Campaign and Plans Book for Real Estate One Presentation
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Transcript of Campaign and Plans Book for Real Estate One Presentation
Kate StechschulteAshley Luke
Ashley KlaassenRebecca Amboy
•The Problem
•Legal Considerations
•Market Situation
•Budget Constraint
•Promotional/Media Strategies
•Agent Analysis and Target Audience
•Branding Benefits
•Competitors
1. To achieve referral rates of 60% of in-house services by real estate agents within the time frame of one year.
2. To amplify sales by 5 to 10 percent to the specified market within a certain time frame of one year for each entity (mortgage, insurance, and title)
1. 85%-100% recognition of the new unified brand and services.
2. 100% increase in brand knowledge by both agents and financial service employees.
• The brand promise is to build and strengthen the B2B partnerships between the agents and 3 financial services, benefiting both sides and gaining a sense of trust.
•Newsletters
•Posters/Banners
•Luncheons
•Brochures
•Website
•Newsletters
•Posters/Banners
•Luncheons
•Website
•Press Releases
Brochures5000 tri-fold= $350
Posters$100 each X 12 mo. X 5 branches=$6000
Frames$20 each=$1200
Luncheons~$1000/bi-mo=$6000
Website$500 start-up cost
Plus $300/month for updates
Total=~$17,650
Objectives
1. 60% referral rates
2. 5-10% sales amplification
3. Emphasize on habitual behavior
4. 85-100% recognition of the new brand
Measurement Tactics
1. At closings, track employees involved in transaction
2. Track sales and compare to pre-campaign
3. Survey employees for interaction
4. Survey employees for knowledge of new brand
Any questions?
Thank you for this opportunity!