ITM BUSINESS SCHOOL, SIRUSERI, CHENNAI

1. Study on creation of luxury brand\

2. Strategies used to build successful Internet based customer services

3. Changing trends in FMCG industry in India

4. Promotion strategies followed in retail sector

5. Study on changing consumer preference towards organized retailing from un-

organized retailing.

6. Study on "impact of advertising in B2B marketing"

7. Study on strategies for promoting retailers' brands

8. Study on factors influencing adaptability & usability of consumer electronics

9. Future of consumer durables pertaining to standard brands & own brands of retailer

like (Next, Big Bazaar)

10. Analysis of sales promotions ability to prompt brand

11. Analysis of the role of outdoor advertising and establishing strategies for managing

space media

12. The study of customer perceptions towards Ayurveda health spas"

13. Present and future potential of users generated content and its role in on-line

advertising"

14. A study of implementation & effectiveness of competence management

15. The factors affecting and enhancing the brand equity of multinational corporations in

India

16. Study on consumer behavior with special reference to preference of brands in cellular

phones"

17. A study of attributes in accepting specialty pharmaceutical products among medical

practitioners

18. A study on the impact of loyalty programs on consumer purchase behaviour and

loyalty"

19. Improving service quality using service blueprinting

20. Study on effectiveness of employee’s role in service delivery

21. Measurement of brand awareness and brand perception