Cape union mart christmas project coverage december 2014
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Transcript of Cape union mart christmas project coverage december 2014
Cape Union Mart Christmas
Coverage Report
Campaign Overview •Coverage appeared: 25 pieces •Total value of coverage to date: R2 940 714,48 •Monthly retainer for two months: R34 000 ex VAT•Return on Investment (ROI) for Cape Union Mart 1: 86
Influence’s Recommendations•Start planning earlier in the year and ensure high res images and selected products are available from August to ensure long lead coverage. •Many short lead titles didn’t do gift guides this year, and we feel that Cape Union Mart definitely receives better long lead coverage. •As per Influence’s original recommendation, Cape Union Mart should plan a Festive Season Gift Guide, and not Christmas. A few publications have used the products in their January issues. This would also ensure more coverage.
Project Summary
Online Coverage
Print Coverage
You Magazine
You Magazine
You Magazine
Huisgenoot
Huisgenoot
Huisgenoot
Drum
Drum
Your Baby Page 1 of 2
Your Baby Page 2 of 2
Drive Out Page 1 of 2
Drive Out Page 2 of 2
Weg Page 1 of 3
Weg Page 2 of 3
Weg Page 3 of 3
Wegry Page 1 of 2
Wegry Page 2 of 2
Heat
You Magazine
Huisgenoot
Drum
Caravan & Outdoor Life
Fairlady
Country Life