The Latest Social Media Trends

from Cannes Lions 2013 –

Monday and Tuesday

June 18, 2013

Monday and Tuesday Key findings

As of 1pm CET on Tuesday, Cannes Lions Festival of Creativity generated

29,992 posts since Monday alone

Ogilvy dominated online channels following its Cannes Lions

nominations and award

Big data, mobile and creativity led the way for buzz word takeaways so

far, continuing to align the Festival with cutting-edge ideas and innovations

Monday, 17th June 2013

Cannes Lions 2013 – Total Volume on Monday

Cannes Lions generated a total of 19,201 mentions on Monday. That’s an average of over 800 posts per hour. Conversation peeked at midday, following the launch of the first round of award shortlists.

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Top Brands (by mentions) at Cannes Lions 2013: Monday

Ogilvy is the overall social conversation winner with over 2,700 mentions on Monday alone. Ogilvy & Mather dominated the discussion after they received 12 nominations for this year’s awards. Heineken was second following its award win for its "Legendary Journey“ campaign from Wieden & Kennedy, Amsterdam. Microsoft was third, as a result of its nomination for the Windows 8 campaign with SMG and Foundation activity at the Festival.

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Ogilvy

Heineken

Microsoft

BMW

McLaren

AOL

Saatchi

McDona…

Mother

Warner

Coca-cola

Ogilvy Heineken Microsoft BMW McLaren AOL

Saatchi McDonald's Mother Warner Coca-cola

Top buzz words (by mention) at Cannes Lions 2013: Monday

Big Data was the buzz word for Monday, generating over 200 posts. The combination of this and the popularity of both ‘social media’ and ‘collaboration’ highlights the exciting transformation the industry is undergoing, all thanks to the explosive growth of social media.

54% 40%

6%

Monday Buzz Words

Big Data

Social media

Collaboration

Most Mentioned Celebrities at Cannes Lions 2013: Monday

Jack Black led this year’s A-List with 618 mentions, following his presentation alongside Yahoo, pushing attendees to avoid clichés and take risks with their campaigns. Jenson Button screeched into second place with his entrance on stage alongside McClaren and Mindshare, generating over 200 tweets.

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Lou Reed Nick Cannon Jenson Button Melanie Brown Jack Black

Lou Reed

Nick Cannon

Jenson Button

Melanie Brown

Jack Black

Top Hashtags at Cannes Lions 2013: Monday

Removing the official hashtags (#canneslions, #canneslive), we can see that Ogilvy continued to lead the charge in the top hashtag stakes.

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#newhouseidsm #walnutmedia #canvas #ogilvycannes

#newhouseidsm

#walnutmedia

#canvas

#ogilvycannes

Tuesday, 18th June 2013

Cannes Lions 2013 – Volume on Tuesday as of 1pm CET

Cannes Lions generated 9,723 posts by 1pm CET Tuesday . That’s an average of over 747 posts per hour already. Conversation reached its peek so far today at 10am, when Google’s moonshot initiative was presented at the Festival and contributed to the vast majority of the 1,784 mentions that hour

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00:00:00 01:00:00 02:00:00 03:00:00 04:00:00 05:00:00 06:00:00 07:00:00 08:00:00 09:00:00 10:00:00 11:00:00 12:00:00

Top Brands (by mentions) at Cannes Lions 2013: Tuesday as of 1pm CET

Ogilvy continued to dominate the social conversation as coverage of its award nominations and bronze awards swept the web, generating 1,200 mentions by 1pm CET alone. Google and Facebook took second and third place, following Facebook’s seminar alongside Droga5 and Google’s exploration of its new Project Loon WiFi initiative. Meanwhile, McLaren conversation came screeching to a holt following its presentation yesterday, resulting in just 19 posts – 207 posts less than its peek hour yesterday.

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Adobe

BMW

Coca-cola

Facebook

Google

Heineken

McDonald's

McLaren

Microsoft

Mother

Ogilvy

Saatchi

Visa

Adobe BMW Coca-cola Facebook Google Heineken McDonald's McLaren Microsoft Mother Ogilvy Saatchi Visa

Top buzz words (by mention) at Cannes Lions 2013: Tuesday as of 1pm CET

Cannes Lions’ longstanding alignment with cutting-edge creativity shone through, with creativity and mobile generating the largest number of posts, particularly as predictions for the winner of Cannes Lions Grand Prix mobile winner flooded in.

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33%

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2% 7%

12%

Design

Mobile

Creativity

Collaboration

Social media

Data

Most Mentioned Celebrities at Cannes Lions 2013: Tuesday as of 1pm CET

Vivienne Westwood’s seminar exploring the art of storytelling garnered the most posts, resulting in over 703 mentions. Jack Black came second and continued to drive conversation through his work with Yahoo, generating more than double the level of engagement compared to Jenson Button, who secured third place.

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VivienneWestwood

Lou Reed Nick Cannon Jenson Button Melanie Brown Jack Black Ade Adepitan

Vivienne Westwood

Lou Reed

Nick Cannon

Jenson Button

Melanie Brown

Jack Black

Ade Adepitan