1]

Brad Martin & the Juicy Fruit TeamNational Team Rider, Brad Martin will be on 17 million sticks of gum this year as he competes for Canada in 2010

CANADA~SNOWBOARDPARTNERSHIPS

t w e n t y t e n

WHERE THE YOUTH & THE YOUTHFUL PLAYBranding, Consumer Promotions, Corporate Hospitality, Field Marketing & Activation, Broadcast, Web, Radio, Print, Magazine...getting your brand in front of the right crowd in the right places.

Years of planning and hard work paid off in

February with two Gold medals and a Silver

medal! The work ethic, the commitment and the

desire continue as our national team athletes look

to finish off the World Cup FIS season on a

victorious note!!

Canada~Snowboard is proud of the

activation it has had with many of its partners:

from television commercials, web-based

promotions, field marketing activations, retail

driving promotions and hospitality.

Canada~Snowboard has a dedicated staff ready

to ensure that you get the most out of your

marketing investment with our properties.

Find out how you too can position your

product with this fast growing and well-positioned

sport in Canada!

Partnerships that stand out in the

crowd!

Coors Light CommercialThe popular and humorous television commercial from Coors Light proudly positions Coors Light as a proud partner of Canada’s National Snowboard Team!

2]

Snowboarder Market

• The number of Canadians who snowboarded in 2009 held steady at 1.572 million participants..

• The snowboard market tends to be more ethnically diverse, possibly due to the younger age of participants.

• 48% of snowboarders are from Quebec and Ontario, although Ontario saw a significant decline in the number of riders in 2009.

• The number of core snowboarders increased in 2009 to 437,000 after steadily declining over the past 5 years from 337,000 boarders representing

39% of boarders in 2003.

•The proportion of snowboarders 24 years old and under is 58% (vs. 70% in 2008 and 67% in 2005). The percentage of boarders in all of the older age

segments increased in 2009. 39% of riders are now between 25 and 49 years of age.

•The majority of snowboarders are male (67%) but the percentage of female snowboarders increased significantly between 2007 and 2008 and then

declined in 2009.

•The number of core snowboarders increased in 2009 to 437,000 after steadily declining over the past 5 years from 337,000 boarders representing

39% of boarders in 2003.

24%

34%

24%

15%3%1%

Ages of Snowboarders

67%

33%

Gender

12-17 18-24 25-34 35-4950-64 65+

Male Female

0

375

750

1125

1500

2003 2004 2005 2006 2007 2008 2009

Frequenecy of Snowboarding in the past 12 Months

1-2 Times 3-9 Times 10+ Times

3]

More numbers around Snowboarding

59%18%

15%

3%2%2%

Household Income

$75,000 + $50K-$74.9K$35K-$49.9K $25K-$34.9K$20K-$24.9K Under $20K

8%

10%

22%60%

Children in Household

Children < 3 YearsChildren 3-5 YearsChildren 6-11 YearsChildren 12-17 Years

Research NumbersAll data is compiled by the Canadian Ski Council

in the 2009-2010 Canadian Skier and

Snowboarder Facts and Stats document .

For additional information, please visit us at

www.canadasnowboard.ca

4]

Our athletes are tops and our events represent first class hosting opportunities for your key clients!

Canada~Snowboard has something for

every product or service looking to reach the

youth or the young at heart!

By contacting the Business Development

team at Canada~Snowboard we will work

diligently with you and your agency to ensure

that the right positioning is achieved to reach

your marketing objectives. Some of our partners

look to partner with individual athletes while

others look to leverage our entire national team,

events or grass roots initiatives.

In cooperation with the

Canada~Snowboard Events Department, our

Business Development team will work with you

and your agency to develop the right activation

and placement that drives the most impressions

and experiences. Our Events Team has

significant experience in the snowboard culture

developing lifestyle events (like the LG Mountain

Festival image depicted below), to hospi tality

and VIP experiences that leave your key clients

happy and pleased about the association.

Canada~Snowboard also prides itself on

the positive relationships it has nurtured with

resorts across Canada. This allows us to deliver

excellent grass roots programs such as our RBC

Riders Program (which will reach 60 resorts this

winter) and our Women in Snowboard Program

(which will reach 20 resorts this winter). These

programs offer further targeted offers in key

markets across Canada.

PARTNERSHIPS WORK

ROUND 06

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Published by

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Print  advertising  icons:  (11x16mm)

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116 mm

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>> Up to date?

Check the Xbox 360 brand site at

https://www.microsoftprosource.com/

brandbook/ for the latest information,

templates, and more!

Artwork Creator: Ultimate responsibility

lies with you (your company) to ensure

that the final packaging complies with

both Age Rating Body and Local Laws of the

particular region that your product will be

distributed into.

Xbox 360

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10-01-08 2:21 PMCTV Olympics | Vancouver 2010 Olympic Winter Games | Athletes & Te…s, Photos | Results and Schedules, Medals, TV and Online Listings

Page 1 of 3http://www.ctvolympics.ca/over-the-bolts/index.html

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Register

Current Episode

Episode 5 - Part One

From Top Right Clockwise: Jasey Jay Anderson wins Gold in Vancouver in 2010, LG Mountain Festival, CBC broadcast partners of World Cups, MTV Over The Bolts 10 episodes, LG Mountain Festival crowd.

From Top down: Maëlle Ricker on General Mills cereal box; Matt Morison on Sega Game; Dare Foods retail promotion with National Team; Ripzone web promotion with Sportchek for LG Mountain Festival

ROUND 06

Developed by

Published by

RATINGS 12mm x 19mm

05/08/08English ESRBRating Icons

Package  icons:  Large  (16x24mm)      For  box  sizes  larger  than  42  square  inches.

Package  icons:  Medium  (14x21mm)      For  box  sizes  larger  than  30  to  42  square  inches  (including  PC  box,  Wii,  Playstation  2  &  3,  and  Xbox  360)

Package  icons:  Small  (12x17mm)      For  box  sizes  30  square  inches  or  smaller  (including  all  Game  Boy  Advance,  Nintendo  DS,  PSP  and  PC  jewel        case  packaging)

Print  advertising  icons:  (11x16mm)

FRONT OF BOX

34 mm

116 mm

MS Color Bar v.5 03080 1 CYAN MAGENTA YELLOW BLACK WHIІTE DIІELIІNE

>> Up to date?

Check the Xbox 360 brand site at

https://www.microsoftprosource.com/

brandbook/ for the latest information,

templates, and more!

Artwork Creator: Ultimate responsibility

lies with you (your company) to ensure

that the final packaging complies with

both Age Rating Body and Local Laws of the

particular region that your product will be

distributed into.

Xbox 360

Disk Label Template v4.6

DO NOT ALTER OR MOVE TEMPLATE ITEMS

XBOX_360_DVD_v4.6.indd 31 July ‘09

©&P 2009 M

iіcrosoft Corporatiіon. All riіghts reserved. Unauthoriіzed copyiіng, reverse engiіneeriіng, transmiіssiіon, publiіc performance, rental, pay for play, or ciіrcumventiіon of copy protectiіon striіctly prohiіbiіted. Con dentiіal unpubliіshed work. ©199

9-2004

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abora

toriіes

. All r

iіghts

reser

ved.

Dolb

y and

the d

oubl

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s ym

bol a

re tr

adem

arks

of D

olby L

abor

atoriіe

s.

TM IІOC/VANOC/USOC 36USC220506. Copyriіght ©

2010 IІnternatiіonal Olympiіc Commiіttee (“IІOC”). All riіghts

reserved. SEGA iіs regiіstered iіn the U.S. Patent and Trademark

or trademarks of SEGA Corporatiіon. All riіghts reserved.

Do not make illegal

copies of this disc.

5]

Something for everyone Canada~Snowboard creates lifestyle festivals along with its World Cup West event that embody the youth culture with music, fashion, snowboarding and demos.The Canadian National Team is considered one of the best in the world. This association with excellence injects instant brand credibility among the national youth demo.

From On-Hill Grass Roots Marketing Programs to National Team Official Status to Lifestyle Festivals...

Canada~Snowboard continues to grow its offerings to the

corporate community uncovering new segments around which

you can market your products.

Sustainability is key for any snowboarder in Canada and

Rip Ride and Recycle ensures that snowboarders remember

their roots and keep the sport and its sport environment healthy

and growing.

Perhaps the fastest growing segment in snowboarding is

Women. Currently, 70% of snowboarders are male however more

and more women are getting on a board and on hill!

Women in Snowboarding provides leadership and coaching

workshops for young women looking to shred with the best!

Kids get on hill at an early age and the key is that they get

the right fundamentals before hitting the double blacks! RBC

Riders visits over 60 resorts in the winter months to give young

kids (10-14) the right stuff!

Leaders in this sport around the world,

Canada~Snowboard’s Adaptive Program provides a

competitive forum for snowboarders that have physical

limitations but still want to compete. This program will warm your

heart! A fantastic program around which to market your brand.

The Canada~Snowboard Tour hits BC, Alberta, Ontario and

Quebec and provides high level competition for those who are

looking to one day become a national team athlete!

LIFESTYLE

Mike Robertson wins

Silver

6]

With over 1.5 million snowboarders in

Canada (as per the research conducted by the

Canadian Ski & Snowboard Council), we

encourage you to join our list of partners!

RBC Financial Group: National Team

Sponsor Financial Services, Canada Snowboard

Tour, RBC RIders Program.

Ripzone – National Team Partner, Official

Outerwear of the National Team and the Canada

Snowboard Tour and Tier two World Cup West

Partner

LG – National Team Partner, Official

Consumer Electronics, Handsets and

Appliances, Tier three Canadian Nationals

Partner, World Wide rights holder for the FIS

Snowboard World Cup and presenting partner of

the Canada~Snowboard Mountain Festival in

Calgary, 2010

Best Buy – Official Retail Partner of the LG

Snowboard FIS World Cup in Calgary.

Coors Light – World Cup

West Partner, Official Beer and

Official Beer of the National

Team

Lang Michener – National

Team Partner, Official Legal

Partner of Canada~Snowboard

CBC - Official Broadcast partner ofLG

Snowboard FIS World Cups in Canada

Lifestyle broadcaster of Over the Bolts

Reality Show on our National Team

Broadcast seven World Cup SBX races

from outside of Canada.

OFFICIAL SUPPLIERS

A sample of some of our key partners.

JOIN OUR TEAM!Customized partnership packages are

developed with your branding, retail and

hospitality needs in mind. We we will work

with you and your marketing/agency team

to ensure you get the most of your

partnership.

The Time Is Now...Please give us a call!

Peter CosentinoBusiness Development Director416 937 8656peter@decsports.com

Matt Anderson Business Development Manager

604 999-6742

matt@canadasnowboard.ca

CANADA~SNOWBOARDThe Time Is Now

301-333 Terminal Avenue, Vancouver, B.C. V6A 4C1

You and Canada~Snowboard:

A winning combination!