Camper Together Store Display Design by Kengo Kuma in Italy

The famous architect KENGO KUMA of Japan had made a beautiful display design forCamper Store in Italy. His designs are inspiration for anyone in this field. The beautifullycarved designs and color psychology are the main weapons of Kengo Kuma.

For this Together Store, the Kengo Kuma covered all the walls with ply boards which areconnected to each other in a very systematic and basic way which adds beauty to thedisplay.The series of ply boards are simply attached with 32X32 cms wooden board. The plywoodalso elegantly hides the lighting system which is the most beautiful feature of the display.

Keeping in mind the maximum simplicity, the boards are attached to each other with thestandard size of shoes.Due to the vertical position of boards, the design seems three-dimensional when lookedfrom different angle which is the feature of this design.

A limited palette of materials comprises raw plywood boards for the walls, and acidifiedlimestone for the flooring. The only additional furniture within the shop is three carefullypositioned seating pods that provide a comfortable place for customers to try on shoes.Throughout the scheme a duality is established between the apparently simple decor andconstruction methods, and the more sophisticated and complex detailing and execution.

The choice of materials was limited to just two: the plywood boards on the walls and naturalstone for the floor. In spite of this, the raw finish of the boards and the varying surfaces ofthe acid-treated limestone slabs on the floor fill the space with rich textures and tones. Thisduality which coexists between what is simple and basic at first sight and then complex andsophisticated when you take a closer look, is what fascinates us most about Camper’sattitude towards design.

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