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Transcript of cap105-05-techapr-win2016-week02
CAP 105-05:WEEK 2Technology in Public Relations and Advertising (Winter 2016)@ProfessorDino @gvsuAPR
WEEK 2 AGENDA Lecture/Lab:
Communication Technologies: Stone Age - Today WordPress Admin Dashboard, Themes and Blogging
Strategies Social Media Platforms and Marketing
Assigned: Blog Post 2 (P1) DUE - Mon 01 Feb 2016 About/Contact Pages (P1) DUE - Mon 08 Feb 2016
Due (Today): Project #1 Qualifier Blog Posts 0,1 (P1)
WEEK 2 ANNOUNCEMENTS
1. Monday Night Culture Timeliness and Flexibility Openness and Collaboration Eat Good, Feel Good
2. Learning Lab Night (TBD)3. Your Blogs: “Digital Comms” Focus4. Weekly Readings Posted to BlackBoard5. Continued Learning/Networking
Opportunities
COMMUNICATIONS TECHNOLOGIESANALOG DIGITAL Verbal, “Non-verbal” Ancient Implements Print Fixed Media Telegram/Telephone Broadcast
Radio Television
Early Computing Networks/APRANET PCs/Desktop
Publishing BBS, WANs,
Shareware Laptops, Pagers,
Cell Phones Analog-to-Digital
Conversion
COMMUNICATIONS TECH (CON’T)
DIGITAL Public Internet/WWW Web 2.0/Social Media Streaming/HD Smartphones/Apps/
Mobile Crypto/Blockchain IoT (Internet of
Things)
Amiga 3000 Desktop System, running a 2 line BBS System, photo taken in 1994. GNU-FDLhttps://commons.wikimedia.org/wiki/File:Amiga3000UX.jpg
WORDPRESSAdmin Dashboard (LAB)Themes (LAB)Blogging Strategies (LECTURE)
BLOGGING STRATEGIES1. Convey a Central Theme or Focus2. Write Good Well & Often; How “Much”
Depends on: You/Your Client Your Audience
3. How “Much” Can Also Mean: Post Frequency Post Length (Shortform: 1-3 grafs; Longform: varies)
4. Share & Syndicate Your Content Across Multiple Platforms
5. Use a Stable, Dependable, Secure Platform
BLOGGING STRATEGIES (CON’T)6. Editorial Planning7. Ample Use of Sharable Multimedia
Fixed Images, Infographics and Galleries Embedded Multimedia (YouTube, Vine, Instagram,
SoundCloud, SlideShare)8. Primary “Share” Graphic9. Guest Blogging:
Inviting Influencers/SMEs on your blog Blog on credible third-party blogs and blogging platforms
10. Reading, Engaging Other Blogs
SOCIAL MEDIA Platforms
Social Networks (web/mobile) Third-party/Vendor Solutions
Marketing Strategies Tactics
SOCIAL MEDIA PLATFORMS
MAINSTREAM SECONDARY Facebook Twitter LinkedIn YouTube Wordpress Instagram
Pinterest SlideShare Vine Periscope Snapchat SoundCloud Google+(!)
BLOGGING WordPress Tumblr Blogger Medium LinkedIn!!! Facebook… Twitter???
NICHE Reddit Yik Yak
GLOBAL WhatsApp QQ Baidu Sina Weibo VKontakte
http://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/
http://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/
SOCIAL MEDIA SOLUTIONS
FREE/SMALL-BIZ HootSuite Sprout Social Buffer VerticalResponse TweetDeck (Twitter
only)
ENTERPRISE HootSuite Enterprize Sprout Social Sprinklr Adobe Social Oracle Social Cloud Salesforce Marketing
Cloud
SOCIAL MEDIA MARKETING
1. Alignment with Business and Organizational Objectives Sales Communications Branding
2. Editorial Planning3. Measurement
SOCIAL MEDIA TACTICS1. Community Management2. Creating vs. Curating3. Cross-posting and Platform Customization
Format and Length Tone and Voice Local Etiquette Desktop vs. Mobile Experience
4. Automation vs. Real-time Monitoring and Engagement