Canada’s #1 Resource for the Printing and Imaging …...Canada’s #1 Resource for the Printing...
7
Canada’s #1 Resource for the Printing and Imaging Industries 2020 MEDIA KIT PM40065710 PRINT ACTION PRINTACTION.COM / MARCH 2019 / $7.50 CANADA’S PRINTING AND IMAGING MAGAZINE new High -Tech FINISHING the wait is over CUT COSTS TODAY & INCREASE PROFITS Trade Sheetfed, Web, Bindery www.west-star.com Asia Pulp & Paper Canada (APP) The Industry’s Most Extensive Paper Portfolio • Coated Text and Cover • Uncoated Offset and Opaque • Office /Bond and Digital Paper • Packaging Grades & Custom Sheeted Board Products www.appcanada.com/[email protected] +1 905 450-2100 +1 800-446-3336 PLUS Chronicle The story of how the Harris brothers rocked the printing world P.10 Graphics Canada What attendees can see at the upcoming tradeshow P.18 THE WIDE-FORMAT EXPERIENCE Six consumer- engagement trends that are driving the wide- format business P.14 printaction.com
Transcript of Canada’s #1 Resource for the Printing and Imaging …...Canada’s #1 Resource for the Printing...
Canada’s #1 Resource for the Printing and Imaging Industries
2020 MEDIA KIT
PM40065710
PRINTACTIONPRINTACTION.COM / MARCH 2019 / $7.50CANADA’S PRINTING AND IMAGING MAGAZINE
PA_JanFeb_4OverLug.indd 1 2019-01-10 1:40 PM
new High -TechF I N I S H I N G
the wait is over
PA_March_MPI.indd 1 2019-02-21 9:57 AM
PA_Oct_KBALug.indd 1 2018-09-24 9:57 AM
CUT COSTS TODAY & INCREASE PROFITS
Trade Sheetfed, Web, Bindery
www.west-star.com
PA_Oct_WestStarLug.indd 1 2018-09-26 1:44 PM
Asia Pulp & Paper Canada (APP)The Industry’s Most Extensive Paper Portfolio • Coated Text and Cover• Uncoated Offset and Opaque
• Office /Bond and Digital Paper • Packaging Grades & Custom
Sheeted Board Products
www.appcanada.com/[email protected] +1 905 450-2100 +1 800-446-3336
PA_APP Front Cover Lug.indd 1 2017-04-20 10:22 AMPA_APP_June.indd 1 2017-05-12 11:11 AM
Asia Pulp & Paper Canada (APP)The Industry’s Most Extensive Paper Portfolio • Coated Text and Cover• Uncoated Offset and Opaque
• Office /Bond and Digital Paper • Packaging Grades & Custom
Sheeted Board Products
www.appcanada.com/[email protected] +1 905 450-2100 +1 800-446-3336
PA_APP Front Cover Lug.indd 1 2017-04-20 10:22 AMPA_APP_June.indd 1 2017-05-12 11:11 AMAPP_MAR_COVERLUG_LAZ.indd 1 2019-02-25 2:02 PM
PLUS
ChronicleThe story of how the Harris brothers rocked the printing world P.10
Graphics Canada What attendees can see at the upcoming tradeshow P.18
THE WIDE-FORMAT EXPERIENCE Six consumer-
engagement trends that are driving the wide-format business P.14
PA_MARCH2019_LAZ.indd 1 2019-02-25 2:17 PM
printaction.com
AUDIENCE & REACH
2
10 221,97610,042 8,914 8,703 118,761 4,593
ISSUES PER YEAR
ANNUAL WEBSITE PAGEVIEWS
E-NEWS SUBSCRIBERS
DIGITAL SUBSCRIBERS
AUDITED CIRCULATIONPER ISSUE
AVERAGE AUDIENCE ENGAGEMENT PER ISSUE
ANNUAL WEBSITE VISITS
E-BLAST SUBSCRIBERS
21,175
QUALITY CONTENTOUR READERS WHY ADVERTISE?• 94% of our readers are C–suite, executive managers,
managers, owners, or production managers, according to our certified audit
• 63% of our readers have contacted advertisers directly from seeing ads with PrintAction
• 84% of our readers indicate they have direct purchasing influence within their organization; your message will be reaching your target audience
• More printers read PrintAction than any other magazine in Canada; in fact, 86% of our monthly readership is comprised of printers
• 100% of our subscriber list is qualified with 97% of our subscribers having been qualified within the last two years – ensuring the accuracy of their information
For nearly 60 years, PrintAction has been the most sought after publication for industry news and feature articles covering the Canadian printing industry. PrintAction’s readers are industry professionals with the authority to make purchasing decisions within their respective companies.
PrintAction publishes leading editorial content for professionals in Canada’s printing and imaging industries. The monthly magazine has the largest audited circulation in the Canadian marketplace, as verified by the CCAB. Our targeted readership of Canadian printing and packaging companies provides advertisers with an ideal platform to convey specific and timely messaging.
• 98.4% of readers rate PrintAction content from Excellent to Good
• 93% indicate PrintAction meets the needs of their industry
• 86% rate the website content from Excellent to Good
PRINTACTION IS A GREAT TOOL TO QUICKLY KEEP UP ON THE INDUSTRY AND WHAT IS MOVING AND SHAKING WITHIN IT. IT TOUCHES ON THE PEOPLE, PLACES, TECHNOLOGIES WHICH ARE ALL EXTREMELY IMPORTANT TO KNOW.
“”
KAVITA SABHARWAL-CHOMIUK EditorT: 416-510-5142 | [email protected]
ALICE CHEN Account CoordinatorT: 416-510-5217 | [email protected]
3
EDITOR
KAVITA [email protected]
JANUARY / FEBRUARYEditorial focus: Dye Sublimation printing
Cutsheet production inkjet
Technology Report: Short-run finishing
Ad Closing: January 10, 2020
Ad Material Due: January 15, 2020
MARCHEditorial focus: Wide-format technologies
Technology Report: Direct mail data management
Ad Closing: February 7, 2020
Ad Material Due: February 12, 2020
APRILEditorial focus: Digital printing (toner), Security printing
Technology Report: Colour management
Ad Closing: March 6, 2020
Ad Material Due: March 11, 2020
Show Distribution: INPrint USA
MAYEditorial focus: drupa show preview,
Getting capital funds
Technology Report: Continuous production inkjet
Ad Closing: April 10, 2020
Ad Material Due: April 15, 2020
ASSOCIATIONPARTNERSHIPS
For the past 55 years PrintAction has been the most sought after publication for industry news and feature articles in the Canadian printing industry. PrintAction is an invaluable industry resource.
PrintAction is proud to be a media sponsor and partner of the following events and associations
JUNE Editorial focus: The Iron Index, Smart packaging
Technology Report: Management Information Systems
Ad Closing: May 1, 2020
Ad Material Due: May 6, 2020
JULY / AUGUST Editorial focus: Digital labels, Attracting talent
Technology Report: Labelexpo preview
Ad Closing: July 3, 2020
Ad Material Due: July 8, 2020
SEPTEMBER Editorial focus: Print enhancement, Successful
print sales
Technology Report: Labelexpo and Print 20 preview
Ad Closing: August 7, 2020
Ad Material Due: August 12, 2020
Show Distribution: Print 20, Labelexpo
@printaction
EDITORIAL CALENDAR
Installs: Leading Canadian installations Globe: Unique international installations People: Appointments and notices News: Key industry transactions and events
Dots: Interesting printing projectsNew products: Hardware and software updates Spotlight: Q&A with industry leader
OCTOBEREditorial focus: Variable data printing & direct mail
2020/2021 Buyers Guide Directory
Technology Report: Printing United 2020 preview
Ad Closing: September 11, 2020
Ad Material Due: September 16, 2020
Show Distribution: Printing United
NOVEMBEREditorial focus: Sheetfed offset, Succession planning
Technology Report: Plates and imaging hardware
Ad Closing: October 9, 2020
Ad Material Due: October 14, 2020
DECEMBER Editorial focus: Year in Review, Print finishing
Technology Report: Web offset
Ad Closing: November 6, 2020
Ad Material Due: November 11, 2020
MONTHLY DEPARTMENTS
4
2020 DIGITAL EDITORIAL CALENDAR
PrintAction’s digital content is an extension of the great content readers have come to expect in our 10 yearly print issues. Our audience of Canadian printing professionals rely on PrintAction’s website, weekly newsletters, eProducts, digital magazines and other platforms for leading information about growing their businesses.
KAVITA SABHARWAL-CHOMIUK EditorT: 416-510-5142 | [email protected]
THEMEDNEWSLETTERS
DIGITAL MAGAZINES
BONUSNEWSLETTERS
JANUARY Toner presses Top 10 Stories of the Month
FEBRUARY Carton board printing Top 10 Stories of the Month
MARCH Production inkjet Packaging for Printers Top 10 Stories of the Month
APRIL Flexible packaging Top 10 Stories of the Month
MAY Ultra violet printing Top 10 Stories of the Month
JUNE Finishing systems Packaging for Printers Top 10 Stories of the Month
JULY MIS Wide Format Resource Guide Top 10 Stories of the Month
AUGUST Wide-format inkjet Top 10 Stories of the Month
SEPTEMBER Label Expo Preview Packaging for Printers Top 10 Stories of the Month
OCTOBERPrinting United 2020 preview
Label Printing Top 10 Stories of the Month
NOVEMBER Canadian Printing Awards Top 10 Stories of the Month
DECEMBER Year in Review Packaging for Printers Top 10 Stories of the Month
CUSTOM CONTENT WEEK:EXCLUSIVE SPONSORSHIP OF:
• Custom microsite https://www.printaction.com/ricoh
• Website promotion
• 2 dedicated e-Blasts / for each content week http://cdn.printaction.com/PA/eBlast/2018/06/13/
• 3 themed e-Newsletters / for each content week http://cdn.printaction.com/PA/eNews/2018/05/25/
• Social media promotion / for each content week
• Sponsored content links in 4 e-Newsletters / for each content week
• Custom Content Survey Rate card value $6,000
CUSTOM RICH MEDIA ENABLED DIGITAL MAGAZINE
Hosted content marketing pieceYou provide the content and we convert it to a rich media digital magazine and promote it though lead generating e-mail and hosting options.
5
DOUBLE PAGE SPREAD18” x 12” (Trim) • 18.25”x12.25 (Bleed) 1x: $11,595 I 6x: $10,650 I 10x: $9,575
FULL PAGE9” x 12” (Trim) • 9.25”x12.25” (Bleed) 1x: $6,595 I 6x: $6,075 I 10x: $5,550
1/2 PAGE VERTICAL3.875” x 11” 1x: $4,825 I 6x: $4,425 I 10x: $4,095
1/2 PAGE HORIZONTAL8” x 5.375” 1x: $4,825 I 6x: $4,425 I 10x: $4,095
1/3 PAGE VERTICAL3.875” x 7.3125” 1x: $3,475 I 6x: $3,275 I 10x: $2,950
1/3 PAGE HORIZONTAL8” x 3.5” 1x: $3,475 I 6x: $3,275 I 10x: $2,950
1/4 PAGE 3.875”x 5.475” 1x: $2,550 I 6x: $2,295 I 10x: $2,150
1/6 PAGE 2.625”x 5.375” 1x: $2,025 I 6x: $1,825 I 10x: $1,595
CONTACT
SPECIAL OFFERS
• Gatefolds, Inserts, Bellybands, Reprints, Calendars, Custom Digital Editions, Videos, Directories, Sponsor-ships, Branded Microsites
STEPHEN LONGMIREAssociate [email protected]
PDF SUPPLIED FILESWe prefer to receive high-resolution PDFs.We accept high-resolution PDF files either e-mailed (less than 5MB) or submitted through our Loading Dock (FTP site). Files MUST BE 300 dpi and have 1/8" bleed on all bleeding sides.
FTP SITETo upload via FTP within your web browser, follow these steps: Step 1. Open a browser window, type http://annexnorth.loadingdock.ca into the address bar and click Enter. Step 2: Follow the on screen instructions. If you have any questions or problems, please contact Alice Chen at [email protected].
ALL FILES MUST BE COMPRESSED OR ZIPPED.
If you have any questions about the above information or require more information please contact:Alice Chen: 416-510-5217 • [email protected]
Inside Front / Back Cover - 6x: $7,125 I 10x: $6,495 • Outside Back Cover - 6x: $7,325 I 6x: $6,695 • Front Cover Lugs - $1,095
Double page spreadTrim: 18”x 12”
Bleed: 18.25”x12.25”
Full pageTrim: 9”x 12”
Bleed: 9.25”x12.25”
1/3 page vertical3.875” x 7.3125”
1/3 page horizontal 8” x 3.5”
1/4 page std 3.875” x 5.375”
1/6 page2.625” x 5.375”
Cover Lugs2.75” x 1.125”
1/2 Page Vertical3.875” x 11”
1/2 page horizontal 8” x 5.375”
ADVERTISING RATES AND SPECS
6
TECH REPORT AND MARKETPLACE ADVERTISING
Both PrintAction’s Technology Report and Marketplace sections offer cost-effectivealternatives for you to reach our readers. Technology Report allows youto highlight your services through several different size options. This creative freedom will accommodate any advertising budget.
Marketplace, our highly read classified section, is another effective way to promote equipment, employment offers, or business opportunities.
Classified ads (text only) are $85 for up to 40 words and $10 for each additional 10 words or less. Classified ads are posted to our website – www.printaction.com* as well as printed in the next issue of PrintAction at no additional charge.*Include a photo with your online ad for an additional $20.
A BOX AD1.875”x 1.725” 1x: $375 I 6x: $255 I 10x: $235
B BOX AD 1.875” x 3.575” 1x: $499 I 6x: $359 I 10x: $335
C BOX AD3.875”x 3.575” 1x: $725 I 6x: $598 I 10x: $520
D BOX AD3.875”x 5.375” 1x: $975 I 6x: $785 I 10x: $710
E BOX AD3.875”x 11” 1x: $1,690 I 6x: $1,430 I 10x: $1,125
F BOX AD8”x 5.375” 1x: $1,690 I 6x: $1,430 I 10x: $1,125
TRADE AND CLASSIFIED DISPLAY ADS
A B C
D E F
A
B
D
C
E
ADVERTISING RATES & SPECS
STEPHEN LONGMIRE Associate Publisher T: 416-510-5246 | C: 416-545-7155 | [email protected] | printaction.com
7
DIGITAL ADVERTISING RATES AND SPECS
STEPHEN LONGMIREAssociate Publisher
T: 416-510-5246 C: [email protected]
printaction.com
CUSTOM EBLASTS & VIDEO EBLASTS 1x $3,850 • 3x $2,200With our CASL-compliant subscriber list, lead generation e-mail campaigns have never been easier. Use our eBlast platforms to share some of your great content with printing and imaging professionals across Canada, promote upcoming events, new products and services and/or to expand overall brand awareness. Key stats: 8,600 opt-in recipients / 40% open rate / CASL-compliant
WEEKLY ENEWSLETTEROur exclusive weekly eNewsletter keeps print management personnel up to date on the latest industry developments, trends and best practices. Key Stats: 8,000 opt-in recipients / 40% open rate / CASL-compliant
WEBSITE – printaction.comCanada’s premier printing website offers the most current and relevant news, views and analysis for printing professionals looking to stay on top of the latest technologies, applications and trends. Updated on a daily basis, our website offers mobile responsive design and a great platform for advertisers to receive continuous visibility, engage in sustained brand-building campaigns and/or to increase traffic to their own websites.
Mobile Responsive 300 x 50 px
Leaderboard 728 x 90 px $1,065 per month
Sponsor’s Message 300 x 250 px $1,695 per month (75 to 100 words, plus advertising image)
Big Box 300 x 250 px $1,065 per month
PUBLISHED BYAnnex Business Media111 Gordon Baker Rd
Suite 400, Toronto, ON M2H 3R1 annexbusinessmedia.com
MONTHLY CONNECTS PrintAction’s monthly shared custom eBlast is an inexpensive and measurable way to promote products, company news, services and events that you want to share with printing and imaging professionals across Canada. Key Stats: over 8,500 recipients / 35% open rate / CASL–Compliant / Lead Generation Report Following Deployment. Your Connects includes a headline, 50-75 words of text and a big box ad (300x300). Cost: $550
TOP 10 OF THE MONTHBe the exclusive sponsor for the top 10 stories of the month sent out the last Saturday of every month to over 8,500 opt in subscribers. Complete lead generation reprinting offered. Cost $1,500.
WALLPAPER $2,650 per month Dominate the PrintAction website with our highest click through rated digital product. All wallpaper ads are run of site and can be animated for maximum impact.
Leaderboard 728 x 90 px $1,075 per month (run of site)
Mobile Responsive 300 x 50 px
Billboard 970 x 250 px $1,065 per month
Mobile Responsive 300 x 50 px
Big Box 300 x 250 px $1,475 per month (run of site)
