Campus connect iim l internship
Transcript of Campus connect iim l internship
Executive Summary
1.The Goal * connect various herarchy in organizations
*effective efficient communication
* to develop integrity within the organization.
2. Course of Action
Targeting the college campus at the initial stage.
Gather feedbackExtend to institutions and
organizations at national and then international level
Competitors
Balance of privacy and networking
Efficiency and
multitude of
features
Most fierce competitor
Needs/Wants■ Lack of a network among colleges that
exposes students to the wide range of opportunities and activities happening in colleges across the world.
■ Lack of unity among students as customers of educational institutes as there are no channels to bring together students working for the same cause.
■ Student activities are limited to individual campuses which should be diversified.
■ to turn the Flow of information about college activities which are restricted to personal networks to a more openly accessible network
GOAL!!Campus Konnect is an application that keeps you up to date with anything and everything that goes on within and around your campus and connect with people of similar interests.
BenchmarksVNIT
Local colleges in
Nagpur
IITs and NITs
outside Nagpur
Target of 2000 users Cover updates from
courses, college clubs to college events
Provide training and placement updates solution
3 months 6 months 9 months
Bring in at least 3 local engineering colleges in Nagpur to use Campus Konnect
Focus on being in news and magazines.
Venture into IITs and NITs outside Nagpur and make Campus Konnect the next big thing
Increase team size
Android App, Website, Virality
Android App, Website, College Administration
Android App, Website, College Administration, Inter-IIT and Inter-NIT
forums
What Campus Konnect does
It’s a set of loosely attached software modules that plugs into any insitutute’s/organization’s software infrastructure and
turns it into a well connected, robust and standardized system.
Value Proposition
Points of Parity■ Information about the events happening in the
campus and in city colleges■ Information about student union■ Internship and job offers from companies.■ Cafes and restaurant details within the campus
Services
■ 1. A socializing hub within an organization■ 2. Direct posting of reports and assignments along with
due dates from the Professors' desk to the students' laptop
■ 3. A portal to connect students, Staff and the management authority to convey information ASAP in the form of notifications.
■ 4. Linking similar students of different colleges via online groups for certain event, or interest by providing suggestions after evaluation of their Bio.
Points of DifferenceServices
■ Online notifications of Information about the events happening in the campus and in city colleges, Information about student union, assignments and reports
■ Can view the Internship and job offers from companies which are exclusively posted on the app but cant apply via the app.
■ Cafes and restaurant menu within the campus.■ Read only access to the live communication platform
between students, professors and the management.
Fremium
Freebies
■ Personal message/calling service for the information on events, student unions, assignment and due dates etc.
■ Access to freely post on the interactive platform and get your query attended by experts.
■ Can apply to the jobs/internships posted on the app
■ Can pre-order from the restaurant request a room delivery.
■ Can directly access the groups that interest the member which may be from other colleges or organization and can send connection requests to interested people.
Fremium
Premium
5$ a week 17$ a month 50$ for three months. Customers can choose whether to subscribe to the
premium services for the week. the price is highly affordable as customers don’t
have to travel places for getting the information and most of all- its time saving.
Price
■ the first time users need to provide a referral of some existing user for which both the users get some of the premium services for free for a limited time frame.
■ top 5 premium users with highest credibility (decided by their response on the interactive platform and its usefulness) will be provided the premium services at half rates for the month.
■ On reaching milestones like 100 referrals or 1000 upvotes for the posts each member wins a gift voucher and all the premium services for free for the month.
Incentives
CONTROL■ Evaluating Company’s Performance by taking
feedback online and providing incentives for members who provide their valuable suggestions
■ Analyzing the environment which exhibits most successful implementation of the Services and look for avenues for further growth
1) Market Analysis2) Financial Projection3) 1st Year sales Target4) 2nd Year sales Target5) 3rd Year sales Target
Exhibits:
Market Analysis
Colleges worldwide 51000
All Indian colleges35,000
Indian engineering colleges 3500
Global Market
Indian Market
Proof of conceptIndian Engineering Colleges
Source: Research Gate website, Quora
Financial Projections.Cost Structure (Year 1)
Web Hosting Charges Rs 60,000 pa
Android/iOS app Developer Rs 5,00,000 pa
UI/UX designer Rs 3,60,000 pa
Content Development Rs 3,20,000 pa
Sales Manager Rs 5,20,000 pa
Marketing & other Miscellaneous activities.
Rs 1,20,000 pa
Total Rs 18,80,000 pa.
700,000
30,000
250,000
1ST Year Sales Target
Software Sales SubscriptionsSponsered Posts
*Figures are in Indian Rupees.
3,000,000
150,000
1,000,000
2nd Year Sales Target
Software Sales SubscriptionsSponsered Posts
*Figures are in Indian Rupees.
9,500,000
250,000
2,500,000
3rd Year Sales Target
Software Sales SubscriptionsSponsered Posts
*Figures are in Indian Rupees.
Year 1 Year 2 Year 30
10
20
30
40
50
60
70
80
90
100
2.510
25
7
30
95
0.3 1.5 2.5
Distribution of revenue sources.Sponsored Posts Software Sales Subscriptions
* Figures are in Lakhs of Rupees.