CAN A NATION CREATE ENTREPRENEURS? - AN ENTREPRENEUR’S JOURNEY

CAN A NATION CREATE ENTREPRENEURS? - AN ENTREPRENEUR’S JOURNEY

Why do policy-makers talk about seamless approaches and not more about sustainable

businesses?

What should we really be asking and doing?

11/04/2023 17Lesley Hetherington Scottish Programme for Entrepreneurship

Scottish Programme for Entrepreneurship

Sustainable enterprise and entrepreneurship education across Scotland

which means

‘it needs to work for schools, colleges, universities, teachers, lecturers, pupils and

students!’

11/04/2023 18University of Aberdeen SPE/What-IF conference Sept 2011

SPE @ the University of Aberdeen

• Scottish programme for Entrepreneurship (SPE)– £1.3 M, 3 years, 3 Universities

• Education -including teacher/lecturer development– Current and future, across all subjects, all levels

• Sustainable as core• Aligned with Curriculum for Excellence

– Enterprise – successful learners, confident individuals– Entrepreneurship- responsible citizens, effective contributors

• Implemented through– Definitions, models, processes, examples– Emerging, global perspective Intergenerational Fairness

Scottish programme for Entrepreneurship (SPE) at the University of Aberdeen 19

So what?

• Sounds good• Ticks the boxes• Workable – (proven in the real world)

• But• ..... Who is bothered? Listening? • .... And why not?11/04/2023 Lesley Hetherington Scottish Programme

for Entrepreneurship 20

Why seamless approaches ... rather than sustainable businesses?

11/04/2023 21Lesley Hetherington Scottish Programme for Entrepreneurship

lamppost effect

As a drunk.......

For support, rather than illumination

Ease of achievement, and measurement, rather than effectiveness

11/04/2023 Lesley Hetherington Scottish Programme for Entrepreneurship 22

Identity(who am

I?)

values/beliefs

skills/capabilities

behaviour

environment (internal)

Scottish Programme for Entrepreneurship the Pyramid of Change (adapted from Dilts) 23

Worst 2/10 Best 10/10 Consciousness

Reality check time..., where are our policy makers?

Successful entrepreneurs create

•business models, which can be sustained and replicated and easily understood

•organisations, which can be sold as going concerns

•markets, by leveraging social trends and PEST factors

•industries, by converting new technologies & slack resources into new means of production

•Utilising existing know-how and adapting and customising the same

11/04/2023 Lesley Hetherington Scottish Programme for Entrepreneurship 24

YouTube

twitter

facebook

Additional Rants!

hetheringtonlesley@gmail.coml.hetherington@abdn.ac.uk

Society attitude, apathy, official media

The system .. who is educating the educators and how?

Mindset, experts, political correctness

The importance of self-knowledge and professional development

Listening, respect and honesty

Heart & head alignment

The value of failure, learning and crativity

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In the classroom

• A context for– Dialogue linked to real life and the core subject– Active and empathic listening skills– Understanding other perspectives– Respecting (not necessarily agreeing with) very

different viewpoints .. terrorists or freedom fighters

– Creativity and critical analysis

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For example .... • I wish I’d been taught how to respond constructively to bullies and bullying

• Learn how to grow food and mend stuff

• Learning grammar has been very useful in learning other languages, I wish I’d heard real people speaking other languages when I was in primary ... French made no sense to me as an academic subject. My dad spoke 5 languages fluently .. But it wasn’t passed down

• Right and wrong isn’t that simple beyond primary school arithmetic .. beyond that it gets more complex .. I wish this was made clearer

• ....... what are your experiences ............................

11/04/2023 27University of Aberdeen SPE/What-IF conference Sept 2011

What is Entrepreneurship?

• Entrepreneurship : ‘Creation of value, through the pursuit of opportunity, accessing resources beyond those currently controlled’. (adapted from definition by Howard Stevenson)

• Value creation for others, through alignment of head and heart

• Entrepreneurship creates value from limited resources, often through tough times. Effective people in roles that fit them, within high performance teams underpins success.

• A way of thinking, reasoning and acting that is opportunity obsessed, holistic in approach and leadership balanced. (Timmons and Spinelli Jr)

• Entrepreneurship is the extreme sport of enterprise

28Scottish Programme for Entrepreneurship (SPE) University of Aberdeen

building competence Adapted from Kolb’s Learning Cycle

Why

What

How

What if

Concrete experience

Reflection

Abstract conceptualization

Active experimentation

29Scottish Programme for Entrepreneurship (SPE) University of Aberdeen

Interdependence

Independence

Dependence

1Be proactive

3Put first

things first

2Begin with

the end in mind

PRIVATEVICTORY

ThinkWin / Win

4

Seek first to understand…

then to be understood

Synergize6

PUBLICVICTORY

Insight into competence(Stephen R Covey ‘The 7 habits highly effective people’)

7. Sharpen the saw

30Scottish Programme for

Entrepreneurship (SPE) University of Aberdeen

SMART/SMAaRT(quality check and development model)

SpecificMeasurable (objectively)Achievable

(others have done it)

Realistic (resources are available)

Time or event-scaled

• Simple concept• Meaningful to you &

other party

• As if NOW! (live the end picture)aligned, all areas of life

• Responsible for all (no conflicts, at any level)

• Towards what you want

Finding clarity and synergyRyanair or Ryanair for passionate greenies?

8. KeyPartners

(outsourced)

Hotels

Car hire

Travel Insurance

7. KeyActivities

Cutting operational costs

Publicity

Flight operation

2. ValueProposition

( Why needed and wanted)

Broke or

New adventures

Quality family time

Deeper relationships

green adventures (less fuel, less waste)

4. CustomerRelationships

( nature, loyalty)

1. CustomerSegments

(under what conditions)

Cheap Airfares

orAdventurous students

Dispersed European friends and families

Green travellers

6. KeyResources

Lighter planes

Website & communications

3. Channels

InternetEmail special offers

Green on-line shopping

9. Cost structure 5. Revenue Streams

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Skills Hierarchies• Decision making

– Timely– Just in time

• Judgement– Organisational/context sensitivity– Weighing alternatives– Greatest good, for greatest scope

• Analysis– Identify alternatives– Compare and contrast– Numeric analysis– Qualitative analysis

• Data gathering– Accurate labelling– Different types of data

• Interdependence– Creative collaboration– Seeking to understand

empathically– Thinking win/win

• Independence– Planning and

implementation– Objective setting– Procactive thinking

• Dependence– Reactive thinking

33Scottish Programme for Entrepreneurship (SPE) University of Aberdeen

Concepts and theories that work• Values, deeply held desires,

criteria which you hold as right or important– Safety, respect, reward,

appreciation• Usually, decided in the past,

often absorbed rather than a conscious decision– parents, teachers, friends,

movies• Guide current decisions, actions

& behaviour• Often context dependent

– Home, work, with friends11/04/2023 Scottish Programme for Entrepreneurship

(SPE) University of Aberdeen 34

Who would you prefer to work with?(Priorities count, so do drivers)

• Jo– Fun

• 100% towards

– Adventure• 50% towards/50% away

– Money• 100% towards

– Safety• 10% towards/90% away

• Jude– Fun

• 10% towards/90% away

– Adventure • 100 % towards

– Money • 50% towards, 50% away

– Safety • 100% towards

Scottish Programme for Entrepreneurship (SPE) at the University of Aberdeen 35