Canola Industry Overview

0

100

200

300

400

500

1999/00 2001/02 2003/04 2005/06 2007/08 2009/10

Soybeans Canola/rapeseed Sunflowerseed Cottonseed Other

Global Oilseed Production

Global Canola/Rapeseed Production

EU2736%

India11%

China 21%

Australia3%

US1%

Ukraine3%

Canada20%

Other5%

EU27

India

China

Australia

US

Ukraine

Canada

Other

Canadian canola seed exports

3500

0

500

1000

1500

2000

2500

3000

2000

-01

2001

-02

2002

-03

2003

-04

2004

-05

2005

-06

2006

-07

2007

-08

2008

-09

2009

-10

Crop Year

Tonn

es, 0

00

BangladeshChinaJapanMexicoPakistanU.A.E.U.S.A.

Canadian crush capacity

0

1

2

3

4

5

6

7

8

9

2006 2007 2008 2009 2010

Year

mill

ion

t

Cargill

LDM Foods, Richardson, Twin Rivers

Canadian canola oil exports

1200

0

200

400

600

800

1000

2000

-0120

01-02

2002

-0320

03-04

2004

-0520

05-06

2006

-0720

07-08

2008

-0920

09-10

Crop Year

Tonn

es, 0

00 ChinaSouth KoreaTaiwanU.S.A.

Canola Industry

Record Farm Cash Receipts $5.6 billionRecord 16.097 million acres Yields at 32.5 bu/ac Production 11.9 MT2009/10 Exports 7.1 MT2009/10 Record Crush 4.8 MT

(1.8 MT oil and 1.9 MT meal exported)

Canola….growing Great 2015

Element 2006 2015 Target

Production

Area

Yield

Oil content

Meal energy

Crush

Seed Export

9.1 MT

13 M acres

32 bu/acre

42.5%

2000 kcals.kg

3.7 MT

5.2 MT

15.0 MT

30% (17 million)

35% (42.3 bu/acre)

45%

10% increase

7.5 MT

7.5 MT

Five Goals1. Increase consumption and value of canola seed, 

oil and meal2. Improve market access3. Increase knowledge and quality of canola oil and 

meal4. Increase sustainable production to meet demand5. Improve understanding of the canola industry 

and the CCC

Canola Oil Key Messages

1. Canola oil is one of the healthiest cooking oils in the world.

2. Canola oil can help protect your heart for just pennies a day.

3. Canola oil is extremely versatile.4. For Canadian promotion ‐ Canola oil is made 

from Canadian canola.– Canola is the world’s only “Made in Canada” crop. The 

canola industry contributes $14 billion annually to the Canadian economy.

Key U.S. Partnerships

Canada 

Spark Together for Healthy Kids (SPARK)

Initiative by HSFO to address childhood obesity

Health Check membership Canola Camp

Social Media

A New Type of Influencer!

CORPORATE SLIDE

Canadian Canola Meal Usage

0

500

1000

1500

2000

2500

3000

96/97

97/98

98/99

99/00

00/01

01/02

02/03

03/04

04/05

05/06

06/07

07/08

08/09

09/10

Year

Tonn

es, 0

00

Canada U.S. Other

Canadian Canola Meal Exports, tonnes per month

0

50000

100000

150000

200000

250000

300000

350000

Feb 09

Apr 09

Jun 0

9Aug

09Oct

09Dec

09Feb 1

0Apr

10Ju

n 10

Aug 10

Oct 10

Dec 10

Date

Expo

rts,

tonn

esJapanIrelandS KoreaTaiwanThailandIndonesiaViet NamMexicoChinaU.S.

Biodiesel

2% federal mandate effective July 1, 2011 (announced January 2011)

0

500

1000

1500

2000

2500

1/1/2010 7/1/2010 2010/2012 2015

'000 tonnes seed

BC (5%) AB (2%) CAN (2%) CAN (5%)

Phytosanitary Phytosanitary IssuesIssues

(Weeds, Blackleg)

Biotechnology Biotechnology (LLP of canola,

LLP of flax,approvals, renewals)

China

Mexico

SustainabilitySustainability(Biofuels)(Biofuels)

Sanitary Sanitary

(Microorganisms, pesticides)

U.S.Japan

E.U.

Tariffs

Improve Market Access

• Canola Market Access Plan ($9 million - $7.8 million AAFC)

Export Ready 

9 seeds in a B Train• Deregistered

varieties• Malathion• Pesticide use• Agronomic

practices

Canola Research >$23 million

Canola ResearchGrower/CCC & AAFC funded

Canola Production Research

Canola Oil NutritionHeart, Inflammation,

Diabetes

Canola MealEnergy, Inclusion, Dairy

Canola Oil Research

• Canola and Flax Oils in Modulation of Plasma Lipids and Other Markers of Heart Disease Risk

• Effects of Canola Oil Fatty Acid Composition on Insulin Resistance and Obesity

•Effect of Canola Oil as Part of a Low Glycemic Load Diet on Glucose Control and Coronary Heart Disease Risk Factors in Type 2 Diabetes

•Effects of Canola Oil on Blood Vessel Function in Peripheral Arterial Disease (PAD)

Canola Meal Research • Maximize Use of Canola Meal in Dairy Feeds

• High inclusion Levels of Regular and High Energy Canola Meal in Anima l Feeds

• Improving Carbohydrate Composition of Canola Meal to Increase Energy Content.

IMPROVE Oil ContentCanadian Canola Seed Oil Content

39.0

40.0

41.0

42.0

43.0

44.0

45.0

46.0

47.0

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Year

Can

ola

seed

oil

cont

ent ,

%

2015

Acres and Production

1000

3000

5000

7000

9000

11000

13000

15000

1991

1993

1995

1997

1999

2001

2003

2005

2007

2009

Tonn

es ('00

0s)

0

2000

4000

6000

8000

10000

12000

14000

16000

18000

Acres

Production (MT) Area (acres)

Grow Canola 2.015

Diagnostics

CanolaWatch AlertsIn-season remindersExpand timelines and delivery

Canola Production Research (>$12 million)

Canola ResearchGrower/CCC & AAFC funded

Canola Production Research

Science Cluster $10MPrairie Canola Agronomic

Research Program(PCARP)

31 Projects

Canola Agronomic Research(CARP)

17 projects5 projects 201010 submitted

Clubroot Risk Mitigation$2M

Blackleg Risk Mitigation

0100020003000400050006000

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Canola Wheat Linear (Canola) Linear (Wheat)

Prairie Farm Cash Receipts ($000)