CAPSIM
4
Mission •Become the leader in sensor industry by producing quality, low priced products that gain the market share and maintain competitive advantage.
description
capsim
Transcript of CAPSIM
Mission
• Become the leader in sensor industry by producing quality, low priced
products that gain the market share and maintain competitive
advantage.
The Chester Strategy
• Maintaining a presence in every market. • R&D keeps design and update fresh products.• Maintain aggressive promotion budget and customer accessibility. • Increase the market share against competitors. • Differentiate products with high quality.
Round One
• Invest on promotional and sales budget• Invest on R&D, Start making new product- “Crap”• Increase automation rate and capacity.
Profits (in thousands)
Market Share ROS ROA ROE
Asset Turnover
$2,222 11.30% 6.9 9.3 15.1 1.3
Round Two
• Keep R&D investment on Crap, which will be finished next round. • Invest all sales and promotion budget on Cake, which has gain high
customer awareness(84%) and increase our market share. • Decrease the price on Cake.• Hire more labor to produce Cake and Crap.• Increase automation on Crap.
Profits (in thousands)
Market Share ROS ROA ROE
Asset Turnover
$2,748 13.95% 6.2 9.9 15.8 1.6
