStudios.com : : www.Dismukes.com : : www.CapstoneREM.com
INTERACTIVE WEBSITES: From initial Internet Architecture (IA) to full, branded web designs, including rich media, galleries, interactive and animated prompts, Flash, dynamically driven content, database management and collection — we create incredible websites programs that get response and generate qualified leads.
WEBSITES}Internet Design
1 Technology, Suite I-801 : : I rvine CA 92618 : : Phone: 949-502-4900, ext. 303
www.CapstoneStudios.com : : www.Dismukes.com : : www.CapstoneREM.com
As a partner of Vibes Interactive, we worked with Interval International to create a web portal delivering MiniVacs based on theme, location and type to generate leads for ii’s prestigious developers, including book engine and call center.
LEAD GENERATION} Website
1 Technology, Suite I-801 : : I rvine CA 92618 : : Phone: 949-502-4900, ext. 303
www.CapstoneStudios.com : : www.Dismukes.com : : www.CapstoneREM.com
REAL ESTATE/RESIDENTIAL}Identity Design
IDENTITIES: Various logos created for a range of residential communities, hospitality, multifamily clients among over 100 different projects.
CMYK Values 88-51-36-12
CMYK Values 100-86-29-15
1 Technology, Suite I-801 : : I rvine CA 92618 : : Phone: 949-502-4900, ext. 303
www.CapstoneStudios.com : : www.Dismukes.com : : www.CapstoneREM.com
REAL ESTATE/RESIDENTIAL}Brochure/Collateral
BROCHuRES: Examples of residential brochure collateral created for mid to high-end developments in California. used for sales support, in conjunction with web, sales office, signage, advertising, PR and direct marketing campaigns.
1 Technology, Suite I-801 : : I rvine CA 92618 : : Phone: 949-502-4900, ext. 303
www.CapstoneStudios.com : : www.Dismukes.com : : www.CapstoneREM.com
BRANDING & MERCHANDISING: To entice onsite traffic and guests to enter the unmarked beach club, Capstone developed a separate identity and a series of VIP Club-styled merchandise using a separate, more “Tommy Bahama-esque” style that appealed to the US/Canadian demographics.
HOSPITALITY}Merchandising
1 Technology, Suite I-801 : : I rvine CA 92618 : : Phone: 949-502-4900, ext. 303
www.CapstoneStudios.com : : www.Dismukes.com : : www.CapstoneREM.com
INTERNET COMMUNICATIONS: The majority of consumers begin any search on the Internet. With social media, use of email and Google-searches being the norm, Capstone has developed sound, strategic methodologies to ensure we engage and capture prospective clients who are visually bombarded with solicitations.
eCommunications }Internet Marketing
FRIDAY, MARCH 27, 2009By NICK KAYE
BREAKING GROUND
F O R M O R E I N F O R M A T I O N
TO SEE THE ORIGINAL ARTICLE, ONLINE - CLICK HERE
E N D .
WHAT Beachfront resort and residential development.WHERE La Paz, the capital of Baja California Sur, Mexico.AMENITIES A golf course and a village of shops and restaurants, among others.PRICES New residences are around $400,000 to $2 million.STATUS Construction of the development’s second phase is now under way.DEVELOPERS Grupo Concord and Prudential Real Estate Investors.CONTACT (866) 409-9940 or www.costabajaresort.com.
DETAILS Travelers and second-home buyers priced out of the flashier Los Cabos in the Lower Baja Peninsula are heading north to the area around La Paz, to developments like the CostaBaja Resort & Marina, a 550 acres on the Sea of Cortez that opened in 2005. With three residential enclaves, a 250-slip marina, a 120-room hotel, a beach club and the village of shops, restaurants and galleries completed, the development is now working on two new residential clusters, a spa and an 18-hole Gary Player-designed golf course. One residential area, Las Colinas, will have 71 residences mostly in adjoining pairs on hillsides between holes of the golf course. The other, VistaMar, will be on bluffs near the beach and will initially consist of 16 casita-style residences in four buildings, with a 47-unit condominium complex nearby. A rental program is offered to owners. The La Paz airport has direct flights from Los Angeles.
LEARN MORE CostaBaja Resort & Marina is now selling Phase II with new neighborhoods: VistaMar Casitas & Residences, and Las Colinas Hillside Homes. Click on any of these links or register with the site and receive a full brochure and DVD.
CostaBaja Resort & Marina
Gary Player Signature Golf Course
Register to receive the brochure and DVD
VistaMar Residences, from $600K USD
Las Colinas Hillside Homes,from low $400s USD
Marina & Marina Village
✉ SEND TO A FRIEND
< Monthly newsletters increase qualified web traffic and keep customers and interested buyers informed. Each are linked to social media, allow for “send to friend” viral marketing, and offer incentives linked to contextual splash pages.
Print publications > recognize the importance of offering digital advertising — so to ensure the print ad gets more impressions, Capstone develops branded, animated web banners that an be tracked to the site.
Public Relations offer more opportunities to keep customers and prospects excited — tied to offers and images, it’s an opportunity to leverage national brands and media.
1 Technology, Suite I-801 : : I rvine CA 92618 : : Phone: 949-502-4900, ext. 303
www.CapstoneStudios.com : : www.Dismukes.com : : www.CapstoneREM.com
CORPORATE COMMuNICATIONS: Dealer Recruitment Presentation Kit and contents used to solicit and inform possible new dealerships. Bottom image: large format corporate brochure using new branded chevrons built in to images.
CORPORATE}Collateral
1 Technology, Suite I-801 : : I rvine CA 92618 : : Phone: 949-502-4900, ext. 303
www.CapstoneStudios.com : : www.Dismukes.com : : www.CapstoneREM.com
Collateral}Annual Report
Self enclosing folder with brochure: Design and production for GE annual report.
1 Technology, Suite I-801 : : I rvine CA 92618 : : Phone: 949-502-4900, ext. 303
www.CapstoneStudios.com : : www.Dismukes.com : : www.CapstoneREM.com
HOSPITALITY}Theater Concept
PREVISuALIZATION: One of three concepts for Sales Center theater design working within space design provided by architect and client direction.
1 Technology, Suite I-801 : : I rvine CA 92618 : : Phone: 949-502-4900, ext. 303
www.CapstoneStudios.com : : www.Dismukes.com : : www.CapstoneREM.com
INTERIOR DESIGN: From space planning to materials, signage, furniture and fixtures, Capstone developed, fabricated, shipped and installed all materials including interactive topo tables, videos and theater.
HOSPITALITY}Sales Center
1 Technology, Suite I-801 : : I rvine CA 92618 : : Phone: 949-502-4900, ext. 303
www.CapstoneStudios.com : : www.Dismukes.com : : www.CapstoneREM.com
PREVISUALIZATION: For all of our environmental projects, there are at east four stages of visualizing: 1) Space planning 2) Blockout to scale incorporating concept 3) Refined 3D concept with material finishes 4) Working drawings to scale
Phases 1 and 2 shown above: For Lennar’s new gallery of homes sales center, Capstone designed an interactive, modular program where furniture could be reconfigured to create different spacial environments and work with virtually any floorplan. Each modular unit is a semi circle which allows them to be combined to create a full circle, S curves and other design configurations.
Phase 3 shown above: For another of Lennar’s large scale sales and design center, we refined the concept and incorporated the materials for floor, wall, lighting and signage.
GALLERY OF HOMES}Modular Concept
1 Technology, Suite I-801 : : I rvine CA 92618 : : Phone: 949-502-4900, ext. 303
www.CapstoneStudios.com : : www.Dismukes.com : : www.CapstoneREM.com
BANNERS AND EXTERIOR BRANDING: As part of Capstone’s overall branding for CostaBaja, we created a series of brightly colored bilingual banners depicting the various products, activities and services CostaBaja offered which were not apparent by just walking in or around the marina.
OUTDOOR}Environmental
1 Technology, Suite I-801 : : I rvine CA 92618 : : Phone: 949-502-4900, ext. 303
www.CapstoneStudios.com : : www.Dismukes.com : : www.CapstoneREM.com
As part of the information and wayfinding program Capstone developed for CostaBaja, we also developed a series of store front graphics, beach club identity, merchandising, VIP cards and other “quick read” graphics for the catamarans, transportation vehicles, tennis courts and kayaks.
OUTDOOR}Environmental
1 Technology, Suite I-801 : : I rvine CA 92618 : : Phone: 949-502-4900, ext. 303
www.CapstoneStudios.com : : www.Dismukes.com : : www.CapstoneREM.com
CONCEPT: Capstone concepted a multi-purpose DISCOVERY CENTER where “ExPats” could hang out, make new friends, access the Internet, take classes, use the business center, enjoy cooking, or read a book and enjoy the water features on the patio.
COMMUNITY CENTER}Residential
A1-Our Partners SignLuxury Living on the Sea of Cortez
1 Technology, Building I, Suite 801 Irvine, CA 926181.949.502.4900 International Toll-Free: 888.888.5060
[email protected] www.capstonestudiosinternational.com
Page 111/26/08
ProjectCostaBaja Discovery Center
5,040 Sq. Ft. TotalFirst Floor - 2,970 Sq. Ft. Second Floor - 2,070 Sq. Ft.
Discovery Center
Not to Scale
1st floor of new discover center2,970 sq. ft.
Based on nautical shell theme and anchors/mirrors beach club round
Center is open to above, main space inlcudes:Entry• Reception• Design Center/Multipurpose room• Library/Lounge/Waiting & computer center• Kitchen with back entry for waste • management & deliveriesMen’s and Women’s dedicated restrooms• Conference room (large)• Gallery for signage program• Interior garden spaces with seating • & informationOutdoor patio with cactus garden • and water feature
Note - for orientation, entry (shown far right/bottom) is closest to roadand patio, cactus garden area faces out toward existing sales center, marina village and sea.
Elevator has been removed
3rd floor amenities have been removed but we recommend building with electrical, weight load and access for future.
Luxury Living on the Sea of Cortez
1 Technology, Building I, Suite 801 Irvine, CA 926181.949.502.4900 International Toll-Free: 888.888.5060
[email protected] www.capstonestudiosinternational.com
Page 211/26/08
ProjectCostaBaja Discovery Center
2,0470 Sq. Ft. Total
Discovery Center
Not to Scale
2nd floor of new discover center2,070 sq. ft.
Center is open to below, main area inlcudesOffices for
Alejandro• Javier• Jim• Seth• Inga + records keeping area• 3 Sales agent offices• 10 additional “office seats”•
Large Conference room
Note - for orientation, Alejandro’s office faces toward Marina and ocean and Inga’s office is toward main road
Elevator has been removed
3rd floor amenities have been removed but we recommend building with electrical, weight load and access for future.
Mosaics, natural materials where art becomes defines the
space, not vice versa.
1 Technology, Suite I-801 : : I rvine CA 92618 : : Phone: 949-502-4900, ext. 303
www.CapstoneStudios.com : : www.Dismukes.com : : www.CapstoneREM.com
The inspiration was the nautical themed logo spiraling up. The community is where the desert meets the sea, however this building had no views of the ocean except from the third floor, so we kept it light, cylindrical, and included water features. The open center was designed for events and traffic, and the second level provided much needed office space for administration.
[email protected] www.capstonestudiosinternational.com
1 Technology, Building I, Suite 801 Irvine, CA 926181.949.502.4900 International Toll-Free: 888.888.5060
Approval by: ❏
A1-Our Partners SignLuxury Living on the Sea of Cortez
ProjectCostaBaja Discovery Center
Page 312-02-2008
Elevation 11 Technology, Building I, Suite 801 Irvine, CA 926181.949.502.4900 International Toll-Free: 888.888.5060
[email protected] www.capstonestudiosinternational.com
Discovery Center Elevation 1
Not to Scale
We presented a full inspiration book to convey use of
materials, textures and features. These are only just a few.
1 Technology, Suite I-801 : : I rvine CA 92618 : : Phone: 949-502-4900, ext. 303
www.CapstoneStudios.com : : www.Dismukes.com : : www.CapstoneREM.com
3D Renderings & Signage}Residential/Retail
Renderings & Signage for Pacifica high-rise in fill, Long Beach California 3D renderings, signage and implementation for urban high-rise.
1 Technology, Suite I-801 : : I rvine CA 92618 : : Phone: 949-502-4900, ext. 303
www.CapstoneStudios.com : : www.Dismukes.com : : www.CapstoneREM.com
Client List} Real Estate
RESIDENTIAL, COMMERCIAL and HOSPITALITY LIST OF CLIENTSMarketing collateral, brochures, logos, web & interactive renovations, model design and signage programs.Consultations and Investment Partner Liaisons
CASDEN PROPERTIESBroadcast Center ApartmentsCottonwood RanchGramercy PlaceIndian Hills Ridge HomesIndian OaksNormandie VistaThe HillCreste in Century CityThe Promenade in BurbankThe WillowsTiffany Court
PULTE HOMESCambridgeCarriage HillsKerrigan RanchMy Central ParkNatomas Regency ParkSevillanoSolstice in Quail HillDel Webb - The ClubDel Webb - Elkgrove
FOREST CITY DEVELOPMENTThe Highlands at Grand Terrace
HARLON WESTChurchill ApartmentsCiaoSea Bluffs in OceansideThe Summit in Hollywood HillsVentana
SARES - REGISAliso CreekHarbor PointeRidgecresteHolly StreetMesa Verde VillasTrieste
THE HOMESTEAD GROUP930 Doheny960 DohenyBrighton VillaLarrabee PlazaOakHurst CondominiumsPalm SquarePark PlaceThe Almont CondominiumsVilla VersaillesWilshire ParkWindsor CourtLas Vegas Retail Centers (15 in all)
LEWIS HOMESJamboreeDel MarHomecoming
LINCOLN PROPERTIESOakcrest Villas The Academy Apartments
WSJ PROPERTIESRaffiné Luxury Condominiums
LENNAR HOMESCentral Park WestPacifica
WELK RESORTSEscondidoPalm SpringsBransonLos Cabos
HyattGrand Victoria Resort & Casino
LYCON GROUPCarlysle CourtCascade CourtEmbassy SquareFountain TerraceHyde ParkPalm TerraceSterling Court I & IISundance ParkSunset RidgeSunset TerraceThe BoulevardThe Grand Apartments at The GalleriaThe St. Andrews
COMSTOCK HOMESRiviera VillasMeadow CrestNorthwindCitrus VillasBella VistaOakHillRidgeview
MEXICOCostaBaja ResortPuerto Los CabosClub CampestreSirena del MarNaosPunta Maroma-Tommasi Family
SENIOR/MEMORY CAREVilla Biarritz (Harry Crowell)
RUSSIAAglarov Estates Clubhouse
JAPANPlease request separate list
Smart Strategies.
Brilliant Creative.
Flawless Execution.
Delighted Clients.
uinTactics™Capstone Studios, Inc.Phone: + 949.888.9911eFax: + 323.297.5111
eMail: [email protected]: www.CapstoneStudios.com www.CapstoneStudiosInternational.com www.Dismukes.com
Skype: joanneredwoodTwitter: @capstonestudios @joanneredwoodBlog: www.CapstoneStudios.com/blog
New York: 646.543.9693Chicago: 312.612.9461