CANDIDATE INFORMATION PACK

This pack includes:

§ WELCOME LETTER

§ ABOUT THE ROLE

§ JOB DESCRIPTION

§ PERSON SPECIFICATION

§ TERMS & CONDITIONS

§ HOW TO APPLY

§ EQUAL OPPORTUNITY MONITORING FORM

For more information about the organisation please visit our website: www.wcrf-uk.org

Closing date: 5pm, Tuesday 8th September 2015

World Cancer Research Fund UK

Press & PR Manager

 

 

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WELCOME If you're passionate about healthy living and health promotion, and want to see a world where no one develops a preventable cancer, why not consider joining us at World Cancer Research Fund UK? Cancer currently affects one in two people in the UK but, as the cancer prevention experts, we know that about a third of the most common cancers can be prevented through eating a healthy diet, being physically active and maintaining a healthy weight. World Cancer Research Fund UK champions the latest and most authoritative scientific research from around the world on cancer prevention and survival through diet, weight and physical activity, so that we can empower people to make informed lifestyle choices to reduce their cancer risk. We are a member of the World Cancer Research Fund network of cancer prevention charities based in Europe, the Americas and Asia. As a network, we are the world’s leading authority on cancer prevention through diet, weight and physical activity. To meet our vision of living in a world where no one develops a preventable cancer, we need high quality and motivated employees from a mix of backgrounds and with a range of skills and experiences. In return, we aim to offer the best possible working environment for people so that talent is nurtured and developed. Within this candidate pack you will find additional information about the role you are applying for and the benefits we offer. To apply for this role, please complete and submit a CV, covering letter (maximum two pages) and the attached equal opportunities form. If you have any queries please contact Human Resources at hr@wcrf.org or visit our website at www.wcrf-uk.org. On behalf of World Cancer Research Fund UK we thank you for your interest in helping to prevent cancer and wish you the best of luck with your application. Best wishes, Human Resources

 

 

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ABOUT THE ROLE

We are seeking a Press & PR Manager to further develop World Cancer Research Fund UK’s media profile and successfully publicise all aspects of our charity’s work.

Who you will be working with:

You will be working with World Cancer Research Fund UK’s Communications team, reporting to the Director of Communications, where the focus of the role will be media relations but will also include social media, web, campaigns and corporate communications.

World Cancer Research Fund Communications Division

What we are looking for:

§ Someone with extensive proven experience of working in journalism or public relations and a clear understanding of the media processes, ideally for a charity or a health related organisation

§ Significant demonstrable experience of writing and editing press releases and articles that deliver quality media coverage with demonstrable experience of developing stories for print, TV and radio

§ Excellent project management skills and demonstrable experience of planning and managing multiple projects

§ Excellent interpersonal and oral communication skills, with the ability to build and maintain effective working relationships, as well as being able to act on own initiative

§ An excellent team player

DIRECTOR OF COMMUNICATIONS

UK PRESS & PR MANAGER

DESIGN (UK & INTERNATIONAL)

WEBSITES (NETWORK)

COMMUNICATIONS INTERNATIONALCOMMUNICATIONS UK

CREATIVE DESIGN MANAGER

SENIOR GRAPHIC DESIGNER

PRESS & COMMUNICATIONS

OFFICER

GRAPHIC DESIGNER

INTERNATIONAL WEB MANAGER

WEB OFFICER

INTERNATIONAL COMMUNICATIONS

MANAGER

INTERNATIONAL COMMUNICATIONS

ASSISTANT

WEB COORDINATOR

UK WEBSITE & MULTIMEDIA MANAGER

 

 

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JOB DESCRIPTION Job title Press and PR Manager

Department Communications

Reporting to Director of Communication

Responsible for Press & Communications Officer

Contract Permanent contract

Location London Office

Hours 37.5hrs per week – Full Time

Salary £31,500 - £34,500 per annum, plus benefits Department description

The Communications Division is at the strategic heart of World Cancer Research Fund with a strong reputation throughout the organisation. The team takes a lead role in planning and co-ordinating the promotion of the charity’s research, health information and fundraising activities through a range of digital, online and media communication channels.

Main purpose of the role Reporting to the Director of Communications (DoC), this position is responsible for managing press and PR to publicise World Cancer Research Fund’s (WCRF) work. The focus of the role will be media relations but will also include social media, web, campaigns and corporate communications.

Main duties and responsibilities

A Management of Press & Communications Officer

1 Manage the workload and development of the post holder including training, motivating and annual appraisals

2 Oversee all press and communications work including press releases and pitching, case study development, publishing online content, social media and other communications activities

B Press and PR activities

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Develop media strategies to promote WCRF UK through the media and ensure all media contacts and opportunities are exploited. This includes managing press for WCRF fundraising, health information, science, campaigns and events

2 Maintain excellent working relationships with existing media contacts and develop new contacts to aid the promotion of WCRF’s work

3 Sell in stories and features to journalists and identify appropriate opportunities to respond to breaking news

4 Write press releases, features and other media materials quickly to tight deadlines, and ensure they are delivered to a high standard

5 Be responsible for making sure that media activities identified in the Strategic Plan meets targets

6 Offer expert advice to colleagues on press and communications issues, offering creative solutions and developing programmes to maximise press and PR opportunities, as well as responding to challenging situations

 

 

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7 Provide advice and guidance to identified organisational spokespersons, and act as spokesperson when appropriate

8 Manage staff media training and development

9 Ensure that procedures are kept updated and followed including: maintaining internal sign off procedures, logging media coverage and internal communication of press activities

Assist with the management of the media budget

Develop robust monitoring and evaluation procedures for media work

Manage external media service providers

Manage the quarterly public awareness surveys and the subsequent internal and external promotion of findings

Support WCRF Network media opportunities as requested by DoC

Remain on top of current media practice and regularly present new and innovative ideas

C Online and social media

1 Working with the UK Web Manager and Communications Officer ensure all areas of the website relating to press and PR are up-to-date and relevant, including case studies

2 Develop WCRF blog ensuring it is regularly updated with high-quality editorial content and secure external guest bloggers

3 Lead WCRF’s presence on social media sites to promote WCRF activities

D Campaigns

1 With the guidance of the DoC provide media support for WCRF’s campaign work

E General

1 Represent the charity as required to promote WCRF work

2 Contribute to the development of corporate materials such as the Annual Review and Newsletters, as required

3 Oversee the development of new case studies for use by all WCRF departments

4 Undertake any other duties as directed by the DoC

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PERSON SPECIFICATION

The person specification describes the specific experience, knowledge, skills, qualifications and attributes that are needed for the job.

Qualifications

The successful candidate is likely to be educated to graduate level or equivalent. A professional qualification in journalism or PR would be desirable

P P P

Experience and Skills

Extensive proven experience of working in journalism or public relations and a clear understanding of the media processes, ideally for a charity or a health related organisation

P

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Excellent writing, editing and proofing skills. Experience of interpreting complex information for lay audiences, ideally in a health or science-related field

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Significant demonstrable experience of writing and editing press releases and articles that deliver quality media coverage with demonstrable experience of developing creative features and stories for print, TV and radio

P

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Excellent interpersonal and oral communication skills, with the ability to build and maintain effective working relationships, as well as being able to act on own initiative

P

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Excellent project management skills and demonstrable experience of planning and managing multiple projects

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Some experience of strategic planning and target setting

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Experience of staff management and development

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Excellent research skills, including use of the internet

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Able to approach work in a flexible way and to meet changing needs

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Experience of using social media P

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Experience of managing a budget P

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Application Assessment Interview

 

 

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Experience of acting as a media spokesperson

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Personal attributes

A demonstrated self-motivated, proactive and results orientated approach to work

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An excellent team player P

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An interest in healthy lifestyle, health promotion and health-related organisations

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Willingness to work flexibly as needed – the post will require occasional evening and weekend work

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Able to handle a busy workload, meet tight deadlines and prioritise effectively

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Other requirements

 

 

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TERMS & CONDITIONS

Salaries

World Cancer Research Fund UK pays salaries into bank accounts once a month on the 26th of each month.

Flexi-time scheme

A flexi-time scheme is in operation across the organisation. The daily requirement is to work 7.5 hours. Staff also need to take a lunch break of at least 30 minutes (staff can take up to a maximum of 1 hour and 30 minutes for lunch). The core hours are 10.00am–4.30pm, Monday to Friday when all employees must be present. Employees may arrive for work between 8.30am and 10.00am and leave between 4.30pm and 7.00pm. The daily minimum hourly requirement of 7.5 working hours per day plus lunch must be met; any extra time cannot be "rolled over" or "banked”.

Annual leave

World Cancer Research Fund UK’s annual leave year runs from 1 October to 30 September. Annual entitlement for full-time staff is in relation to length of service:

§ Less than 1 year of continuous service at the beginning of a holiday year: 25 days (pro-rated to your start date)

§ 1 year or more of continuous service at the beginning of a holiday year: 26 days

§ 3 years or more of continuous service at the beginning of a holiday year: 28 days

§ 5 years or more of continuous service at the beginning of a holiday year: 30 days

Sick leave

For full-time staff, World Cancer Research Fund UK allows up to 12 days sick leave in any year without deducting pay. This allowance is accrued at the rate of 1 day per month.

Pension plan

We have a voluntary contributory pension scheme. Members of the scheme contribute a min of 3% up to max of 5% of their salary. Contributions are deducted from salaries. The organisation matches a maximum of 5% (and offers a discretionary top up payment of up to 4% depending on the financial position of the organisation). You are eligible to join the scheme after successful completion of the probationary period.

Private healthcare

We offer private healthcare for employees, which gives all employees access to private healthcare (hospital and outpatient care) by referral from NHS. You are eligible to join the scheme after successful completion of the probationary period.

Dental cover scheme

We offer all employees a contribution to their dental expenses by allowing employees to opt in to a dental cover scheme. You are eligible to join the scheme after successful completion of the probationary period.

Life assurance and income protection

We cover all employees from their first day of employment and provide cover, which is equal to 4 x the individual’s salary on death while employed along side critical illness cover.

Permanent Health Insurance (PHI) scheme

All permanent members of staff, up to the age of 65, whose normal hours of work are at least 15 per week, are covered by the organisation’s Permanent Health Insurance (PHI) Scheme, at no cost to employees. PHI is intended to provide income protection in the event of long-term illness or disability. The scheme provides an income replacement of up to 50% of the basic annual salary after a waiting period of 26 weeks,

 

 

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starting from the date a disability commences.

Season ticket loan scheme

Employees can take advantage of an interest free loan for a purchase of an annual travel ticket. The loan is repaid via equal deductions from the employee’s salary over a 12-month period. You are eligible to join this benefit after successful completion of the probationary period.

Cycle to work scheme

Employees can take advantage of an interest free loan for a purchase of a tax-free bike or accessories. The loan is repaid via equal deductions from the employee’s salary over a 12-month period. You are eligible to join this benefit after successful completion of the probationary period.

Childcare vouchers

World Cancer Research Fund UK offers its employees the opportunity to purchase childcare vouchers by exchanging part of their salary for childcare vouchers.

Employee assistance programme

All employees, and their families, have access to a 24-hour confidential advice and support line.

Development opportunities

World Cancer Research Fund UK has an annual appraisal process in place during which individual development needs are discussed and training needs identified.

Probationary period and notice period

The post-holder is subject to a 3-month probation period during which 1 week’s notice on either part will apply. Following successful completion of the probationary period the post-holder will be on 2 month’s notice period.

 

 

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HOW TO APPLY Recruitment timetable

Closing date for applications: 5pm, Tuesday 8th September 2015

First interviews: Friday 18th September 2015

Second interviews: Tuesday 29th September 2015

To apply

You can apply for this vacancy by submitting a CV, covering letter (maximum two pages) and completed Equal Opportunities Monitoring Form. Your covering letter should provide specific examples of past achievements to demonstrate how you meet each criterion of the Person Specification, and should also highlight how your skills and experience would benefit World Cancer Research Fund UK. Your CV, covering letter and completed Equal Opportunities Monitoring Form can be submitted by email or post:

E-mail: hr@wcrf.org

Address: Human Resources

World Cancer Research Fund UK 22 Bedford Square London WC1B 3HH UK

Phone: 020 7343 4200 If you do not hear from us within 14 days of the closing date, please assume your application has been unsuccessful on this occasion. Please note that we only provide feedback to shortlisted candidates.

 

 

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EQUAL OPPORTUNITY MONITORING FORM

World Cancer Research Fund UK is committed to equal opportunities for all. Please help us monitor the effectiveness of our Equal Opportunity Policy by completing and returning this form. This will be separated from your application prior to assessment and used solely for statistical purposes.

Post applied for: Please tick the appropriate boxes below: GENDER

Male Female DISABILITY World Cancer Research Fund UK welcomes applications from people with disabilities. The Disability Discrimination Act 1995 describes a disability as a physical or mental impairment which has a substantial and long term adverse effect on a person’s ability to carry out normal day-to-day activities. Having read this definition, do you consider yourself to have a disability?

Yes No

ETHNIC GROUP The categories indicated below are those recommended for use by the Commission for Racial Equality.

How would you best describe your ethnic origin?

Bangladeshi Indian

Black – African Irish

Black – Caribbean Pakistani

Black – Other (please specify) White

Chinese Other (please specify) ............................................................................ NATIONALITY

UK

Other (please specify) ............................................................................ Thank you for answering these questions.