Can the

Third Sectoruse

Second Lifeand other Social Media

?

Roo Reynolds Roo Reynolds -- MetaverseMetaverse Evangelist, IBMEvangelist, IBM

“This is all a part of the

moving illustration drawn

by his computer

according to

specifications coming

down the fiber-optic

cable. The people are

pieces of software called

avatars. They are the

audiovisual bodies that

people use to

communicate with each

other in the Metaverse.”

http://flickr.com/photos/ian_d/30859899/

http://flickr.com/photos/earlg/304373180/

http://flickr.com/photos/dailysnap/360147199/

gamesgames

http://flickr.com/photos/ian_d/30859899/

http://flickr.com/photos/earlg/304373180/

http://flickr.com/photos/dailysnap/360147199/

gamesgames•• 69% of American heads of households 69% of American heads of households play computer or video gamesplay computer or video games

•• The average game player age is 33The average game player age is 33

•• 25% of gamers were over the age of 5025% of gamers were over the age of 50

•• 42% of 42% of onlineonline game players are femalegame players are female

••Women aged 18 or older = 30%Women aged 18 or older = 30%

•• Boys age 17 or younger = 23%Boys age 17 or younger = 23%

Source: Entertainment Software Association Source: Entertainment Software Association ““Essential Facts about the Computer Essential Facts about the Computer and Video Game Industry, 2006and Video Game Industry, 2006””

EVEEVEOnlineOnline

http://www.flickr.com/photos/therift/130671212/

World of World of WarcraftWarcraft

http://www.flickr.com/photos/ssanyal/563492429/

The new The new golf?golf?

stats

• growth

0 10,000 20,000 30,000 40,000 50,000

13 - 17

18 - 24

25 - 34

35 - 44

45 - 54

55 +

Age

User Count

darrenherman.com

200620052003

major league baseball

mlb.com

major league baseball

“Over the past few months, we have actively solicited input from you, the Second Life residents, on such design features as public spaces, guest rooms and exteriors – everything from colorpalette to space planning. After reviewing all of your comments,several changes to the overall design of aloft are a direct result from your feedback. Not only have these changes been applied to the virtual hotel, they will also be reflected in the “real-life”aloft hotels.”

http://www.virtualaloft.com/

aloftaloft

“We developed Scion City to connect with the trendsetters. That's our target demographic - people who do things first. Trendsetters are instrumental in promoting brands.”

Adrian Si, Interactive Marketing Manager, Scion

http://www.keikotakamura.com

http://digitaldouble.blogspot.com/2007/07/watch-worlds.html

The Gartner The Gartner Hype curveHype curve

Second Life?

Facebook?

The Gartner The Gartner Hype curveHype curve

Second Life?

Facebook?

The Gartner The Gartner Hype curveHype curve

Virtual Worlds?

Social software?

Cyworld

Habbo Hotel

3BQwaq

Kaneva OLIVE

http://flickr.com/photos/generated/416810/

SocialSocial

NetworkingNetworking

http://flickr.com/photos/shawdm/820926627/

User User

Generated Generated

ContentContent

Relay for LifeRelay for Life

US$118,500US$118,500

conclusionsconclusions

http://flickr.com/photos/-wit-/275384936/

http://flickr.com/photos/generated/416810/

people want to connect

people want to connect

http://flickr.com/photos/shawdm/820926627/

people want to participate

people want to participate

http://eightbar.co.uk

Roo Reynolds Roo Reynolds -- WhatWhat’’s Next?s Next?

http://rooreynolds.com

http://slideshare.net/rooreynolds

Questions and discussion

How do virtual currencies and real money interrelate?

How did IBM get started in virtual worlds?

How do virtual worlds compare with teleconferencing and

videoconferencing?

What do you think we be focussing on in the next 12

months? What kind of applications?

User generated content vskeeping control

Thanks