Capital Campaign - TeamUnify€¦ · •1970s – Fragmented sport becomes organized •1980s –...
Transcript of Capital Campaign - TeamUnify€¦ · •1970s – Fragmented sport becomes organized •1980s –...
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Capital Campaign Feb 27, 2013
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Raider Club Goals
• Operate from an aquatics facility – Preserve and solidify partnerships (includes multiple training sites)
• Offer best-in-class competitive instruction
• Expand aquatic services
• Promote aquatic instruction and safety
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CAPITAL FUNDRAISING PROGRAMS Description of Programs and Targets
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Capital Campaign Targets
Phase I: Capital
Start-Up
Phase II: Continuous Operations
Phase III: Capital
Expansion
Goal: Reduce Expenses
Goal: Provide Service
Goal: Growth
Target $1,000,000 Target $2,500,000
• Bldg. Purchase
• Bldg. Upgrades
Fundraising Programs
• Bldg Naming Rights
• Natatorium Naming Rights
• Fitness Room Naming Rights
• Donation Levels
• Gift Levels
• Training
• Competitions (all levels)
• Programming
Fundraising Programs
• Advertising Rafter Banner
• Advertising “5-for-5” Banners
• Major Facility Expansion (50-meter pool)
• National Competitions
Fundraising Programs
• See previous programs
Target Phase I+
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Phase I Defined
• The goal of Phase I is to complete the purchase transaction of the Beavercreek YMCA to new ownership and prepare for key upgrades that will lower sustainment expenses and extend the economic life of the facility
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Phase I Defined
• Phase I includes:
– $150,000 – Initial purchase; this is the remaining amount after financing has been secured
– $200,000 – key upgrades
– $60,000 – near-term transition and sustainment costs
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• Financing has been secured for most of the initial purchase
• Gap of $150,000 remains
Phase I Initial Purchase
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• HVAC
• Filtration
• Pump
• UV Modifications
• Small Pool Modifications
• Security
• Boiler
These upgrades will lower the monthly utility cost and extend the economic life of the facility for years to come
Phase I Key Upgrades
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Phase I Naming Rights
Building Name
• $1,000,000 – Permanent
• $500,000 – 10 years
• $250,000 – 5 years
Natatorium Name
• $500,000 – Permanent
• $250,000 – 10 years
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Phase I Naming Rights
Sample: [Your Title] Southern Ohio Aquatic Center
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Phase I Naming Rights
Sample: [Your Title] Natatorium
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Phase I Donation Levels
• $249 and below – Raider Friends
• $499 - $250 – Bronze Level
• $999 - $500 – Silver Level
• $2,499 - $1,000 – Gold Level
• $4,999 - $2,500 – National Level
• $5,000 + – Olympic Level
Exploring “Wall of Fame” ideas
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Phase I Gift Levels
• In addition to the Naming Rights program…
• $30,000 or more
– Individual “Premiere” Plaque Concept
– Displayed in Facility
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PHASE II Continuous Operations
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Phase II Defined
• The goal of Phase II is to provide service. Service includes offering aquatics programming to the community, hosting competitions, and providing training sessions for all ages and abilities
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Phase II Defined
• Phase II is an extension of Phase I but the targeted goal shifts from finalizing purchase to providing service
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Programming Non-Swim Team Services and Capabilities
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Programming USA-Swimming Model for Aquatics Related Services and Capabilities •Competitive swimming •Adult lap swimming •Safety training •Adult water acclimation classes •Kayak /boating classes and safety courses •Masters Swimming programs •Snorkeling and Fins instruction •Scuba instruction •Firemen’s, Policemen’s and EMT rescue training •Water Aerobic Classes •Water Polo •High School Swim Team
•Water Basketball leagues •Boy & Girl scouts and Boys & Girls clubs water introduction classes •Adult vertical water running with floatation belts •Adult Lap Swimming •Tri-athlete training •Rehab of athletes by athletic trainers •Camps and clinics •Learn to swim programs •Aquatic rehab continuum programs •PE Classes
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Phase II Advertising Programs
• Rafter Banners
– Wall Signs
– Programs
– Team Shirts
• “5-for-5” Banners
– $5,000 Annually
– 5 year term
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PHASE III Capital Expansion
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Phase III Defined
• The goal of Phase III is to plan and prepare for long range capital expansion to include the conversion and/or construction of a 50-meter Olympic sized pool. There has never been an indoor 50-meter facility in the region and Dayton is the only Midwestern city to not have such a facility.
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Phase II Defined
• Phase III is distinctly separate from Phases I and II as it focuses on long term planning whereas the first two phases focus on short term needs
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Phase III
• Capital Expansion Target
– Leverage existing and future fundraising programs to expand the facility into world class facility
– Target: $2,500,000
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Facility Details • Dimensions
– 32,300 sq. feet – 5 acres
• Includes – entire building, all rooms, parking lot, scoreboard, lane
lines, 7 restrooms, lockers, starting blocks, electronic equipment
• Recent Upgrades – New Rubber Roof (2011) – 15yr transferrable warranty – 150 car recently paved lot – High output lights in pool area – Building integrity very good
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Facility Details • Appraisal / Survey
– Completed Feb ’13 by Cincinnati-based Integra Realty Resources
• “Remaining Economic Life – 25 years”
• “No significant items of functional obsolescence”
• “…aquatic facility use is concluded to be maximally productive and the highest and best use of the property as improved.”
• “The physical characteristics of the site do not appear to impose any unusual restrictions on development. “
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Historical (long)
• 1970s – Fragmented sport becomes organized
• 1980s – Most aquatics programs are subsidized
• 1990s – Transition towards paid youth sports
• 2000s – Midwest aquatic facilities aging, cost increases, the Great Recession, loss of subsidy
• 2010s – Streamlined partnerships and team consolidations are key to success
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Historical (recent)
• Aug ‘12 - Long Term Committee exploring strategies
• Sep ’12 – YMCA of Greater Dayton contacts Dayton Raiders with intent to close the facility and offers to sell
• Dec ‘13 – Facility inspections, appraisal, negotiations
• Jan ’13 – Financing options sought
• Feb ‘13 – Partial financing approved, YMCA releases public announcement, Agreement Signed Feb 11th with cutover to new owner on May 1st