CAMPAIGN GUIDELINES HOW TO USE YOUR #FOREeveryone ASSETS

Asset Guidelines

USING THE #FOREeveryone ASSETSENHANCE YOUR INTERNAL AND EXTERNAL MARKETING

STEP 1CELEBRATE CHARTER STATUS

When it comes to speaking to your members, guests and the outside world, we want you to keep it simple.

The #FOREeveryone assets will allow you to show you are part of a nationwide campaign that’s being supported by The R&A, GB&I national associations, The PGA and many other stakeholders in the sport to help more women and girls start playing golf.

Follow these steps to show your support for the campaign and that you are a club ready to offer a warm welcome to all.

CERTIFICATE AND SIGNATORY ASSETS

Display your Charter Certificate within the clubhouse. You’ll receive this directly from your local Home Nation representative. The resource portal also contains a number of assets which will allow you to shout about your signatory status.

BRAND GUIDELINES

Take a quick look to discover how the logo should be applied and the best fonts/colours to use alongside #FOREeveryone campaign materials.

LOGOS

A bespoke Signatory logo only for use by those who support the Charter. Include on your club website, social channels, member emails and email signatures.

If you’ve just become or if you are an existing Charter Signatory, start displaying your status with pride.

SUPPORTED BY

This is to certify that

is a registered signatory of the Women in Golf Charter.

By working towards its Charter Commitments, this signatory is contributing towards creating a positive

change in golf, one which will create a more inclusive culturethat encourages more women and girls to thrive in the game.

Signed by:

Martin Slumbers - The R&A

WOMEN IN GOLF CHARTER

MSlumbers

BRAND GUIDELINES

Asset Guidelines

STEP 3HELPER RECRUITMENT

Now you are well on the way to communicating your #FOREeveryone intentions with your members, you’ll need key personnel to help bring your plans to life.

STEP 2TALK TO YOUR MEMBERS

Once your club or facility knows the changes it would like to make (using the SWOT Analysis template, Member Questionnaire and Participation Programme Step-by-Step) and you have communicated these with staff, it’s time to get the support of your members.

CHARTER CHAMPION RECRUITMENT

This key role will ensure there is a strategy in place for your club to meet its Charter commitments. MEMBER ASSETS

Use the member assets to inform them about the changes the club is considering.

VOLUNTEER RECRUITMENT

No participation programme can exist without a willing and fun group of volunteers. EDITABLE ASSETS

If you are proposing changes not covered by the above, or to celebrate changes once made, create your own social graphics and posters using these editable assets.

BUDDY RECRUITMENT

Buddies have been identified as key individuals in new members’ integration into club life. Find them using these assets.

LEVEL PLAYING FIELD

SUPPORTED BY

WORKING #FOREeveryone

Speak to the Club Manager to register your interest in becoming a Charter Champion today. To fi nd out more about The Women in Golf Charter, visit:

Want to help your club attract more women and girls into golf and do your bit to safeguard the game for the future? Become a Charter Champion.

RandA.org/FOREeveryone

THE PERFECT CHARTER CHAMPION IS:

• A great communicator with strong organisational skills

• Reliable and has time to commit to building a programme for beginners

• Comfortable making newcomers feel right at home and able to connect new groups of people

• A strong team worker, who can unite the club behind a single objective – get more women and girls playing golf

ROLE AND RESPONSIBILITIES:

• Administrate the commitments made by their golf club as a Women in Golf Charter signatory

• Work with The R&A and the nationalassociations to apply best practicewithin our women and girls programme

• Communicate our club’s positive actions via our own communication channels and with external media sources

• Be the driving force behind changing the culture of our club and enhancing gender balance to safeguard the game for the future

SUPPORTED BY

BE A LEADER IN THE CLUBHOUSE

This club needs volunteers to help it meet its Women in Golf Charter commitments. Speak to the Club Manager to fi nd out how you can be part of this journey.

RandA.org/FOREeveryone

SUPPORTED BY

YOURPERFECTPARTNER

This club is looking for buddies to ensure a great start for new members and a warm welcome for golfers interested in joining. Speak to the Club Manager to fi nd our how you can be part of our Buddy Programme.

RandA.org/FOREeveryone

SUPPORTED BY

Asset Guidelines

STEP 5KEEP TELLING YOUR STORY

The next stage is all about you. Hopefully your campaign has come to life and new faces are visiting your club or facility. Continue refining your recruitment and participation programme and keep using the relevant assets to speak to an external audience.

Each event or coaching session should allow you to collect fresh images and videos of women and girls enjoying golf. Use this content to tell their story. Use their experiences to communicate the benefits of this great game on your club website, social media, emails and advertising. Do this, as well as refining your process based on what works for you, and this first group certainly won’t be the last.

To find out more about #FOREeveryone or the Women in Golf Charter, visit:

RandA.org/FOREeveryone

STEP 4EXTERNAL PROMOTIONS

By this stage, we hope your plans are really taking shape. The board/committee is supportive, your members are welcome to change and your coaching programmes are ready to begin. If you are welcome to new female golfers, consider using the following.

MEMBER REFERALS

Endorsement from friends and family is the most valuable form of marketing. Make sure you communicate any opportunities for new or lapsed golfers here first.

EVENTS

Taster Sessions, Open Days and other consumer events have been shown to successfully encourage new blood into golf clubs and facilities.

ADVERTISING

Working with third parties (from your local newspaper to running ads with Google) has helped many clubs recruit new golfers. Just remember the key is ROI - return on investment.

Instagram Post Desktop & Mobile - 1080 x 1080 px

SUPPORTED BY

A GAME #FOREeveryone

GOLF: FORE THE FUN OF IT

The Women in Golf Charter is helping to create a more inclusive culture in our sport. Be part of the change.

Want to try golf for the fi rst time, or maybe you’re looking to get back in the swing? As a Signatory of the Women in Golf Charter, we’re introducing more women and girls than ever to golf. Join us!

DATE

SATURDAY 14TH NOVEMBER

EVENT NAMEShort description of the event, to explain the format and scoring. 08:00 - 10:30

CLUB PROFESSIONALemail@golfclub.com

07123456789

TEE TIMES: CONTACT