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CANADA B2C E-COMMERCE MARKET 2015 PUBLICATION DATE: NOVEMBER 2015

PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4 - 5 TABLE OF CONTENTS I PAGE 6 REPORT-SPECIFIC SAMPLE

CHARTS I PAGE 7 METHODOLOGY I PAGE 8 RELATED REPORTS I PAGE 9 CLIENTS I PAGE 10-11 FREQUENTLY ASKED QUESTIONS

PAGE 12 ORDER FORM I PAGE 13 TERMS AND CONDITIONS

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PRODUCT DETAILS Title:

Type of Product:

Category:

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Canada B2C E-Commerce Market 2015

Market Report

B2C E-Commerce

N/A

Canada

English

PDF & PowerPoint

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QUESTIONS

ANSWERED

IN THIS REPORT

How large is the B2C E-Commerce market in Canada?

What growth rates are predicted for B2C E-Commerce sales in this country?

Which important B2C E-Commerce trends can be observed in Canada?

Who are the leading players in online retail in this country?

SECONDARY MARKET

RESEARCH

Our reports are exclusively based on secondary market research. Our researchers derive

information and data from a variety of reliable published sources and compile the data into

understandable and easy-to-use formats.

ADVANTAGES Maximum Objectivity

Reliable Sources

Up-To-Date Analysis

Boardroom-Ready PowerPoint Presentations

Guidance For Strategic Company Decisions

CANADA B2C E-COMMERCE MARKET 2015

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B2C E-COMMERCE IN CANADA IS DOMINATED BY US-BASED RETAILERS

In North America, Canada is overshadowed by the size of the neighboring US B2C E-

Commerce market. But according to the latest forecasts, cited in yStats.com’s report, online

retail in Canada is predicted to grow faster than the US market in the next several years. Canada

ranks in the top ten B2C E-Commerce markets worldwide in terms of sales and is praised for its

advanced infrastructure and consumer behavior. Rising online shopper penetration and

spending, mobile commerce development and improved local offerings are expected to be the

main growth drivers in Canada in the next few years.

M-Commerce sales generated on smartphones and tablets are predicted to account for

over half of total B2C E-Commerce in Canada in near future. Omnichannel is also gaining pace,

as consumers cross the online and offline channels to find the best offering. Another important

attribute of B2C E-Commerce in Canada is cross-border online shopping. In 2014, more than half

of online shoppers in the country purchased cross-border due to lower prices and better

product selection. However, yStats.com’s research shows that the weaker Canadian dollar with

respect to the US dollar could moderate the cross-border trend. As of mid-2015, more than half

of consumers in Canada believed that cross-border shopping from the USA, whether online or

in-store, has become a costlier option.

The leading B2C E-Commerce players in Canada over the past years have been US-based

merchants. Of them, the largest in 2014 was Amazon, with its Amazon.com and Amazon.ca

online shops. Also this year, Amazon’s websites rank the highest among online retail websites in

Canada, followed by eBay’s marketplaces and other US-based retailers such as BestBuy and Wal-

Mart. Furthermore, Chinese marketplaces, including Alibaba Group’s Aliexpress.com and

Alibaba.com websites, also appear in the top 10 most popular E-Commerce websites.

CANADA B2C E-COMMERCE MARKET 2015

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MANAGEMENT SUMMARY

OVERVIEW

B2C E-Commerce Overview and International Comparisons, November 2015

Top 10 Countries Worldwide by B2C E-Commerce Sales, incl. Canada, in USD billion, and in % CAGR, 2013 -

2018f

B2C E-Commerce CAGR in North America, by Country, in %, 2014-2019f

B2C E-Commerce Share of Total Retail Sales in North America, by Country, in %, 2013 - 2018f

Breakdown of Frequency of Cross-Border Online Shopping in North America, in % of Online Shoppers, by

Country, April 2015

Share of Online Shoppers in North America Choosing Delivery of Four Days and Longer, by Country, in %,

February 2015

TRENDS

M-Commerce Share of Total B2C E-Commerce Sales, in %, 2014 & 2019f

Devices Used for Shopping Online, by Age Group, in % of Internet Users, July 2014

Retail Activities Carried Out On Smartphones, by Browser and Application, in % of Smartphone Subscribers,

December 2014

Reasons for Cross-Border Online Shopping, in % of Online Shoppers, July 2014

Breakdown of Online Spending, by Country of Origin of the Seller, in %, July 2014

Most Popular Countries in Cross-Border B2C E-Commerce, in % of Online Shoppers, August 2014

Breakdown of the Last Purchase by Online and Offline, in % of Internet Users, 2014/2015

SALES & SHARES

B2C E-Commerce Sales, in CAD billion, by Comparative Estimates, 2014 - 2019f

B2C E-Commerce Share of Total Retail Sales, in %, by Comparative Estimates, 2014 - 2019f

USERS & SHOPPERS

Internet Penetration, in % of Individuals, 2010 - 2014

Online Shopper Penetration Rate, in % of Households, 2014

Number of Online Shoppers and Online Buyers, in millions and % of Internet Users, 2013 - 2018f

Online Shopper Penetration, in % Internet Users, 2014 & 2019f

Breakdown of Frequency of Shopping Online, in % of Internet Users, February 2015

Breakdown of Average Annual Online Spending, in % of Online Shoppers, February 2015

Online Spending per Shopper, in CAD, 2014 & 2019

PRODUCTS

Top 6 Product Categories Purchased Online, in % of Online Shoppers, March 2014

Share of Purchases Conducted Online, by Product Category, in %, 12 Months to April 2015

Share of Consumers Who Purchased Groceries Online, in %, April 2015

CANADA B2C E-COMMERCE MARKET 2015

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TABLE OF CONTENTS (1 OF 2)

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PAYMENT

Breakdown of Payment Methods Most Used in Online Shopping, in % of Online Shoppers, April 2015

Use of Alternative Payment Methods, incl. Online and Mobile, by Gender and Age, in % of Respondents, 2013

DELIVERY

Share of B2C E-Commerce Deliveries of Total Small Parcel Deliveries Made by Post, in % and in millions, 2014

PLAYERS

B2C E-Commerce Player Overview, November 2015

Market Shares of Top 3 E-Commerce Companies, in %, 2013 & 2014

Top E-Commerce Websites by Share of Total Website Visits, in %, September 2014 & September 2015

Overview of the Top 10 E-Commerce Websites, by Website Rank, November 2015, incl. Website Traffic,

September 2015

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CANADA B2C E-COMMERCE MARKET 2015 TABLE OF CONTENTS (2 OF 2)

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CANADA B2C E-COMMERCE MARKET 2015 REPORT-SPECIFIC SAMPLE CHARTS

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GENERAL METHODOLOGY OF OUR MARKET REPORTS

The reports are compiled based on secondary market

research. Secondary research is information gathered from

previously published sources. Our reports are solely based on

information and data acquired from national and international

statistical offices, industry and trade associations, business

reports, business and company databases, journals, company

registries, news portals and many other reliable sources. By using

various sources we ensure maximum objectivity for all obtained

data. As a result, companies gain a precise and unbiased

impression of the market situation.

Cross referencing of data is conducted in order to

ensure validity and reliability.

The source of information and its release date are

provided on every chart. It is possible that the information

contained in one chart is derived from several sources. If this is

the case, all sources are mentioned on the chart.

The reports take into account a broad definition of B2C

E-Commerce, which might include mobile commerce. As

definitions may vary among sources, exact definition used by the

source (if available) is included at the bottom of the chart.

Our reports include text charts, pie charts, bar charts,

rankings, line graphs and tables. Every chart contains an Action

Title, which summarizes the main idea/finding of the chart and a

Sub Title, which provides necessary information about the

country, the topic, units or measures of currency, and the

applicable time period(s) to which the data refers. With respect to

rankings, it is possible that the summation of all categories

amounts to more than 100%. In this case, multiple answers were

possible, which is noted at the bottom of the chart.

Reports are comprised of the following elements, in the

following order: Cover page, preface, legal notice, methodology,

definitions, table of contents, management summary

(summarizing main information contained in each section of

report) and report content (divided into sections and chapters).

When available, we also include forecasts in our report content.

These forecasts are not our own; they are published by reliable

sources. Within Global and Regional reports, we include all major

developed and emerging markets, ranked in order of importance

by using evaluative criteria such as sales figures.

If available, additional information about the data

collection, for example the time of survey and number of people

surveyed, is provided in the form of a note. In some cases, the

note (also) contains additional information needed to fully

understand the contents of the respective data.

When providing information about amounts of money,

local currencies are most often used. When referencing currency

values in the Action Title, the EUR values are also provided in

brackets. The conversions are always made using the average

currency exchange rate for the respective time period. Should the

currency figure be in the future, the average exchange rate of the

past 12 months is used.

The reports include mainly data from the last 12 months

prior to the date of report publication. Exact publication dates are

mentioned in every chart.

METHODOLOGY OF OUR CANADA B2C E-COMMERCE MARKET 2015 REPORT

In this country report, major trends in the B2C E-

Commerce market, sales figures, B2C E-Commerce share of the

total retail market, main online product categories, and relevant

information about Internet users, online shoppers, payment and

delivery methods, and leading E-Commerce companies are

included.

The report starts with an overview of the B2C E-

Commerce market and international comparisons, where the

relevant country is compared to other countries worldwide and

in the region in terms of criteria relevant to B2C E-Commerce.

The “Trends” section includes an overview of market

trends, such as cross-border B2C E-Commerce, M-Commerce and

omnichannel.

The section “Sales & Shares” includes the development of

B2C E-Commerce sales, including forecasts. Furthermore, this

section shows the development of B2C E-Commerce’s share of

total retail sales.

In the “Users & Shoppers” section, information about

Internet penetration and online shoppers is included.

Afterwards, the section “Products” shows the leading

product categories among online shoppers.

The next two sections, “Payment” and “Delivery”, cover

information related to delivery and payment methods most used

by online shoppers.

Finally, the “Players” section includes information about

the leading E-Commerce players, such as online retailers and

marketplaces.

CANADA B2C E-COMMERCE MARKET 2015

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UPCOMING RELATED REPORTS

Global Cross-Border B2C E-Commerce 2015 August 2015 € 2,950

Global B2C E-Commerce Delivery 2015 October 2015 € 2,950

Global Online Payment Methods: First Half 2015 July 2015 € 1,950

Global M-Commerce 2015: Smartphones and Tablets March 2015 € 1,950

Global Clothing B2C E-Commerce Market 2015 January 2015 € 3,450

Top 8 Global B2C E-Commerce Country Sales Forecasts: 2015 to 2018 July 2015 € 2,950

USA B2C E-Commerce Sales Forecasts: 2015 to 2018 July 2015 € 450

North America Online Payment Methods: Full Year 2014 March 2015 € 950

Central Asia and Caucasus B2C E-Commerce Market 2015 November 2015 € 1,450

Asia-Pacific B2C E-Commerce Market 2015 October 2015 € 3,450

Southeast Asia B2C E-Commerce Market 2015 September 2015 € 1,950

Latin America B2C E-Commerce Market 2014 December 2014 € 2,450

Global B2C E-Commerce Market 2014 October 2015 € 4,950**

REPORT

PUBLICATION

DATE

PRICE*

North America B2C E-Commerce Market 2015 November 2015 € 950

CANADA B2C E-COMMERCE MARKET 2015

**Reflects Discounted Price

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