Capital Campaign Lessons to put your Annual Fund on Steroids · Capital Campaign Lessons to Put...
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Capital Campaign Lessons to Put Your Annual Fund on Steroids
© 2013 All Rights Reserved. Lori L. Jacobwith - Ignited Online Fundraising Community 1
Capital Campaign Lessons to put your Annual Fund on Steroids
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Capital Campaign Lessons to Put Your Annual Fund on Steroids
© 2013 All Rights Reserved. Lori L. Jacobwith - Ignited Online Fundraising Community 2
Capital Campaigns Lessonsto put your Annual Fund on Steroids
Andrea KihlstedtAsking Matters
Gail PerryFired-UpFundraising
Lessons we’ve learned from capital campaigns and how to apply them.
Capital Campaign Lessons to Put Your Annual Fund on Steroids
© 2013 All Rights Reserved. Lori L. Jacobwith - Ignited Online Fundraising Community 3
Strategies that Work
Capital Campaign
Annual Fund
Ten Strategies that Work
1. Goosebumps
Strategies that Work
Capital Campaign Lessons to Put Your Annual Fund on Steroids
© 2013 All Rights Reserved. Lori L. Jacobwith - Ignited Online Fundraising Community 4
Ten Strategies that Work
1. Goosebumps
2. Test the limits3. By the numbers4. Reality check5. Get a great chair
Strategies that Work
Ten Strategies that Work
6. Build a team7. Ask in order8. Get the word out9. Appreciate everyone10.Celebrate
Strategies that Work
Capital Campaign Lessons to Put Your Annual Fund on Steroids
© 2013 All Rights Reserved. Lori L. Jacobwith - Ignited Online Fundraising Community 5
1. Inspire Goosebumps
• Community’s needs
• Donors’ interests
• What your organization needs to satisfies them
Strategies that Work
2. Test the Limits
Set a WORKING goal:AudaciousEnergizingand yes...
a bit daunting
Strategies that Work
Capital Campaign Lessons to Put Your Annual Fund on Steroids
© 2013 All Rights Reserved. Lori L. Jacobwith - Ignited Online Fundraising Community 6
3. Plan by the Numbers
Don’t forget Vilfredo Pareto
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Strategies that Work
3a. Plan by the NumbersGoal: $100,000
Strategies that Work
Capital Campaign Lessons to Put Your Annual Fund on Steroids
© 2013 All Rights Reserved. Lori L. Jacobwith - Ignited Online Fundraising Community 7
3b. Plan by the NumbersFY 08 FY09 FY 10 FY 11
$75,000 0 0 1 2$50,000 0 1 0 3$20,000 1 3 3 4$10,000 3 4 2 5$5,000 5 4 9 10$2,500 6 4 7 12$1,000 19 31 43 40$500 34 36 65 60
Strategies that Work
4. Pause for a Reality Check
Strategies that Work
Capital Campaign Lessons to Put Your Annual Fund on Steroids
© 2013 All Rights Reserved. Lori L. Jacobwith - Ignited Online Fundraising Community 8
5. Get a GREAT Chair
Strategies that Work
6. Build a Real Team
‣Ad hoc committee
‣Clear goals, timetables
‣Beginning, middle, end
‣Excellent reporting
Strategies that Work
Capital Campaign Lessons to Put Your Annual Fund on Steroids
© 2013 All Rights Reserved. Lori L. Jacobwith - Ignited Online Fundraising Community 9
7. ASK in Strategic OrderTop Down
Inside Out
Strategies that Work
8. Get the Word Out
When you are morethan half way there.
Strategies that Work
Capital Campaign Lessons to Put Your Annual Fund on Steroids
© 2013 All Rights Reserved. Lori L. Jacobwith - Ignited Online Fundraising Community 10
8. Get the Word Out
When you reach the goal.
Strategies that Work
9. Appreciate Everyone
Share broadly the credit for success.
Strategies that Work
Capital Campaign Lessons to Put Your Annual Fund on Steroids
© 2013 All Rights Reserved. Lori L. Jacobwith - Ignited Online Fundraising Community 11
10. Celebrate!
Strategies that Work
Strategies that Work
Capital Campaign Lessons to Put Your Annual Fund on Steroids
© 2013 All Rights Reserved. Lori L. Jacobwith - Ignited Online Fundraising Community 12
11. Bonus
Strategies that Work
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Capital Campaign Lessons to Put Your Annual Fund on Steroids
© 2013 All Rights Reserved. Lori L. Jacobwith - Ignited Online Fundraising Community 13
Capital Campaigns Lessonsto put your Annual Fund on Steroids
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Capital Campaign Lessons to Put Your Annual Fund on Steroids
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Capital Campaign Lessons to Put Your Annual Fund on Steroids
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Capital Campaign Lessons to put your Annual Fund on Steroids
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