Canteen Clutch

Product Profile

• Product Name: Canteen Clutch • Product Description: A water-proof wallet with

a soft water bottle that unfolds out of the back pocket. It has a strap and carries everything a woman needs so there is no need to carry a backpack while doing outdoor activities.

• Consumer Benefit (USP): Convenience • Target Audience: Women age 13-25

1. Coupon• SP Technique: Coupon

• Need because it is a new product

• Target Audience: Price Buyers

• SP Objectives: Generate product Trail, obtain trade support, increase product consumption When you buy one of our

25 different patterned 16.9 FL.Oz insulated Canteen Clutch’s at any Target store.

Canteen Clutch Cute. Compact. Convenient. For the girl on the go

2. Sweepstakes• SP Technique: Sweepstakes

• Opportunity

• Target Audience: Competitive Loyalists

• SP Objectives: Increase product consumption, develop a database, create brand loyalty

Win a

Weekend With

Canteen Clutch

3. Cause-Related Program

• SP Technique: Cause-Related Program

• Opportunity to create good will

• Target Audience: Brand switchers

• SP Objectives: Increase multiple product purchase, increase product consumption, reinforce brand image, create good will.

Canteen Clutch has teamed up with The Water Project . In honor of Earth Day, for every Canteen Clutch purchased in the month of April we will donate a dollar to The Water Project which gives clean water to people who don’t have access to it until we reach our goal of $100,000.

Water you waiting for?

4. Online Interactive

• SP Technique: Online Interactive (Contest )

• Opportunity to see how consumers really use the product

• Target Audience: Brand Loyalists

• SP Objectives: Reinforce brand loyalty, reinforce brand image, build a database

Win a weekend at Bonnaroo for you and a friend with Canteen Clutch. Visit www.CanteenClutch.com and upload a video of the adventures Canteen Clutch has taken you on to win two tickets to Bonnaroo plus airfare and hotel stay. No purchase necessary. Contest will run from January 1, 2014 until February 15, 2014. Five lucky winners will be announced by March 31, 2014. For more information visit our website www.CanteenClutch.com.

Canteen Clutch Cute. Compact. Convenient. For the Girl on the Go.

ADVENTURES ARE MEANT TO BE CLUTCHED

5. Trade Promotion– Free Goods

• Promotion Objective: Obtain a retail consumer price promotion (discount).

• Trade Deal: 30 Days, can purchase unlimited. Case: Pay Free Get

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