Campaigns

What are Campaigns?

• Campaign can inform you about something, try to buy something, keep people safe and to get you to support things , publicise an event, raise an awareness of an issue or provide a public service. It also educate people .

What methods are there?Billboards

Posters

Magazines

TV advert

Cinema advert

Types of campaigns

Political- persuade

the audience to

vote for political

party

Advertising campaign –Get

audience to buy the product

Health and safety- keep people safe and act in a

particular way

Charity- Get the audience to support a charity and

give money

Well known campaigns

Advertising techniques

ShockThreatCatchy Music/ slogansEnigma- MysteryFamous/relevant people

Copyright, intellectual property, file sharing and digital piracy

Copyright-Whenever you write or record an original idea, it is automatically protected by copyright.

Intellectual property- A creation/ design/ idea that belongs to a person or a group of people for example films

File Sharing-Lets other people access your files and distributing files such as computer programs

Digital piracy- It is when you Download and copy documents illegally

How are young people involved in piracy?

Watching films illegally by going on websites which let you watch films which might not even be out on DVD, so they don't have to pay for it.

Copying music from website like Youtube to put on there phones which it illegal just so they don’t

have to pay for it

Piracy and illegal sharing in media forms

Music can get downloaded illegally by YouTube

If you haven't brought it and has it downloaded to your

phone, computer etc

If you have shared your music with

other people and got other people to download it

Films can be downloaded illegally

using different websites

Films can be watched illegally

if they haven't came out on dvd and in cinemas

on different websites for free

Why is file sharing illegal

• File sharing is illegal because it is when other people will download and share things. If

everyone did this it will mean know one will get the money for their work.

Examples of where piracy/ copyright have been in the news.

'Piracy' student Richard O'Dwyer loses extradition case- This person made a website with links to films and tv

programmes that were pirated copyright and got sent to prison because it is illegal .

UK pirates face intellectual property crackdown- which tell us that people will buy a DVD and

copy loads and sell them to make money which is illegal, and they got sent to prison.