Canadian Daily Newspaper Circulation Data Circulation Data Report... · Canadian Daily Newspaper...

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Research: Stella Penney

CanadianDaily NewspaperCirculation Data

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D A I L Y N E W S P A P E R SC I R C U L A T I O N R E P O R T 2 0 0 6

The CNA is pleased to present the 2006 Circulation data report. This reportcalculates circulation collected by ABC, CCAB or other publishers’statements, based on data from March 2006 (fall data are not reflected). Itutilizes two methods for analyses:

The average number of copies sold per publishing day (traditionalmethod) and

The total number of copies sold per week or customer cycle (neo-traditional method).

The following information has been compiled by CNA Research Director,Stella Penney. Should you have any questions, you can contact her at 416-923-3567 ext. 248 or [email protected]. Your comments and questionsare welcomed.

T a b l e o f C o n t e n t s

2 Total Circulation

4 Circulation by Region

6 Circulation by Language

8 Circulation by Format

10 Circulation by Circulation Group (by size)

12 Circulation in Competitive Markets

14 Newspaper Ownership Review

16 Technical Notes

18 Circulation Data by Newspaper, by Province

mailto:[email protected]

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CANADIAN TOTAL CIRCULATIONAVERAGE PUBLISHING DAY TRENDS

(Traditional Method)

DAILY NEWSPAPERS CIRCULATION REPORT, 2006

2006 TOTAL PAID Circulation Data

The daily paid circulation in 2006 stands at 4,753,070 copies on an average publishing day, and31,075,551 copies in a week. Average daily and weekly circulation levels declined by –1% in 2006,after a –2.3% decline in 2005.

There are still 100 English and French language paid daily newspapers in Canada, the same as in 2005,but one less than in 2004. In April 2005, two dailies, The Port Hope Evening Guide and the CobourgDaily Star, reduced their publishing frequency to a five-day from a six-day cycle. One newspaper, LeSoleil in Quebec City, changed its format in the spring of 2006 from a broadsheet to a tabloid.

Not covered in this report, because they are for the most part not paid for, are the free dailynewspapers distributed in Canada. Five ownership groups publish over 25 free dailies in Canada.Quebecor publishes ‘24 Hours’ in Toronto, Montreal, Ottawa and Vancouver. Transcontinental andTorstar have a joint stake with Sweden’s Metro International SA to publish ‘Metro’ in Montreal. Torstarand Metro International SA jointly publish ‘Metro’ in Toronto, while Metro International SA, CanWest andTorstar jointly publish publications in Vancouver and Ottawa. Black Press currently publishes 18 freedailies in various regions across B.C., up from 17 last year. “The Valley Today” was launched inSeptember 2006 in the Annapolis Valley region of Nova Scotia.

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CANADIAN TOTAL CIRCULATION - TRADITIONAL

Average number of copies sold per publishing day

2006 Total Circulation - 100 Newspapers 4,753,070


2006 - 2005 Difference -45,889

Percentage Difference -1.0%

CANADIAN TOTAL CIRCULATION - NEO-TRADITIONAL

Total number of copies sold per week



2006 - 2005 Difference -302,467

Percentage Difference -1.0%

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CIRCULATION BY REGION

Quebec was the only province to register any gains (+0.6%) in 2006, after posting a –1% decline in anaverage publishing day in 2005. All other regions registered losses this year. B.C./Yukon declined themost, down by –2.7%. The Atlantic and Prairie Provinces each lost –1.5%. Ontario slipped by –1%.

The 41 Ontario daily papers represent a 45.6 % share of total daily newspaper circulation in Canada.The 11 Quebec dailies make up another 20.6 % of the total daily circulation level, the 2nd largest sharein Canada.

Average Daily Circulation Change2006/2005


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TOTAL CIRCULATION BY REGION: TRADITIONALAverage number of copies sold per publishing day

2006 2005 Difference %DifferenceATLANTIC 359,232 364,788 -5,556 -1.5%

QUEBEC 980,515 974,304 6,211 0.6%

ONTARIO 2,166,457 2,188,527 -22,070 -1.0%

PRAIRIES 759,371 770,863 -11,492 -1.5%

B.C. & YUKON 487,495 500,650 -13,155 -2.7%

SHARE OF TOTAL CIRCULATION BY REGION: TRADITIONALAverage number of copies sold per publishing day 2006 2005

%Share %Share Share ChangeATLANTIC 7.6% 7.6% 0.0%

QUEBEC 20.6% 20.3% 0.3%

ONTARIO 45.6% 45.6% 0.0%

PRAIRIES 16.0% 16.1% -0.1%

B.C. & YUKON 10.3% 10.4% -0.2%

TOTAL CIRCULATION BY REGION: NEO-TRADITIONALTotal number of copies sold per week

2006 2005 Difference %DifferenceATLANTIC 2,293,278 2,329,918 -36,640 -1.6%

QUEBEC 6,729,088 6,689,931 39,157 0.6%

ONTARIO 13,932,813 14,076,650 -143,837 -1.0%

PRAIRIES 5,128,401 5,209,263 -80,862 -1.6%

B.C. & YUKON 2,991,971 3,073,289 -81,318 -2.7%

SHARE OF TOTAL CIRCULATION BY REGION: NEO-TRADITIONALTotal number of copies sold per week 2006 2005

%Share %Share Share ChangeChangeATLANTIC 7.3% 7.4% -0.1%

QUEBEC 21.5% 21.3% 0.2%

ONTARIO 44.5% 44.9% -0.4%

PRAIRIES 16.4% 16.6% -0.2%

B.C. & YUKON 9.6% 9.8% -0.2%

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CIRCULATION BY LANGUAGE

The 89 English-language dailies declined by –1.4% on an average day and by –1.5% in an average weekin 2006. (These dailies slipped by –2.7% in 2005.)

The 11 French-language dailies, which account for a little over 10% of the total number of dailies,continue to deliver an impressive 19% of the total weekly or average-daily circulation levels. The French-language dailies posted circulation increase in 2006, up by +0.7% in an average day, after registering a–0.9% decline in 2005.



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TOTAL CIRCULATION BY LANGUAGE:TRADITIONALAverage number of copies sold per publishing day

2006 2005 Difference %Difference

ENGLISH 3,863,915 3,916,863 -52,948 -1.4%

FRENCH 889,155 882,768 6,387 0.7%

SHARE OF TOTAL CIRCULATION BY LANGUAGE:TRADITIONALAverage number of copies sold per publishing day

2006 2005 Share

% Share % Share Change

ENGLISH 81.3% 81.6% -32.6%

FRENCH 18.7% 18.4% 31.2%

TOTAL CIRCULATION BY LANGUAGE:NEO-TRADITIONALTotal number of copies sold per week


ENGLISH 25,027,016 25,397,324 -370,308 -1.5%

FRENCH 6,022,540 5,981,727 40,813 0.7%

SHARE OF TOTAL CIRCULATION BY LANGUAGE:NEO-TRADITIONAL

Total number of copies sold per week2006 2005 Share

%Share % Share Change

ENGLISH 80.5% 80.9% -40.4%

FRENCH 19.4% 19.1% 31.7%

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CIRCULATION BY FORMAT

The broadsheet dailies, which comprise almost three-quarters of the total circulated daily and weeklycopies, dipped by –3.4% in an average day and by –3.7% in an average week this year. Most of thisloss can be attributed to the conversion of a broadsheet daily, Le Soleil, in Quebec City, to a tabloidformat in the spring of 2006.

The tabloid-dailies, which now account for 18% of the total number of newspapers, represent about24.5% of the total weekly paid circulation in Canada, up from 22.4% in 2005. The tabloid dailiesrecorded circulation increases of +6.5% on an average day, and +6.7% in an average week.

There are currently 82 broadsheet and 18 tabloid dailies in Canada.



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TOTAL CIRCULATION BY FORMAT:NEO-TRADITIONALTotal number of copies sold per week


BROADSHEET 23,106,856 23,964,670 -857,814 -3.7%

TABLOID 7,942,700 7,413,348 529,352 6.7%

SHARE OF TOTAL CIRCULATION BY FORMAT:NEO-TRADITIONALTotal number of copies sold per week

2006 2005 Share

%Share % Share Change

BROADSHEET 74.4% 76.4% -2.0%

TABLOID 25.6% 23.6% 1.9%

TOTAL CIRCULATION BY FORMAT:TRADITIONALAverage number of copies sold per publishing day


BROADSHEET 3,578,072 3,700,710 -122,638 -3.4%

TABLOID 1,174,998 1,098,249 76,749 6.5%

SHARE OF TOTAL CIRCULATION BY FORMAT:TRADITIONALAverage number of copies sold per publishing day

2006 2005 Share

% Share % Share Change

BROADSHEET 75.3% 77.1% -0.3%

TABLOID 24.7% 22.9% -0.2%

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CIRCULATION BY CIRCULATION GROUP

This comparison is based on the 10 groups ranked by descending order of circulation. There are 10dailies in each group.

Average daily circulation declines were realized across all of the 10 groups. The smallest group ofdailies, by circulation size, registered the highest percentage decline, down by –-4.3% in an averageday, representing –1,136 average daily copies. The largest group of dailies declined by –0.6%, but thisrepresented a loss of –13,883 average copies a day. The largest group of 10 dailies represents 49%of the total and weekly circulations.



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TOTAL CIRCULATION BY CIRCULATION GROUP:TRADITIONALAverage number of copies sold per publishing day

2006 2005 Difference %Difference1ST-10TH Newspapers 2,318,713 2,332,596 -13,883 -0.6%11th-20th Newspapers 1,009,077 1,014,599 -5,522 -0.5%21st-30th Newspapers 521,646 522,947 -1,301 -0.2%31st-40th Newspapers 294,356 302,174 -7,818 -2.6%41st-50th Newspapers 192,457 200,489 -8,032 -4.0%51st-60th Newspapers 156,054 159,792 -3,738 -2.3%61st-70th Newspapers 109,532 112,944 -3,412 -3.0%71st-80th Newspapers 76,951 78,408 -1,457 -1.9%81st-90th Newspapers 48,049 48,813 -764 -1.6%91st-100th* Newspapers 25,235 26,371 -1,136 -4.3%

SHARE OF TOTAL CIRCULATION BY CIRCULATION GROUP:TRADITIONALAverage number of copies sold per publishing day 2006 2005 Share

%Share %Share Change1ST-10TH Newspapers 48.8% 48.6% 0.2%11th-20th Newspapers 21.2% 21.1% 0.1%21st-30th Newspapers 11.0% 10.9% 0.1%31st-40th Newspapers 6.2% 6.3% -0.1%41st-50th Newspapers 4.0% 4.2% -0.1%51st-60th Newspapers 3.3% 3.3% 0.0%61st-70th Newspapers 2.3% 2.4% 0.0%71st-80th Newspapers 1.6% 1.6% 0.0%81st-90th Newspapers 1.0% 1.0% 0.0%91st-100th Newspapers 0.5% 0.5%

TOTAL CIRCULATION BY CIRCULATION GROUP:NEO-TRADITIONALTotal number of copies sold per week

2006 2005 Difference %Difference1ST-10TH Newspapers 15,338,786 15,442,037 -103,251 -0.7%11th-20th Newspapers 6,956,574 6,994,978 -38,404 -0.5%21st-30th Newspapers 3,286,262 3,332,242 -45,980 -1.4%31st-40th Newspapers 1,877,648 1,893,927 -16,279 -0.9%41st-50th Newspapers 1,186,931 1,238,846 -51,915 -4.2%51st-60th Newspapers 930,583 953,173 -22,590 -2.4%61st-70th Newspapers 665,041 685,497 -20,456 -3.0%71st-80th Newspapers 453,273 462,016 -8,743 -1.9%81st-90th Newspapers 249,278 257,337 -8,059 -3.1%91st-100th Newspapers 105,180 138,998 -33,818 -24.3%

SHARE OF TOTAL CIRCULATION BY CIRCULATION GROUP:NEO-TRADITIONALTotal number of copies sold per week 2006 2005 Share

%Share % Share Change1ST-10TH Newspapers 49.4% 49.2% 0.1%11th-20th Newspapers 22.4% 22.3% 0.1%21st-30th Newspapers 10.6% 10.6% 0.0%31st-40th Newspapers 6.0% 6.0% 0.0%41st-50th Newspapers 3.8% 3.9% -0.1%51st-60th Newspapers 3.0% 3.0% 0.0%61st-70th Newspapers 2.1% 2.2% 0.0%71st-80th Newspapers 1.5% 1.5% 0.0%81st-90th Newspapers 0.8% 0.8% 0.0%91st-100th Newspapers 0.3% 0.4% -0.1%

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CIRCULATION IN COMPETITIVE MARKETS

A competitive market, in this report, is one in which two or more daily newspapers are published. Whilecompetition exists in other markets through spill from newspapers from outside the market, thesefigures are not available using the ABC 6-month Fas-Fax. There are currently 10 competitive dailynewspaper markets in Canada, the same as in the last 4 years, but down from 11 competitive marketsin 2001.

Four out of the 10 competitive markets registered increases in 2006, up from 3 markets in 2005.Sherbrooke gained the most again, in terms of percentage increase, rising by +2.4%, after a +1.6%gain in 2005. Sherbrooke gained 908 paid copies on an average day, and 5,385 in an average week.Quebec gained +0.7%, representing 1,257 average daily and 8,798 average weekly paid copies.Montreal dailies increased by +0.4%, represented by 2,355 average daily and 15,205 average weeklypaid copies. Calgary’s market grew by +0.1%, after gaining +1.4% in 2005.

Vancouver and Winnipeg declined the most in 2006, down by –3.4% and –2.1% respectively in anaverage day and week.

The highly competitive Toronto market showed virtually no change in 2006, after registering the mostlosses in 2005 (-4.2%). The 4 measured dailies in Toronto even posted a gain of 1,924 paid copies inan average week, after losing about 359,000 last year.



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CIRCULATION IN COMPETITIVE MARKETS:TRADITIONALAverage number of copies sold per publishing day


Toronto 1,225,603 1,225,704 -101 0.0%

Montreal 663,094 660,739 2,355 0.4%

Vancouver 325,223 336,518 -11,295 -3.4%

Ottawa-Gatineau 221,941 225,421 -3,480 -1.5%

Edmonton 201,170 203,421 -2,251 -1.1%

Calgary 192,152 191,990 162 0.1%

Quebec 189,224 187,967 1,257 0.7%

Winnipeg 165,047 168,542 -3,495 -2.1%

Halifax 125,623 126,789 -1,166 -0.9%

Sherbrooke 38,351 37,443 908 2.4%

TOTAL CIRCULATION IN COMPETITIVE MARKETS:NEO-TRADITIONALTotal number of copies sold per week


Toronto 8,012,239 8,010,315 1,924 0.0%

Montreal 4,610,965 4,595,760 15,205 0.3%

Vancouver 1,951,336 2,019,110 -67,774 -3.4%

Ottawa-Gatineau 1,516,987 1,541,340 -24,353 -1.6%

Edmonton 1,408,188 1,424,430 -16,242 -1.1%

Calgary 1,345,062 1,343,929 1,133 0.1%

Quebec 1,324,569 1,315,771 8,798 0.7%

Winnipeg 1,155,328 1,179,796 -24,468 -2.1%

Halifax 879,363 887,522 -8,159 -0.9%

Sherbrooke 225,169 219,784 5,385 2.5%

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Power, 7

Halifax Herald, 1

Brunswick News, 3

Bell Globemedia, 1

Black Press, 1

Continental , 3

Torstar, 4

Osprey, 21

Independents, 4

Quebecor/Sun Media, 17

Transcontinental, 11

FPCNLP, 2

Glacier, 9Glacier/Alta, 3

CanWest, 13

NEWSPAPER OWNERSHIP OVERVIEW

Early in 2006, Glacier Ventures International Inc. (Glacier Canadian Newspapers) purchased the 10 dailynewspapers that were owned by Hollinger CNLP. In September 2006, Horizon Operations Ltd. changedits ownership structure. Formerly owned by Horizon, the Medicine Hat News and the Lethbridge Heraldnow are owned by the Alta Newspaper Group LP. Glacier then agreed to place the Sherbrooke Recordinto the Alta Newspaper Group partnership for a 50% stake in the Alberta entity. The Penticton Herald,The Daily Courier in Kelowna and The Chronicle-Journal in Thunder Bay were rolled into a new entity,Continental Newspapers Canada Ltd.

There are now 14 ownership groups in Canada and 4 independent daily newspapers. CanWestMediaWorks Publications daily newspapers continue to have the most circulation, with 13 dailiesdelivering 8.7 million paid copies weekly, and a 28% share of total paid Canadian circulation.

The 2nd largest owner of dailies, in terms of total paid circulation, is Quebecor/SunMedia, with 17papers, 6.5 million weekly copies, and a 21% share.

Osprey Media owns the most number of dailies, totaling 21 papers, which delivers 1.8 million paidcopies per week, a 5.7% share.

Number of Newspapers Owned by each Group

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CANADIAN DAILY NEWSPAPER OWNERSHIP

GLACIER CANADIAN NEWSPAPERS (9)Cranbrook Daily TownsmanAlaska Highway News, Fort St. JohnThe Daily Bulletin, KimberleyNelson Daily NewsPeace River Block Daily News, Dawson CreekThe Daily News, Prince RupertThe Trail TimesThe Kamloops Daily NewsThe Citizen, Prince George

QUEBECOR/SUN MEDIA (17)Le Journal de MontréalLe Journal de QuébecThe Brockville Recorder & TimesThe London Free PressBeacon-Herald, StratfordThe Simcoe ReformerThe Sentinel Review, WoodstockWinnipeg SunThe Toronto SunThe Edmonton SunThe Calgary SunThe Ottawa SunSt. Thomas Times-JournalDaily Herald-Tribune, Grande PrairieFort McMurray TodayDaily Miner & News, KenoraDaily Graphic, Portage La Prairie

F.P. CANADIAN NEWSPAPERSLIMITED PARTNERSHIP (2)Winnipeg Free PressBrandon Sun

OSPREY MEDIA LP (21)The Barrie ExaminerThe Chatham Daily NewsCobourg Daily StarCornwall Standard-FreeholderThe Kingston Whig-StandardSt. Catharines StandardThe Expositor, BrantfordNiagara Falls ReviewThe Tribune, WellandThe North Bay NuggetThe Intelligencer, BellevilleThe Observer, SarniaThe Sault Star, Sault Ste MarieThe Sudbury StarThe Daily Press, TimminsThe Sun Times, Owen SoundPort Hope Evening GuideThe Packet & Times, OrilliaThe Daily Observer, PembrokeThe Peterborough ExaminerLindsay Daily Post

BRUNSWICK NEWS INC. (3)Times & Transcript, MonctonThe Daily Gleaner, FrederictonThe Telegraph-Journal, St John

SING TAO NEWSPAPERS (CANADA1988 LIMITED) (1)Sing Tao Daily (50% Torstar)

TORSTAR (4)Toronto StarThe Hamilton SpectatorGuelph MercuryThe Record, Grand River Valley

CANWEST MEDIAWORKSPUBLICATIONS (13)The Gazette, MontrealOttawa CitizenNational PostThe Windsor StarThe Leader-Post, ReginaThe StarPhoenix, SaskatoonCalgary HeraldEdmonton JournalThe Vancouver SunThe Province, VancouverNanaimo Daily NewsTimes Colonist, VictoriaAlberni Valley Times, Port Alberni

HALIFAX HERALD LTD (1)The Chronicle Herald

POWER CORP. OF CANADA (7)La Presse, MontrealLe Nouvelliste, Trois-RivieresLa Tribune, SherbrookeLa Voix de l’Est, GranbyLe Soleil, QuebecLe Quotidien, ChicoutimiLe Droit, Ottawa/Gatineau

BELL GLOBEMEDIA (1)The Globe and Mail

BLACK PRESS (1)Red Deer Advocate

CONTINENTAL NEWSPAPERS CANADALTD (3)The Chronicle Journal, Thunder BayPenticton HeraldThe Daily Courier, Kelowna

GLACIER CANADIAN NEWSPAPERS/ALTA NEWSPAPER GROUP (3)Lethbridge HeraldMedicine Hat NewsThe Record, Sherbrooke

TRANSCONTINENTAL INC. (11)Amherst Daily NewsCape Breton PostThe Evening News, New GlasgowThe Daily New, HalifaxTruro Daily NewsThe Telegram, St. John’sThe Guardian, CharlottetownThe Journal Pioneer, PEIThe Western Star, Corner BrookThe Times-Herald, Moose JawPrince Albert Daily Herald

INDEPENDENT NEWSPAPERS (4)L’Acadie Nouvelle, CaraquetLe Devoir, MontrealFlin Flon ReminderThe Whitehorse Star

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DAILY NEWSPAPERS: 2006 Circulation* by Ownership Groups

OWNER# OF

PAPERSPAID WEEKLYCIRCULATION

% SHARE OFWEEKLY

CIRCULATIONAve. Issue Paid

Circulation

% Share ofAve. IssueCirculation

CanWest MediaWorksPublications

13 8,707,656 28.0% 1,351,302 28.4%

Quebecor/Sun Media 17 6,532,498 21.0% 945,667 19.9%

Torstar 4 4,393,579 14.1% 654,678 13.8%

Power Corp. of Canada 7 3,096,041 10.0% 460,942 9.7%

Bell Globemedia 1 2,014,441 6.5% 335,740 7.1%

Osprey Media LP 21 1,780,529 5.7% 298,615 6.3%

Transcontinental Inc. 11 951,879 3.1% 149,748 3.2%

FP CNLP 2 973,177 3.1% 139,025 2.9%

Halifax-Herald Ltd. 1 732,541 2.4% 104,649 2.2%

Brunswick News Inc. 3 604,116 1.9% 100,686 2.1%

Glacier CanadianNewspapers **

9 281,947 0.9% 50,651 1.1%

Continental NewspapersCanada Ltd ***

3 370,154 1.2% 52,879 1.1%

Glacier CanadianNewspapers/AltaNewspaper Group LP

3 221,079 0.7% 35,008 0.7%

Independents 4 309,018 0.9% 55,665 1.2%

Black Press 1 106,896 0.3% 17,816 0.4%

* Based on ABC Fas-Fax PAID CIRCULATION ended March 31st, 2006, CCAB reports ended March 31st, 2006 or otherPublisher’s Statements collected by CNA**Purchased 10 dailies from Hollinger CNLP in early 2006 and placed The Record, Sherbrooke into the Alta NewspaperGroup partnership for a 50% stake in the entity*** Kelowna, Penticton and Thunder Bay rolled into Continental Newspapers Canada Ltd in October 2006

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TECHNICAL NOTES

Definition of “Daily Newspaper”: A daily newspaper for the purposes of this report is a paid publicationcontaining general news, published five or more times per week in either of Canada’s official languages.

Sources of Data: The data used in this report are based on the ABC Fas-Fax and CCAB6-month Publishers Statements, ending March 2006. Data for dailies not submitting for this period arecollected from Canadian Advertising Rates & Data (CARD), August 2005; or as provided to CNA upon inquiry.

Calculation of Circulation Data: Circulation data as published by ABC is quite adequate to describe thecirculation of an individual daily. However, in order to establish meaningful industry-wide data, it is necessaryto make further calculations based on the ABC figures.

This necessity is based on the fact that there is no single publication schedule that applies across theindustry. Some newspapers publish five days a week; some six; some seven. Some dailies publish onSaturday, but do not publish on Sunday, and others, vice versa. Two dailies do not publish on Monday. Forsome newspapers, the Friday edition has the highest circulation of the week; for many newspapers Saturdayis the strongest; and others have a peak in circulation on Sunday.

Two methods of calculating circulation data are used in this report. Each has its advocates. Sincethey are calculated using the same basic information, they have been names “Traditional” and “Neo-Traditional”.

Traditional Method. This method takes the sum of the copies sold by each newspaper in oneweek, and then divides that sum by the number of days that the newspaper publishes in that week.These averages are then totaled for all Canadian dailies. The result is the average number ofcopies sold per publishing day.

Neo-Traditional Method. This method takes the sum of the copies sold by each newspaper in oneweek, and then simply totals these sums for all Canadian dailies. The result is the total number ofcopies sold per week (or per consumer purchase cycle).

Circulation Data as at March 31st 2006 ABC Fas-Fax, CCAB and Publishers' Statements

Newspaper Prov. Frequ. (Mon-Fri Ave) Tuesday Wednesday Thursday Friday Saturday Sunday Weekly Total Ave.DayThe Edmonton Sun AB M-Su 69,695 69,695 69,695 69,695 69,695 68,289 95,963 512,727 73,247Daily Herald-Tribune, Grande Prairie AB M-F 6,435 6,435 6,435 6,435 12,325 38,065 7,613Lethbridge Herald AB M-Su 15,502 15,502 15,502 15,502 15,502 18,470 15,821 111,801 15,972Medicine Hat News AB M-Sa 14,098 14,098 14,098 14,098 14,098 14,098 84,588 14,098The Calgary Sun AB M-Su 61,457 61,457 61,457 61,457 61,457 63,716 91,695 462,696 66,099Red Deer Advocate AB M-Sa 17,773 17,773 17,773 17,773 17,773 18,031 106,896 17,816Calgary Herald AB M-Su 126,075 126,075 126,075 126,075 126,075 130,546 121,445 882,366 126,052The Edmonton Journal AB M-Su 126,631 126,631 126,631 126,631 126,631 136,254 126,052 895,461 127,923Fort McMurray Today AB M-F 3,761 3,761 3,761 3,761 3,761 18,805 3,761

The Kamloops Daily News BC M-Sa 12,788 12,788 12,788 12,788 12,788 12,788 76,728 12,788The Daily Courier, Kelowna BC M-Su 16,060 16,060 16,060 16,060 16,060 17,251 15,975 113,526 16,218Peace River Block News, Dawson Creek BC M-F 1,889 1,889 1,889 1,889 1,889 9,445 1,889Prince George Citizen BC M-Sa 15,489 15,489 15,489 15,489 16,729 16,729 95,414 15,902Cranbrook Daily Townsman BC M-F 3,418 3,418 3,418 3,418 3,418 17,090 3,418Nanaimo Daily News BC M-Sa 7,702 7,702 7,702 7,702 7,702 7,702 46,212 7,702Alberni Valley Times, Port Alberni BC M-F 5,159 5,159 5,159 5,159 5,159 25,795 5,159The Daily News, Prince Rupert BC M-F 3,070 3,070 3,070 3,070 3,070 15,350 3,070Nelson Daily News BC M-F 3,176 3,176 3,176 3,176 3,176 15,880 3,176Alaska Highway News, Fort St. John BC M-F 3,790 3,790 3,790 3,790 3,790 18,950 3,790Penticton Herald BC M-Su 7,899 7,899 7,899 7,899 7,899 8,008 7,454 54,957 7,851The Trail Times BC M-F 5,006 5,006 5,006 5,006 5,006 25,030 5,006The Daily Bulletin, Kimberley BC M-F 1,612 1,612 1,612 1,612 1,612 8,060 1,612The Province, Vancouver BC Su-F 144,765 144,765 144,765 144,765 144,765 178,636 902,461 150,410The Vancouver Sun BC M-Sa 167,483 167,483 167,483 167,483 167,483 211,460 1,048,875 174,813Times Colonist, Victoria BC M-Su 72,047 72,047 72,047 72,047 72,047 73,725 72,633 506,593 72,370

Winnipeg Sun MB M-Su 39,320 39,320 39,320 39,320 39,320 39,476 46,951 283,027 40,432Winnipeg Free Press MB M-Su 119,082 119,082 119,082 119,082 119,082 161,925 114,966 872,301 124,614The Daily Graphic, Portage la Prairie MB M-F 2,699 2,699 2,699 2,699 2,699 13,495 2,699The Reminder, Flin Flon MB M-F 2,500 2,500 2,500 2,500 2,500 12,500 2,500Brandon Sun MB M-Su 14,177 14,177 14,177 14,177 14,177 17,694 12,297 100,876 14,411

L'Acadie Nouvelle, Caraquet NB M-F 20,152 20,152 20,152 20,152 20,152 100,760 20,152New Brunswick Telegraph Journal NB M-Sa 37,322 37,322 37,322 37,322 37,322 40,614 227,224 37,871The Daily Gleaner, Fredericton NB M-Sa 24,100 24,100 24,100 24,100 24,100 25,085 145,585 24,264Times & Transcript, Moncton NB M-Sa 37,628 37,628 37,628 37,628 37,628 43,167 231,307 38,551

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Newspaper Prov. Frequ. (Mon-Fri Ave) Tuesday Wednesday Thursday Friday Saturday Sunday Weekly Total Ave.DayThe Telegram, St. John's NL M-Su 29,609 29,609 29,609 29,609 29,609 50,655 28,201 226,901 32,414The Western Star, Corner Brook NL M-Sa 7,860 7,860 7,860 7,860 7,860 7,860 47,160 7,860

Cape Breton Post, Sydney NS M-Sa 24,512 24,512 24,512 24,512 24,512 24,512 147,072 24,512The Daily News, Truro NS M-Sa 7,046 7,046 7,046 7,046 7,046 7,916 43,146 7,191The Evening News, New Glasgow NS M-Sa 8,258 8,258 8,258 8,258 8,258 8,258 49,548 8,258The Daily News, Halifax NS M-Su 20,044 20,044 20,044 20,044 20,044 20,978 25,624 146,822 20,975Amherst Daily News NS M-Sa 3,145 3,145 3,145 3,145 3,145 3,093 18,818 3,136The Chronicle-Herald, Halifax NS M-Su 107,735 107,735 107,735 107,735 107,735 113,719 80,147 732,541 104,649

The Barrie Examiner ON M-Sa 8,629 8,629 8,629 8,629 8,629 8,629 51,774 8,629The Daily Press, Timmins ON M-Sa 8,990 8,990 8,990 8,990 8,990 8,990 53,940 8,990The Packet & Times, Orillia ON M-Sa 7,518 7,518 7,518 7,518 7,518 7,518 45,108 7,518The London Free Press ON M-Su 84,973 84,973 84,973 84,973 84,973 101,119 62,244 588,228 84,033The Sentinel-Review, Woodstock ON M-Sa 7,097 7,097 7,097 7,097 7,097 7,097 42,582 7,097Lindsay Daily Post ON M-F 4,409 4,409 4,409 4,409 4,409 22,045 4,409St. Thomas Times-Journal ON M-Sa 6,960 6,960 6,960 6,960 6,960 6,960 41,760 6,960Daily Miner and News, Kenora ON M-F 3,147 3,147 3,147 3,147 3,147 15,735 3,147The Toronto Sun ON M-Su 178,326 178,326 178,326 178,326 178,326 150,492 309,615 1,351,737 193,105National Post ON M-Sa 228,187 228,187 228,187 228,187 228,187 246,527 1,387,462 231,244Port Hope Evening Guide** ON M-F 2,403 2,403 2,403 2,403 2,403 12,015 2,403Ottawa Citizen ON M-Su 132,236 132,236 132,236 132,236 132,236 148,913 138,306 948,399 135,486The Spectator, Hamilton ON M-Sa 105,098 105,098 105,098 105,098 105,098 116,298 641,788 106,965Cobourg Daily Star** ON M-F 4,342 4,342 4,342 4,342 4,342 21,710 4,342The Daily Observer, Pembroke ON M-Sa 5,895 5,895 5,895 5,895 5,895 5,895 35,370 5,895The Simcoe Reformer ON M-F 8,433 8,433 8,433 8,433 8,433 42,165 8,433The Beacon Herald, Stratford ON M-Sa 10,087 10,087 10,087 10,087 10,087 10,087 60,522 10,087Guelph Mercury ON M-Sa 14,875 14,875 14,875 14,875 14,875 14,875 89,250 14,875The Chatham Daily News ON M-Sa 12,868 12,868 12,868 12,868 12,868 12,868 77,208 12,868The Sudbury Star ON M-Sa 17,002 17,002 17,002 17,002 19,842 18,710 106,560 17,760The Intelligencer, Belleville ON M-Sa 13,334 13,334 13,334 13,334 14,276 15,042 82,654 13,776The Brockville Recorder and Times ON M-Sa 11,729 11,729 11,729 11,729 11,729 11,729 70,374 11,729The Observer, Sarnia ON M-Sa 18,556 18,556 18,556 18,556 18,556 21,983 114,763 19,127The Expositor, Brantford ON M-Sa 21,586 21,586 21,586 21,586 21,586 21,586 129,516 21,586The Peterborough Examiner ON M-Sa 20,322 20,322 20,322 20,322 20,614 21,218 123,120 20,520The Sun Times, Owen Sound ON M-Sa 15,837 15,837 15,837 15,837 18,108 15,837 97,293 16,216The Kingston Whig-Standard ON M-Sa 26,129 26,129 26,129 26,129 26,129 31,751 162,396 27,066The Standard, St. Catharines ON M-Sa 29,406 29,406 29,406 29,406 29,406 36,360 183,390 30,565Le Droit, Ottawa/Gatineau ON M-Sa 35,941 35,941 35,941 35,941 35,941 39,889 219,594 36,599

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Newspaper Prov. Frequ. (Mon-Fri Ave) Tuesday Wednesday Thursday Friday Saturday Sunday Weekly Total Ave.DayThe Chronicle-Journal, Thunder Bay ON M-Su 28,903 28,903 28,903 28,903 28,903 30,984 26,172 201,671 28,810The Globe and Mail ON M-Sa 320,835 320,835 320,835 320,835 320,835 410,266 2,014,441 335,740The Sault Star, Sault Ste. Marie ON M-Sa 18,957 18,957 18,957 18,957 18,957 18,957 113,742 18,957Toronto Star ON M-Su 435,650 435,650 435,650 435,650 435,650 640,367 439,982 3,258,599 465,514The Tribune, Welland ON M-Sa 13,581 13,581 13,581 13,581 13,581 13,581 81,486 13,581The North Bay Nugget ON M-Sa 14,531 14,531 14,531 14,531 14,531 15,650 88,305 14,718Standard-Freeholder, Cornwall ON M-Sa 14,280 14,280 14,280 14,280 14,280 14,280 85,680 14,280The Windsor Star ON M-Sa 69,430 69,430 69,430 69,430 69,430 77,891 425,041 70,840Niagara Falls Review ON M-Sa 15,068 15,068 15,068 15,068 15,068 17,114 92,454 15,409The Record, Grand River Valley ON M-Sa 66,018 66,018 66,018 66,018 66,018 73,852 403,942 67,324The Ottawa Sun ON M-Su 50,724 50,724 50,724 50,724 50,724 44,723 50,651 348,994 49,856

The Journal-Pioneer, Summerside PEI M-Sa 9,162 9,162 9,162 9,162 9,162 9,162 54,972 9,162The Guardian, Charlottetown PEI M-Sa 20,237 20,237 20,237 20,237 20,237 20,237 121,422 20,237

La Presse, Montréal QC M-Su 202,663 202,663 202,663 202,663 202,663 277,935 223,225 1,514,475 216,354La Tribune, Sherbrooke QC M-Sa 32,331 32,331 32,331 32,331 32,331 38,824 200,479 33,413Le Journal de Montréal QC M-Su 266,835 266,835 266,835 266,835 266,835 314,575 261,375 1,910,125 272,875Le Quotidien, Chicoutimi QC M-Su 28,039 28,039 28,039 28,039 28,039 27,709 37,266 205,170 29,310The Gazette, Montreal QC M-Su 142,213 142,213 142,213 142,213 142,213 155,533 135,614 1,002,212 143,173Le Devoir, Montréal QC M-Sa 27,875 27,875 27,875 27,875 27,875 44,778 184,153 30,692Le Nouvelliste, Trois-Rivières QC M-Sa 44,239 44,239 44,239 44,239 44,239 46,057 267,252 44,542Le Journal de Québec QC M-Su 100,725 100,725 100,725 100,725 100,725 124,501 103,335 731,461 104,494The Record, Sherbrooke QC M-F 4,938 4,938 4,938 4,938 4,938 24,690 4,938La Voix de l'Est, Granby QC M-Sa 15,586 15,586 15,586 15,586 15,586 18,033 95,963 15,994Le Soleil, Québec QC M-Su 79,261 79,261 79,261 79,261 79,261 112,660 84,143 593,108 84,730

TheTimes-Herald, Moose Jaw SK M-Sa 8,700 8,700 8,700 8,700 8,700 8,700 52,200 8,700Prince Albert Daily Herald SK M-Sa 7,303 7,303 7,303 7,303 7,303 7,303 43,818 7,303The Leader-Post, Regina SK M-Sa 49,206 49,206 49,206 49,206 49,206 53,101 299,131 49,855The StarPhoenix, Saskatoon SK M-Sa 55,400 55,400 55,400 55,400 55,400 60,648 337,648 56,275

The Whitehorse Star Yukon M-F 2,321 2,321 2,321 2,321 2,321 11,605 2,3212006 all dailies 4,607,295 4,607,295 4,607,295 4,607,295 4,620,770 5,119,813 2,905,788 31,075,551 4,753,0702005 all dailies 4,634,036 4,634,036 4,634,036 4,634,036 4,755,338 5,189,064 2,897,472 31,378,018 4,798,959Change 06/05 0.994 0.994 0.994 0.994 0.972 0.987 1.003 0.990 0.990**Port Hope, Coboug papers now only 5 days, Mon-Fri

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890 Yonge St., Suite 200Toronto, Ontario M4W 3P4

Tel: 416-923-3567Fax: 416-923-7206

www.cna-acj.ca

Research: Stella Penney

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