Canada 3.0 Rights Management Sessions Overview

Copyright © 2013 Earley & Associates, Inc. All Rights Reservedwww.earley.com | 781-444-0287

Canada 3.0

Rights Management Sessions Detailed Topics and Descriptions

May 14th - 15th, 2013

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2Copyright © 2013 Earley & Associates, Inc. All Rights Reserved. | www.earley.com | 781-444-0287

Purpose

The multiscreen, instant on demand world of digital content consumption has arrived. The traditional ways of buying and selling content using complex and labour intensive rights management cannot keep up. For the industry, this means profits and opportunities are lost because our methods of licensing rights have fallen behind the delivery technologies.

In our series on Rights Management at Canada 3.0, we will hear from industry experts about current challenges and propose an approach for addressing these challenges through a collaborative industry initiative to develop rights management standards.

These sessions have been developed and will be led by industry leader Earley & Associates www.earley.com and is being supported by Corus Entertainment as well as a number of other industry leaders. Each session will work progressively through the issues. Attendees will understand the rights management opportunities and issues confronting the industry and their own organization. Our goal is to form a rights management working group during the fourth session.




What we will discuss in the series

• The way we transact intellectual property rights and manage contracts doesn’t meet the emerging needs of the digital content community.

• On the one hand we have state of the art digital technologies in multimillion dollar production and broadcast management suites creating a huge volume and variety of content. On the other, we have a slow, methodical, labor intensive and document oriented process.

• Rights management could interface more effectively with a rapidly evolving and complex technology ecosystem to automate many of the downstream processes.

How do we make the rights licensing process faster and more efficient and drive down

transaction costs and complexity?



This is a standards development initiative. Why does the industry need another standard?

Based on the feedback from a number of key industry players, it is evident that the way we transact intellectual property rights and manage contracts doesn’t meet the emerging needs of the digital content community.

This is the topic that we will explore in detail throughout the 4 conference sessions.



Why do we need another standard?

However, these do not address certain challenges that content producers and distributors have around how contracts are negotiated and business is transacted.

Source: http://www.dlib.indiana.edu/~jenlrile/metadatamap/

This 9ft x 3ft chart illustrates the range of standards in use today. There are over 150 standards across the information management continuum.


http://www.dlib.indiana.edu/~jenlrile/metadatamap/




Canada 3.0

Session 1: New Thinking in Rights Management

May 14th, 2013 10:15 am



Session 1 Panelists

• Moderated by Jane Harrison - VP and Associate General Counsel, Corus Entertainment Inc.

• Tim Mizrahi - Vice President, Business and Legal Affairs, Netflix

• George Burger - Director, VMedia Inc.

• Tom Powers – President & Executive Producer, Open Door Media



Session 1 Objectives:

• Describe the problem, the need and the pain

• Convey that it is broader than it appears at first look

• The process involves a variety of people at different stages and the use of different language and terminology that can lead to confusion and unnecessary costs

• Efforts to date to bring this under control have fallen short – especially to the extent they rely on technology

• There’s no silver bullet – but the issues can be tackled with approaches that are well understood

• Understand where rights management and digital content fit into attendees’ organizations and what they need to know



Canada 3.0

Session 2: A Day in the Life of Licensing Professionals

Tuesday, May 14th at 3pm



Session 2 Panelists

• Moderated by Peter Miller – Media Lawyer and Consultant

• Christopher Pang – Senior Corporate Counsel, Shaw Media

• Mark Le Blanc – Director, Legal Services & Business Affairs, TVO

• Michael Beller – Associate General Counsel, PBS

• Michael Turner – VP-Business & Legal Affairs , Discovery Communications




• Explain the impact of RM issues/standards (or lack thereof) in actual operations along different points of view.

• Show commonality across different industries/ scenarios. Identify specific gaps & opportunities for improvement.

• Provide a basis to understand how an organization would implement a standard.

• The general points in session 1 are now more concrete and specific.

• Show the everyday use of a taxonomy in a licensing contract or rights scheme to establish the central role of metadata now (albeit poorly) as well as going forward



Canada 3.0

Session 3: The Role and Limitations of Technology

Wednesday, May 15th at 10am



Session 3 Panelists

• Moderated by Seth Earley – CEO, Earley & Associates, Inc.

• Tim Shaw – Product Manager, North Plains

• John Larrabee – VP Americas, Pilat Media

• Kip Welch – President, Entertainment ID Registry, Vice President Business Development, Motion Picture Laboratories, Inc.

• Robin Macrae, B.A., M.B.A., J.D. – Senior Consultant, Earley & Associates, Inc.

• Janet Gardner – President, Perspective Media Group




• Show that DAM technology has a limited but significant contribution to improvements and requires serious work to implement.

• Understand the various components to the asset management and distribution ecosystem.

• Describe three contexts: Contract management and metadata, Asset management and metadata, Broadcast management and metadata.

• Rights management may be managed separately or as in integrated component but it still needs to be considered in various context.

• Illustrate some of the limitations and implementation issues.

• Expand on the role and effective use of metadata.

• Show how metadata flows through several systems from contract formation to recording the asset’s acquisition to inventory and program scheduling and billing.

• This session begins to educate participants on key taxonomy concepts and the role that taxonomy plays in this initiative.



Canada 3.0

Session 4: Rights Management Working Session

Wednesday, May 15th at 1pm



Session 4 Facilitators

• Seth Earley – CEO, Earley & Associates, Inc.

• Stephanie Lemieux – Senior Consultant, Earley & Associates, Inc.

• Robin Macrae, B.A., M.B.A., J.D. – Senior Consultant, Earley & Associates, Inc.




• Provide a basic understanding of how a taxonomy both solves problems and creates capabilities

• Communicate that the standards initiative is feasible and practical

• Introduce use cases as a key way to focus or limit to avoid “boiling the ocean” fear

• Give people confidence that there is a methodology to employ (illustrate approach)

• Act as effective facilitators of the process, not esoteric academics

• By the end of the session, attendees will have a sense of what the Rights Working Group format and structure will be and see this as a practical, worthwhile activity deserving of financial support and time commitment

• Provide clear, tangible next steps and commitments



For more information, contact:

• Gary Maavara, Corus Entertainment, [email protected]

• Peter Miller, [email protected]

• Robin Macrae, [email protected]

• Seth Earley, [email protected]


mailto:[email protected]




Canada 3.0 Rights Management Sessions Overview

Technology

Transcript of Canada 3.0 Rights Management Sessions Overview