C A N A D A ’ S N A T I O N A L P U B L I C A T I O N F O R A P A R T M E N T O W N E R S A N D M A N A G E R S

2014 MEDIA

KIT

w w w.REMInet work .com

P A R T O F T H E P A R T O F T H E

PART OF THE PART OF THE

WOMEN of Influence

CAPREIT’S GROWTHSPURT

Managed with Pride

Canadian Apartment Magazine (CAM) serves the informational needs of multi-residential unit building owners and property managers by providing relevant and timely articles on the subjects that matter both online and in print. The print magazine features in depth coverage of industry issues while the website posts concise features and up to date news on the industry. Subscribers also receive newsletters and video reports to their inbox featuring interviews with industry professionals discussing their views and concerns.

Each magazine issue features a corporate profile. Industry professionals share their history, goals, accomplishments and unique visions that have brought them their current success. Readers can glean wisdom from their peers as they learn how others in the industry have overcome financial challenges while acquiring assets and building a portfolio. Networking is an essential part of every business and this feature allows industry professionals to learn from each other without leaving their offices.

Canadian Apartment Magazine is part of the REMInetwork.com, a dynamic website that is constantly evolving to attract and retain visitors with timely news articles, regulatory updates, current events and professional analysis. It also includes searchable archival material on issues that remain relevant.

Departments and ColumnsAssociation | Finance | Insurance | Marketing | Management | Newsline | People on the Move | Portfolio Strategy | Smart Ideas

February/MarchTHE ENERGY ISSUE Energy costs are growing. Learn how to save money.energy management, building envelopes, waste, roofing, water usage

August/SeptemberFINANCESReigning in the operating budget.accounting, insurance, policies

April/MayWHO’S WHO INDUSTRY ANALYSIS A look at the current state of the industry including vacancy rates, real estate and current issues.occupancy techniques, leasing tools, market analysis

October/NovemberTECHNOLOGYThere are many ways technological advances can make management easier and more profitable.software, building technologies, parking, elevators

June/JulyAMENITIESWhat do tenants value most in their residences?utility management, maintenance, fitness rooms, laundry, swimming pools

December/January RETROFITS AND CURB APPEALAn attractive building will welcome tenants to make themselves at home.lobbies, balconies, interiors, exteriors, grounds keeping

C A N A D A ’ S N A T I O N A L P U B L I C A T I O N F O R A P A R T M E N T O W N E R S A N D M A N A G E R S

PM#4

0063

056

C A N A D A ’ S O N L Y N A T I O N A L P U B L I C A T I O N F O R A P A R T M E N T O W N E R S A N D M A N A G E R S

Centurion: Doing it REIT

To build or renovate?

WWW.CANADIANAPARTMENTMAGAZINE .CA

VOLUME 10 / NUMBER 1 / DECEMBER/ JANUARY 2013

See page 30

PM#4

0063

056

C A N A D A ’ S O N L Y N A T I O N A L P U B L I C A T I O N F O R A P A R T M E N T O W N E R S A N D M A N A G E R S

Tom Schwartz is smiling for a reason

CAPREIT’S GROWTH SPURT

WWW.CANADIANAPARTMENTMAGAZINE .CA

VOLUME 10 / NUMBER 2 / MARCH/APRIL 2013

Managing Green1st Quarter Sales Report

WWW.CANADIANAPARTMENTMAGAZINE .CA

PM#4

0063

056

C A N A D A ’ S N A T I O N A L P U B L I C A T I O N F O R A P A R T M E N T O W N E R S A N D M A N A G E R S

Four leading industry professionals share the secrets of their success

WOMEN of Infl uence

VOLUME 10 / NUMBER 4 / AUGUST/SEPTEMBER 2013

The Amenities IssueFrom parking to WiFi, fi nd out which amenities appeal most to today’s renter

WWW.CANADIANAPARTMENTMAGAZINE .CA

PM#4

0063

056

C A N A D A ’ S N A T I O N A L P U B L I C A T I O N F O R A P A R T M E N T O W N E R S A N D M A N A G E R S

By Oxford Residential

Managed with Pride

VOLUME 10 / NUMBER 3 / MAY/ JUNE 2013

Who’s Who 2013See page 25 for this year’s ranking

Presented by:

WWW.CANADIANAPARTMENTMAGAZINE .CA

PM#4

0063

056

C A N A D A ’ S N A T I O N A L P U B L I C A T I O N F O R A P A R T M E N T O W N E R S A N D M A N A G E R S

BLAZINGNEW TRAILS

VOLUME 10 / NUMBER 4 / NOVEMBER 2013

Technology Issue:Electronic payment processing

Tankless water heaters

Contemporary laundry equipment

Starlight Investments: A Team on a Mission

P A R T O F T H E P A R T O F T H E

PART OF THE PART OF THE

WWW.CANADIANAPARTMENTMAGAZINE .CA

PM#4

0063

056

C A N A D A ’ S N A T I O N A L P U B L I C A T I O N F O R A P A R T M E N T O W N E R S A N D M A N A G E R S

Team work has its rewards

A STERLINGREPUTATION

VOLUME 10 / NUMBER 4 / OCTOBER 2013

Financing Issue:Apartment Sales Report

Mortgage Financing

Selling Tips, and More

Advertising Rates & Opportunities

1x 3x 6xFull Page 2/3 Page 1/2 Page Island 1/2 Page Horizontal 1/3 Page 1/4 Page All rates include 4 colour charge.

Special PositionOBC IFC IBC

Guaranteed Position Charge 15%Agency Commission 15%Inserts Rates on request

Percentage of Portfolio Owned and Managed

2014 Rates

Canadian Apartment is distributed 6 times per year to 7,200+ readers across Canada. The target audience of the publication is Apartment Owners, Landlords, and Property Managers.

75%Other

25%

Senior Executives Owned70%

Managed30%

Circulation

Publishing ScheduleIssue Ad Closing Material Deadline

Feb / Mar 3/3/2014 3/6/2014

Apr / May 5/5/2014 5/9/2014

REMI Buyers' Guide 5/10/2014 5/17/2014

June / July 6/10/2014 6/17/2014

Sep 9/13/2014 9/15/2014

Nov 11/13/2014 11/15/2014

Dec / Jan 12/2/2014 12/9/2014

The percentage of Canadian Apartment Magazine readers who are senior executives, including owners, presidents, vice presidents, CEOs, COOs, CFOs, senior operations, senior property managers and directors

29The average number ofbuildings per portfolio

Buildings

938The average number of units per portfolio

Units

0.0

100,000

200,000

300,000

400,000

500,000

(A) The average dollars spent annually for maintenance and operations

(B) The average dollars spent annually for capital expenditures

(A) (B)

$493,125$448,333

REMI BUYERS' GUIDE

Do not miss your opportunity to be represented. Contact Melissa

at melissaf@mediaedge.ca.

For advertising rates, please contact:Paul Murphy, Publisherpaulm@mediaedge.ca416-512-8186 x 264

For advertising rates, please contact:Paul Murphy, Publisherpaulm@mediaedge.ca416-512-8186 x 264

1

3

4

2

Communicating your message online will enhance the effectiveness of all your marketing efforts. REMInetwork.com provides an assortment of options including web advertising, electronic news and video reports. We dig for the latest developments in the industry and interview the major players to provide our audience with the most current and leading edge news and perspectives.

6 MONTHS 12 MONTHS1 TOP LEADERBOARD 728 x 90 pixels, 72 DPI gif or jpg only RGB

2 BOTTOM LEADERBOARD 728 x 90 pixels, 72 DPI gif or jpg only RGB

3 TOP BIG BOX 300 x 250 pixels, 72 DPI gif or jpg only RGB

4 BOTTOM BIG BOX 300 x 250 pixels, 72 DPI gif or jpg only RGB

ONLINE RATES & SPECS

For advertising rates, please contact:Paul Murphy, Publisherpaulm@mediaedge.ca416-512-8186 x 264

1

3

5A

5B

5C

4A

6

4B

7A 7B 7C

2

The Canadian Apartment Magazine E-newsletter delivers timely, relevant industry news on a monthly basis, equipping building owners, property managers and associated professionals with the information they need to remain current in a fast-paced industry. The user-friendly vehicle is easy to navigate and gives sponsors exposure to thousands of key industry decision-makers, keeping your brand top of mind.

E-NEWS

All rates include 7 issues in a quarterly cycle.1st quarter: January to March | 2nd quarter: April to June3rd quarter: July to September | 4th quarter: October to December

1 TOP LEADERBOARD 728 x 90 pixels

2 LOWER LEADERBOARD 728 x 90 pixels

3 PENCIL 728 x 45 pixels

4A TOP BANNER 468 x 60 pixels

4B BODY BANNER 468 x 60 pixels

5A TOP SKYSCRAPER 120 x 600 pixels

5B-C BOTTOM SKYSCRAPER 120 x 600 pixels

6 FEATURED SPONSORED CONTENT 125 x 125 pixels | 80 words shown

7A-C SPONSORED CONTENT 125 x 125 pixels | 25 words shown

RATES & SPECS

All ads must be 72 DPI gif or jpg only RGB. No animated ads for E-news.

For advertising rates, please contact:Paul Murphy, Publisherpaulm@mediaedge.ca

416-512-8186 x 264

MECHANICAL REQUIREMENTS

Type page: 7.125" x 9.625" • Trim size: 8.1258" x 10.875"

• Bleed size: 8.375" x 11.125"

Halftone screen: 133 line maximum • Printed offset, saddle stitch bound.

DIGITAL FILES: Preferred format is InDesign CS4, Adobe Illustrator or PDF. Please include all image files and all fonts used in the document and a laser copy for reference. No Microsoft Office or Corel Draw files will be accepted.

GENERIC PDF FILES:

Generic PDF files, created with Adobe Acrobat Distiller using high resolution CMYK (no colour profiles), with all the fonts embedded.

“Save-as” PDF files (Adobe Illustrator, Adobe Photoshop) and native application files (QuarkXpress, Adobe InDesign, Pagemaker, Corel Draw, Microsof t Word) are not acceptable for digital ad submissions. These files are not final material and can create problems with reproduction.

WHEN SENDING MATERIAL:

1. Submit files on a Macintosh formatted CD-ROM. Please label your files with the company name and issue name. eg. advertisername_issuedate.pdf.

2. Include a Magazines Canada standards colour proof, for accurate reproduction. All colour files must be accompanied by a colour proof or a separated laser proof. Publisher assumes no responsibility for accuracy where no proof is provided.

3. Upload files to the FTP site. Host: ftp3.mediaedge.ca Username: me_cam_ad Password: artwork

4. Digital materials, Film, artwork, etc. to be sent to: Production Manager, 5255 Yonge Street, Suite 1000, Toronto, Ontario M2N 6P4

Mechanical SpecificationsPRINT

WEB

Leader Board GIF or JPG728 x 90 pixels 72 dpi

Since 1999, the sandwich market has grown 70 per cent to more than $120 billion, representing 25 per cent of all food service sales. In the U.S. alone, the average American eats 200 sandwiches yearly, totalling more than 45 billion sandwiches nationally.

With patrons willing to pay more for sandwiches made with specialty breads, premium meats and bold, unique flavour enhancers, operators can take their sandwich sales to the next level.

The public has become extremely aware of the health benefits of certain foods. Words like organic and antioxidants are now commonplace. Foods like pomegranate, goji berry and varietal green teas are sought after for their health benefits.

The demographics of society have changed dramatically creating a mosaic of culture and race. Along with the influx of immigration has come a plethora of new tastes – Asian, Indian, Latin American, Mexican and South American to name a few.

Innovative manufacturers of sauces, dressings and marinades have been quick to develop numerous alternatives that meet the needs of today’s health conscious consumers and more diverse population. These new offerings can be used to transform typical sandwiches into top moneymakers. Molés, salsas, sambals, hot sauces, chimichurris, vindaloos, pestos, chutneys, gourmet mustards and regional barbecue sauces are but a few options that can transform a normal, blasé sandwich into an exciting, premium priced masterpiece.

For instance, companies like Litehouse have recognized the growing influence of Latin Americans south of the border – this group currently makes up 15 per cent of the U.S. population – and have developed new salad dressings, such as sofrito, sangria and cilantro cream, that can be used as marinades to enhance the taste of proteins or simply as spreads on sandwiches.

A slight twist to a traditional recipe can result in a unique menu offering that becomes a signature dish driving foot traffic through the door and enhancing an operator’s profit margin. For example, take a standard BLT made with white or whole wheat and topped with mayo. This sandwich can be transformed by upgrading any or all of the ingredients. Substitute the regular fare with a sun-dried tomato ciabatta bun, heirloom tomatoes, thickly sliced peppered bacon, local red leaf lettuce, avocado mayo and crema di balsamico – a syrupy reduction of balsamic vinegar and grape juice – to create a bold flavour experience that demands higher price points and a larger contribution margin.

Today, most manufacturers have user-friendly websites that offer recipe ideas (utilizing their products) to help operators meet consumer demand for unique sandwich options. Also, with the advent of instant messaging and social networking sites dedicated to ‘foodies,’ such as Food Connect, recipe ideas and methods of application can be shared freely and easily. These sites also serve as educational and marketing resources, providing information on new ingredients, foreign flavour profiles and consumer demands providing operators the opportunity to tweak recipes to meet or exceed guest expectations.

Blake Davidson is vice-president of business development for International Pacific Sales Ltd. International Pacific Sales is a food service marketer representing 27 brand name companies, including French’s Foodservice, Litehouse Inc., Smucker Foods of Canada Co., Mars Canada Inc. and Original Cakerie Ltd. For more information, contact Blake at 604.273.7035 ext. 315 or blaked@intlpac.com.

Big Box Ad GIF or JPG

300 x 250 pixels 72 dpi

Our mission is to produce market leading, superior quality magazine, conference and trade show brands that provide distinctive and effective ways to deliver client information to key industry players.

5255 Yonge St., Suite 1000, Toronto, Ontario M2N 6P4Tel: 416.512.8186 Fax: 416.512.8344 Toll Free: 866.216.0860

Published byPublisherPaul Murphy416.512.8186 ext. 2641.866.216.0860 ext. 264paulm@mediaedge.ca

EditorErin Ruddy416.512.8186 ext. 2661.866.216.0860 ext. 266erinr@mediaedge.ca

Bleed Page 8.375 x 11.125”

Trim Size 8.125” x 10.875”

Live Area 7.125” x 9.625”

1/2 Page Horizontal

7.125” x 4.75”

2/3 Page Vertical4.563” x 9.563”

1/4 Page3.375” x

4.75”

1/2 Page Island

4.563” x 7.375”

1/3 Page Vertical2.25” x 9.563”

1/2 Page Vertical3.375” x 9.563”

1/3 Page Square

4.563” x 4.75”

Publications produced by MediaEdge Communications Inc.