Capstone Consulting Project
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Transcript of Capstone Consulting Project
MAYOR’S CHALLENGE:FREEPORT SENIOR CENTER
MEET TH E TEA M :
B R IA N H OW L EY – CEO
N IC H OL A S ZAVAT T IER I – C OO
MIC H A EL B REN N A N – C FO
A N TH ON Y EN G EL H A R D T - C MO
OUR VISION
Our vision is to generate an effective marketing strategy for the senior center including creating a more efficient Internet presence by updating the senior center website and creating a Facebook page.
Coupled with increased outreach, we also want to improve the overall experience of the current and future members.
FREEPORT SENIOR CENTER “A Celebration of Senior Living”
The Senior Center is the hub of activities for
seniors age 60 plus. Our program is founded on
the principle of bringing senior citizen’s together
for entertainment, enrichment, and
enlightenment. We offer a senior lounge with a
television, kitchen, computers, billiards, card
tables, library with books and videos, along with
a variety of programs and sports.
INFORMATION:
“Thank you to our patrons for recognizing us as
the best recreation center on Long Island”
www.yelp.com/biz/freeport-senior-center-
freeport-2
www.facebook.com/FreeportSeniorCenter
Members of the Freeport Senior Center gather to play some volleyball in the Recreation Center Indoor Gym Freeport Senior Center member takes a swim in the Indoor Pool
Located inside the doors of the
Freeport Recreation Center
130 East Merrick Road Victoria Dinielli Freeport, NY 11520 Manager (516) 771-4194 (516) 377-2314
www.freeportny.gov [email protected]
Come Join Us
FREEPORT SENIOR CENTER FLYER
Designed to be used in Recreation Center Brochure
Hopes to bring more attention to the Senior Center
FREEPORT SENIOR CENTER POSTCARDS Send postcard to local
neighborhoods with the hope of gaining more members
Cost to be printed is $144 for 2,500 postcards
FREEPORT SENIOR CENTER POSTCARDS
FREEPORT SENIOR CENTER POSTCARDS
Quantity
Price Shippin
g Charge
Postage
Total Price
Breakeven
% of Quantity
2500
$144.0
0 $18.00 825$1,012.8
3 60.231
%
5000
$151.0
0 $23.00 1650$1,851.7
4 11 0.211%
10000
$311.0
0 $61.00 3300$3,731.3
0 21 0.213%
POKER TOURNAMENT FUNDRAISER Create a fun event for the Seniors Use entry fees as a fundraiser to help
better the Senior Center Event is open to the Public:
In order to increase the entry fees earnedMembers are allowed to bring friends, with the hopes of exposing more Seniors to the Senior Center
POKER TOURNAMENT
FUNDRAISER FLYER
POKER TOURNAMENT FUNDRAISER
Entry Fee
Options
Prize Pool
Options
First Place
Second Place
Third Place
Funds Raised
$25 $344 $172 $120 $52 $281
$35 $481 $241 $168 $72 $394
$45 $619 $309 $217 $93 $506
USING SOCIAL MEDIA
Facebook Page• Expand the marketing scheme by reaching
out to more and more people
Yelp Page• Create reviews from current members
• Feedback will be beneficial for people
looking to become members
Electronic version of Freeport Senior Center Flyer to be used for Website
SUMMARY• Stronger presence in Social Media: Yelp, Facebook
• Flyers that can be printed and hung in local businesses, in the center, or sent out electronically
• Postcards
• Fundraiser to help ease the burden of initial postcard costs, or to raise cash if need be