Capgemini Digital Transformation - Beyond the Hype
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Transcript of Capgemini Digital Transformation - Beyond the Hype
DIGITAL TRANSFORMATION
BEYOND THE HYPE
2Copyright © Capgemini 2013. All Rights Reserved
The Digital Advantage - Dreamforce_M
What do these companies have in common?
3Copyright © Capgemini 2013. All Rights Reserved
The Digital Advantage - Dreamforce_M
Digital Capability Leadership Capability
What is digital mastery?
Technology-enabled initiatives in:
Customer Experience
Internal Operations
Leadership capabilities including:
Vision
Governance
Engagement
IT-Business Relationships
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The Digital Advantage - Dreamforce_M
Mastering both dimensions is the key to achieving the digital advantage
Nike: From Separate Initiatives to Firm-Level Transformation
Social MediaSocial Media Digital Product Design
Digital Product Design
Customized Manufacturing
Customized Manufacturing
Digital Division: Nike Digital SportDigital Division:
Nike Digital Sport
11
22
DIGITAL CAPABILITY
LEADERSHIP CAPABILITY Digital marketing Digital product innovation/design Digital commerce (e/m-commerce) Digital technologies (GPS, mobile, etc.) Customer analytics
FIRM-LEVEL TRANSFORMATION++
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BEGINNERSManagement skeptical of the business value of advanced digital technologiesMay be carrying out some experimentsImmature digital culture
FASHIONISTASMany advanced digital features (such as social, mobile) in silosNo overarching visionUnderdeveloped coordinationDigital culture may exist in silos
Four levels of digital mastery
CONSERVATIVESOverarching digital vision exists, but may be underdevelopedFew advanced digital features, but traditional capabilities may beStrong governance across silosTaking active steps to build digital skills and culture
DIGITAL MASTERSStrong overarching digital visionGood governanceMany digital initiatives generating business value in measurable waysStrong digital culture
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The Digital Advantage - Dreamforce_M
Digital mastery varies widely
DIGITAL MASTERS
CONSERVATIVES
FASHIONISTAS
BEGINNERS
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The Digital Advantage - Dreamforce_M
Revenue Generation Efficiency
Profitability Market Valuation
Digital Masters have significantly better financial performance than their peers
+6% +9%
-4% -10%
Basket of indicators:Revenue / EmployeeFixed Asset Turnover
-11% +26%
-24% +9%
Basket of indicators:EBIT MarginNet Profit Margin
-12% +12%
-7% +7%
Basket of indicators:Tobin’s Q RatioPrice / book ratio
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The Digital Advantage - Dreamforce_M
Some industries average higher mastery than others…
Average industry digital mastery:
Banking
Consumer Packaged Goods
Insurance
Manufacturing
Pharmaceuticals
Retail
High Technology
Telecoms
Travel and hospitality
Utilities
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…but every industry already has digital masters
Percentage of firms in each industry by quadrant
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They invest in 100% of the elements of Leadership Capability…
Digital Masters have a common Digital DNA
Transformative Vision Shared Vision
Chief Digital Officer Shared Digital Units Investment Committees
Promoting Change Employee Participation Investing in Skills
Shared understanding between IT and business executives on role of IT
“Digitising P&G will enable us to manage the business in real time and on a demand-driven basis. We’ll be able to collaborate more effectively and efficiently, inside and outside the Company”
Innovation challenges Digital Year
CDOs & Digital UnitChief Digital Officer
“The IT Team (...) now work hand in hand with the Creative Media team.”
Vision
Governance Engagement
IT / Business
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The Digital Advantage - Dreamforce_M
Focus Investments on Where they Choose to
Excel Digitally
Combine Digital Capabilities to Exploit
Synergies
+
Customer Experience
Social media Mobile channel
In-store
Online
Unified Processes / Integrated Data
Process Excellence
Supply-chain Integration
Centralized Ordering New business models
Customer experience
Unified Processes / Integrated Data
Analytics capabilities
Personalized Customer experience
Unified Processes / Integrated Data
On-premise
Online
Digital Masters have a common Digital DNA
…and they make strategic decisions on where to excel with digital capabilities
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Frame the Digital ChallengeUnderstand the ImpactAssess Digital MaturityDevelop Vision & Align Around It
Focus InvestmentsBuild a Digital RoadmapBuild Investment CaseSet up Governance Model
Sustain the TransformationBuild CapabilitiesAlign Incentives & RewardsMeasure, Monitor & Iterate
Engage the OrganisationSignal the ChangeMobilise at ScaleEvolve Culture & Adapt Work Practices
How to drive digital transformation
Sustain Frame
Engage Focus
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The Digital Advantage - Dreamforce_M
In conclusion
DIGITAL MASTERY MATTERS
IT MATTERS IN EVERY INDUSTRY
ANY COMPANY CAN BUILD DIGITAL DNA
TAKE ACTION NOW TOCREATE YOUR OWN DIGITAL
ADVANTAGE
DIGITAL MASTERY MATTERS
IT MATTERS IN EVERY INDUSTRY
ANY COMPANY CAN BUILD DIGITAL DNA
TAKE ACTION NOW TOCREATE YOUR OWN DIGITAL
ADVANTAGE
14Copyright © Capgemini 2013. All Rights Reserved
The Digital Advantage - Dreamforce_M
The
New
Digital
Masters
The information contained in this presentation is proprietary.© 2013 Capgemini. All rights reserved.
Rightshore® is a trademark belonging to Capgemini.
www.capgemini.com
About Capgemini
With more than 125,000 people in 44 countries, Capgemini is one of the world's foremost providers of consulting, technology and outsourcing services. The Group reported 2012 global revenues of EUR 10.3 billion.
Together with its clients, Capgemini creates and delivers business and technology solutions that fit their needs and drive the results they want. A deeply multicultural organization, Capgemini has developed its own way of working, the Collaborative Business ExperienceTM, and draws on Rightshore®, its worldwide delivery model.
Learn more about us at www.capgemini.com