CAPABILITIES, PROCESS, CASE STUDIES · PDF filea studio of alchemists who transform the...

CAPABILITIES, PROCESS, CASE STUDIES

W E C A M E I N P E A C E

I S A M U L T I - D I S C I P L I N A R Y

C R E A T I V E A G E N C Y

D R I V E N B Y P U R P O S E

A N D H U M A N C O N N E C T I O N .

S E R V I C E S

S T R A T E G Y

Brand pos i t ion ing

Exper ient ial campaign

p lat forms

Brand p laybooks

Par tnersh ip curat ion

Transmedia stor y te l l ing

C R E A T I V E

Inter ior des ign

Product ion , set , stage, interact ion des ign

Visual ident i ty, graphic des ign

Programming : mus ic , ar t , d ialogue,

per formance

Ar t curat ion and ar t product ion

Furn i ture and decordes ign , product ion ,

sourc ing , procurement

E X E C U T I O N

Ful l-ser v ice, turn-key product ion ser v ices

Management of al l product ion log ist ics

Fabr icat ion of custom furn i ture, instal lat ions,

and f ix tures

Integrated d ig i tal and phys ical act ivat ions

E N G A G E M E N T

Inf luencer engagement

Tact ical promot ion and PR integrat ion

Content creat ion

A S T U D I O O F A L C H E M I S T S

W H O T R A N S F O R M T H E F A M I L I A R

I N T O T H E E X T R A O R D I N A R Y ,

P R O D U C E H I G H LY I M A G I N A T I V E

C R E A T I V E P L A T F O R M S , A N D

B U I L D F U L LY I M M E R S I V E W O R L D S .

W E ’ V E W O R K E D W I T H

W H O W E A R E

We Came In Peace is a collaborative studio of makers, thinkers

and artists who share a passion for creating transformative human

experiences. We weave together the physical, cultural and social

identities of a location with elevated design, strong visual identity

and engaging programming - transforming space into place.

Drawing upon our collective background in integrated advertising,

interior design, hospitality, event production, brand strategy and the

arts, we bring big-picture ideas to life while building economic value

for our partners and clients. We pay careful attention to patterns of

use, bringing beauty, charm, and smart design to any environment.

In the seven years since our company’s inception, we have produced

work for some of the most respected global brands across the fashion,

automotive, entertainment and luxury markets, at the most high-profile

happenings in the world. With offices in New York, Los Angeles, and

Miami, we consistently deliver exceptional results in every market and

industry we operate.

O U R F O C U S I S T O B R I D G E D I S C I P L I N E S O F

A R T , M U S I C , S C I E N C E , D E S I G N A N D C U L T U R E ,

C O N N E C T I N G H U M A N S T O I D E A S A N D T O

E A C H O T H E R T H R O U G H T R A N S F O R M A T I V E

E X P E R I E N C E S .

O U R P R O C E S S

1E N G A G E

Pro ject parameters are estab l ished dur ing an in i t ia l

exp lorator y meet ing

Scope of Work and ‘B ig P icture’ de l i verab les def ined and agreed upon

Budget and T imel ine are negot iated

WCIP is of f ic ia l l y engagedon the pro ject

2D E V E L O P

Research and analys is

Three creat ive d i rect ions are presented for feedback

Prefer red d i rect ion undergoes a round

of ref inement and ispresented to c l ient/ team

Par tnersh ip p lann ing beg ins

Al l creat ive e lements , renders , F&B, programming

in deve lopment

3P L A N

Pro ject roadmap is f inal i zed w i th mi lestones

Rev is ions and improvements resu l t in f inal presentat ion

for s ignof f to execute

Locat ion scouted and space negot iat ions beg in

Par tnersh ips and programming are f inal i zed , press and inv i te st rategy

implemented

H O W W E W O R K

T H E P L A N N I N G S T A G E S O F E A C H P R O J E C T

ALL ORIGINAL CONCEPTS + DESIGNS © 2009-2016 WE CAME IN PEACE, LLCWE CAME IN PEACE 2017 CAPABILITIES DECK

H O W W E W O R K

T H E E X E C U T I O N S T A G E S O F E A C H P R O J E C T

4M A K E + P R O C U R E

Custom bu i lds fabr icated

Creat ive assets f inal i zed and sent into product ion

Furn i ture , ar t , and des ign e lements sourced , procured , sh ipped ,

rece ived , and catalogued

Reta i l POS, hospi ta l i t y, and other systems estab l ished , and al l teams are t ra ined

5I N S T A L L

Onsi te bu i ld ing and instal lat ion of a l l e lements

S i te walk through for f in ish ing touches and f inal

approval

Techn ical and ta lent rehearsals

F inal t ra in ing for a l l hospi ta l i t y and

product ion staf f

6A C T I VA T E

'Wow' the guests f rom the moment they enter the

exper ience

Manage operat ions and al l log ist ics seamless ly f rom

pre-pro to wrap repor t

Create content : Document the exper iet ia l nar rat ive

w i thout d isturbing i t

7S H A R E

Share content w i th guests and media to generate awareness

Expand campaign w i th a focus on future grow th and

par tnersh ips

Strengthen the concept by bu i ld ing a communi t y of be l ievers who keep the

conversat ion going


E A C H D AY W E G O T O O U R W O R K

I N T H E H O P E O F D I S C O V E R I N G.

-Nikola Tesla

C A S E S T U D I E SP E R F E C T I N G T H E “ T H I R D S PA C E ”

E N T E R T A I N M E N T A N D F E S T I VA L

PROJECT TASKThe Secret HouseSXSW 2013 - presentAustin, TX

An endless parade of parties, performances and happenings spanning two weeks every spring, SXSW has become a cultural engine fueled by creatives from every industry. The festival is mental, physical,

and professional marathon - so we built a place to recharge your body and soul, make meaningful connections, and rediscover the magic of festival moments.

ENTERTAINMENT & FESTIVAL CASE STUDIESWE CAME IN PEACE


PROJECT STRATEGYThe Secret HouseSXSW 2013 - presentAustin, TX

Employing local design resources, a healthy dose of southern hospitality, and creative forces from both coasts, the Secret House was a “house of yes” where guests enjoyed a luxuriously casual atmosphere

packed with amenities. The good vibes and effortlessly hospitable atmosphere attracted a perfect mix of entertainment society and creative influencers.



ENTERTAINMENT & FESTIVAL CASE STUDIES

PROJECT TASKSpotifySpotify Artist GardenFYF, 2016

Within the increasingly crowded music industry, Spotify sought an activation that would win the hearts of touring artists at FYF Fest. To build genuine relationships with musicians, Spotify

needed to create a place that would organically foster authentic connections between their brand and the creative community.

WE CAME IN PEACE


PROJECT STRATEGYSpotifySpotify Artist GardenFYF, 2016

Wrapped in a soft shroud of native trees and flowers, we invited artists to a peaceful reprieve from the festival environment. Resort-style amenities like concierge services and private

massages were wrapped in an effortlessly cool West Coast aesthetic. The Garden was a hot spot for those who came to relax, recharge and connect.



PROJECT TASKCafe BusteloThe Filling StationMarfa Film Festival

Create that vital “third space” within the festival ecosystem for the wildly popular Marfa Film Festival, held annually in the remote west Texas town of Marfa.



PROJECT STRATEGYCafe BusteloThe Filling StationMarfa Film Festival

Inspired by Marfa’s open, minimal surroundings, historical art world relevance and magical energy, WCIP designed and programmed a playful and laid back coffeeshop for filmmakers and festival-goers.

This new social space allowed fostered an atmosphere that was creatively charged and community-driven, ultimately becoming its own stage for the collective festival experience.



C A S E S T U D I E SB R I N G I N G I D E A S T O L I F E A C R O S S S PA C E A N D T I M E

E X P E R I E N T I A L C A M PA I G N

EXPERIENTIAL CAMPAIGNS

PROJECT TASKBroad Green PicturesBroad Green Room2014-2015

Introduce Broad Green Pictures, a major new film studio, to the industry and press with a year-long series of events at major film festivals across North America.

WE CAME IN PEACE


PROJECT STRATEGY Broad Green’s first foray into the film festival circuit was expertly choreographed every step of the way. Our designs ensured all the details - from one of a kind venues to top notch musical programming and

commissioned artworks - were thoughtfully considered as we introduced the studio and the team behind it to the rest of the film world.

Broad Green PicturesBroad Green Room2014-2015

EXPERIENTIAL CAMPAIGNSWE CAME IN PEACE


PROJECT TASK Strengthen, elevate, and grow the Toyota and Lexus brand perception across multiple new models in a series of Press Preview events. Groups of journalists from across America - representing the top

automotive and lifestyle publications- were treated to weekend long excursions to explore the unreleased new models ahead of the consumer release.

Vehicle Preview PlatformLexus, Corolla, Tundra2014-2015

EXPERIENTIAL CAMPAIGNSWE CAME IN PEACE


WE CAME IN PEACE

PROJECT STRATEGY Each element of the journey was considered a moment to engage with the vehicle, design process, and brand ethos. We sourced unexpected venues, designed imaginative dining experiences, and

created opportunities to bring a more meaningful nature to the events. Across the country, thrilling test drives brought the vehicles to life and highlighted the performance and engineering prowess of Toyota.

Vehicle Preview PlatformLexus, Corolla, Tundra2014-2015



WE CAME IN PEACE

PROJECT TASKNet-a-Porter & Mr. Porter Showrooms New York, NY

Visionaries in the realm of ultra-luxury online retail experiences, the Net-A-Porter group tapped WCIP to translate their flawless reputation and refined

aesthetic into several real-world private showroom environments for their various brand properties, primarily geared towards press and influencers.



WE CAME IN PEACE

PROJECT STRATEGY Building upon iconic brand DNA from both sites, we translated digital design elements into a dapper atelier’s studio for Mr. Porter and a luxuriously modern private gym for Net A Sporter. Smartly

merchandised vignettes mixed lifestyle and fashion items in an editorial style that felt both shoppable and shareable.

Net-a-Porter & Mr. Porter Showrooms New York, NY



T R A N S F O R M A T I O N T H R O U G H A R T & D E S I G N

P L A C E M A K I N G

C A S E S T U D I E S

PLACEMAKING THROUGH ART & DESIGN

PROJECT TASKThe VineHospitality SpacesChelsea Arts District, NY

A verdant escape in the concrete jungle of Manhattan, The Vine is nestled between the Fashion and Floral districts and minutes from Madison Square Park - appealing to creative professionals and

savvy tourists alike. WCIP was tapped to breathe new life into the freshly renovated hotel lobby, adjoining lounges and restaurant.

WE CAME IN PEACE


PROJECT STRATEGYThe VineHospitality SpacesChelsea Arts District, NY

Following the eastward movement of galleries into the changing neighborhood, we envisioned the space as a “living room” for the Chelsea Arts District - a connective place for artists, dealers,

and art lovers alike. The result was a contemporary collector’s library, brimming with playful curiosities, objets d’art, rare books and obscure botanical speci-mens plucked from the neighboring floral district.

PLACEMAKING THROUGH ART & DESIGNWE CAME IN PEACE


PROJECT TASKPersephonesConcept Flower ShopEastown, Hollywood, LA

Activate a newly constructed live/work space within Eastown - a massive new mixed use residence built in Hollywood in 2015.

Generate interest in the property by bringing the space to life with an out-of-the-box idea that appeals to creative young professionals.



PROJECT STRATEGYPersephonesConcept Flower ShopEastown, Hollywood, LA

A fully developed retail concept, this otherworldly floral shop was inspired by Persephone - queen of the underworld. Offering bewitching arrangements and unusual potted specimens inspired by

surrounding southern California environs, this temporary space made a big impression on the local and international design community.



PROJECT TASKThe Avenue of FashionArtplace America GrantDetroit, Michigan

WCIP collaborated with Revolve Detroit on an ArtPlace America Placemaking grant - with the goal of transforming a street into a destination. Coordinating with civic, state, and local

communities, our task was to reinvigorate vacant shops with art, design, and new business, igniting a neighborhood-wide shift towards a brighter future.



PROJECT STRATEGYThe Avenue of FashionArtplace America GrantDetroit, Michigan

In order to grow the story of this once vibrant community, we proposed activating vacant shops with engaging public art, memorable environments, and rich participatory programming. Our dramatic

transformation launched 31 new art and entrepre-neurial projects to an audience of over 3,000 people. To date, all businesses are in operation and the Avenue of Fashion is thriving once again.



J O I N U S A T T H E S E C U L T U R A L C R O S S R O A D S

WHAT WHEN WHERE

SUNDANCE JANUARY PARK CITY, UTAHTHE GRAMMY AWARDS FEBRUARY LOS ANGELES, CALIFORNIAZONA MACO FEBRUARY MEXICO CITY, MEXICO DESERT X FEBRUARY PALM SPRINGS, CALIFORNIA SXSW MARCH AUSTIN, TEXASTED APRIL VANCOUVER, CANADA MOVEMENT MAY DETROIT, MICHIGANFORM ARCOSANTI MAY ARCOSANTI, ARIZONALEVITATION MAY AUSTIN, TEXASTELLURIDE MOUNTAIN FEST MAY TELLURIDE, COLORADOCANNES FILM FESTIVAL MAY CANNES, FRANCEFOOD & WINE CLASSIC JUNE ASPEN, COLORADOFYF FEST JULY LOS ANGELES, CALIFORNIATORONTO FILM FESTIVAL SEPTEMBER TORONTO, CANADAART BASEL MIAMI DECEMBER MIAMI, FLORIDA

O N O U R R A D A R

O U R C O N T I N U I N G M I S S I O N

T O B R I N G T H E I M A G I N E D T O L I F E T H R O U G H U N F O R G E T T A B L E E X P E R I E N C E S . T O E X P L O R E T H E

B O U N D A R I E S B E T W E E N A R T , B R A N D S , A N D P L A C E . T O T R A N S F O R M T H E FA M I L I A R I N T O T H E FA N T A S T I C .

T O E N G A G E P E O P L E I N M E A N I N G F U L D I A L O G U E S . T O F O S T E R A S E N S E O F C O M M U N I T Y . T O B U I L D W O R L D S T H A T H AV E S O U L .

@wecameinpeace

wecameinpeace.org

[email protected]

212.995.1208

https://www.instagram.com/wecameinpeace/

http://www.wecameinpeace.org

mailto://[email protected]

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