C A M P U S R E P H A N D B O O K

USING FASHION AND DESIGN TO EMPOWER WOMEN TO RISE ABOVE POVERT Y

31 Bits | Campus Rep Handbook | Page 1

WELCOME TO THIRTY ONE BITS’ CAMPUS REP PROGRAM! You are a part of a team that spans across the globe committed to growing the 31 Bits Movement. We believe by bringing together a group of individuals that can dream big, think creatively, and just have plain old skill, we can make some sweet things happen! As a 31 Bits Campus Rep, you will be the voice behind who we are and what we do. You’ll have a chance to spread the word through planning events, promoting through social media, and

getting 31 Bits involved into what’s happening on your campus.

31 Bits | Campus Rep Handbook | Page 2

31 Bits | Campus Rep Handbook | Page 3

INTRODUCTION | purpose & table of contents

PURPOSE OF THE CAMPUS REP PROGRAM

- Share 31 Bits Story & the unique business model - Inspire your fellow students to purchase with a purpose - Create a movement on your campus committed to empowering people around the globe

The following pages were created to guide & inspire you as you create a 31 Bits Movement on your campus. But you are a Campus Rep for a reason – we believe YOU have the talents & abilities to make 31 Bits known on your campus – get creative & think outside the box!

Page 6 | Expectations {Requirements , Responsibilities. Benefits} Page 8 | Promotion {Social Media, On Campus} Page 10 | Partnerships {Other Campus Club, Form a Committee, Faculty Staff}

Page 12 | Events & Product Sales

Gain An Understanding of 31 Bits First – as a campus rep you will no doubt be asked several questions! Questions about how 31 Bits was started, about our programs in Uganda & about our jewelry & how it’s made. Please review the 31Bits Story Book first. :)

31 Bits | Campus Rep Handbook | Page 4

31 Bits | Campus Rep Handbook | Page 5

31 Bits | Campus Rep Handbook | Page 6

EXPECTATIONS | requirements, responsibilities, and benefits

REQUIREMENTS:

- Knowledge and passion for Uganda - Active student on campus - A sense and knowledge of the 31 Bits story and mission - Outgoing and willing to kick start a movement through any possible means

RESPONSIBILITIES:

- Event planning - Leadership & Organization - Networking - Consistent Communication with 31 Bits Staff - Promotion on your campus BENEFITS OF BEING A CAMPUS REP:

- You are becoming not only a representative for 31 Bits, but more importantly a representative for positive change! - You are given an opportunity to be creative - Learn skills of organization, planning, promotion, and merchandising - You have the opportunity to be a leader on your campus - Inside look on what it’s like to be a part of a developmental & grass

31 Bits | Campus Rep Handbook | Page 7

31 Bits | Campus Rep Handbook | Page 8

PROMOTION | online and on campus

SOCIAL MEDIA.

Social media can be one of the best ways to communicate with the students on your campus. Promoting 31 Bits through various media outlets like Facebook, Twitter, Pinterest, Instagram, and blogs can not only reach a large audience, but also can be really fun to update! Don’t be afraid to use pictures, videos, or special promotions from our 31 Bits site each week to spice up your media pages!

We highly recommend creating a specific Facebook Fan Page for your School--it makes for one central site for your classmates to see upcoming events on campus and find out more information about 31 Bits. Post frequently to create buzz & Excitement.

Get Creative! Here’s some content ideas for your 31 Bits Campus Facebook Page: - Whenever you see 31 Bits on campus, take a picture & post a small write up on your facebook page “spotted on campus”! Encourage people to be the next one to be “spotted”. - Pick out one of your favorite items from 31 Bits and post a weekly “My Pick” on your page. - Always post updates about the company, whether a cool story involving our designers in Uganda, a new necklace, or own story from on campus! - Always make sure to check the 31 Bits blog for up-to-date information and new stories to share.

ON CAMPUS.

There are lots of ways to promote on your campus – be loud & proud! - Get featured on your campus radio station - Sport your Bits – the best way to get the jewelry noticed is wearing it! - Throwing an event? Ask to have it put on your School’s Calendar of Events - Flier the campus and surrounding coffee shops & hangout spots.. you can always request more fliers too :)

31 Bits | Campus Rep Handbook | Page 9

31 Bits | Campus Rep Handbook | Page 10

Partnerships | campus clubs, forming a committee, and inside the classroom

Planning events can get overwhelming if you’re doing it by your lonesome. We want to encourage you to grow your support on campus. Reach out to friends and try to recruit others to be apart of your 31 Bits Movement. It’s much easier to plan events when you have a support committee helping you!

We love the idea of training your replacement – once you have finished being a Campus Representative; we hope there is someone on your campus that you can ‘pass the baton’ too :)

Plan events & team up with those around you who share the same interests: - Fashion Groups - Eco – Friendly groups - Africa/Uganda groups - Toms/Invisible Children clubs - Business/Marketing Clubs - Women Groups - Partner with Residence life & create a Sales Wall & track your progress

Partner with Faculty members - Ask to share about 31 Bits in their classrooms! (marketing classes, fashion classes, anthropology classes, third world development classes, etc) - Try to get a faculty member to support you & your efforts. Sometimes Faculty members have lots of connections for you and can offer another level of support on Campus.

31 Bits | Campus Rep Handbook | Page 11

31 Bits | Campus Rep Handbook | Page 12

Events! Events! Events!

We at 31 Bits love to throw events! We love making new friends & we love sharing our story with new people face to face.

Towards the end of your semester you’ll be responsible to plan and execute one major event, but we’d like you to throw as many events & seek out as many opportunities to sell as you are able to! Create a buzz on campus by showcasing how 31 Bits does development work & business differently: our development work is funded solely through product sales.

Here’s some fun event/selling opportunity ideas on & off campus: - Host a Fashion Show - Battle of the Bands - Partner with a Boutique that sells 31 Bits in your area - Create a Uganda/Africa Awareness Night - Partner with Sorority & Fraternities on Campus - Coordinate an event with the launch of our new line—throw a launch party on your campus, let us know if you want to do this & we can send some of our new product to you! - Team up with bloggers on your campus & have them post your Campus Rep Code - Throw events around upcoming holidays – Mother’s Day, Graduation, International Women’s Day, etc

At the start of your semester, you’ll receive a box of 50 bracelets, which you will sell through out your time as a Campus Rep. But if you are planning a large event, you may need more product… just let us know & we can ship some more to you :)

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