Campervan and Motorhome Club vehicle (RV) club in the ...Campervan and Motorhome Club of Australia...
Transcript of Campervan and Motorhome Club vehicle (RV) club in the ...Campervan and Motorhome Club of Australia...
Campervan and Motorhome Club of Australia Limited
(CMCA)
• CMCA is a Not-For-Profit club and the largest recreational vehicle (RV) club in the Southern Hemisphere
• CMCA represents 60,000 from over 500,000 registered RVs in Australia
• The RV Market is one of the fastest growing sectors in the tourism arena
Partnerships & Stakeholders Industry - Manufacturers • In 2010 production of RVs reached over 21,000, with a continued steady growth
exceeding 20,000 units per annum in the last four years. http://rvma.com.au/statistics/ July 2014
• Market catering for the self-contained consumer – supply and demand has seen strong growth.
Governments – Federal, State and Local • Advocate ‘holidaying in your own backyard’ • Reducing driver fatigue
Partnerships & Stakeholders
Consumers - the RV Tourist
There are two types of RV Tourist - domestic & inbound RV traveller
• The inbound RV traveller is the international visitor. These include the backpackers, who stay a short time and have limited budgets.
• The domestic RV traveller is the grey nomad and Australians who want to see their own back yard.
• The Grey Nomad is typically aged between 60 and 70 years, with a disposable income. They are usually retired or semi-retired.
• Income generated by self funded superannuation – part funded superannuation – pensioner
• 18% of the RV market is on the road full-time
Recreational Vehicles
Q. What do RV Tourists need? A. Basic Facilities
• Flat piece of ground • A dump point • Potable water • Rubbish bins • Suitable turning circle • Somewhere to ‘stop and shop’
CMCA’s Leave No Trace® Scheme • CMCA Members commitment to
the environment • Owners of self-contained
vehicles, abide by an 11 point Code of Conduct to be environmentally aware at all times
• Widely accepted with Government throughout Australia
• Clear identification system
Dump Point Subsidy Scheme
• CMCA, in conjunction with KEA Campers and with funding from NSW, QLD and SA Governments, have placed over 400 dump point units across Australia
• Available for coaches and buses to use • RV travellers are aware of the importance of being
environmentally responsible
Economic Stimulus
• The average spend on essentials such as fuel, groceries, accommodation & attractions is $700.00 per week. (QLD Drive Tourism)
• Spin-offs through value adding to experiences whilst in town.
• Repeat visitation • ‘Word of Mouth’ communication.
Rallies • Two Major Rallies each year – April & October
in different locations across the country. • Economic benefit to communities of $1.5 -
$2.5 million. • A figure from repeat visitation cannot be
quantified
Creating Social Environments
• Volunteering and Community Support with BlazeAid – Variety – Rotary Clubs – Lions Clubs – Royal Flying Doctor Service – outback schools
• Grey Nomads are now becoming IT savvy • CMCA developing new tools such as GeoWiki to enhance the tourism
experience • Community engagement
Environmentally Responsible
• Distributed garbage bags to CMCA members, who picked up rubbish in rest and camping areas across the country
• CMCA Chapters regularly go out and tidy up in their local areas • Participating in ‘Clean Up Australia Day’ & other environmental initiatives
• By partnering with all relevant stakeholders, from government departments to community sectors – the RV tourism industry drives not only the environmental message, but the economic and social aspects.