Campaign Report Summer 2012/2013

7/29/2019 Campaign Report Summer 2012/2013

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CAMPAIGN REPORT SUMMER 2012/13ShS SFES k E ZEl safe.org.nz

In 2009 a campaign led by SAFE beamed images of mother pigs suffering in

sow stalls to households all over the country. Footage of pigs spending their

whole lives conned and unable even to turn around featured on national

television, shocking the nation. The subsequent outcry caused a controversy

that eighteen months later led to real change in the welfare and regard of pigs

with a phase-out of the cruel stalls (which becomes law in 2016).

SAFE has since turned the spotlight on battery and colony cages for hens

and is now launching an exciting new campaign called Stop Factory

Farming, with a broader perspective on all cruel factory farming methods.

Stop Factory Farming aims to end the cruelty of intensive farming methods in

New Zealand.

Factory Farming in Clean Green New Zealand

With agriculture being the backbone of the New Zealand economy, many of

us believe our farmed animals are well-treated and respected. Our clean,

green, 100% pure reputation depends on it. However, New Zealanders

would be shocked to know that intensive farming has become big business

here with most animalsone hundred million of themcruelly conned in

factory farms each year.

Factory farming is far removed from the traditional scene of animals outside

in pastures, free to roam. In order to maximise prot, farm animals from pigs,

chickens, turkeys to cows and ducks endure harsh and cruel lives, denied

their most basic needs. Many animals suffer anxiety, boredom, stress and

illness in factory farms. They have no sunlight, no fresh air, no room to move

and no way to express their natural behaviour for their entire life.

SAFEs new Stop Factory Farming campaign will expose cruel farming

practices, and stop them, through education and advertising in a consumer-

driven campaign asking shoppers to avoid factory-farmed products!

NEW CAMPAIGN GOES NATIONAL

Say no to colony cages

News from SAFEs Managing Director

Rodeo, jumps racing, SAFE around

the country and more!

I stopped eating chicken years ago when I

saw what chickens who were bred for meat

went through, from their sad beginnings to

their cruel and premature end. Why would

anyone support an industry that was so cruel

to animals?

Billy TK Jnr., Musician

Our awesome new campaign

materials include a new

website, videos, infographics

and printed leaets.

Discover more about thecampaign over the page!

INSIDE YOUR NEW SAFE

CAMPAIGN REPORT

ntroducing SFEs newSTOP FACTORY FARMING campaign!


2/8

Consumer ActionFactory farming continues because it is hidden from public view. It is

a practice that we should all be ashamed of and SAFE believes most

New Zealanders would be horried if they saw the conditions factory-

farmed animals live in. The Stop Factory Farming Campaign aims

to open the doors on these hidden practices, and galvanise public

opinion and consumer behaviour to take action against cruel, low-

cost, mass-produced animal products.

As part of this campaign, New Zealanders

eyes are being opened by means of a

major national drive involving television

advertisements, billboards, posters and

bus adverts. Our new cage is a cage TV

ad is asking consumers not to be fooled by the new colony cage

were beaming the message into homes all over the country right now!

Watch the ad, plus the trailer for our new short lm about farming in

New Zealand at SAFEs YouTube channel: SAFEAnimalAdvocacy

It truly is up to each and every one of us to stop factory farming

cruelty lawmakers cannot be relied upon to do the right thing. SAFE

will be showing that individual actions really count. Together we can

stop factory farming.

Visit www.stopfactoryfarming.org.nz for more information

and to take action now!

LETS STOP FACTORY FARMING! On the campaign trailTe od saying goes, once you now,

you cant un-now. My tae on tis

is tat if you continue to tae part in

someting you now is wrong, you

wi never rest. however nowedge

reay is power and if it mobiises you

to do someting good, ten it can

mae a te difference.

en was sti in my teens was

orried to nd out about animatesting for cosmetics. immediatey

sprang into action and joined a oca

anima advocacy group and began

taing part in a sorts of actions.

round te same time read nima

liberation, by Peter Singer.

Tat was some 30 years ago and ave wored wit a arge number of

anima advocacy groups, incuding SFE, since ten and campaigning as

just become a way of ife.

fter a ong career in media and sma business, ave rubbed souders

wit some ig proe peope but te ones ave te most respect for are

tose wo wor for te rigts of tose wo cant defend temseves. Someof tese peope ave pubic proes, but many of tem dont. Tese are te

peope wo support tose in te frontine ie te staff at SFE, and our

board members. cant say enoug about te dedication of tese peope

and te priviege of woring aong side tem and am onoured to ave

joined ong time campaigner and Executive irector hans krie to co-ead

tis remarabe organisation.

uge tan you goes out to our supporters and vounteers wo continue

to assist us in so many ways. ur ation-wide nnua ppea is neary

upon on us and urge you to join in te fun on ecember 21 and 22 to ep

raise desperatey-needed funds so tat SFE can continue in its mission

to create awareness of anima cruety and to reduce it by sowing ow

easy it is to ive a ife free of anima expoitation.nce you now, tere are

no more excuses.

ebra ston, Managing irector

Whenever people say, We mustnt be sentimental, you can take it they are

about to do something cruel. And if they add, We must be realistic, they

mean they are going to make money out of it.

Brigid Brophy, Author


3/8

SY T lY ESAs part of the Stop Factory Farming campaign many

of SAFEs efforts have been centered on stopping the

introduction of the cruel new colony cages for hens.

Successful blockade highlights plight of hensIn response to the delayed welfare code for hens, and proposal to introduce

colony cages, SAFE took part in a dramatic dawn blockade, resulting in

access to the largest battery cage facility in New Zealand being obstructed

for a day.

Eight-metre-high tripod structures, with climbers suspended, were set up

at the entrance to the Mainland Poultry complex in Waikouaiti. The activists

were from a collection of animal advocacy groups coming together as the

Coalition to End Factory Farming, with SAFE in a supporting role.

The action was carried out to highlight the continued cruelty of cages, says

Campaign director Eliot Pryor, and especially to stop the introduction of the

proposed colony cage system which Mainland Poultry is trialing.

Mainland Poultry has refused the media access to these new colony cagesand it is easy to see why, says Eliot. They do not want the public to see the

abhorrent conditions the animals are forced to live in.

The action attracted huge media interest throughout the day, and the story

was headline news for a number of news outlets, including internationally,

successfully highlighting the plight of hens.

What do egg labels really mean?SAFE often gets asked what egg labels actually mean. Is free range ok?

What about barn and organic eggs? With misleading packaging, standards

and claims adding to shopper confusion this handy chart breaks it down.

For more details and to download your own chart, check it out or view online

at safe.org.nz

TAKE ACTION FOR NO CAGESKeep up the pressure to stop the introduction ofcolony cages!

The National Government has had the opportunity to end the cruel

connement of hens but is failing to do so. Labour has indicated

support for a ban on current battery hen cages but has not yet

established a position on colony cages.

We ask you to encourage the leader of the Opposition in Parliament to

say NO to colony cages - ask him to take a strong stance and commit

to banning all cages if Labour comes to power. In doing so, you will

also be reminding him that animal welfare is an important issue.

Send your e-card now at stopfactoryfarming.org.nz!

Tasmanian ban on battery cages welcomed

A great boost to the campaign against battery hen farming comes from

Australia where Tasmania has become the rst Australian state to commit to

a complete phase-out of battery hen cages. The Tasmanian government will

also phase out sow stalls by the middle of next year well before the pork

industrys own target of 2017. Well done, Tasmania!


4/8

ANIMAL WELFARE PROPOSALS WILL TAKE NEW ZEALAND BACKWARDS

SAFE NEWS: HELPING ANIMALS!

SAFE has joined forces with Humane Society International to launch the

New Zealand arm of the largest-ever global campaign to end animal testing

for cosmetics. The campaign, launched to coincide with World Week for

Animals in Laboratories, was rolled out simultaneously in forty-eight countries

including New Zealand, the United States, Canada, India, Australia, South

Korea, Russia and South Africa.

SAFE Campaign Manager Mandy Carter said: While SAFE understands

no New Zealand-based companies are currently conducting any product

testing on animals, New Zealand law doesnt forbid it so it could happen

if a company applied for and were given government approval. There is

absolutely no need for cosmetics to be tested on animals and we would like

to see this enshrined in New Zealand law to ensure it will never happen.

Please sign online at www.safeshopper.org.nz Kiwis will be able to support

both an international ban, and at the same time send a strong message to

the New Zealand government.

The Animal Welfare Act (AWA) 1999, the single most important piece of

legislation that affects animals in New Zealand, went under review this year

and SAFE made a substantial submission to demand signicant change

along with mobilising New Zealanders to take part and show that animal

welfare is an important concern. Thanks to everyone who got involved! The

legislation is expected to go through Parliament in early 2013 and its not toolate to take more action!

SAFE has major concerns about the draft Act put forward by The Ministry

for Primary Industries (MPI) so its important we keep up the pressure. The

Ministry appears to be merely ticking boxes and their effort at best could be

described as unambitious; at worst, harmful, says SAFE Executive Director

Hans Kriek. For example, the proposals to allow practices that breach

welfare standards to be carried out indenitely, and for economic factors

to be given primary consideration, will lead to the continuation of all kinds of

cruel factory farming practices.

Public concern for animal welfare continues to grow, as Kiwis have no

tolerance for animal cruelty. We must make sure New Zealand does not miss

the boat again, says Mr Kriek.

SAFEs submissionAfter twelve years the Act can be seen

as an abject failure. In the revised AWA

SAFE wants to see:

the establishment of an independent

Commission for Animals;

an end to the legal loopholes that allow factory farming practices

(such as farrowing crates for pigs);

breaches of welfare codes becoming offences.

Lets make it happen

While public submissions have closed, SAFE remains determined to

ensure MPs support SAFEs proposed changes to animal welfare law.

Your local MP will vote for or against the legislation, a vote that could

make a big difference for the animals! Have your say by sending a

message to your MP and vote for a nation that is truly a world leader in

animal welfare!

Take action at animalwelfare.org.nz

High profle international animal campaigners are

getting behind SAFEs work to show their support.

Lynn White, Director of

Animals Australia

SAFE is one of the most effective

animal advocacy organisations

in the world. SAFEs team of

strategic, creative and committed

campaigners has an extraordinarytrack record of publicly exposing

animal cruelty and achieving results.

If New Zealanders get behind SAFE

they will help to ensure that animals

in need are provided with the

strongest voice possible.

Jonathan Balcombe PhD, Chair, Animal Studies Department

Humane Society University, Washington, DC

I have worked with SAFE on a number of occasions. They are a highly

effective force for badly needed change in how humans treat animals

in New Zealand and abroad. I especially commend SAFEs excellent

education workbooks for school teachers and students, which offer along-awaited refreshing, progressive perspective.

Be Cruelty Free! New Zealand joins the

global fght against cosmetic animal testing

SAFE Shopper Guide Updated

Caring consumers can also grab the latest update to SAFE Shopper, New Zealands

own guide to cruelty free cosmetics, when they visit the website. Were delighted

several new companies have joined other ethical brands in declaring that their

products and ingredients are not tested on animals.

Download or search online at www.safeshopper.org.nz


5/8

andgiveyourselfanedge

IsaygoforitMichelle LangstoneACTOR

Foryou,fortheplanet,fortheanimals.

JUMPS RACINGNO FUN FOR THE HORSESFor the 2012 New Zealand jumps racing season SAFE initiated a new

campaign to bring attention to the forgotten casualties of jumps racing.

Although jumps racing may have a glamorous and fun image, behind

the scenes horses are suffering.

Jumps racing is a sport that is cruel and dangerous, and every year

horses routinely die on New Zealand tracks. Jumps racing has a much

higher rate of death and injury than at racing, because horses are

pushed to jump at speed.

September proved to be the worst month for jumps racing casualties

in New Zealand, with three horses killed, bringing to six the total

number of deaths in the season.

The death rate in jumps racing is unacceptable and SAFE is calling for

the sport to be immediately suspended.

Go Veg is SAFEs new initiative,

encouraging and empowering people to

adopt a positive lifestyle for animals, the

environment and ourselves!

GO VEGAND EAT LIKE A GENIUS

Classic Lasagne, recipe available at goveg.org.nz

GO VEG, the campaign that has everybody eating like

a genius, ofcially kicked off on November 1st and

already people are signing up for a 30-day trial of the

inspiring lifestyle.

Albert Einstein, Leonardo da Vinci, Gandhi. Abraham Lincoln and Vincent

Van Gogh all chose to live as vegetarians and now its a lifestyle choice on

the rise for its benets to the lives of animals, for ones own health and for the

protection of the environment.

Joining the list internationally are Bill Clinton, Stella Mc Cartney, Anne

Hathaway, Mike Tyson, Ellen De Generes and Samuel L Jackson. Locally,

Gin Wigmore, Tamati Coffey, Denise LEstrange-Corbet, Anna Paquin and

Samantha Hayes join artists, musicians, actors, presenters and sportspeople

who are all making the switch. And some of these high prolers have even

got on board to help Go Veg reach out and inuence others.

As World brand founder Denise LEstrange-Corbet says, There are no

challenges to going veg, only huge benets for your health and wellbeing.

The website Goveg.org.nz is dedicated to inspiring and assisting New

Zealanders with the changes to the new way of life. Its crammed full with

tips, advice, recipes, guidance and inspiration. Theres also a 30-day meal

planner that guides you meal by meal with recipes and ideas.

A cross-section of vegans and vegetarians share their experiences and

insights into being veg on the homepage of the Go Veg website. Some are

life long vegetarians whilst others made the change fairly recently.

The design and the feel of the campaign are friendly and informative. We

have aimed to make going veg easy, accessible and fun, says Promotions

manager Amanda Sorrenson. Some cool and impressive veg people have

got on board to help promote Go Veg. They depict how, they have an Edge

by being Veg

And for those considering taking the Go Veg challenge themselves, actor and

vegetarian Michelle Langstone has the nal word: I say, go for it!


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GREYHOUND RACINGDYING TO ENTERTAIN YOU

Viewers of a 60 Minutes investigation in October were shocked to discoverthe truth about greyhound racing an animals-as-entertainment business,

driven by a gambling industry in which dogs are used up and discarded when

they are no longer protable. 60 Minutes discovered dogs were euthanised

if injured or no longer wanted and that hundreds are killed every year in New

Zealand as a result. Find out more at safe.org.nz

WE NEED YOU!SAFE ANNUAL APPEAL 21-22 DECEMBER 2012In just a few weeks time, SAFE supporters from all around New Zealand

will take to the streets to collect much needed funds to help animals in

need, and we need you to get involved!

The street appeal is SAFE largest coordinated event, involving over

1,500 collectors nationwide who help raise over $300,000 annually. Ithas developed into our largest fundraiser, enabling SAFE to improve the

lives of animals, particularly factory-farmed animals. It is an easy and

meaningful way to make a real difference for animals in New Zealand.

You even have the option of having some fun by dressing up in your

favourite animal costume if you wish!

Please register online at safe.org.nz or ll in the slip enclosed to get

involved. We look forward to seeing you soon!

A BAN ON THE OUTDATED CRUEL

SPORT OF RODEO YOU CAN HELP!

Based upon my extensive experience with large animals, I have come to

the conclusion that rodeo events are inherently inhumane. It is impossible

to create a humane rodeo.

Peggy Larson, former rodeo rider, farmer and veterinarian.

The government is taking public submissions on the draft Code of Welfare

for Rodeos until the end of November. This is the document which governs

animal welfare standards for animals used in rodeo. SAFE is rejecting

the draft code and calling for a total ban as no welfare code can alter the

inherently cruel and exploitative nature of rodeo events.

SAFE and the SPCA, New Zealands two largest animal welfare agencies,

plus respected animal advocacy organisations worldwide, oppose the use of

animals in rodeos on animal welfare grounds. This disturbing and outdated

form of entertainment subjects animals to fear, stress, risk of injury and

death. It must end.

TAKE ACTION

To mae a submission, write to [email protected]

NAWAC simply wish to know why you are opposed to the draft code

of welfare and that you want a ban. Visit the SAFE website for moreinformation and to use our handy form-letter: http://safe.org.nz/

Campaigns/Rodeo-abuse/

SAFE SOCIAL MEDIAAre you on Twitter, Facebook or Pinterest, or all three? Come join

SAFE and our ever-growing community of animal lovers over11,000 Facebook fans mean if youre not already liking us youre missing out!

Find us by our user name: SAFEnewzealand

BOOK A SPEAKER AND HEAR MORE ABOUT

SAFES NEW CAMPAIGNS!To accompany the launch of two new

campaigns, Stop Factory Farming and

GoVeg, SAFE has created two brand

new talks!

SAFE currently has SAFE speakers

in Auckland, Te Aroha, Rotorua,

Palmerston North, Nelson, Christchurch and Gore. Our speakers have given

presentations at over 30 school, university and community events this year.

For more information about SAFEs education programmes, or to book a

speaker please contact SAFE Education ofcer Nichola Kriek at nichola@

safe.org.nz


7/8

Other actions around the country

Keen Nelson SAFE volunteers gave up their entire weekend to hold a stall

at the Nelson EcoFest in August, giving away free vegan food samples to

the crowds.

SAFE volunteers in Hamilton attended the Natural Health Expo in October,focusing on vegetarianism to mark the launch of our new Go Veg

campaign!

Invercargill SAFE coordinator Russell Masters baked over 120 yummy

vegan cupcakes to give away at the Eco Festival! Talk about winning

peoples hearts with food!

The Hawkes Bay team attended the Better Home and Living show. Lots

of money was raised at this busy weekend event! Great work, Donna and

the team!

Christchurch SAFE volunteers have been busy little bees, holding

SAFE information stalls at the Body Mind Spirit Festival, the

Christchurch Vegetarian Expo, the Orton Bradley Spring Fair, Farmers

Markets and more!

Keen to get involved in your area? E-mail [email protected] for more information on volunteering!

KIDS PLAY WITH ANIMAL EMPATHY

Each year SAFE hosts an event called Why

Animals Matter in the annual Christchurch

City Council winter holiday Kidsfest

programme . What better way to get

children to empathise than to put them,

metaphorically, into the shoes of the animals themselves with a role play

and dress-up? At the end of the exercise each group reports back on

what life for these animals would be like and how we could help them.

This year some very serious and passionate animal advocates were

demanding freedom for the animals!

Why Animals Matter? At the annual Kidsfest event in Christchurch this year children empathised

with pigs, chickens, circus and laboratory animals.

SAFE IN ACTIONGOOD WORK, GREAT PEOPLE!

We truly couldnt help as many animals as we do without

our fantastic supporters and volunteers. Here are just

some of the exciting antics youve been getting up to

around the country!

Petitions encourage supermarket

phase out o cage eggsDid you know some supermarkets are already cage egg-free? Theyre

doing so with massive consumer support and now SAFE volunteers

are encouraging their local stores to do the same, playing an essential

role in helping animals.

Both the Dunedin and Auckland volunteer groups have handed in

petitions with over 1700 names each asking for the stores to commit to

a phase-out of cage eggs, and in the meantime, improve the labeling

of eggs.

E-mail [email protected] to get involved with petitions in your area.

Hug a Veg!

Do you like getting free hugs?Aucklanders and Wellingtonians

certainly seem to! SAFE made

a very visible and boisterous

appearance in the central cities

dressed as animals, of course

giving out free hugs for World

Hug-A-Vegetarian Day and handing

out iers to promote SAFEs new

Go Veg campaign.

Easter chicken walk

SAFE Oamaru volunteer co-

coordinator Lorraine Weston-Webb

fundraised for SAFE by walking 110km from Oamaru to Waitati near

Dunedin, in a homemade chicken

costume, raising $1000 for SAFEs

No Cages campaign, and raising

awareness of the plight of battery

hens. (Lorraines Chicken Walk

made it to the local paper twice.)

Thank you, Lorraine!

Eat your veges at the wild

oods estival

SAFE ran yet another kick-ass

vegan food stall at the annualWildfoods Festival. Their Meaty

Vegan Gonads (soy) were very

popular with festival-goers,

vegetarians and omnivores alike.

SAFE was awarded a cash prize for

the third-best community stall!

Sumner Swapsies

SAFE Christchurch organised

an awesome fundraising clothes

swapping party! It was a huge

success and raised $480!

Everyone had fun and went home

with a new wardrobe.

Get Vegucated!

SAFE centres in Auckland and

Christchurch held lm screenings

of the movie documentary

Vegucated, an educational and

hilarious y-on-the-wall take on the

lives of three very different people

giving veganism a try.

Thank you

Dead End Derby!The Christchurch Roller Derby

Team Dead End Derby has

chosen to support SAFE this 2012

season with a percentage of all

door sales being donated to SAFE.

We have shown our gratitude

by becoming their Chicken

Cheerleaders!


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SAFE is the voice for all animals in New Zealand. Our aim is to make signicant improvements in their lives by raising awareness, challenging cruelpractices, changing attitudes and fostering compassion so that they are no longer exploited or abused. For more information: www.safe.org.nz

PO BOX 13366, CHRISTCHURCH 03 379 9711 PO BOX 5750, WELLESLEY ST, AUCKLAND 09 361 5646 [email protected].

A HUGE THANK YOU goes out to te peope wo are eping us to end

factory farming. Tan you for taing a stance against anima cruety! Troug

biboards, teevision and print advertising, SFE can sow tat ordinary

consumers ave te power to stop factory farming.

YOUR DONATION MAKES A DIFFERENCE!

Factory farming can ony continue wie it remains idden. Your support reveas wat

goes on beind cosed doors and is wat maes SFEs wor possibe.

hans krie

Executive irector

SAFEs new cage is a cage TV advert

Imagine a world withoutfactory farming...Make it happen!

Give animals a helping hand this Christmas by collecting during

SAFEs annual appeal for animals.

Collectors needed nationwide 21 & 22 December 2012

Campaign Report Summer 2012/2013

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