Can you hear me SMILE? ePathways: What’s your playlist? Mark-It Urgent! Elevating our Schools!
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Transcript of Can you hear me SMILE? ePathways: What’s your playlist? Mark-It Urgent! Elevating our Schools!
COLLEGE
Seminole County Public Schools
CAREER
CITIZENSHIP
The Power of YES!Can you hear me SMILE?
ePathways: What’s your playlist?
Mark-It Urgent!
Elevating our Schools!
COLLEGE
Seminole County Public Schools
CAREER
CITIZENSHIP
If someone asked, “What do you do for SCPS?”
How would you answer?
COLLEGE
Seminole County Public Schools
CAREER
CITIZENSHIP
What if you said something like this instead?“I am the principal of Oviedo High School and
my job is to assure that our teachers and students have the support and tools they need to be successful. And our students are very successful, 96% of the students who attend Oviedo High School graduate on time.”
“I am a bus driver for SCPS; I make sure our students get to school on time and safely.”
The Power of YES!
COLLEGE
Seminole County Public Schools
CAREER
CITIZENSHIP
Collaborative Activity
“What do you do for SCPS?”
TeacherPrincipal
Superintendent MaintenanceTechnician
The Power of YES!
COLLEGE
Seminole County Public Schools
CAREER
CITIZENSHIPWhy should I send my child to Seminole County Public Schools?
…to Lyman High School?
…to Red Bug Elementary School?
…to Indian Trails Middle School?
What would you say?
COLLEGE
Seminole County Public Schools
CAREER
CITIZENSHIP
What would your staff say?
The Power of YES!
COLLEGE
Seminole County Public Schools
CAREER
CITIZENSHIP
If you had just 3 minutes to answer the question “Why should I send my child to SCPS?”
What’s your elevator speech?
The Power of YES!
COLLEGE
Seminole County Public Schools
CAREER
CITIZENSHIP
BRAINSTORM
What should go into an elevator speech?
Extra-Curricula Activities
Academics
SafetyParent Satisfaction
Student Support
Post-Secondary
Graduation Rate
College ScholarshipsQuality/Experience of the Teaching Staff
ePathways
Course Offerings
Pre-K12
The Power of YES!
COLLEGE
Seminole County Public Schools
CAREER
CITIZENSHIP
Small Message, BIG Impact
Concise 3 minutes max
Clear Language everyone understands – AYP,
SIP, etc
DetailedFacts and
figures VisualCreate a visual image, tell a
story
TargetedDifferent
audiences/topic – millage, parent
COLLEGE
Seminole County Public Schools
CAREER
CITIZENSHIP
Marketing Your StrengthsMatt Weber
President
COLLEGE
Seminole County Public Schools
CAREER
CITIZENSHIP
“The acquisition and management of prospect and customer impressions to create a perception of your product or service that leads to a relationship.”
Marketing [mahr-ki-ting]noun
COLLEGE
Seminole County Public Schools
CAREER
CITIZENSHIP
Two Keys to Successful Brand Management
1.Maximizing Every Possible Impression2.Having the Right Message
COLLEGE
Seminole County Public Schools
CAREER
CITIZENSHIP
• You Have Something of Great Value• You Have People Deciding to Buy Your Product or Someone Else’s• You Have People Talking About Your Product to Someone Else
What does your school have in common with a national brand?
COLLEGE
Seminole County Public Schools
CAREER
CITIZENSHIP
Marketing and Brand Management Isn’t Just for Customer Acquisition
• It’s About Customer Retention• It’s About Employee Retention• It’s About Creating a Long-Term Asset Value
COLLEGE
Seminole County Public Schools
CAREER
CITIZENSHIP
The Right Message
• Is Memorable• Is Clear• Is Short• Is Relevant
COLLEGE
Seminole County Public Schools
CAREER
CITIZENSHIP
The Wrong Message
• Tries to be All Things to All People• Is Written to the Organization’s Heart, Not the Prospect’s Mind• Is Too Long
COLLEGE
Seminole County Public Schools
CAREER
CITIZENSHIP
Weber’s Rule
Clarity Beats Cleverness 90% of the Time
COLLEGE
Seminole County Public Schools
CAREER
CITIZENSHIP
How to Create a Strong Positioning Statement• What makes your school special?• Special Programs / Magnet Programs• Measured Volunteer Participation• Student Success• Experienced Faculty• Home of 224 Merit Scholars. Will you be next?• More state championships than any other Seminole County school.
COLLEGE
Seminole County Public Schools
CAREER
CITIZENSHIP
Keys to Making Your Value Proposition Valuable• Maximize Every Single Brand Impression• Be Consistent
COLLEGE
Seminole County Public Schools
CAREER
CITIZENSHIP
What assets do you have?• Parent Email List• Printed Newsletter • After Hours Voicemail System• Phone Auto Attendant System• Marquee• Fliers in the Backpacks• Reverse Calling• Message Center on the Report Card• Parent Portal of Skyward – Welcome Message• School Website
COLLEGE
Seminole County Public Schools
CAREER
CITIZENSHIP
What assets do you have?• Standardized Email Signature Line• Business Cards• Nametags• Form Production• Stationary Template• Video Announcements / Announcements• Welcome Screen on all of Your School’s Computers• Clothing• School Kiosks• Athletic Event Tickets
COLLEGE
Seminole County Public Schools
CAREER
CITIZENSHIP
What’s the Test?
• The Ultimate Driving Machine• Just Do It• Where a Kid can be a Kid• Hello Friend• The Best a Man Can Get• The Best Seat in the House• Because I’m Worth It• The Now Network