CAPPER COMMUNITY BUILDING
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Transcript of CAPPER COMMUNITY BUILDING
C A P P E R C O M M U N I T Y B U I L D I N G
C O M M U N I T Y M E E T I N G 1 IJ U N E 1 1 , 2 0 1 4
INTRODUCTIONS
DCHA
Brailsford and Dunlavey
JSA
MEETING AGENDA Introductions Project Overview Survey Results Program Recommendations Conceptual Floor Plans Q&A Closing and Next Steps
PROJECT OVERVIEWC A P P E R C O M M U N I T Y B U I L D I N G
Commitment in 2004 to build part of the Capper Carrollsburg Hope VI PUD Serving new mixed-income community and surrounding neighborhood
Funded by infrastructure bonds Building to be completed Fall 2015, groundbreaking
about to happen Operator chosen by DCHA will run programs and
activities No DCHA/DC Gov. funding for operations/programs.
Revenue to be identified in planning process.
3/1 – 3/15: Project Orientation & Document Review
3/15 – 5/15: Market Analysis 4/21: Community Meeting 1 4/28 – 5/14: Survey Implementation 5/15 – 5/22: Financial Analysis Early June: Community Meeting II Early June: Final Report Issued
PROJECT OVERVIEWS U M M A R Y S C H E D U L E
Define Market Area Evaluate
Demographics Understand
Competitive Context Validate Assumptions
with Survey Analyze financial
implications Final
recommendations
PROJECT OVERVIEWM A R K E T A N A LY S I S S U M M A R Y
SURVEY RESULTS
SURVEY RESULTS
0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 0%
1%
2%
3%
4%
5%
6%
7%
413 Surveys +/- 4.8 % Margin of Error
S U R V E Y S TA T I S T I C S
• 473 Responses
• 3:1 Online : Paper
• 95% Confidence Level
• 4.8% Margin of Error
SURVEY RESULTS
Category Census Survey
Avg Household Size 1.70 2.20Owner Occupancy 33.1% 45.2%
Household Income Distribution Census Survey
Under $15,000 11.9% 21.0%$15,000 - $24,999 3.5% 6.7%$25,000 to $34,999 3.3% 3.3%$35,000 to $49,999 10.4% 1.8%$50,000 to $74,999 9.6% 2.8%$75,000 to $99,999 12.4% 5.4%$100,000 to $149,999 19.3% 15.9%Over $150,000 29.6% 27.9%
D E M O G R A P H I C S
• 86% Primary Market Area
• Household Size
• Tenure / Owner Occupancy
• Income Distribution
Age USPS/Census Survey
0 to 24* 22.3% 24.9%25 to 44 51.8% 48.6%45 to 64 17.1% 15.1%65 and Older 8.9% 11.4%
SURVEY RESULTS
Under $15,000
$15,000 to $24,999
$25,000 to $34,999
$35,000 to $49,999
$50,000 to $74,999
$75,000 to $99,999
$100,000 to $149,999
$150,000 and up
Prefer not to disclose
0.00%
3.00%
6.00%
9.00%
12.00%
15.00%
18.00%
21.00%
24.00%
27.00%
30.00%
21%
7%
3%2%
3%
5%
16%
28%
15%
Approximate Annual Household Income
D E M O G R A P H I C S
SURVEY RESULTS
CURRENT PARTICIPATION DATA
SURVEY RESULTS
0%5%
10%15%20%25%30%
27%
18%13% 12%
7% 7% 7% 5% 3% 2%
Current Participation: Fitness Activities
C U R R E N T PA R T I C I PA T I O N D A TA
SURVEY RESULTS
0%2%4%6%8%
10%12%14%16%18%20%
Current Participation: Enrichment Activities
PA R T I C I PA T I O N D A TA
SURVEY RESULTSC U R R E N T PA R T I C I PA T I O N D A TA
• Age and Income
level impact
participation
• Correlation between
age and income
0%15%30%45%
16%
45%
1% 6% 2% 6% 6% 6% 3% 7%
Fitness Activities - Under $50,000
0%
10%
20% 19% 21%
3%
14%8% 7%
14%
4% 2%8%
Fitness Activities -$100,000 and Up
SURVEY RESULTS
PARTICIPATION FREQUENCY DATA
SURVEY RESULTSPA R T I C I PA T I O N F R E Q U E N C Y
Never 1-2/Yr 1-2/Mnth 1-2/Wk Daily Core Users Regular User
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
12%7%
31%
41%
9%
50%
81%84%
4% 2% 2%9% 10% 11%
Adult Yoga and Adult Day Care
Yoga
Day Care
SURVEY RESULTSPA R T I C I PA T I O N F R E Q U E N C Y
Yoga C
lasses
Aerobics/G
roup Fitn
ess
Dance Classe
s
Cooking Clas
ses
Gardening (gard
en plot)
0%10%20%30%40%50%60%70%80%90% 81% 80%
53% 51% 49%
Top Five Adult Activites
Outdoor Play
ground (n
o staffing)
Indoor Soft Playgro
und (no st
affing)
Music Classe
s
Gymnastics
Classes
Crafts0%
20%40%60%80% 69% 67%
58% 53% 53%
Top Five Youth Activites
SURVEY RESULTSPA R T I C I PA T I O N F R E Q U E N C Y
• 75% Willingness to Pay
• About 40% of Population with Fitness Membership
31%
26%
43%
No, I/We have never belonged to a club
Was in the past
Yes, I/We currently belong to a club
SURVEY RESULTSPA R T I C I PA T I O N F R E Q U E N C Y
No68%
Willing89%
Not Willing11%
Private Day Care Enrollment
PROGRAM RECOMMENDATIONS
PROGRAM RECOMMENDATIONS
Activity Units Quantity Unit NASF Total NASFGym Court 2 3500 7000
Day Care Square Feet 1 3600 3600MP - Fitness Square Feet 3 1100 3300
MP - Classrooms Square Feet 2 1100 2200Fitness Individual Square Feet 1 1200 1200
Indoor Soft Play Area Square Feet 1 700 700
C O N C E P T U A L F L O O R P L A N S
PROGRAM RECOMMENDATIONS
C O N C E P T U A L F L O O R P L A N S
PROGRAM RECOMMENDATIONS
Duration PROGRAM RECOMMENDATIONSP R O G R A M I M A G E S
Duration PROGRAM RECOMMENDATIONSP R O G R A M I M A G E S
CLOSING AND NEXT STEPSC o n t a c t I n f o r m a t i o n
Next Steps
Q&A
CLOSING AND NEXT STEPSC o n t a c t I n f o r m a t i o n
Questions about the community engagement? [email protected] 202-610-0005 (JSA)
Questions about the community building? www.Dchousing.org\TALK