Can you believe it’s been a decadesince we opened our doors! Morethan 1.5 million children and adultshave enjoyed our educational exhibitsand programs, including 200,000participants in free admission andoutreach initiatives that helped makethe Museum accessible for all childrenand families in our community.

Museum membership has almost quadrupled since the early days, as increasingnumbers of parents recognize the educational value of our environment and theimpact of play on a child’s success in school – and for a lifetime.

Just like any ten-year-old, we’ve learned some important lessons about patience,practice and persistence…we’ve figured out that everybody needs goodfriends…we understand that money doesn’t grow on trees (although we thinkthat would make a very cool exhibit)…and, we’re thinking hard about what wewant to be when we grow up. We know there are many challenges ahead, butwe are full of energy and optimism, and we have tons of great ideas!

We want to take this opportunity to extend our deepest appreciation to everyone whohelped us come this far – our volunteers, supporters and community partners. Wecouldn’t have done it without your vision and confidence in our mission to promotethe healthy development of children in their formative years. As we mark our tenthyear, we are pleased to highlight our most recent accomplishments in this 2004Annual Report.

We’re ready to blow out the candles on our cake and make our wish – that the chil-dren of Southeastern Wisconsin will always have the Betty Brinn Children's Museum.Happy Birthday to us!

Jewel-Osco Neighborhood Night,our program offering free admissionone evening each month, was a hugesuccess in 2004, with participation upmore than 40%. The program includedPartners in Community Education,a free speaker series developed incollaboration with the Children’s HealthEducation Center and the Small StonesHealth Resource Center of Froedtert &Medical College of Wisconsin. Theseries offered in-service credit from TheRegistry, Wisconsin’s recognition systemfor childcare and educationprofessionals, and provided parentswith guidance on a variety of topics,including injury prevention, preparingsiblings for a new baby and bullying.

Our visitors voted with their feet! Almost 150,000children and adults enjoyed the Museum during 2004,and Museum membership rose an astounding 26% - anew record! We were proud to be selected (for the 3rdconsecutive year!) by Shepherd Express readers asMilwaukee’s best resource for families with young children.

In May, two outstanding educators, elementary teacher SusanMoore of Eisenhower Elementary School in Wauwatosa, and earlychildhood educator Lisa M. Randerson of Neighborhood Houseof Milwaukee, Inc., were awarded the Museum’s 2004 AliceBertschy Kadish Teacher of the Year Award. The awardwas created in 1996 as a tribute to Alice Bertshy Kadish, aMilwaukee teacher and cherished Museum supporter who wasdedicated to excellence in early childhood education. The awardis endorsed by the Wisconsin Education Association Council andthe Wisconsin Early Childhood Association.

Almost 70,000 children and adults participated inMuseum programs and events during the year,including our ever-popular Tot Time, Krafty Kids,Puppet Play and Storytime. Our annual Not-So-Scary Halloween presented by Jewel-Osco drewmore than 3,500 trick-or-treaters, and our LittleMonster Bash was a sell-out with more than 600ghosts and goblins joining in the fun. More than1,600 children and adults enjoyed our annualValentine’s Day activities, the Little SweetheartDinner Dance – a perfect opportunity for littlevalentines and grown-ups to get dressed in theirparty best – and the Kemps Valentine Ice CreamSocial presented by Jewel-Osco.

Statement of ActivitiesJanuary 1 - December 31, 2004

(Unaudited)

IncomeEarned Revenue

Admission $351,870Membership 167,443Program 57,102Special Event 141,490Interest 3,098Other Income 34,715

Total Earned Revenue $755,718

ContributionsGifts and Grants 757,866In Kind Goods and Services 275,687

Total Contributions $1,033,553

Total Income $1,789,271

ExpensesOccupancy $163,518Exhibits 224,118Exhibit Depreciation 107,002Programs and Visitor Services 294,367Membership and Marketing 491,156Development 132,213General and Administrative 236,691

Total Expenses $1,649,065

Change in Net Assets $140,206

Balance Sheetat December 31, 2004

AssetsCurrent $740,867Investments 13,317Exhibits 1,047,410Leasehold Improvements 1,207,449Equipment 106,040Less: Accumulated Depreciation (1,418,895)Other Assets 441,293

Total Assets $2,137,481

Liabilities and Net AssetsCurrent Liabilities $144,726

Net AssetsUnrestricted 479,327Fixed Assets 942,003Temporarily Restricted 571,425

Total Net Assets $1,992,755

Total Liabilities andNet Assets $2,137,481

More than 700 children and caregiversparticipated in our Back-to-SchoolResource Fair held in August. Theevent provided information, experi-ences and activities designed to helpchildren get ready to return to schoolor prepare to attend school for the firsttime. Partnering organizations includ-ed Prevent Blindness WI, MilwaukeePublic Schools (MPS), La Causa,Milwaukee Bureau of Public Health,Children’s Health Education Center,and the Milwaukee Public Library.Attendees received free school suppliesand books, and were able to meetwith Assistant State SuperintendentRichard Grobschmidt and MPSSuperintendent William Andrekopoulos.The event also featured tours of a realLakeside School Bus!

Thanks to generous communitysupport in 2004, the Museumwas able to enroll almost 500families in Family Focus. Thishighly successful programprovides parenting information,free membership andtransportation subsidies tofamilies who might otherwise beunable to benefit from theMuseum experience. In additionto helping low-income families,families with a disabled child orparent and foster families, new partnerships with Lady PittsHigh School and the Milwaukee Fatherhood Collaborativehelped us expand service to teen and single parents.Almost 17,000 disadvantaged children and adultsbenefited from Family Focus and other free admissionprograms in 2004, helping keep the Museum accessiblefor everyone in our community.

Congratulations to the Museum’sKids Advisory Board for doing aterrific job hosting our annual ABCGarden event, held in June. Morethan 400 visitors enjoyed pottingplants with names that ranged fromArtemisia to Zinnia! A specialthank you to Milwaukee CountyParks for donating the plants,Boerner Botanical Gardens forproviding a special program for ourlittle gardeners, and to UW-Extension staff for helping with ABCGarden maintenance.

Thanks to outstanding volunteer leadership and thegenerosity of the Milwaukee community, the Museum met its2004 Annual Campaign goal, raising more than$700,000 to support Museum exhibits, programs andoperations. Our campaign began with an extraordinarilygenerous gift from Debra Altshul-Starkand Brian Stark, a couple whosecontributions of time, talent andpersonal resources have profoundlyinfluenced the Museum's progress sinceits inception. Thanks to theirremarkable commitment, we are poisedto develop initiatives that will help usbecome more self-sufficient over time,ensuring our capacity to meet the needsof our diverse and growing audience foryears to come.

Other 2004 campaign highlightsincluded major gifts from PotawatomiBingo Casino’s Miracle on Canal Streetprogram and the Helen BaderFoundation, as well as a commitmentfrom the Northwestern MutualFoundation to sponsor the nationally-acclaimed touring exhibit, Adventureswith Clifford The Big Red Dog, in spring2005. In addition to these generousgifts, we were thrilled to receivesignificant pledges from the FleckFoundation and the Greater Milwaukee Foundation tosupport It’s Artastic!, our new feature exhibit (opening in2006) that will help young children explore the visual,language and performing arts. Our successful fundraisingefforts enabled us to qualify for a $50,000 matching giftfrom a local foundation, providing critical unrestrictedsupport for Museum operations.

Almost 500 guests who attended ourJuly 3rd Family Fireworks event wereamong the first to enjoy excitingchanges to one of our most popularfeature exhibits, A Trading Place. Theevent marked the debut of our newConcours Saab Super ServiceCenter, made possible by a generousgift from Concours Motors Saab, withadditional support from Snap-on. Littlemechanics enjoyed tinkering under thehood of a pretend Saab sedan,changing the tires and muffler, andfilling orders at the Service Desk.Thanks to a gift from Museum membersColin and Colleen Hutt, visitors werealso able to “ship” pretend auto parts usinga real working industrial hoist. Kids (andparents!) had fun climbing into the cab andworking the controls to lift, move and lowercargo at the new Shipping Dock. Thesewonderful additions have quickly becomevisitor favorites!

Thanks to the generosity of theNorthwestern Mutual Foundation,almost 57,000 visitors enjoyed ourspecial exhibition of Mother GooseMath: Rhyme and Arithmetic(January 17 - May 15, 2004).London Bridge, Humpty Dumpty’sWall and the King’s Counting Housewere among the fanciful venues thathelped children learn about basicmath skills. The exhibit “added up”to lots of fun, as visitors practicedmatching, sorting, counting,

sequencing, andmeasuring. Kids even hada chance to create ablackbird pie graph! Theexhibit provided a perfecttheme for our spring event,Mother Goose Tea,complete with MotherGoose’s famous tarts, hot-cross buns, and nurseryrhyme inspired activities.

The success of our annualfundraising Gala in 2003 was atough act to follow, but ourtalented and dedicatedvolunteers outdid themselves(again!) with Gala 2004: ALantern Dance. This black-tieevent was the hit of the season,offering a sumptuous dinner,incredible ambiance, a fantasticauction, and plenty of fun on thedance floor! The event raisedmore than $136,000 to support

the Museum’s exhibits and programs, andhelped raise community awareness of oureducational mission.

We were pleased to welcomemore than 20,000 childrenand adults who visited theMuseum during 2004 as partof a field trip coordinatedthrough their school, day careor community organization.Participation in specialprograms for visiting groupsmore than tripled during 2004,allowing thousands of childrento explore selected topics ingreater detail, and helpingarea educators meet specificstate academic standards.

Betty Brinn Children’s Museum \929 E. Wisconsin Avenue Milwaukee, WI 53202 (414) 390-KIDS www.bbcmkids.org

Anne Curley Matt D’AttilioRob Dishner

Peter KiesOnnie Leach Smith

Jeffrey Lueken

Peggy NiemerTom SchmidMike Smith

CEO CIRCLE MEMBERGE Healthcare

VIP CIRCLE MEMBERSBrady Corporation

Children’s Hospital and Health SystemConcours Motors

Northwestern MutualRockwell Automation

$50,000 and above Anonymous Debra Altshul-Stark and Brian StarkHelen Bader FoundationNorthwestern Mutual FoundationPotawatomi Bingo Casino

$25,000-$49,999Fleck Family FoundationGreater Milwaukee FoundationHarley-Davidson Foundation

$10,000-$24,999The Richard and Ethel Herzfeld FoundationMarshall & Ilsley Foundation, Inc.Faye McBeath FoundationNicholas Family FoundationMowry SmithTime Warner Cable

$5,000-$9,999A.O. Smith Foundation, Inc.Robert and Joanne BischmannBriggs & Stratton Corporation FoundationElizabeth A. Brinn FoundationThe Brock Family FoundationRobert and Virginia Cornog FoundationCSA PhilanthropyGE HealthcareJohnson ControlsQuad/Graphics, Inc.Charles and Sharon RobinsonRockwell Automation Charitable

CorporationSnap-onWisconsin Energy Corporation

Foundation, Inc.

$1,000-$4,999Anonymous Apple Family FoundationBadger Meter Foundation, Inc.Robert W. Baird & Co., Inc.John and Sarah BartoszRichard BurkeConcours Motors/SAABCrystal FarmsAnne Curley and Raymond ZagarGeorge DaltonDean Foods Company

Deloitte & Touche LLPDerek and Michele DeubelDeutsche Bank Americas FoundationRobert and Karen DishnerGary and Denise ElfeRoger and Lee FitzsimondsThe Gardner FoundationGE FoundationGE Healthcare Technologies Godfrey & Kahn, S.C.Denise and Glenn GoergenGonzalez, Saggio & Harlan LLPGrace Matthews, Inc.Gustave A. Larson CompanySteve and Karen GuyGreater Milwaukee Foundation -

Diane Pellegrin FundHarley-Davidson Motor CompanyColin and Colleen HuttJohn T. and Suzanne S. Jacobus Family

Foundation, Inc. Johnson BankJunior League of MilwaukeeJill KatzKellogg’sKempsPeter and Sarah KiesKraft FoodsKrause Family FoundationColin and Tia LancasterM.A. Mortenson CompanyMarquette UniversityMichael Best & Friedrich LLPJohn and Peggy NiemerTim and Deborah NustadThe Oldenburg GroupOrv’s PizzaPayne & Dolan, Inc.Pollybill Foundation, Inc.PricewaterhouseCoopers LLP Quad Graphics Community FundCaran and Joel QuadracciQuarles & Brady LLPRBC Dain RauscherReinhart Boerner Van Deuren S.C.Rockwell AutomationTom and Heidi SchmidSiegel-Gallagher Real Estate Services, Inc.

Mowry Smith IIIStackner Family Foundation, Inc.Scott and Mary Ellen StanekRichard and Anna TeerlinkU.S. BankU.S. Bank Championship/GMO CharitiesU.S. Bank Corporate Real EstateCamp and Deborah Van Dyke Von Briesen & Roper, S.C. Richard and Barbara Wiederhold

$100-$999Anonymous Shannon AllenNick and Chris ArmstrongAurora Health CareMark and Heather BadenRobert Barnard and Heidi MarcelleBryan and Elizabeth BeauchampRay and Charlotte BrinnRalph and Gisela BronnerToby and Carroll BronsonCentene Management Company, LLCJeff and Katie CommerJames and Cheri CopeMatt and Michelle D’AttilioJim and Sharon DeGuzmanMehul and Sowmya DesaiKate and Margaret DickmanEric and Melissa DresselhuysDerek and Carrie Eglinton–Manner Albert J. and Flora H. Ellinger FoundationLynne EnglishPeter and Kimberly EppersonJohn and Patricia FalbGreater Milwaukee Foundation –

James Forbes FundRobert and Jenna GreenMatt and Maggie GonringH.H. Camp FoundationAndrew and Suzanne HallPeter and Sarah HammondJason and Robin HandalGaro Hartounian and Marianne SzymanskiPeter and Amy HellmanLyndon and Meg HernandezSteve and Maggie JacobusJay Kay Foundation, Inc.Raymond Juneau

Andrea and Kevin KenealeyKids Advisory BoardGrace La and James DallmanMark LarsonThe Joshua Levy FamilyJohn and Marianne LudwickBrad and Carrie MaysMeridian IndustriesDan and Kate MeyerDarren and Lora MillerMiller Compressing CompanyMortgage Guaranty Insurance CorporationNiche Sampling, Inc.Park Bank FoundationWilliam and Susan PaulMilton and Lillian Peck FoundationTom and Sheri PriceR.A. Smith & Associates, Inc. Charlah RobinsonJack and Lucy RosenbergScott and Peggy SampsonSteve and Marybeth SchellRobert and Sarah SchmidtMichael and Lynn ShortFern ShupeckBrad and Rebecca SimenzMatt and Amy StrongCarson and Tria ThomasBrian and Carolyn TimmisWeyco Group, Inc.

We are pleased to acknowledge Museumdonors who have made payments on giftspledged in previous years.Marc and Meg AndersonConcours Motors/SAABAmy Helwig Dunlap and Ken DunlapColin and Colleen HuttJewel-OscoHerbert Kohl Educational Foundation, Inc.Colin and Tia LancasterMarcus Corporation FoundationEric and Melissa NelsenDeborah and Tim Nustad

In-Kind ContributionsDorothy Adler American Science and SurplusAppleton Coated

Lisa BalsterBig LotsBooks for Kids – Next Door FoundationThe Business JournalCanopiesCold Stone Creamery - Tony and Deana

VolpeConcours Motors/SAABCrystal FarmsCulver’sDean FoodsFirst Book National Book BankFrito-LayGilbert’s LiquorGranite MicrosystemsGS DesignHarry and Mary Franke Idea FundThe Richard and Ethel Herzfeld FoundationJewel-OscoJoe and Kelly JonesKemp’sKraft FoodsKrispy Kreme DoughnutsMilwaukee Public TelevisionMilwaukee Journal SentinelNASCOOffice DepotThe Olson CompanyOrv’s PizzaPenske Truck RentalPepsi AmericasDenise PheiferPoint BreweryThe PrinteryThe Renaissance Book ShopSam’s Hope for LiteracySelect SoundSnap-onWalgreensWisconsin Fathers for Children and

Families94.5 WKTI

Our apologies to any individual or organi-zation who was inadvertently omitted fromthis list, or incorrectly listed.

Kim Abler, Education and ExhibitsAndrea Amundson, Programs Barry Applewhite, Education and ExhibitsChris Armstrong, GalaHeather Baden, GalaSharon Barndt, Education and ExhibitsSarah Bartosz, GalaAddie Berens, ProgramsJane Borden, Education and ExhibitsBetty Brauer, ProgramsRay Brinn, Education and Exhibits, FinanceAmy Pope Brock, Gala, FriendsTracy Brown, Gala, FriendsMattwieu Burke, ProgramsAmy Cade, GalaCardinal Stritch University – School of

Education Students, ProgramsMaria Champagne, GalaJamie Childs, ProgramsTheresa Ciofani, Education and ExhibitsChristi Clancy, MarketingRobin Clark, ProgramsDaniel Cocesi, ProgramsDemarco Colbert, ProgramsKatie Commer, GalaBrittany Crawford, ProgramsSarah Davies, Education and Exhibits

Immanuel Delgado, ProgramsKaren Dishner, FriendsMelissa Dresselhuys, MarketingHannah Drury, ProgramsMaureen Devine D’Souza, GalaAlicia Dupies, Gala, FriendsArielle Edelman, Marketing InternRuth Eisen, ProgramsGail Firer, Education and ExhibitsHeather Fliss, ProgramsJudy Gerrity, Education and ExhibitsBrigid Globensky, Education and ExhibitsAnn Gorlinski, Gala, FriendsMichael Grossoehme, ProgramsLinda Guten-Gale, Education and ExhibitsSarah and Peter Hammond, GalaBrad Hanson, ProgramsKendra Hanson, ProgramsAna Hasse, GalaAmy Hellman, GalaAmy Helwig-Dunlap, Education and ExhibitsCathy Heston, Gala, FriendsBridget Hirthe, ProgramsJeanne Hoettels, Education and ExhibitsMelissa Hughes, FriendsColin Hutt, Marketing

Colleen Hutt, Education and ExhibitsJennifer Karegeannes, Gala, FriendsCeline Kashishian, Education and ExhibitsAndrea and Kevin Kenealey, GalaJennifer Keough, Education and ExhibitsSara King, Gala, FriendsChelsea Kranda, ProgramsMonica Kurszewski, FriendsStephanie LaGue, ProgramsMichelle Lentzner, ProgramsMargaret Lucas, ProgramsElizabeth Matkom, GalaCarrie Mays, GalaSteve McCormick, Education and ExhibitsCasey McFarland, ProgramsMarty McGarry, Education and ExhibitsCatherine Mercuri, FriendsKate Meyer, GalaGary Miller, ProgramsTom Miller, FinanceJenny Morgan, GalaRichard Nanthasane, ProgramsSandy Neumyer, Marketing InternJon Newcomb, Education and ExhibitsNew School for Community Service

Students, Programs

Deborah Nustad, GalaBrittany Page, ProgramsJonathan Parsons, ProgramsAnn Pasterski, FriendsElisabeth Pastjin, ProgramsSusan Paul, FriendsJoan Phillips, FinancePeter Powalisz, ProgramsCaran Quadracci, GalaKaren Rader, FriendsBruce Ratkowski, Education and ExhibitsJoan Rice, Education and ExhibitsNilsa Rivera, Programs Toni Rivera, Education and ExhibitsJulia Rothacker, ProgramsArthur Schmitz, ProgramsJulie Schneider, Gala, FriendsColleen Schultz, Education and ExhibitsSheree Schultz, ProgramsJudy Schwerm, MarketingCathy Shaw, GalaBrittni Shepard, ProgramsCarter Simmons, Education and ExhibitsSolomon Juneau Business High School

Students, ProgramsJon Stern, Marketing

Kate Stuer, ProgramsMarianne Szymanski, MarketingMargaret Tackes, Education and ExhibitsSheila Taphorn, GalaMike Thiel, AdministrationTria Thomas, GalaCarolyn Timmis, GalaLee Touyer, ProgramsJoe Ullrich, AdministrationUniversity School Students, ProgramsMary Urbina-McCarthy, ProgramsUWM – School of Allied Health Students,

ProgramsMichele Vorlop, FriendsAnne Marie Wagner, Education and ExhibitsPeggy Weber, MarketingJulie Wells, GalaPhillip White, ProgramsBarbara Wiederhold, Education and ExhibitsRichard Wiederhold, FinanceJane Wierdsma, ProgramsCheryl Wilson, ProgramsMeg Zinky, Programs

Kristen AdamsCommunications Director

Matt AndersonVisitor Services Weekend Manager

Lisa BalsterEarly Childhood Development Programs Manager

Lisa BerghDevelopment Manager

Kim ChristensonCommunications Manager

Jim Collopy Exhibit Technician

Oma CookFinance and Administration Director

Sergio ElizaldeAccountant

Kelly GawrysiakGroup Programs Coordinator

Elyse GelinskeyVisitor Services Assistant Manager

Jacque LongMarketing and Exhibits Manager

Katie MeylinkSpecial Events Coordinator

George MoranExhibit Developer

Brenda ParsonsVisitor Services Manager

Elaine PawlowskiCommunity Outreach & Education Director

Lindsey SandersVisitor Services Weekend Manager

Gerry SkallaExhibit Manager

Jim TothExhibits Director

Rose Visser Member Services and Volunteer Manager

Carrie WettsteinDevelopment Officer

Visitor AssistantsOmar BaalbakiMiriam CashmanAndrew ElfeAlice MuehlbauerJoanna PheiferJordan SandersAlexandra TrumballKate Warner

Colin LancasterPresident

BBooaarrdd OOffffiicceerrssPeter Kies

Vice President, NominatingSarah Kies,

Vice President, Education, Exhibits and Programs

Melissa NelsenVice President, Friends

Peggy NiemerVice President, Administration

Tom SchmidVice President, Finance

Michael ShortVice President, Marketing

Board MembersDebra Altshul-StarkMarc AndersonBob BellJoanne BischmannPamela Brown-MatthisPedro ColonAnne CurleyMatt D’AttilioCeleste FlynnMolly GallagherMatt GonringKaren GuyAlbert HasseJohn HillerSteve JacobusGrace LaKevin MartensChuck RobinsonJerry Vite

HHoonnoorraarryy BBooaarrdd MMeemmbbeerrssTherese Binder, FounderSusie Gruenberg, FounderOnnie Leach SmithGreg MarcusJulie Sattler Rosene, FounderMary Ellen StanekW. Ward WhiteBarbara WiederholdRichard Wiederhold

22000044 AAnnnnuuaall CCaammppaaiiggnn CCoo--CChhaaiirrssJoanne BischmannCamp Van Dyke

Maggie Jacobus, President and Treasurer

Colin Lancaster, Vice President and Secretary

Fern ShupeckExecutive Director

We gratefully acknowledge our Annual Campaign donors of $100 or more and the Museum’s Gala underwriters, sponsors and guarantors.