Capital Crossroads Presentation

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    Recent RankingsREGIONAL STRENGTH

    Des Moines ranksas the #1

    richest metro ,with the highest median income

    relative tocost of living.

    U.S. News & World Report, June 2011

    Des Moines is the # 1

    Best City

    for Young Professionals

    Forbes, July 2011

    Des Moines

    ranks as a top

    cool city in

    America.

    Mens Journal, March 2011

    Des Moines living costs are 10%below the national average.

    The Council for Community and Economic Research, 2011

    Des Moines

    ranks #2

    for Business

    and Careers.Forbes, 2011

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    Regional CommunityPARTNERS

    http://www.desmoinesmetro.com/http://www.prairiemeadows.com/index.cfmhttp://www.math.iastate.edu/Alliance/images/logos/ISU2LINER8.gifhttp://www.facebook.com/album.php?profile=1&id=121914247832689
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    Strategy will focus

    on Greater Des

    Moines but

    acknowledge key

    competitive issues

    and opportunities

    impacted by the

    Central Iowa

    geography

    Capital CrossroadsREGION

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    Angela Connolly, Polk County

    Board of Supervisors

    J. Barry Griswell, Community Foundation

    of Greater Des Moines

    Cara Heiden, Greater Des Moines Partnership

    Wells Fargo (retired)

    Capital CrossroadsTRI-CHAIRS

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    Nearly 5,000 people - Double the typical response!

    50 one-on-one interviews

    30 focus groups (ISU moderated half)

    2 online surveys (one specific to YPs)

    2 public meetings (January and April)

    Capital CrossroadsPUBLIC INPUT

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    Compares us to: Omaha, NEMadison, WI

    Denver, CO

    IDs sectors with greatest potential:Finance and Insurance

    Information Solutions

    Health and Wellness

    Agribusiness

    Advanced ManufacturingLogistics

    Capital CrossroadsCOMPETITIVE ANALYSIS

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    Regional ChallengesRESEARCH FINDINGS

    External perception of Greater Des Moines and Central Iowa

    Divergent economic/demographic/education trends in City of DSM vs. Region

    Potential over-concentration of finance and insurance employment

    Risk-averse attitudes, no go-to small-business support entity, and lack of formal

    networking capacity limiting entrepreneurial/start-up development

    Evolving but still restrictive tech transfer and commercialization at ISU

    Perceived tax inequities

    Above average airfares and a lack of direct flights at DSM

    Lack ofcritical mass of entertainment amenities and districts

    Widening

    philanthropic gap

    as current leaders step aside

    Persistent parochialism that hamstrings regional efforts

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    CAPITAL CORE

    Neighborhood

    ImprovementDowntown

    Regional

    Context

    Leverage key assets as

    catalysts

    for neighborhood development andrevitalization

    Explore the creation of a Des Moines Land Bank Authority to buy and hold

    land for future development

    Enhance the capacity and promotion of tools enabling property-owners toupgrade their homes

    Rick ClarkMary OKeefe

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    URBAN CORE

    Nine

    NeighborhoodsCommonwealth Urban Core

    Resource and develop an Urban Core Initiative modeled on the

    Harlem Childrens Zone program

    Implement the Pathways Case Management System in Central Iowa

    Increase awareness and usage of United Ways existing support,measurement and coordination tools

    Elisabeth BuckTeree Caldwell-Johnson

    Tom Urban

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    BUSINESS CAPITAL

    Grow

    Whats Here

    Start-Up

    and SustainMarket

    and Attract

    Improve Central Iowas business climate

    Empower, enhance and support an entrepreneurial network

    Create a more visible and higher-capacity conveyor-belt to support technologystartups and expansion

    Explore the expansion of international marketing efforts

    Optimize existing business retention and expansion programs

    Kathryn KunertMark Miller

    Sharon Quisenberry

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    CAPITAL CORRIDOR

    CoordinateBrand

    and Market Plan

    Optimize the Ames-Des Moines Corridor Marketing Group to coordinateCapital Corridor planning and development

    Efforts Confirm a property inventory and list of current

    and planned developments

    Fostervirtual connections across the Capital Corridor

    Greg GeoffroySteve Zumbach

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    HUMAN CAPITAL

    Cradle to

    CareerTalent Magnet

    Social

    Well-Being

    Formalize education and career-training pipelines for Central Iowas

    target business sectors

    Ensure that universal pre-kindergarten programming is provided for all

    Central Iowa children in the short- and long-term future

    Develop a collaborative tutor-recruitment effort for Greater Des Moines schools

    Ensure Central Iowa colleges, universities, and workforce entities havethe capacity necessary to train all eligible students

    Develop a comprehensive and coordinated graduate retention strategy

    Scott JohnsonDavid Wilkerson

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    WELLNESS CAPITAL

    Catalogue

    and Advocate

    Define

    and DesignMarket

    and Measure

    Research and catalogue existing wellness-related efforts and entities

    Assess potential buy-in for development of a comprehensive, coordinatedand measureable wellness Initiative

    Form a Program-Design Committee to create the specifications of the wellnessinitiative

    Develop performance measurements and outcome metrics to assessthe efficacy of the wellness initiative

    Market Central Iowas wellness initiative to the nation and world

    Laura JacksonSheila Laing

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    SOCIAL CAPITAL

    Leadership Diversity Community

    and Civility

    Develop a program to offer a credential to confirm potential leaders

    acquisition of key knowledge and skills

    Optimize young professional networking and programming

    Develop and staff a Central Iowa Multi-Cultural Center

    Continue efforts to foster dialogue on civility and its role

    in community-building

    Kristi KnousPhil Hodgin

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    CULTURAL

    Capacity and

    Coordination

    Infrastructure

    and EventsCommunity-

    Building

    Connect regional communities and visitors with arts, cultural, heritage,

    architecture, and public art assets

    Advance the vision and mindset of the arts as a critical component

    of the communitys fabric

    Enhance efforts to develop a regional music economy

    Leverage the arts to bring different constituencies together

    Mary CownieBrian Laurenzo

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    PHYSICAL CAPITAL

    Plan for

    One Region

    Shore Up

    SystemsMajor

    Projects

    Continue with efforts to fund, construct and/or re-designate

    priority transportation projects Commission a Logistics Development Plan for Central Iowa

    Support the continued study and potential funding of high-speed railthrough Greater Des Moines

    Initiate a comprehensive study on the dynamics of regional air service and its

    potential for competitive enhancement

    Study the development of fixed-rail or bus-rapid-transit connectivitybetween Ames and Des Moines

    Dave CarisAngela Connolly

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    GOVERNANCE

    Communicate

    and

    Coordinate

    Maximize

    ResourcesAdvocate

    Expand the Metro Advisory Council to additional Capital Crossroads counties

    Optimize local zoning and development ordinances to ensure regulatory

    integration and coordination across Greater Des Moines

    Assess the benefits of creating a metro water authority in Greater Des

    Moines

    Bob AndewegGretchen Tegeler

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    ENVIRONMENTAL

    Develop and

    Enhance

    Sustain

    for GainManage

    Continue the enhancement of Greater Des Moines supply of environmental

    and recreational infrastructure

    Leverage and promote existing and emerging tools to advance

    sustainability practices

    Advance efforts to make Central Iowa the

    trails capital

    of the world

    Proceed with efforts to have Greater Des Moines participate in

    the Climate Prosperity Project

    Fred HubbellBob Riley

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    CAPITAL CORRIDOR GOVERNANCE

    CAPITAL CORE

    HUMAN CAPITAL

    URBAN CORE INITIATIVE

    BUSINESS CAPITAL

    ENVIRONMENTAL

    CULTURAL

    SOCIAL CAPITAL

    WELLNESS CAPITAL

    PHYSICAL CAPITAL