CAMPING AND OPEN AIR TOURISM - AUTOCARAVANING · Il campeggio italiano Bimestrale di turismo...

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CAMPING AND CAMPING AND OPEN AIR TOURISM OPEN AIR TOURISM Confederazione Italiana Campeggiatori Confederazione Italiana Campeggiatori Europe Europe and and Italy Italy : : numbers numbers and and photos photos

Transcript of CAMPING AND OPEN AIR TOURISM - AUTOCARAVANING · Il campeggio italiano Bimestrale di turismo...

CAMPING ANDCAMPING ANDOPEN AIR TOURISMOPEN AIR TOURISM

Confederazione Italiana CampeggiatoriConfederazione Italiana Campeggiatori

EuropeEurope and and ItalyItaly: : numbersnumbersand and photosphotos

OurOur warmestwarmestappreciationappreciation, , forfor havinghavingallowedallowed usus totouseuse theirtheir data data banksbanks, , toto::

Dedicated to those who are passionateabout this industry and those who are

firmly convinced of the need for a changeand the exploration of new solutions.

Il campeggio italiano

B i m e s t r a l e d i t u r i s m o i t i n e r a n t e

To the Managing Director

For many years now I have been gathering and storing numerical and statistical data concerning open-air tourism. Thanks to my professional experiences as manager of various public administration sectors, I have a consolidated history of dealing with statistics, tourism and tourism legislation. Over time I have put together a comprehensive databank of industry information, thanks also to the continuous cooperation of such public entities as ISTAT (the Italian National Institute of Statistics), ACI (the Italian Automobile Club), UNRAE (the National Union of Foreign Car Representatives), ANFIA (the National Automobile Industry Association), APC (the Association of Camper and Caravan Manufacturers), ASSOCAMP (the National Retail Association of Recreational Vehicles) and the Ministry of Infrastructure and Transport in Italy, as well as such European organisations as the European Caravan Federation, the European Federation of Campingsite Organisations and EUROSTAT.It seems to me, in view of the continuous damage the economic crisis is causing to the tourism industry, in general, and to open-air tourism, in particular, that the time has come for the Confedercampeggio (the Italian Campingsite Federation) and the author, to offer this cultural heritage, this vast body of information, to everyone.This body of data and information, thanks also to the fact that for some twenty years now I have managed the magazine Il Campeggio Italiano, also includes information we have received from our readers and interviews we have conducted with dealers and constructors.The information aims neither to praise nor condemn the way business has been done in the past (in Italy and the rest of Europe). Its aim is simply to spread information – which we hope is useful - in the form of data and graphs, without romanticizing it. Our hobby is running the risk of sparking dramas or family tragedies, above all in our own line of work. The time to hesitate is over, especially in view of what is really happening in Europe. The intentions of Confedercampeggio, and the author, are to expose the way things really are so that those, however few or many there may be, who read this can come up with more precise ideas leading to solutions for the future. If, when we look back on our past, we can make certain considerations and use such words as, for example, “improvisation”, for the reality we are living today we have the duty to, above all and with a certain urgency, identify the negative aspects that must be eliminated. As to the future, it will be imperative to come up with a new sort of programming and distribution of products, one that helps us combat the obstacles and improve the ways in which we enjoy our most beloved hobby. I forgot to mention that the black and white photos published come from the Confedercampeggio archives and where taken in the 1950s and 60s. Thanking you for your patience, enjoy!

INDEX

Itinerant Tourism: a big industry that thinks small? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . page 5

Open-air Tourism in Europe . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . page 9

The Situation in Italy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . page 25

Caravans . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . page 42

Motor Homes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . page 45

Trailer Tents and Tents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . page 47

Agriturismos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . page 49

Rest Areas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . page 51

Confedercampeggio and Tourism . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . page 54

Confedercampeggio Headquarters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . page 58

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ITINERANT TOURISM: A LARGE INDUSTRYTHAT THINKS SMALL?

Availing ourselves of an information data bank that began in 1959, we would like to open a debate that includes those in the business end of our industry, and others, in order to get a better grasp of the current economic crisis and its effect on the use of recreational vehicles.

FOREWORDThe economic and financial crisis that has afflicted Euro-pe, and therefore also Italy, now and again shows timid signs of abating, both in terms of types of product and in terms of geographical areas – by which I mean both Ita-lian and foreign markets. The open air tourism industry, from this point of view however, has only now begun to feel the consequences of the crisis, somewhat later than other sectors of Italian industry. The initiatives embarked upon by manufacturers and de-alerships to stem the crisis have been many and varied.

It has not been easy, also because in moments of such a generalized and devastating economic crisis, it is dif-ficult to convince consumers to spend on non-essential items as opposed to essential ones. Add to this the re-strictions now imposed on the lending policies of banks, loans which are essential to the purchase of an RV. Of course, when the crisis is over, the manufacturers will not have an easy task of calmly analyzing the market data to relaunch production which, without a doubt, unless the-re are changes of a nationwide and European legislative nature, will not reach the levels enjoyed in the past. Registrations of new vehicles have fallen compared to 2009 and 2008. This is why the restrictions of credit ac-cess for families and their tendency to not purchase non-essential goods, takes on new levels of importance, not to mention the hefty increase in the cost of petrol over the last six months, with no end in sight.

CONSIDERATIONSThe forecast is not a rosy one, and will not be so, until manufacturers are able to make their new vehicles more

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appealing, perhaps proposing a freezing of prices and models for two years. This would also allow for changes to be made on current assembly lines, or allow in-depth studies of the industry’s market (by hiring experts in tou-rism and marketing economy with firsthand knowledge of our particular industry).The used vehicle market enjoys moments of peaks only because Eurotax evaluation has been eliminated: vehi-cles are sold at prices lower than the normal estimates. Fortunately, buyers are protected from “bad deals” by the guarantees offered by the dealerships. Italians are very slowly rediscovering the caravan (“camperized”), with its affordable purchase price that can be easy absorbed into a middle-class family budget. What is needed, now that the extra stock that was parked on the lots of Italian manufacturers has disappeared, is a different kind of planning (and I refer to the manufac-turers and dealership networks), although we must not underestimate the importance of the fact that many areas in Italy are still difficult to fully enjoy by itinerant vaca-tioners. Many local authorities still have qualms about

letting RVs stop over in their areas, perhaps unaware of the fact that these vacationers annually generate a con-siderable amount – several million euros – of financial turnover. Let us also not forget the hostility that some campsite operators feel towards those who travel in cam-pers (perhaps the feeling is mutual?) even though of the 2,573 campsites in Italy, Confedercampeggio tells us that 1,149 offer camper services to its clients. We must, today more than ever, unite to defend our hob-by: Manufacturers + Dealerships + Campsites + Oursel-ves = freedom of movement = development of the indust-ry = the revival of the local tourist industry = an increase in revenue for everyone. Our campers, above all, participate in gatherings organi-sed by clubs all around the country (there are some 5,000 initiatives every year all over Italy): it is an inexpensive way to get to know new areas and also enjoy their cu-isine. In fact, the mayors of many “minor” towns have increasingly been in favour of these initiatives which, undoubtedly, also boost the local economy. Other ma-yors, on the other hand, still do not allow RVs to stop or

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circulate in their areas, citing petty and easily contestable reasons. And all of this also in the great art cities of our land.Our itinerant tourists travel the country far and wide (abroad as well) choosing areas that offer well-serviced rest areas. Need I remind you that, in these cases, the cost of overnighting is reasonable (for a family), less than the rates charged by campsites: from free to 10 or 15 euros per day. Unfortunately, however, rest areas do not always welcome those who arrive in caravans.Those who prefer not to overnight in designated rest are-as go to campsites and put up with various types of “ha-rassments” that are not always demonstrable nor repor-table. While seeking the safety and the use of the many services and comforts that these campsites offer, many have complained to us that the operators charge, for one night, rates that correspond to a three-night stay. The camper services are usually located far away from the tent pitches, with the consequent nuisance this causes. Not to mention the fact that the concept of a plot and the sur-face area of a plot do not always have the same meaning

in April, May, June and July. And it means nothing when we talk about the first half of August, when the sites are overrun by vacationers; they miraculously reopen again after August 15, when many tent campers start heading home as their holiday time ends. Confedercampeggio has made a summary of much of the data collected from 1959 to the present and brings it to the attention of the manufacturers, the dealerships and all of those who love and believe in open air tourism. Confedercampeggio is happy to offer its experience and expertise to all. Not only, together with another orga-nization, it presented the Ministry of Tourism with a report highlighting the need to revitalize itinerant touri-sm at zero cost, starting with the premise that the “black gold” (tourism) of our country is still an untapped re-source.

PROPOSALS• Confedercampeggio believes that – nowmore than

ever - a legislative tool is called for that can beat the competition and can improve the all-round services

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offered, something that is in the interest of both cam-psite operators and designated rest areas. Obsolete regulations must be immediately abolished. Opening a new campsite, or improving one, invariably means encountering bureaucratic difficulties, but designated rest stops also encounter the ostracism of the big cities. The last legislative decrees that dealt with tourism (in particular those that were once called “complementary accommodation complexes”) dates back to 1983, after which only a few national laws were passed… and then a complete void, partially made up for by conflicting regional laws.

• Confedercampeggiocallsforalawthatrecognisestheimportance of open air tourism, like the one called for – thanks to our involvement – by the Federazione In-ternazionale del Campeggio e del Caravanning (Inter-national Camping and Caravanning Federation), the F.I.C.C. The important role of itinerant tourism must be recognised, both from an economic point of view, as from a cultural point of view. Open air tourism is a lifestyle choice that respects all the rules of every aspect

of civil society. It is a choice that deserves to be re-spected and taken into consideration.

CONCLUSIONItaly manufactures RVs that are competitive on a Europe-an level, are sold by several hundred firms and are appre-ciated by millions of people. We therefore demand our right to enjoy our hobby in complete freedom and according to the rules of demo-cracy… in one of the most beautiful countries on earth. It is a hobby that, today, generates vast revenue and em-ploys thousands upon thousands of Italians.

Calenzano, 24 February, 2011

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OPEN AIR TOURISMOPEN AIR TOURISMIN EUROPEIN EUROPE

Confederazione italiana CampeggiatoriConfederazione italiana Campeggiatori

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EUROPE: INDUSTRY REVENUES EUROPE: INDUSTRY REVENUES in 2009in 2009

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EUROPEAN EUROPEAN RECREATIONAL VEHICLE RECREATIONAL VEHICLE

CIRCULATION CIRCULATION 20092009

4.32 million caravans4.32 million caravans

Source: E.C.F. 2009Source: E.C.F. 2009

1.16 million motorcaravans1.16 million motorcaravans

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Compared to 2008, Compared to 2008, new RV registrationsnew RV registrationsin Europe suffered in Europe suffered a decline, in 2009, of:a decline, in 2009, of:

Caravan IndustryCaravan Industry –– 16.3%16.3%MotorhomesMotorhomes –– 20.5%20.5%

Source: E.C.F. 2009Source: E.C.F. 2009

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NUMBER OF RECREATIONAL VEHICLES NUMBER OF RECREATIONAL VEHICLES CIRCULATING IN EUROPE: CIRCULATING IN EUROPE: 20092009

source: E.C.F. 2009source: E.C.F. 2009

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CARAVAN SALES IN EuropeCARAVAN SALES IN Europe

200,000

180,000

160,000

140,000

120,000

100,000

80,000

60,000

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CARAVAN:CARAVAN: REGISTRATIONS IN EUROPEREGISTRATIONS IN EUROPE

source: E.C.F. 2009source: E.C.F. 2009

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AUTOCARAVANS:AUTOCARAVANS: REGISTRATIONS IN EuropeREGISTRATIONS IN Europe

19961996 34,65734,657

19991999 46,61046,610

20002000 58,79058,790

20062006 88,70488,704

20092009 58,98258,982

source: E.C.F. 2009source: E.C.F. 2009

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NUMBER OF NUMBER OF RECREATIONAL VEHICLES RECREATIONAL VEHICLES EUROPEEUROPE::20092009

(*) data E.C.F. 2010 (*) data E.C.F. 2010 -- elab. elab. ConfedercampeggioConfedercampeggio

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AUTOCARAVAN SALES IN EUROPEAUTOCARAVAN SALES IN EUROPE

100,000

90,000

80,000

70,000

60,000

50,000

40,000

30,000

20,000

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AUTOCARAVANSAUTOCARAVANS: : REGISTRATIONS IN EuropeREGISTRATIONS IN Europe

source: E.C.F. 2009source: E.C.F. 2009

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CAMPSITESCAMPSITESIN EuropeIN Europe

source: Eurostat 2009source: Eurostat 2009

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CAMPSITES IN Europe:CAMPSITES IN Europe:distribution in %distribution in %

source: E.C.F. 2009source: E.C.F. 2009

REVENUES REVENUES Gross annual:Gross annual:12.612.6 billion billion euros.euros.

Bed nights:Bed nights:393.75 393.75 millionmillion

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In 2008, while on the road, European In 2008, while on the road, European campers spent: campers spent: 3.333.33 billion euros on stops outside billion euros on stops outside

of campsitesof campsites

source; E.C.F. 2009source; E.C.F. 2009

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CAMPSITES:CAMPSITES:COST OF COST OF 1 NIGHT 1 NIGHT IN EUIN EU

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CAMPSITES:CAMPSITES: COST OF 1 NIGHT IN EUCOST OF 1 NIGHT IN EU

€€..ItalyItaly 39.739.7SpainSpain 37.437.4DenmarkDenmark 35.735.7NetherlandsNetherlands 34.134.1CroatiaCroatia 33.433.4FranceFrance 32.332.3SwitzerlandSwitzerland 28.228.2AustriaAustria 27.527.5SwedenSweden 25.225.2GermanyGermany 24.224.2HungaryHungary 23.023.0PolandPoland 21.921.9

Data Origin: E.C.F. 27.10.08Data Origin: E.C.F. 27.10.08

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THE SITUATION THE SITUATION ININITALYITALY

Confederazione italiana CampeggiatoriConfederazione italiana Campeggiatori

Campsites and villagesISTAT data for 2009 (n° of beds)

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NOTES ON ITALY

•In2009,4,194,835foreigncampersfromalloverEuropecametoItalyandspentsome€1,200,000.InItaly,theindustrycounts4,922,604people, including those who own trailer tents, tents or sleep in bungalows.

•InItalytodaytherearesome246,323caravans,253,228motorhomes(annualproductiondecreasedto7,432recreationalvehiclesin2009) and 2,200 trailer tents in circulation.

•Mobiletourismincampers,caravansandtentsaccountsforsome70%ofpleinairtourism,bothintermsoftouristflowandexpenditure.

•Camperrental,althoughstillmarginal(15-18%)isontheincrease:whereasItaliansprefertorentthemfromanagencyneartohome,Germans prefer to rent them at their destination, often the hub from which they then go out and explore the surrounding area.

•Thereisarealneedtodevelopanetworkofservicesandrestareasthatoffersthekindsofservicesthistypeoftouristneeds,keepinginmind sustainability, environmental compatibility and local realities.

•58%ofthosetravellingincampersovernightatcampsites,whiletheother42%dosoindesignatedrestareas.

•Thereare2,573campsitesinItaly(ofwhichlessthan10haveEuropeanEcolabelcertification),about900restareasthatarerecognisedby their cities, more than 1,600 free rest areas and some 1,000 rest areas located on the grounds of agriturismos.

•Overthelast6or7years,Italiancampsiterateshaveincreasedbysome34%.

•Foreigncamperspreferseasidecampsites(53.3%),followedbymountainareas(14.5%)andsitesofhistoricalinterest(11.1%),etc…

•Theaveragestayofaforeigncamperin2009was6.86daysperyear.Italiancampersaveraged7.86days.

•InItalyin1959wenumbered498,057;by1982therewere2,593,866peoplecampingandin19892,995,565.In2009,thisfigurehadalmost doubled. As to motor homes, in 1988 there were only 57,337 of them in circulation. By 1996 this number reached 113,284 and in 2009 there were all of 252,961 registered motor homes in circulation.

•Theincreaseinmotorhomesisduetovariousfactors:— a constant increase in the types of vehicles available,

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— better product quality (thanks also to European regulations), — improvement of the image of the manufacturers, — improvement of the retail network and assistance,— motor home rentals,— the evolution of the use of recreational vehicles.

According to a ASSOCAMP survey commissioned by Soc. MERCURY in 2006:

In Italy the change in open air tourism industry came about in the 1990s when vacations became increasingly ITINERANT, and no longer just campsite camping.

Cleanliness, location and the characteristics of an area, safety and the quality/price ratio are important when choosing a campsite or rest area.

It is the camper that attracts the attention of potential new vehicle buyers, especially new campers.

Some55%ofthecampers/caravansincirculationareownedbythefamilyinthem,while25%areborrowedfromfriendsorfamily.

A recreational vehicle is used for anywhere between 12 and 17 outings annually, for a total of about 48 nights in the vehicle. Of these, 17 are in rest areas. Families that rent campers sleep out an average of 12 nights per year.

Whentravelling,dailyexpendituresforthefamilyorgroupaverageabout€70perday,equaltoabout€3,360peryear.

If we multiply this amount by the number of motor homes in circulation (about 250,000), the total amount of money spent by these vaca-tionersisalmost€840,000peryear.

Some25-30%ofitinerantcampersbringtheirpetswiththem,justunder10%travelwithsomeonewhoisphysicallychallenged.

Forlongervacations,51%choosetosleepinatentorbungalow,36%inthecamperand13%inthecaravan.

60%ofbothItaliansandGermansbringothermodesoftransportwiththem(bikes,scooters,etc…)orsportsequipment(surfboards,canoes,etc…).7%travelwithaphysicallychallengedperson.

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NOTES ON ITALYNOTES ON ITALY

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NOTES ON ITALYNOTES ON ITALY: REVENUE: REVENUE

Open Air Open Air TourismTourism: 3.53 b : 3.53 b EurosEuros::

In immobile In immobile structuresstructures: : 1 m Euros 1 m Euros

In In RVsRVs at at campsitescampsites: 1.7 b : 1.7 b EurosEuros

In In RVsRVs outsideoutside of of campsitescampsites: 814 m : 814 m EurosEuros

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NOTES ON ITALYNOTES ON ITALY

31Confederazione Italiana Campeggiatori - Camping and Open Air Tourism

THE EVOLUTION THE EVOLUTION OF CAMPING INOF CAMPING INITALYITALY

Confederazione italiana CampeggiatoriConfederazione italiana Campeggiatori

Campsites and villagesISTAT data for 2009 (n° of beds)

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CAMPSITES: 1973 CAMPSITES: 1973 -- 200920091973 1,2011,201 %%1974 1,2601,260 4.914.911975 1,3341,334 5.875.871976 1,4011,401 5.025.021977 1,4211,421 1.431.431978 1,5251,525 7.327.321979 1,6591,659 8.798.791980 1,8081,808 8.988.981985 2,1812,181 20.6320.631990 2,3192,319 6.336.331991 2,2992,299 --00.86.861992 2,3412,341 1.831.831993 2,2792,279 --22.65.651994 2,3462,346 2.942.941995 2,3462,346 0.000.001996 2,3672,367 0.900.901997 2,3792,379 0.510.511998 2,3752,375 --00.17.171999 2,3552,355 --00.84.842000 2,3762,376 0.890.892001 2,3702,370 --00.25.252002 2,3742,374 0.170.172003 2,5302,530 6.576.572004 2,5292,529 --00.04.042005 2,4112,411 --44.67.672006 2,5062,506 3.943.942007 2,5872,587 3.233.232008 2,5952,595 0.310.312009 2,5732,573 --00.85.85

3,0003,000

2,5002,500

2,0002,000

1,5001,500

1,0001,000

500500

00

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CAMPSITES: THEIR LOCATIONSCAMPSITES: THEIR LOCATIONS

Camping in Italy 1995: % per area Camping in Italy 2009: % per area

South29.23%

North47.63%

Center23.14%

North47.57%South

29.27%

Center23.16%

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CAMPSITES IN ITALY: ECONOMIC VALUECAMPSITES IN ITALY: ECONOMIC VALUE

FulltimeFulltime employeesemployees: 1,500: 1,500

EmployeesEmployees in in relatedrelated activitiesactivities: 30,000: 30,000 circacirca

RevenueRevenue (in 2007):(in 2007):

3 b 3 b euroseuros circacirca

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AVERAGE STAYS IN CAMPSITES:AVERAGE STAYS IN CAMPSITES:DAYS / YEARDAYS / YEAR

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THE RECREATIONAL VEHICLETHE RECREATIONAL VEHICLEINDUSTRY ININDUSTRY INITALYITALY

Confederazione italiana CampeggiatoriConfederazione italiana Campeggiatori

37Confederazione Italiana Campeggiatori - Camping and Open Air Tourism

(*) data (*) data fromfrom AnfiaAnfia -- AciAci -- E.C.FE.C.F.: 2003 .: 2003 onwardsonwards. . –– ElabElab. . ConfedercampeggioConfedercampeggio 20112011

Confederazione Italiana Campeggiatori - Camping and Open Air Tourism38

NN°° of of RVsRVs circulatingcirculating in in ItalyItaly accordingaccording toto

ACIACI

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ItalyItaly: RATIO : RATIO RVsRVs//inhabitantsinhabitants

Confederazione Italiana Campeggiatori - Camping and Open Air Tourism40

RVsRVs AND THEIR AGESAND THEIR AGES

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motor motor homeshomes: : READER PREFERENCESREADER PREFERENCES

mansardato34,7%

profilato29,2%

camper-van34,6%

motorhome2,1%

Motorizzazione

Renault1,3%

Ford19,1%

Fiat73,9%

Mercedes1,4%Iveco

4,3%

camper-van34.6%

motor home2.1%

integrated29.2%

overcab34.7%

Motors

Fiat73.9%

Ford19.1%

Iveco4.3%

Mercedes1.4% Renault

1.3%

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STATISTICSSTATISTICSREGARDINGREGARDINGCARAVANSCARAVANS

Confederazione italiana CampeggiatoriConfederazione italiana Campeggiatori

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CARAVANS:CARAVANS:UNITS MANUFACTURED UNITS MANUFACTURED 19671967--20102010

(*) (*) sourcesource: : AciAci 2009 2009 -- UNRAE 2010 UNRAE 2010 ––CDE CDE MinistryMinistry of of TransportTransport 2010 2010 --

AssocampAssocamp '10 '10 --ConfedercampeggioConfedercampeggio 20112011

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% % MKT PENETRATION OF MKT PENETRATION OF CARAVANSCARAVANS: : 20082008--1010

(*) (*) SourceSource: CDE : CDE Min.Min. of of InfrastructureInfrastructure and and TransportTransport & & AssocampAssocamp 2010 2010 ElaboratedElaborated by.Confedercampeggioby.Confedercampeggio 20112011**forfor 2010: data up 2010: data up toto OctoberOctober

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STATISTICSSTATISTICSREGARDINGREGARDINGMOTOR HOMESMOTOR HOMES

Confederazione italiana CampeggiatoriConfederazione italiana Campeggiatori

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motor home MANUFACTUREmotor home MANUFACTURE1982 1982 -- 20102010

(*) (*) SourceSource: : AnfiaAnfia 2011 2011 -- AciAci 2009 2009 -- UNRAE UNRAE 2009 2009 -- AssocampAssocamp 2010 2010 -- ElabElab. . ConfedercampeggioConfedercampeggio20112011

16,00016,000

14,00014,000

12,00012,000

10,00010,000

8,0008,000

6,0006,000

4,0004,000

2,0002,000

00

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STATISTICS STATISTICS REGARDINGREGARDINGTRAILER TENTS TRAILER TENTS AND TENTSAND TENTS

Confederazione italiana CampeggiatoriConfederazione italiana Campeggiatori

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ON THE ROAD ON THE ROAD WITHWITHTRAILER TENTSTRAILER TENTSTrailer Trailer tentstents are are notnot veryverypopularpopular in in eithereither ItalyItaly or or EuropeEurope. In 2009 . In 2009 therethere werewere onlyonlya a 2,2002,200 trailerstrailers containingcontainingcamping camping tentstents in in circulationcirculation. In . In thatthat samesame yearyear, , forfor exampleexample, , 3,2243,224 boat boat trailerstrailers werewere sold, sold, whereaswhereas trailer trailer tenttent salessalesnumberednumbered onlyonly 747747. .

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…… BUT BUT LETLET’’S NOT S NOT FORGET FORGET AGRITURISMOS AGRITURISMOS

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Over the past few years the request for agriturismo holidays has undergonesignificant changes: at first it involved a small amount vacationers who werepassionate about tradition and food and wine specialties. Today it involves a far greater number of people seeking close contact with nature, good healthy food, peace and quiet - usually at very reasonable rates. We have asked the most importantagriturismo organisations to supply us with information regarding how many of themalso host campers, and the number of plots. Not everyone responded to our letter. At any rate, this is what the situation seems to look like:

yearyear NN°° of AGRITURISMOSof AGRITURISMOScamper camper plotsplots19901990 5,965 5,965 20002000 6,816 6,816 20012001 8,4168,41620032003 9,4749,47420042004 10,301 10,301 20052005 11,758 11,758 20062006 12,87412,87420072007 13,941 13,941 20082008 15,465 15,465 1,000 circa1,000 circa

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REST AREASREST AREASAND AND ITINERANT TOURISMITINERANT TOURISM

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NUMBER OF REST AREAS SINCE 2004NUMBER OF REST AREAS SINCE 2004

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CONFEDERCAMPEGGIO AND TOURISMCONFEDERCAMPEGGIO AND TOURISM

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CONFEDERCAMPEGGIOCONFEDERCAMPEGGIO HEADQUARTERS:HEADQUARTERS: sincesince 19671967

CAMPING AND OPEN CAMPING AND OPEN AIR TOURISMAIR TOURISM

Europe & Italy in numbers

I.P. Il Campeggio Italiano Magazine founded in 1958-

Owned by: Confederazione italiana Campeggiatori, A non-profit organisation founded 2 July, 1950 –D.P.R.n. 1000 11 giugno 1963

Photographs: Confedercampeggio archivesResearch: Coordinated by Gianni PicilliPrinted in Calenzano, in February 2011

Confederazione italiana CampeggiatoriConfederazione italiana Campeggiatori