Can Web 2.0 Ruin Your Online Marketing: From Ajax To Wikis - Make Sure Your Online Marketing...
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Transcript of Can Web 2.0 Ruin Your Online Marketing: From Ajax To Wikis - Make Sure Your Online Marketing...
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CrownPeak5880 West JeffersonUnit G.Los Angeles, CA 90016(310) [email protected]
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Quick Introduction
Robert RoseVP, Marketing & Strategy
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Don’t Let Web 2.0 Ruin Your Online Marketing
How did we get here….
How can Web 2.0 help or hurt?
Some ideas…..
What the heck is Web 3.0?
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Hagerstown, MD
$60,000,000
10 Years
$37,500 Per Foot
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Remember 1996?
Push Technology
“The radical future of media” - Wired Magazine, 1996
“The new television”
1/3 of all electronic revenue will go to push technology products over the next three to four years” - Jupiter Research, 1996
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PointCast
“you won’t see 400 web sites selling advertising” - David Dorman, CEO Pointcast
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The Others…..
AOL, Prodigy, Compuserve
VideoText
$5 Billion?
$27.5 Billion?
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PointCast
“you won’t see 400 web sites selling advertising” - David Dorman, CEO Pointcast
VOIP
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WEB 2.0
REVOLUTION
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1. Consumerization Of IT
Technology actually works!
But that makes it less important
It has to be invisible….
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1. Consumerization Of IT
Technology is easy…
The revolution will not be built
Experimenting drives successin your online efforts.
1 Rant1 Article1 Audio File
= Web 2.0
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1. Consumerization Of IT
SEO Best practice: producetons of good content.
Web Community: Seed contentfacilitate conversations
Podcasting, Blogging, Wiki:Accurate, constant, new
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Pull (“Listening”)AnalyticsSurveys/Polls
Push (“Talking To”)EmailWeb Content Push
2. Web 2.0 Is Just A Conversation
BlogsFolksonomies
WikisRSS Feeds
Site Subscription…
WEB 2.0
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2. The 2.0 Conversation
Publish – And Ask For Feedback
Publish – And let user’s rate it
Roundtrip the user’s contentthrough your contentmanagement system
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2. The 2.0 Conversation
Combine Search andRSS Feeds
Add RSS Feeds as acomponent of yoursearch results.
– Personalized Feed– Discover top keywords– Optimize Content
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What does it mean?
$3, $6…. 50 Cents?
1,000,000 Addresses!!
Monetized a community of1 million people.
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What does it mean?
Pull (“Listening”) Push (“Talking To”)
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3. Looking Ahead: Web 3.0?
“….the applications are relativelysmall, the data is in the cloud, theapplications can run on any device..very fast and very customizable.Furthermore, they are distributedvirally: literally by social networks,by email. You won't go to the storeand purchase them...”
- Eric Schmidt Google
Where is your content?
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3. Looking Ahead: Web 3.0?
How can your content be consumedby any device?
How can you start integratingcontent into social networks andsocial networks into your content
How can you start guiding, leadingdeveloping a relationship with acore community….
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Thank You!!
Robert RoseVice PresidentMarketing & Product [email protected]