MARKETING MANAGEMENT PROJECT

ON

COMPANY PROFILE

Incorporated in 1997, Canon India Pvt. Ltd. is a 100% subsidiary of Canon Singapore Pte.Ltd; a world leader in imaging technologies. Canon today has offices spread across 7 cities in India with an employee strength of over 840 people and markets 160 comprehensive range of sophisticated and contemporary digital imaging products in the country.

HISTORY OF CANON

Canon started out as a company with a handful of employees and a burning passion. That company soon became a world-renowned camera maker and is now a global multimedia corporation. With over 60 years of technological expertise under our belt, our passion remains unchanged. Canon will continue using its technologies to benefit people as it pursues its objective of becoming a company that is loved by people throughout the world.

Products & Services

DSLR’s (EF lenses, EOF cameras) Compact cameras (ixus, powerShot) Compact photo printers (SELPHY) Personal camcorders (LEGRIA) Fax machines (inkjet, laser) Single function printers (inkjet-pixma, laser-laser

shoot) Multifunction printers (inkjet-pixma, laser-

imageCLASS) Scanners (document, flatbed, flatbed with film) Consumables (ink, paper & media) Projectors

Canon specialized products for business class consumers

Business multi-function devices Multifunction printers Large format printers Production printing systems Network video solutions Tube & plate printers Professional camcorders

Marketing highlights for 2010

Canon India closed revenues at Rs. 1257 cr revenues in 2010, with 50 per cent growth over 2009

Canon India forayed into retail space with the launch of its exclusive brand retail store called "Canon Image Square"

Canon launched Canon Image Express, a mobile campaign touching 32 cities in 224 days

Canon launched a television commercial called ‘My IXUS, My Style’ in two languages, English and Malayalam

Cont..

Canon’s Original Ink Centres touched 1000 outlets across 176 cities in India

Pioneer of 100% cash back offer on laser printers under CLAP, Canon Loyalty Achievement Program

Canon organized over 75 photography workshops across India

Canon launched 71 latest technologies digital cameras, camcorders, lenses, printers and MFDs

Awards and Recognitions in 2010

The list of product awards received in 2010 is as follows:

Manufacturer of the Year- Smart Photography

Best Camera Company of the Year-Smart Photography

Best Printer Company of the Year: Inkjet- Smart Photography

Best Professional Printer of the Year-Asian Photography

Cont..

Digital Camera – 11 Digital SLR – 9 Canon Lenses – 3 Best Buy by Digit-iP 3680

Competitors

Nikon (cameras, DSLR) Kodak (cameras) Samsung (cameras, printers HP (large size printers) Sony (cameras)

Vision

Simple advanced solutions freeing people to live their dreams and lead enriched lives at home and at work.

Mission

Canon Australia and New Zealand are market leading suppliers of consumer and business imaging solutions. We are a Canon Oceania team committed to our customers’ ongoing satisfaction through the empowerment and development of our staff. To be the preferred supplier we will be easy to deal with and provide quality, value for money products and services. To ensure success for all stakeholders we will deliver profitability, growth, job fulfilment and have a positive impact on the community.