CANNES LIONS INTERNATIONAL FESTIVAL OF CREATIVITY 2015

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CANNES LIONS INTERNATIONAL FESTIVAL OF CREATIVITY 2015

Transcript of CANNES LIONS INTERNATIONAL FESTIVAL OF CREATIVITY 2015

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CANNES LIONS INTERNATIONAL FESTIVAL OF CREATIVITY 2015

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TABLE OF CONTENTS 3

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Intro

Branded Content & Entertainment Lions

Creative Effectiveness Lions

Cyber Lions

Design Lions

Direct Lions

Film Craft Lions

Film Lions

Media Lions

Mobile Lions

Outdoor Lions

PR Lions

Press Lions

Product Design Lions

Promo & Activation Lions

Radio Lions

Titanium and Integrated Lions

US Young Lions Competitions

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INTROOn behalf of the entire team at USA TODAY and Gannett, we would like to congratulate the winners

from the 62nd Cannes Lions International Festival of Creativity.

Cannes Lions is internationally recognized as one of the most prestigious awards in the world for the

brand communications industry. In addition to the Lions Health Festival which launched in 2014, the

Innovation Lions category became part of the awards at the inaugural Lions Innovation Festival in 2015.

The awards at this two-day Festival recognized and celebrated the relationship between technology,

data and ideas. As the proud US representative since 2000, we are honored to celebrate creativity,

foster dialogue with creative leaders, and champion the Festival across the nation.

2015 was a record year at Cannes Lions with more than 15,000 delegates attending, and more

than 40,000 pieces of work showcased. This year, the US brought home 298 awards total. These include 10 Grand Prix, 56 Gold, 97 Silver, 127 Bronze, 3 Product Design Lions, and 1 Titanium Grand Prix, 1 Glass Lion, and 1 Grand Prix for Good. To see all of the global winners from

Cannes Lions 2015, including Lions Health, Lions Innovation, and the Special Awards, please visit

www.canneslionsarchive.com.

Congratulations again to all of the US winners, and we invite you to join us as we celebrate by looking

back on the winning work.

Andy Yost

SVP, Chief Marketing Officer

Kevin Gentzel

SVP, Chief Revenue Officer

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GOLD LION WINNERS

The Gun ShopAdvertiser: States United to Prevent Gun ViolenceProduct: Anti-Gun ViolenceEntrant: Grey New York

Madden SeasonAdvertiser: EA Sports AmericaProduct: Madden NFL 15Entrant: HEAT San Francisco

The Ice Bucket ChallengeAdvertiser: The ALS AssociationProduct: The ALS AssociationEntrant: The ALS Association Washington

BRANDED CONTENT & ENTERTAINMENT LIONS

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SILVER LION WINNERS

Barely Legal PawnAdvertiser: Audi of AmericaProduct: BrandEntrant: PMK*BNC New York

Madden SeasonAdvertiser: EA SportsProduct: Madden 15Entrant: Hungry Man New York

The Return of Lasso Advertiser: NBC SportsProduct: Barclay Premier LeagueEntrant: The Brooklyn Brothers New York

Proud WhopperAdvertiser: Burger KingProduct: WhopperEntrant: David Miami

BRANDED CONTENT & ENTERTAINMENT LIONS

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SILVER LION WINNERS (continued)

Superpower For Hire: Rise of the Private MilitaryAdvertiser: ActivisionProduct: Call of Duty: BlacksmithEntrant: Virtue Worldwide: Creative Services by Vice New York

The Last ShotAdvertiser: Jordan BrandProduct: FootwearEntrant: AKQA San Francisco

Horse with HardenAdvertiser: Foot LockerProduct: Foot LockerEntrant: BBDO New York

Pretzel Bacon Cheeseburger – Yes, Yes, YesAdvertiser: Wendy’s Product: Quick Service RestaurantEntrant: VML Kansas City

BRANDED CONTENT & ENTERTAINMENT LIONS

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Gisele Bundchen – I Will What I WantAdvertiser: Under ArmourProduct: Women’s ApparelEntrant: Droga5 New York

Tap ThruAdvertiser: Lowe’sProduct: Lowe’sEntrant: BBDO New York

BRANDED CONTENT & ENTERTAINMENT LIONSSILVER LION WINNERS (continued)

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BRONZE LION WINNERS

Sweat It to Get ItAdvertiser: GatoradeProduct: GatoradeEntrant: TBWA\Chiat\Day Los Angeles

What Lives InsideAdvertiser: Intel & DellProduct: Dell Venue Tablet with Intel InsideEntrant: Pereira & O’Dell San Francisco

The Snickers Write-OffAdvertiser: Mars Chocolate North AmericaProduct: SnickersEntrant: BBDO New York

Bud Light Whatever, USA Launch 2014Advertiser: AB-InbevProduct: Bud LightEntrant: Energy BBDO Chicago

BRANDED CONTENT & ENTERTAINMENT LIONS

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BRONZE LION WINNERS (continued)

Zoolander Returns to the RunwayAdvertiser: Paramount PicturesProduct: Zoolander 2Entrant: WME | IMC New York

BRANDED CONTENT & ENTERTAINMENT LIONS

Project ArchiteuthisAdvertiser: U.S. NavyProduct: RecruitmentEntrant: Lowe Campbell Ewald Detroit

Left Swipe DatAdvertiser: American Legacy FoundationProduct: TruthEntrant: 72andSunny Playa Vista

UnskippableAdvertiser: GeicoProduct: InsuranceEntrant: The Martin Agency Richmond

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GOLD LION WINNER

CREATIVE EFFECTIVENESS LIONS

This is WholesomeAdvertiser: Mondeléz InternationalProduct: HoneymaidEntrant: Droga5 New York

SILVER LION WINNERS

If We Made ItAdvertiser: Heineken USAProduct: NewcastleEntrant: Droga5 New York

Cable EffectsAdvertiser: DIRECTVProduct: Pay TVEntrant: Grey New York

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BRONZE LION WINNERS

CREATIVE EFFECTIVENESS LIONS

2014 Taco Bell Breakfast Launch (Ronald McDonald Launch)Advertiser: Taco BellProduct: Taco Bell Breakfast MenuEntrant: Deutsch LA

The Launch of PS4Advertiser: PlaystationProduct: Games ConsoleEntrant: BBH New York

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GRAND PRIX WINNERS

CYBER LIONS

GOLD LION WINNERS

HammerheadAdvertiser: Hammerhead NavigationProduct: HammerheadEntrant: R/GA New York

Gisele Bundchen – I Will What I WantAdvertiser: Under ArmourProduct: Women’s ApparelEntrant: Droga5 New York

Gisele Bundchen – I Will What I WantAdvertiser: Under ArmourProduct: Women’s ApparelEntrant: Droga5 New York

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Dream OnAdvertiser: AdobeProduct: PhotoshopEntrant: Goodby Silverstein & Partners San Francisco

GOLD LION WINNERS (continued)

CYBER LIONS

The Ice Bucket ChallengeAdvertiser: The ALS AssociationProduct: The ALS AssociationEntrant: The ALS Association Washington

UnskippableAdvertiser: GeicoProduct: InsuranceEntrant: The Martin Agency Richmond

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SILVER LION WINNERS

CYBER LIONS

Made in NYAdvertiser: GatoradeProduct: GatoradeEntrant: TBWA\CHIAT\DAY Los Angeles

Dream OnAdvertiser: AdobeProduct: PhotoshopEntrant: Goodby Silverstein & Partners San Francisco

Jeff Bridges Sleeping TapesAdvertiser: SquarespaceProduct: SquarespaceEntrant: Wieden+Kennedy New York

The Missing ProjectAdvertiser: Autism SpeaksProduct: Autism SpeaksEntrant: BBDO New York

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SILVER LION WINNERS (continued)

CYBER LIONS

Be More Human Online ExperienceAdvertiser: ReebokProduct: Be More HumanEntrant: Venables Bell & Partners San Francisco

UnskippableAdvertiser: GeicoProduct: InsuranceEntrant: The Martin Agency Richmond

Newcastle Band of BrandsAdvertiser: Heineken USAProduct: Newcastle Brown AleEntrant: Droga5 New York

Self-Destructing BookAdvertiser: James PattersonProduct: Self Destructing BookEntrant: Mother New York

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SILVER LION WINNERS (continued)

CYBER LIONS

Hope.lyAdvertiser: American Red Cross & BitlyProduct: American Red Cross & BitlyEntrant: BBDO New York

What Lives Inside – Episode OneAdvertiser: Intel + DellProduct: Dell Venture Tablet with Intel InsideEntrant: Pereira & O’Dell San Francisco

Gisele Bundchen – I Will What I WantAdvertiser: Under ArmourProduct: Women’s ApparelEntrant: Droga5 New York

What Lives Inside – Episode TwoAdvertiser: Intel + DellProduct: Dell Venture Tablet with Intel InsideEntrant: Pereira & O’Dell San Francisco

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SILVER LION WINNERS (continued)

CYBER LIONS

What Lives Inside – Episode FourAdvertiser: Intel + DellProduct: Dell Venture Tablet with Intel InsideEntrant: Pereira & O’Dell San Francisco

InterceptionAdvertiser: VolvoProduct: AutomobilesEntrant: Grey New York

Horse with HardenAdvertiser: Foot LockerProduct: Foot LockerEntrant: BBDO New York

What Lives Inside – Episode ThreeAdvertiser: Intel + DellProduct: Dell Venture Tablet with Intel InsideEntrant: Pereira & O’Dell San Francisco

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SILVER LION WINNERS (continued)

CYBER LIONS

Be More HumanAdvertiser: ReebokProduct: Be More HumanEntrant: Venables Bell & Partners San Francisco

HammerheadAdvertiser: Hammerhead NavigationProduct: HammerheadEntrant: R/GA New York

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BRONZE LION WINNERS

CYBER LIONS

What Lives InsideAdvertiser: Intel + DellProduct: Dell Venue Tablet with Intel InsideEntrant: Pereira & O’Dell San Francisco

UnskippableAdvertiser: GeicoProduct: InsuranceEntrant: The Martin Agency Richmond

Samsung Holiday DreamsAdvertiser: Samsung Telecommunications AmericaProduct: SamsungEntrant: R/GA New York

HammerheadAdvertiser: Hammerhead NavigationProduct: HammerheadEntrant: R/GA New York

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BRONZE LION WINNERS (continued)

CYBER LIONS

Love Has No LabelsAdvertiser: Ad CouncilProduct: Love Has No LabelsEntrant: R/GA New York

Proud WhopperAdvertiser: Burger KingProduct: WhopperEntrant: David Miami

Play!Advertiser: IBMProduct: Technology & ConsultingEntrant: Ogilvy New York

Taco Bell BlackoutAdvertiser: Taco BellProduct: Fast Food RestaurantEntrant: DigitasLBi San Francisco

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BRONZE LION WINNERS (continued)

CYBER LIONS

Newcastle Band of BrandsAdvertiser: Heineken USAProduct: Newcastle Brown AleEntrant: Droga5 New York

Hope.lyAdvertiser: American Red Cross & BitlyProduct: American Red Cross & BitlyEntrant: BBDO New York

Horse with HardenAdvertiser: Foot LockerProduct: Foot LockerEntrant: BBDO New York

Adoptable TrendsAdvertiser: DPAProduct: Pet AdoptionEntrant: Dieste Dallas

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GOLD LION WINNERS

DESIGN LIONS

Proud WhopperAdvertiser: Burger KingProduct: WhopperAgency: David Miami

The Last ShotAdvertiser: Jordan BrandProduct: FootwearEntrant: AKQA San Francisco

The Gun ShopAdvertiser: States United to Prevent Gun ViolenceProduct: Anti-Gun ViolenceAgency: Grey New York

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SILVER LION WINNERS

DESIGN LIONS

The Gun ShopAdvertiser: States United to Prevent Gun ViolenceProduct: Anti-Gun ViolenceEntrant: Grey New York

The Cancer SutraAdvertiser: Stupid CancerProduct: Early Cancer Detection Awareness and EducationEntrant: The Bull-White House New York

ShoemojiAdvertiser: Foot LockerProduct: Foot LockerEntrant: BBDO New York

Intel ClearAdvertiser: IntelProduct: Corporate Brand FontEntrant: Red Peak New York

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Airbnb Portland Call CenterAdvertiser: AirbnbProduct: AirbnbEntrant: Airbnb San Francisco

The Last ShotAdvertiser: Jordan BrandProduct: FootwearEntrant: AKQA San Francisco

DESIGN LIONSSILVER LION WINNERS (continued)

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BRONZE LION WINNERS

DESIGN LIONS

World GalleryAdvertiser: AppleProduct: iPhone 6Entrant: TBWA\Media Arts Lab Los Angeles

CenterstageAdvertiser: Samsung ElectronicsProduct: Samsung ElectronicsEntrant: The Barbarian Group New York

Marco Polo Title SequenceAdvertiser: Netflix/Weinstein GroupProduct: Title SequenceEntrant: MILL + New York

Snow GraffitiAdvertiser: Mexico Tourism BoardProduct: MexicoEntrant: Lapiz Chicago

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BRONZE LION WINNERS (continued)

DESIGN LIONS

Website RedesignAdvertiser: Virgin AmericaProduct: Responsive WebsiteEntrant: Work & Co Brooklyn

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GRAND PRIX WINNER

GOLD LION WINNERS

DIRECT LIONS

InterceptionAdvertiser: VolvoProduct: AutomobilesEntrant: Grey New York

Joe Boxer Inactivity TrackerAdvertiser: Kmart/Joe BoxerProduct: Joe Boxer Inactivity TrackerEntrant: FCB Chicago

The Ice Bucket ChallengeAdvertiser: The ALS AssociationProduct: The ALS AssociationEntrant: The ALS Association Washington

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DIRECT LIONS

InterceptionAdvertiser: VolvoProduct: AutomobilesEntrant: Grey New York

GOLD LION WINNERS (continued)

SILVER LION WINNERS

Proud WhopperAdvertiser: Burger KingProduct: WhopperEntrant: David Miami

Love Has No LabelsAdvertiser: Ad CouncilProduct: Love Has No LabelsEntrant: R/GA New York

Love Has No LabelsAdvertiser: Ad CouncilProduct: Love Has No LabelsEntrant: R/GA New York

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DIRECT LIONS

The Gun ShopAdvertiser: States United to Prevent Gun ViolenceProduct: Anti-Gun ViolenceEntrant: Grey New York

SILVER LION WINNER

BRONZE LION WINNERS

UnskippableAdvertiser: GeicoProduct: InsuranceEntrant: The Martin Agency Richmond

Horse With HardenAdvertiser: Foot LockerProduct: Foot LockerEntrant: BBDO New York

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DIRECT LIONS

Social Savvy BurglarAdvertiser: Allstate Insurance CompanyProduct: Home InsuranceEntrant: Leo Burnett Chicago

Proud WhopperAdvertiser: Burger KingProduct: WhopperEntrant: David Miami

BRONZE LION WINNERS (continued)

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GOLD LION WINNER

FILM CRAFT LIONS

The OceanAdvertiser: Conservation InternationalProduct: Conservation InternationalEntrant: TBWA\Media Arts Lab Los Angeles

What Lives Inside – Episode OneAdvertiser: Intel + DellProduct: Dell Venue Tablet with Intel InsideEntrant: Pereira & O’Dell San Francisco

What Lives Inside – Episode TwoAdvertiser: Intel + DellProduct: Dell Venue Tablet with Intel InsideEntrant: Pereira & O’Dell San Francisco

SILVER LION WINNERS

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SILVER LION WINNERS

FILM CRAFT LIONS

What Lives Inside – Episode ThreeAdvertiser: Intel + DellProduct: Dell Venue Tablet with Intel InsideEntrant: Pereira & O’Dell San Francisco

Beauty Grew All AroundAdvertiser: Regency Beauty InstituteProduct: Beauty InstituteEntrant: Colle + McVoy Minneapolis

What Lives Inside – Episode FourAdvertiser: Intel + DellProduct: Dell Venue Tablet with Intel InsideEntrant: Pereira & O’Dell San Francisco

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BRONZE LION WINNERS

FILM CRAFT LIONS

The Boy Who BeepsAdvertiser: GEProduct: GEEntrant: BBDO New York

What Lives Inside – Episode OneAdvertiser: Intel + DellProduct: Dell Venue Tablet with Intel InsideEntrant: Pereira & O’Dell San Francisco

What Lives Inside – Episode TwoAdvertiser: Intel + DellProduct: Dell Venue Tablet with Intel InsideEntrant: Pereira & O’Dell San Francisco

What Lives Inside – Episode ThreeAdvertiser: Intel + DellProduct: Dell Venue Tablet with Intel InsideEntrant: Pereira & O’Dell San Francisco

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BRONZE LION WINNERS (continued)

FILM CRAFT LIONS

What Lives Inside – Episode FourAdvertiser: Intel + DellProduct: Dell Venue Tablet with Intel InsideEntrant: Pereira & O’Dell San Francisco

UnskippableAdvertiser: GeicoProduct: InsuranceEntrant: The Martin Agency Richmond

Original SuperstarAdvertiser: Adidas OriginalsProduct: SneakersEntrant: Johannes Leonardo New York

Converse: Made By YouAdvertiser: ConverseProduct: Fashion/ApparelEntrant: Anomaly New York

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BRONZE LION WINNERS (continued)

FILM CRAFT LIONS

If You’re HappyAdvertiser: Weight WatchersProduct: Weight LossEntrant: Wieden+Kennedy Portland

All-PowerlessAdvertiser: MophieProduct: MophieEntrant: Deutsch LA

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GRAND PRIX WINNER

GOLD LION WINNERS

FILM LIONS

Unskippable: Family Long Form 01Advertiser: GeicoProduct: InsuranceEntrant: The Martin Agency Richmond

Made in NYAdvertiser: GatoradeProduct: GatoradeEntrant: TBWA\Chiat\Day Los Angeles

DadsongAdvertiser: Old SpiceProduct: Personal CareEntrant: Wieden+Kennedy Portland

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GOLD LION WINNERS (continued)

SILVER LION WINNERS

FILM LIONS

RippleAdvertiser: Nike GolfProduct: Apparel and FootwearEntrant: Wieden+Kennedy Portland

Between Two Ferns with Zach Galifianakis: President Barack ObamaAdvertiser: White HouseProduct: Healthcare.govEntrant: Funny or Die Los Angeles

Settle it 30’Advertiser: MarsProduct: SkittlesEntrant: DDB Chicago

Brady BunchAdvertiser: Mars Chocolate North AmericaProduct: SnickersEntrant: BBDO New York

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SILVER LION WINNERS (continued)

FILM LIONS

Band of Brands Mega AdAdvertiser: Heineken USAProduct: Newcastle Brown AleEntrant: Droga5 New York

Old TableAdvertiser: Value City FurnitureProduct: FurnitureEntrant: Dummy. Los Angeles

If You’re HappyAdvertiser: Weight WatchersProduct: Weight LossEntrant: Wieden+Kennedy Portland

Dream OnAdvertiser: AdobeProduct: PhotoshopEntrant: Goodby Silverstein & Partners San Francisco

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SILVER LION WINNERS (continued)

FILM LIONS

First Moon PartyAdvertiser: HellofloProduct: Period Starter Kit/Tampon Subscription ServiceEntrant: Hayden 5 Media New York

The Last GameAdvertiser: NikeProduct: Footwear/ApparelEntrant: Wieden+Kennedy Portland

Unskippable: FamilyAdvertiser: GeicoProduct: InsuranceEntrant: The Martin Agency Richmond

Unskippable: ElevatorAdvertiser: GeicoProduct: InsuranceEntrant: The Martin Agency Richmond

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SILVER LION WINNERS (continued)

FILM LIONS

Unskippable: High FiveAdvertiser: GeicoProduct: InsuranceEntrant: The Martin Agency Richmond

Unskippable: Cleaning CrewAdvertiser: GeicoProduct: InsuranceEntrant: The Martin Agency Richmond

The World’s Toughest JobAdvertiser: American GreetingsProduct: Cardstore.comEntrant: Mullen Lowe U.S. Boston

Win From Within: Ben JackmanAdvertiser: GatoradeProduct: GatoradeEntrant: VML Kansas City

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SILVER LION WINNERS (continued)

FILM LIONS

The Gun ShopAdvertiser: States United to Prevent Gun ViolenceProduct: Anti-Gun ViolenceEntrant: Grey New York

The Gentleman’s WagerAdvertiser: Johnnie WalkerProduct: Blue LabelEntrant: RSA Films Los Angeles

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Dial-UpAdvertiser: Mars Chocolate North AmericaProduct: Twix BitesEntrant: BBDO New York

Flat TopAdvertiser: Mars Chocolate North AmericaProduct: Twix BitesEntrant: BBDO New York

Y2KAdvertiser: Mars Chocolate North AmericaProduct: Twix BitesEntrant: BBDO New York

Hot TubAdvertiser: Old SpiceProduct: Personal CareEntrant: Wieden+Kennedy Portland

BRONZE LION WINNERS

FILM LIONS

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SoccerAdvertiser: Old SpiceProduct: Personal CareEntrant: Wieden+Kennedy Portland

Night ClubAdvertiser: Old SpiceProduct: Personal CareEntrant: Wieden+Kennedy Portland

Misty Copeland – I Will What I WantAdvertiser: Under ArmourProduct: Women’s ApparelEntrant: Droga5 New York

Gisele Bundchen – I Will What I WantAdvertiser: Under ArmourProduct: Women’s ApparelEntrant: Droga5 New York

BRONZE LION WINNERS (continued)

FILM LIONS

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The Scripted LifeAdvertiser: Audi of AmericaProduct: 2015 Audi Q3Entrant: Venables Bell & Partners San Francisco

Routine RepublicAdvertiser: Taco BellProduct: BreakfastEntrant: Deutsch LA

My ButtAdvertiser: Weight WatchersProduct: Weight LossEntrant: Wieden+Kennedy Portland

BRONZE LION WINNERS (continued)

FILM LIONS

Lebron James TogetherAdvertiser: NikeProduct: Footwear, Clothing, & AccessoriesEntrant: Wieden+Kennedy Portland

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The Boy Who BeepsAdvertiser: GEProduct: GEEntrant: BBDO New York

ListenAdvertiser: NFLProduct: Public Awareness PSA/NoMore.orgEntrant: Chelsea Pictures New York

Call for BrandsAdvertiser: Heineken USAProduct: Newcastle Brown AleEntrant: Droga5 New York

BRONZE LION WINNERS (continued)

FILM LIONS

Stephen Merchant Presents “If We Won” with Newcastle Brown AleAdvertiser: Heineken USAProduct: Newcastle Brown AleEntrant: Droga5 New York

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Winter StaysAdvertiser: NikeProduct: Apparel/FootwearEntrant: Wieden+Kennedy Portland

The Collective ProjectAdvertiser: MicrosoftProduct: OnenoteEntrant: Possible Seattle

Re2pectAdvertiser: Jordan BrandProduct: Jordan BrandEntrant: Wieden+Kennedy Portland

BRONZE LION WINNERS (continued)

FILM LIONS

Drew BreesAdvertiser: Old SpiceProduct: Personal CareEntrant: Wieden+Kennedy Portland

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Early ThomasAdvertiser: Old SpiceProduct: Personal CareEntrant: Wieden+Kennedy Portland

Jamaal CharlesAdvertiser: Old SpiceProduct: Personal CareEntrant: Wieden+Kennedy Portland

The WaveAdvertiser: Land Rover USAProduct: Five Camera Surround SystemEntrant: Y&R New York

BRONZE LION WINNERS (continued)

FILM LIONS

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GOLD LION WINNERS

MEDIA LIONS

The Gun ShopAdvertiser: States United to Prevent Gun ViolenceProduct: Anti-Gun ViolenceEntrant: Grey New York

The Ice Bucket ChallengeAdvertiser: The ALS AssociationProduct: The ALS AssociationEntrant: The ALS Association Washington

#LikeAGirlAdvertiser: Procter & GambleProduct: AlwaysEntrant: Starcom Mediavest Group Chicago

Risk EverythingAdvertiser: NikeProduct: NikeEntrant: Wieden+Kennedy Portland

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SILVER LION WINNERS

MEDIA LIONS

Speak BeautifulAdvertiser: UnileverProduct: DoveEntrant: Mindshare New York

Taco Bell BlackoutAdvertiser: Taco BellProduct: Fast Food RestaurantEntrant: DigitasLBi San Francisco

Adoptable TrendsAdvertiser: DPAProduct: Pet AdoptionEntrant: Dieste Dallas

I Will What I WantAdvertiser: Under ArmourProduct: Women’s ApparelEntrant: Droga5 New York

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BRONZE LION WINNERS

MEDIA LIONS

Not ThereAdvertiser: The Clinton FoundationProduct: No Ceilings ReportEntrant: Droga5 New York

Social Savvy BurglarAdvertiser: Allstate Insurance CompanyProduct: Home InsuranceEntrant: Leo Burnett Chicago

#SendBadLuckAdvertiser: AllstateProduct: Allstate InsuranceEntrant: Lapiz Chicago

BluebirdAdvertiser: McDonald’sProduct: McDonald’sEntrant: OMD New York

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BRONZE LION WINNERS (continued)

MEDIA LIONS

Drinkable AdvertisingAdvertiser: The Coca-Cola CompanyProduct: Non Alcoholic BeveragesEntrant: Ogilvy New York

#LikeAGirlAdvertiser: Procter & GambleProduct: AlwaysEntrant: Starcom Mediavest Group Chicago

Technology & StuffAdvertiser: General Motors - ChevroletProduct: CarsEntrant: Commonweath/McCann Detroit

Proud WhopperAdvertiser: Burger KingProduct: WhopperEntrant: David Miami

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GRAND PRIX WINNER

MOBILE LIONS

GOLD LION WINNERS

The Pursuit by EquinoxAdvertiser: EquinoxProduct: EquinoxEntrant: R/GA New York

LisnrAdvertiser: LisnrProduct: LisnrEntrant: R/GA New York

CardboardAdvertiser: GoogleProduct: CardboardEntrant: Google Mountain View

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GOLD LION WINNERS (continued)

MOBILE LIONS

The Ice Bucket ChallengeAdvertiser: The ALS AssociationProduct: The ALS AssociationEntrant: The ALS Association Washington

HammerheadAdvertiser: Hammerhead NavigationProduct: HammerheadEntrant: R/GA New York

The UnforgottenAdvertiser: Illinois Council Against Handgun ViolenceProduct: Gun Violence Education, Awareness and LobbyingEntrant: FCB Chicago

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SILVER LION WINNERS

MOBILE LIONS

HammerheadAdvertiser: Hammerhead NavigationProduct: HammerheadEntrant: R/GA New York

#SpringIsWeirdAdvertiser: GapProduct: Gap Spring CollectionEntrant: Wieden+Kennedy New York

OwletAdvertiser: Owlet Baby CareProduct: OwletEntrant: R/GA New York

Project Learning CurveAdvertiser: Illinois Council Against Advertiser: DomtarProduct: PaperEntrant: Eric Mower + Associates Charlotte

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SILVER LION WINNERS (continued)

MOBILE LIONS

The Pursuit by EquinoxAdvertiser: EquinoxProduct: EquinoxEntrant: R/GA New York

The UnforgottenAdvertiser: Illinois Council Against Handgun ViolenceProduct: Gun Violence Education, Awareness and LobbyingEntrant: FCB Chicago

Logitech Harmony AppAdvertiser: LogitechProduct: LogitechEntrant: R/GA New York

BRONZE LION WINNERS

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56 CANNES LIONS 2015

BRONZE LION WINNERS (continued)

MOBILE LIONS

The Pursuit by EquinoxAdvertiser: EquinoxProduct: EquinoxEntrant: R/GA New York

Tap ThruAdvertiser: Lowe’sProduct: Lowe’sEntrant: BBDO New York

OwletAdvertiser: Owlet Baby CareProduct: OwletEntrant: R/GA New York

HammerheadAdvertiser: Hammerhead NavigationProduct: HammerheadEntrant: R/GA New York

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57 CANNES LIONS 2015

BRONZE LION WINNERS (continued)

MOBILE LIONS

Horse with HardenAdvertiser: Foot LockerProduct: Foot LockerEntrant: BBDO New York

The SlightAdvertiser: HBOProduct: Game of ThronesEntrant: Elastic Santa Monica

Hope.LyAdvertiser: American Red Cross & BitlyProduct: American Red Cross & BitlyEntrant: BBDO New York

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GRAND PRIX WINNERS

GOLD LION WINNERS

OUTDOOR LIONS

World GalleryAdvertiser: AppleProduct: iPhone 6Entrant: TBWA\Media Arts Lab Los Angeles

Cielo DAdvertiser: AppleProduct: iPhone 6Entrant: TBWA\Media Arts Lab Los Angeles

Brendan OAdvertiser: AppleProduct: iPhone 6Entrant: TBWA\Media Arts Lab Los Angeles

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59 CANNES LIONS 2015

GOLD LION WINNERS (continued)

OUTDOOR LIONS

Jirasak PAdvertiser: AppleProduct: iPhone 6Entrant: TBWA\Media Arts Lab Los Angeles

Cole RAdvertiser: AppleProduct: iPhone 6Entrant: TBWA\Media Arts Lab Los Angeles

Teppo KAdvertiser: AppleProduct: iPhone 6Entrant: TBWA\Media Arts Lab Los Angeles

The Gun ShopAdvertiser: States United to Prevent Gun ViolenceProduct: Anti-Gun ViolenceEntrant: Grey New York

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60 CANNES LIONS 2015

GOLD LION WINNERS

SILVER LION WINNERS

OUTDOOR LIONS

BabyAdvertiser: City of Buenos AiresProduct: The Buenos Aires Public Bike SystemEntrant: The Community/La Comunidad Miami

DogAdvertiser: City of Buenos AiresProduct: The Buenos Aires Public Bike SystemEntrant: The Community/La Comunidad Miami

BabyAdvertiser: City of Buenos AiresProduct: The Buenos Aires Public Bike SystemEntrant: The Community/La Comunidad Miami

DogAdvertiser: City of Buenos AiresProduct: The Buenos Aires Public Bike SystemEntrant: The Community/La Comunidad Miami

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61 CANNES LIONS 2015

SILVER LION WINNERS (continued)

OUTDOOR LIONS

SquirrelAdvertiser: City of Buenos AiresProduct: The Buenos Aires Public Bike SystemEntrant: The Community/La Comunidad Miami

MothsAdvertiser: City of Buenos AiresProduct: The Buenos Aires Public Bike SystemEntrant: The Community/La Comunidad Miami

SinkboyAdvertiser: Colgate-PalmoliveProduct: ColgateEntrant: Red Fuse Communications New York

Love Has No LabelsAdvertiser: Ad CouncilProduct: Love Has No LabelsEntrant: R/GA New York

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SILVER LION WINNERS (continued)

OUTDOOR LIONS

The Gun ShopAdvertiser: States United to Prevent Gun ViolenceProduct: Anti-Gun ViolenceEntrant: Grey New York

Austin MAdvertiser: AppleProduct: iPhone 6Entrant: TBWA\Media Arts Lab Los Angeles

Brendan OAdvertiser: AppleProduct: iPhone 6Entrant: TBWA\Media Arts Lab Los Angeles

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63 CANNES LIONS 2015

BRONZE LION WINNERS

OUTDOOR LIONS

PandaAdvertiser: The Clorox CompanyProduct: Green WorksEntrant: Alma DDB Miami

SinkgirlAdvertiser: Colgate - PalmoliveProduct: ColgateEntrant: Red Fuse Communications New York

SinkboyAdvertiser: Colgate-PalmoliveProduct: ColgateEntrant: Red Fuse Communications New York

Title: Marcia Gets HungryAdvertiser: Mars Chocolate North AmericaProduct: SnickersEntrant: BBDO New York

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SILVER LION WINNERS

OUTDOOR LIONS

Proud WhopperAdvertiser: Burger KingProduct: WhopperEntrant: David Miami

Mas Que Un AutoAdvertiser: ToyotaProduct: Brand LoyaltyEntrant: Conill Saatchi & Saatchi Miami

The Last ShotAdvertiser: Jordan BrandProduct: FootwearEntrant: AKQA San Francisco

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GRAND PRIX WINNER

PR LIONS

#LikeAGirl: Turning an Insult Into A Confidence MovementAdvertiser: Procter & GambleProduct: Femcare ProductEntrant: MSLGroup New York

GOLD LION WINNERS

InterceptionAdvertiser: VolvoProduct: AutomobilesEntrant: Grey New York

The Gun ShopAdvertiser: States United to Prevent Gun ViolenceProduct: Anti-Gun ViolenceEntrant: Grey New York

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GOLD LION WINNERS (continued)

PR LIONS

Proud WhopperAdvertiser: Burger KingProduct: WhopperEntrant: David Miami

Photoshop Murder MysteryAdvertiser: AdobeProduct: PhotoshopEntrant: Edelman San Francisco

#TechnologyAndStuff: Rapid Integration Turns PR Crisis Into Social CurrencyAdvertiser: ChevroletProduct: Chevrolet TrucksEntrant: FleishmanHillard St. Louis

The Ice Bucket ChallengeAdvertiser: The ALS AssociationProduct: The ALS AssociationEntrant: The ALS Association Washington

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GOLD LION WINNERS (continued)

SILVER LION WINNERS

PR LIONS

Always: #LikeAGirl: Turning An Insulting Into A Confidence MovementAdvertiser: Procter & GambleProduct: Femcare ProductEntrant: MSLGroup New York

Proud WhopperAdvertiser: Burger KingProduct: WhopperEntrant: David Miami

TechnologyAndStuff: Rapid Integration Turns PR Crisis Into Social CurrencyAdvertiser: ChevroletProduct: Chevrolet TrucksEntrant: FleishmanHillard St. Louis

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68 CANNES LIONS 2015

SILVER LION WINNERS (continued)

PR LIONS

The Gun ShopAdvertiser: States United to Prevent Gun ViolenceProduct: Anti-Gun ViolenceEntrant: Grey New York

Mas Que Un AutoAdvertiser: ToyotaProduct: Brand LoyaltyEntrant: Conill Saatchi & Saatchi Miami

InterceptionAdvertiser: VolvoProduct: AutomobilesEntrant: Grey New York

Photoshop Murder MysteryAdvertiser: AdobeProduct: PhotoshopEntrant: Edelman San Francisco

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BRONZE LION WINNERS

PR LIONS

Wake Up & Smell the BaconAdvertiser: Oscar MayerProduct: Oscar Mayer BaconEntrant: Olson Engage Chicago

Horse Sells Nasal Strip to HumansAdvertiser: GSKProduct: Breathe Right Nasal StripsEntrant: PHD New York

More Than A CostumeAdvertiser: Doctors of the WorldProduct: Doctors of the WorldEntrant: Publicis Kaplan Thaler New York

The UnforgottenAdvertiser: Illinois Council Against Handgun ViolenceProduct: Gun Violence Education Awareness and LobbyingEntrant: FCB Chicago

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BRONZE LION WINNERS (continued)

PR LIONS

Zoolander Returns to the RunwayAdvertiser: Paramount PicturesProduct: Zoolander 2Entrant: WME|IMG New York

Wake Up to Eggs with BaconAdvertiser: American Egg BoardProduct: EggsEntrant: Edelman Chicago

Los Cabos ReselfiesAdvertiser: Mexico Board of TourismProduct: Los Cabos, MexicoEntrant: Lapiz Chicago

Dove #SpeakBeautifulAdvertiser: DoveProduct: Public MessageEntrant: Edelman New York

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BRONZE LION WINNERS (continued)

PR LIONS

Mission 22: War at HomeAdvertiser: Elder HeartProduct: Mission 22Entrant: CP+B Miami

Newcastle Brown Ale’s “Brand of Brands”Advertiser: Heineken USAProduct: Newcastle Brown AleEntrant: Fast Horse Minneapolis

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GRAND PRIX WINNERS

PRESS LIONS

DogAdvertiser: City of Buenos AiresProduct: The Buenos Aires Public Bike SystemEntrant: The Community/La Comunidad Miami

BabyAdvertiser: City of Buenos AiresProduct: The Buenos Aires Public Bike SystemEntrant: The Community/La Comunidad Miami

SquirrelAdvertiser: City of Buenos AiresProduct: The Buenos Aires Public Bike SystemEntrant: The Community/La Comunidad Miami

MothsAdvertiser: City of Buenos AiresProduct: The Buenos Aires Public Bike SystemEntrant: The Community/La Comunidad Miami

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GOLD LION WINNERS

PRESS LIONS

DogAdvertiser: City of Buenos AiresProduct: The Buenos Aires Public Bike SystemEntrant: The Community/La Comunidad Miami

BabyAdvertiser: City of Buenos AiresProduct: The Buenos Aires Public Bike SystemEntrant: The Community/La Comunidad Miami

SquirrelAdvertiser: City of Buenos AiresProduct: The Buenos Aires Public Bike SystemEntrant: The Community/La Comunidad Miami

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SILVER LION WINNERS

PRESS LIONS

ElephantAdvertiser: Land Rover USAProduct: Land Rover Print AdsEntrant: Y&R New York

ApeAdvertiser: Land Rover USAProduct: Land Rover Print AdsEntrant: Y&R New York

HyenaAdvertiser: Land Rover USAProduct: Land Rover Print AdsEntrant: Y&R New York

FrogAdvertiser: Land Rover USAProduct: AutomobileEntrant: Y&R New York

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SILVER LION WINNER

BRONZE LION WINNERS

PRESS LIONS

FrogAdvertiser: Land Rover USAProduct: Land Rover Print AdsEntrant: Y&R New York

Break UpAdvertiser: Procter & GambleProduct: CrestEntrant: Conill Saatchi & Saatchi Miami

CryAdvertiser: Procter & GambleProduct: CrestEntrant: Conill Saatchi & Saatchi Miami

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76 CANNES LIONS 2015

BRONZE LION WINNERS (continued)

PRESS LIONS

HospitalAdvertiser: Procter & GambleProduct: CrestEntrant: Conill Saatchi & Saatchi Miami

RainAdvertiser: Procter & GambleProduct: CrestEntrant: Conill Saatchi & Saatchi Miami

PhotosAdvertiser: Procter & GambleProduct: CrestEntrant: Conill Saatchi & Saatchi Miami

VikingAdvertiser: CopicProduct: Copic MarkerEntrant: FCB Chicago

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77 CANNES LIONS 2015

BRONZE LION WINNERS (continued)

PRESS LIONS

BearAdvertiser: CopicProduct: Copic MarkerEntrant: FCB Chicago

LuchadorAdvertiser: CopicProduct: Copic MarkerEntrant: FCB Chicago

BeetleAdvertiser: Land Rover USAProduct: Land Rover Print AdsEntrant: Y&R New York

GrapeAdvertiser: Land Rover USAProduct: Land Rover Print AdsEntrant: Y&R New York

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BRONZE LION WINNERS (continued)

PRESS LIONS

SnakeAdvertiser: Land Rover USAProduct: Land Rover Print AdsEntrant: Y&R New York

FlowerAdvertiser: Land Rover USAProduct: Land Rover Print AdsEntrant: Y&R New York

Andy WarholAdvertiser: City of Buenos AiresProduct: Blood DonationEntrant: The Community/La Comunidad Miami

George LucasAdvertiser: City of Buenos AiresProduct: Blood DonationEntrant: The Community/La Comunidad Miami

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79 CANNES LIONS 2015

BRONZE LION WINNERS (continued)

PRESS LIONS

RocketsAdvertiser: Sneaker Freaker BoogazineProduct: Sneaker Freaker BoogazineEntrant: BBDO New York

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GRAND PRIX WINNER

PRODUCT DESIGN LION WINNERS

PRODUCT DESIGN LIONS

The Lucky Iron Fish ProjectAdvertiser: Lucky Iron FishProduct: Fortified NutritionEntrant: Lucky Iron Fish

HammerheadAdvertiser: Hammerhead NavigationProduct: HammerheadEntrant: R/GA New York

BiorangerAdvertiser: DiagenetixProduct: Crop Testing Device/Mobile AppEntrant: R/GA New York

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PRODUCT DESIGN LION WINNERS (continued)

PRODUCT DESIGN LIONS

The Pursuit by EquinoxAdvertiser: EquinoxProduct: EquinoxEntrant: R/GA New York

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GOLD LION WINNERS

PROMO & ACTIVATION LIONS

The Ice Bucket ChallengeAdvertiser: The ALS AssociationProduct: The ALS AssociationEntrant: The ALS Association Washington

The Gun ShopAdvertiser: States United to Prevent Gun ViolenceProduct: Anti-Gun ViolenceEntrant: Grey New York

UnskippableAdvertiser: GeicoProduct: InsuranceEntrant: The Martin Agency Richmond

Proud WhopperAdvertiser: Burger KingProduct: WhopperEntrant: David Miami

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SILVER LION WINNERS

PROMO & ACTIVATION LIONS

Proud WhopperAdvertiser: Burger KingProduct: WhopperEntrant: David Miami

The Gun ShopAdvertiser: States United to Prevent Gun ViolenceProduct: Anti-Gun ViolenceEntrant: Grey New York

InterceptionAdvertiser: VolvoProductL AutomobilesEntrant: Grey New York

Delta Innovation ClassAdvertiser: Delta Air LinesProduct: Delta Air LinesEntrant: Wieden+Kennedy New York

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84 CANNES LIONS 2015

SILVER LION WINNERS (continued)

PROMO & ACTIVATION LIONS

Gisele Bundchen – I Will What I WantAdvertiser: Under ArmourProduct: Women’s ApparelEntrant: Droga5 New York

Sweat It To Get ItAdvertiser: GatoradeProduct: GatoradeEntrant: TBWA\Chiat\Day Los Angeles

The Volvo Hijacking Car ServicesAdvertiser: Volvo North MiamiProduct: VolvoEntrant: We Believers New York

UnskippableAdvertiser: GeicoProduct: InsuranceEntrant: The Martin Agency Richmond

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BRONZE LION WINNERS

PROMO & ACTIVATION LIONS

Sweat It To Get ItAdvertiser: GatoradeProduct: GatoradeEntrant: TBWA\Chiat\Day Los Angeles

Marcia Gets HungryAdvertiser: Mars Chocolate North AmericaProduct: SnickersEntrant: BBDO New York

Lovin’ The Super BowlAdvertiser: McDonald’sProduct: McDonald’sEntrant: DDB Chicago

Foo Fighters RVAAdvertiser: The BranchingProduct: The BranchingEntrant: The Branching Richmond

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BRONZE LION WINNERS (continued)

PROMO & ACTIVATION LIONS

Delta Innovation ClassAdvertiser: Delta Air LinesProduct: Delta Air LinesEntrant: Wieden+Kennedy New York

Social Saavy BurglarAdvertiser: Allstate Insurance CompanyProduct: Home InsuranceEntrant: Leo Burnett Chicago

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GOLD LION WINNER

SILVER LION WINNERS

RADIO LIONS

Conference RoomAdvertiser: PopclikProduct: HeadphonesAgency: Bravo/Y&R Miami

SkypeAdvertiser: PopclikProduct: HeadphonesAgency: Bravo/Y&R Miami

Conference RoomAdvertiser: PopclikProduct: HeadphonesAgency: Bravo/Y&R Miami

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88 CANNES LIONS 2015

BRONZE LION WINNERS

RADIO LIONS

ClonesAdvertiser: MarsProduct: SkittlesAgency: DDB Chicago

Two HeadsAdvertiser: MarsProduct: SkittlesAgency: DDB Chicago

BikersAdvertiser: Dos EquisProduct: Dos EquisAgency: Havas Worldwide New York

GhostsAdvertiser: Dos EquisProduct: Dos EquisAgency: Havas Worldwide New York

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89 CANNES LIONS 2015

BRONZE LION WINNERS (continued)

RADIO LIONS

Jiu JitsuAdvertiser: Dos EquisProduct: Dos EquisAgency: Havas Worldwide New York

DadsongAdvertiser: Old SpiceProduct: Personal CareAgency: Wieden+Kennedy Portland

Pretzel Bacon Cheeseburger – Yes, Yes, YesAdvertiser: Wendy’s Product: Quick Service RestaurantAgency: VML Kansas City

Pandora Thumbmoments: Radio Promotion for the Digital Radio AgeAdvertiser: PandoraProduct: Pandora RadioAgency: TwoFifteenMcCann San Francisco

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GRAND PRIX WINNER

TITANIUM GRAND PRIX WINNER

TITANIUM AND INTEGRATED LIONS

Re2pectAdvertiser: Jordan BrandProduct: Jordan BrandAgency: Wieden+Kennedy New York

Emoji OrderingAdvertiser: Domino’sProduct: Domino’s Agency: CP+B Boulder

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GOLD LION WINNER

SILVER LION WINNERS

TITANIUM AND INTEGRATED LIONS

Newcastle Band of BrandsAdvertiser: Heineken USAProduct: Newcastle Brown AleAgency: Droga5 New York

Red Sox: Green MonsterAdvertiser: Benjamin MooreProduct: PaintAgency: The Martin Agency Richmond

Social Savvy BurglarAdvertiser: Allstate Insurance CompanyProduct: Home InsuranceAgency: Leo Burnett Chicago

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92 CANNES LIONS 2015

BRONZE LION WINNERS

TITANIUM AND INTEGRATED LIONS

Horse with HardenAdvertiser: Foot LockerProduct: Foot LockerAgency: BBDO New York

Love Has No LabelsAdvertiser: Ad CouncilProduct: Comcast/XfinityAgency: Goodby Silverstein & Partners New York

Risk EverythingAdvertiser: NikeProduct: Apparel/FootwearAgency: Wieden+Kennedy Portland

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GLASS LION

GRAND PRIX FOR GOOD

TITANIUM AND INTEGRATED LIONS

The Equal Pay Back ProjectAdvertiser: National Women’s Law CenterProduct: PSAEntrant: Droga5 New York

The Ice Bucket ChallengeAdvertiser: The ALS AssociationProduct: The ALS AssociationEntrant: The ALS Association Washington

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US YOUNG LIONS COMPETITIONSIn 2015, we administered the US Young Lions competitions in five categories – Cyber, Film, Media, PR and Print. The work submitted for Young Lions this year focused on the goals and missions of Every Mother Counts, a non-profit organization dedicated to making pregnancy and childbirth safe for every mother. The organization informs, engages and mobilizes new audiences to take actions and raise funds that support maternal health programs around the world. The assignment challenged the teams to develop creative digital/mobile ads, short films, media, PR strategies, and print ads to engage their target audiences to raise awareness and take catalytic actions in support of the cause.

The 2015 US Young Lions Competitions included teams from creative, media, and PR companies or agencies, as well as in-house professionals from marketers across the US, totaling approximately 400 entries. The below five winning teams represented the US in the Global Young Lions Competitions during this year’s Cannes Lions Festival. There were 46 cyber teams, 43 film teams, 31 media teams, 20 PR teams and 45 print teams in this year’s global competitions.

FILM COMPETITION

Patrick Merritt, Publicis Kaplan ThalerKimberly Ronan, Publicis Kaplan Thaler

Sponsor:

PR COMPETITION

Angela Mears, Weber ShandwickMargaux Pepper, Weber Shandwick

Sponsor:

MEDIA COMPETITION

Ryan Patti, Havas MediaMaddy Reavey, Havas Media

Sponsor:

PRINT COMPETITION

Adam Beal, R/GACasey Schweikert. R/GA

Sponsor:

CYBER COMPETITION

Justin Lake, R/GAEmily Moore, R/GA

Sponsor:

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SPONSOR SPOTLIGHTThis year, our competition sponsors once again shined a spotlight on entries that best embody a principle they are passionate about. The teams selected, along with the winning teams of this year’s US Young Lions Competitions, were invited to participate in a live pitch day where they could present their work to the team at Every Mother Counts. The following teams are being recognized by our sponsors:

CYBER: DigitasLBi | Creating Connections that Inspire BehaviorCelebrates fearless ideas and innovative executions that will help brands connect with their customers, through an acute understanding of consumer motive and behavior. This could be a first or a never-been-done-before concept, or simply a new approach to an established idea.

Caroline Cappelli and Pablo Rochat, Goodby Silverstein & Partners Jose Ripol and Samantha Salzano, DigitasLBi Justin Lake and Emily Moore, R/GA

FILM: Pereira & O’Dell | Celebrating More Moms Recognizes ideas that inspire positive action and awareness of maternal health by crafting an effective message. These teams expressed compassion and possibility in their work.

Maxie Etess and Michael Palma, Taxi Denise Castañeda, Walton Isaacson and Michael Zhang, Ogilvy & Mather

MEDIA: Spark SMG | Beyond BoundariesEntries that challenge the status quo, take risks and redefine how to connect a brand with consumers through media.

Alexander Quintana and Daniela Sayegh, Mindshare Miami Sasha Kelemen and Matthew Witt, Maxus Global Josh Brown and Erik Lunde, Spark

PR: PR Council | #PRThinkingEntries that best embody what PR is today: an integrated approach that utilizes traditional and new media to create content that compels, stories that resonate, and conversations that engage.

Courtney Rule and Rachel Silverman, Hill + Knowlton Strategies Matthew Molino and Nicholas Nelson, Cohn & Wolfe

PRINT: USA TODAY | Smarter. Faster. More Colorful. USA TODAY’s Smarter, Faster, More Colorful Spotlight highlights entries that are concise, informed, & visual with a distinct, colorful approach.

Nina Golik and Ian Hill, BBDO San Francisco Kara Coyle and Stephanie Kim, Ogilvy & Mather

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